project report

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Jenna Morse

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S T N E T N O C T R O P E C

Hellfire

7-8

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3-6

Batiste

9 - 12

L’Artisan Parfumeur

13 - 16

Chocolate

17 - 18

UK Greetings

19 - 20

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Goji

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This YCN Goji brief was the first

for the rest of the module and also

that I started during this module. I

future experiences. The submission

picked it because the main aspect

was also very helpful and it was

of the project was to create a pattern

the first time I had to create boards

design, which is something I had

that would showcase my designs

been interested in for a while, but

without my blog as a back up. This

hadn’t had the chance to explore.

led me to think a lot more carefully

There were also a lot of possibilities

about what I was including and

to push the brief further than just the

how I was presenting it. I feel my

initial pattern. I also started it first as

strenghts during this module was

the deadline was a great deal earlier

my consistancy of design across

than the rest, this really pushed

my products and packaging and

me to crack on with the work and

also my illustration skills of creating

I found that because of the early

the images and composition. I think

submission all of my designs were

one aspect I could have changed

completed a long time before the

to maybe make my submission

final crit. Because this was the first

appeal to a larger audience would

outside brief that I tackled it was an

be broaden it to males as well, by

interesting experience working to

creating a more unisex design or

different deliverables and criteria. I

create a corresponding male version

believe this helped me to prepare

of what I already have.

The most difficult part of this brief was deciding on a theme for the design.

To help with I looked back at the initial criteria that was given and the word ‘freedom’ jumped out at me. This then led on to the saying, ‘free as a bird.’ Once I had settled on this idea my work ran a lot more smoothly and I found that from doing my initial illustrations a more specific look of ‘tropical’ had been discovered. This helped the composition of my patterns as the introduction of the floral aspects added depth and more aspects to work with. Another problem I faced was how to apply colour. I couldn’t decide on whether to use block filling or a linear effect and also the original tones I used seemed too bright and garish which I felt would look too over powering on the products. Research really helped with this and I found that when I applied aspects of the ideas I had seen, everything seemed to come together. My favourite part of the process was applying my design to a variety of bags and cases. I enjoyed this because I liked seeing what I had created coming into context applied to products and viewing them as a colection. I feel that all of my pieces work well together and will appeal strongly to the young, female target audience that I had chose. I am very happy with the outcome of this project especially seeing it was the first one.

H E L L F I R E

B R I E F

The second brief that I tackled was the Leeds College of Art Creative Networks and Leeds Brewery Brief. Again, this was a different style of briefing, even though we did have a written brief, I feel that most of the more important information we received was given verbally, that meant written notes was a must. I challenged myself to complete it within one day which I succeeded in. The name of the beer that was being used was ‘Hellfire’ which is what I used to focus my design choices when it came to colour and imagery. I aimed to

create a simplistic label that would stand out on a shelf or behind a bar without being too detailed and fussy. This is why I decided on a bold pattern on a red palette that contrasted with the crisp white type.

I feel my strengths during this was that I completed it in a very short time scale, proving to myself that I should do it more often to get a greater amount completed.

Although I feel that I could have developed a more unique design to improve the selling quality and have a stand out apperance that would stick in the audiences mind.

B A T I S T E

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I feel that across all the briefs that I have done for this module the D&AD Batiste brief has probably been my favourite. The two previous projects were based on pattern and print which I think helped me a lot during this one. Not only did I have more experience in pattern design but also with coping with outside briefs and submissions and I think by this stage I was a lot more confident in these areas which helped me progress a lot faster through the process. I think the strongest aspect of this project was my mock ups as I feel they look very realistic and professional. I worked hard to ensure this as I thought it would be important when it came to presenting my work for judging as it would allow the audience to see my idea as clearly as possible. I feel I could have improved the web aspect of this project as I ran out of time to take it further. Therefore time management could have been better.

One of the main aspects of this brief that was highlighted was the need for the designs to be current and reflect fashion trends that are popular at the moment. So I started by looking on trend websites for fashion, print and colour, I also looked through magazines and took samples. The trend that appeared often and appealed to me the most was geometric patterns and prints.

I felt they would be interesting to create and would also be very bold and eyecatching to attract the target audience. I started by creating the initial patterns and then manipulated them using composition and colour so that they related to the scents I had chosen. I kept the layout of the bottle very similar to the originals as I wanted them to retain the ‘Batiste look’, so that they could fit into the brand image. I am really happy with the look of all of the bottles and I feel that the patterns really enhance the feel of the scent so the audience can get a clear feel of each. I kept the promotional posters simple as I wanted the bottles to be the focus and remain clear to the viewers.

One thing that I could have done further is to create a product range that would help to promote the new scents. For example, vanity bags, hair accessories and other scented products. I feel that this could have helped to create a bigger buzz for the new scents launch.

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The D&AD L’Artisan Parfumeur brief

and Tani share is organisation, I think

was the collaborative project that I did

this made the process a lot more

with Tanida Panyamang. I asked Tani

enjoyable for the both of us, as it

to be my partner as we worked briefly

made everything run smoother than it

together during a group task and

could have done. This was definitely

I felt that it went well and hopefully

a strength throughout this project as

we could recreate that during this

it meant things got done when they

brief together. Another reason is that

were meant to. It was interesting

she has strengths in areas that I am

working with just one other person,

not so good at, like production and

as until now we have been used to

creating three dimensional work. I

individual work or larger groups. I feel

felt that this would benefit me as it

that this arrangement is the most work

would strengthen that area of our

efficent, as on my own things tend to

project and I may be able to learn

get left and in a group of four there is

something from it. One major part

more people to rely on, whereas in a

of this brief that I benefitted from this

partnership there is the push to not let

was our gift bags as I know if I were

the other down and do your fair share

to have attempted it on my own they

of the workload. Overall me and Tani

would have been no where near as

worked very well together and I feel

effective. One quality that both me

that there were no major problems.

The challenge for this brief was to re-brand the perfume house L’Artisan Parfumeur and take its packaging into the modern day and create a revolutionary new look. Another aspect that had to be considered was that the fragrances had to be unisex, this proved to be more difficult than we first anticipated. Although after some deliberation it was decided that the best way to appeal to both genders was to incorporate abstract patterns. To research into the emotions that the scents would

be based around we initially looked

etc. Deciding on the final patterns

at colour and what tones we felt

was a difficult part of the process

represented each of the emotions

as initially we found it difficult to get

the best, I feel that this stage really

them to link as a set. This is when

helped with inspiration further into the

we chose just one pattern and to

project. We then moved on to creating

use colour to portray the emotion.

the patterns themselves, we decided

Once this decision had been made

to draw them by hand as it was stated

things ran smoother. With this brief the

in the brief that craftmanship was

photography was important for the

important. The concept behind the

display of our boards and I am very

designs was how emotions effect the

glad that we took the time to go down

body and through pattern we wanted

to the studio and get some successful

to depict butterflies in the stomach,

images that helped to put across our

raised heartbeat and dilated pupils

work in the best way for submission.

This chocolate brief was from the website Design Crowd, where companies can post briefs that they would like to be completed. I chose this particular brief because most on this site are very specific and have very strange requirements of what they want, whereas this one seemed less constrained. A theme stated that the clients liked was ‘japanese’, so I researched into japanese pattern which inspired my final design where the set type could be applied onto.

I think a strength of this brief was again the mock ups which allowed my concept to be clear and put the designs in their best light. I think I could of done better in developing my initial idea and pushing my initial design. I was going to take on another project from this website, but after looking through the other briefs and taken into account the confusing submission I decided against it.

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This UK Greetings brief from YCN was

through the dogs. I think my main

the last of the briefs I completed for

strength throughout this brief is my

this module. I chose it because the

illustration, it is something I enjoy the

design aspect was very open and I

most and I haven’t utilised it much

wanted something quite light hearted

throughout the rest of the module. I

to end on. The brief allowed you to

also like the quirky subject matter as I

pick any occasion so I started by

think it would help the cards to stand

making a list of everything I could

out from the rest of the competition. I

cover. I decided on dogs as a

would have loved to have had more

subject matter initially to make a set

time to complete this brief, as I think

of cards ‘from the dog.’ although I

I could have extended it further into

felt that this narrowed down my target

card collections for each occasion, a

market. So I carried on with the theme

larger selection of dogs and also gift

highlighting the different occasions

wrap and other accessories.