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Jenna Morse
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S T N E T N O C T R O P E C
Hellfire
7-8
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3-6
Batiste
9 - 12
L’Artisan Parfumeur
13 - 16
Chocolate
17 - 18
UK Greetings
19 - 20
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Goji
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This YCN Goji brief was the first
for the rest of the module and also
that I started during this module. I
future experiences. The submission
picked it because the main aspect
was also very helpful and it was
of the project was to create a pattern
the first time I had to create boards
design, which is something I had
that would showcase my designs
been interested in for a while, but
without my blog as a back up. This
hadn’t had the chance to explore.
led me to think a lot more carefully
There were also a lot of possibilities
about what I was including and
to push the brief further than just the
how I was presenting it. I feel my
initial pattern. I also started it first as
strenghts during this module was
the deadline was a great deal earlier
my consistancy of design across
than the rest, this really pushed
my products and packaging and
me to crack on with the work and
also my illustration skills of creating
I found that because of the early
the images and composition. I think
submission all of my designs were
one aspect I could have changed
completed a long time before the
to maybe make my submission
final crit. Because this was the first
appeal to a larger audience would
outside brief that I tackled it was an
be broaden it to males as well, by
interesting experience working to
creating a more unisex design or
different deliverables and criteria. I
create a corresponding male version
believe this helped me to prepare
of what I already have.
The most difficult part of this brief was deciding on a theme for the design. To help with I looked back at the initial criteria that was given and the word ‘freedom’ jumped out at me. This then led on to the saying, ‘free as a bird.’ Once I had settled on this idea my work ran a lot more smoothly and I found that from doing my initial illustrations a more specific look of ‘tropical’ had been discovered. This helped the composition of my patterns as the introduction of the floral aspects added depth and more aspects to work with. Another problem I faced was how to apply colour. I couldn’t decide on whether to use block filling or a linear effect and also the original tones I used seemed too bright and garish which I felt would look too over powering on the products. Research really helped with this and I found that when I applied aspects of the ideas I had seen, everything seemed to come together. My favourite part of the process was applying my design to a variety of bags and cases. I enjoyed this because I liked seeing what I had created coming into context applied to products and viewing them as a colection. I feel that all of my pieces work well together and will appeal strongly to the young, female target audience that I had chose. I am very happy with the outcome of this project especially seeing it was the first one.
H E L L F I R E
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The second brief that I tackled was the Leeds College of Art Creative Networks and Leeds Brewery Brief. Again, this was a different style of briefing, even though we did have a written brief, I feel that most of the more important information we received was given verbally, that meant written notes was a must. I challenged myself to complete it within one day which I succeeded in. The name of the beer that was being used was ‘Hellfire’ which is what I used to focus my design choices when it came to colour and imagery. I aimed to
create a simplistic label that would stand out on a shelf or behind a bar without being too detailed and fussy. This is why I decided on a bold pattern on a red palette that contrasted with the crisp white type. I feel my strengths during this was that I completed it in a very short time scale, proving to myself that I should do it more often to get a greater amount completed. Although I feel that I could have developed a more unique design to improve the selling quality and have a stand out apperance that would stick in the audiences mind.
B A T I S T E
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I feel that across all the briefs that I have done for this module the D&AD Batiste brief has probably been my favourite. The two previous projects were based on pattern and print which I think helped me a lot during this one. Not only did I have more experience in pattern design but also with coping with outside briefs and submissions and I think by this stage I was a lot more confident in these areas which helped me progress a lot faster through the process. I think the strongest aspect of this project was my mock ups as I feel they look very realistic and professional. I worked hard to ensure this as I thought it would be important when it came to presenting my work for judging as it would allow the audience to see my idea as clearly as possible. I feel I could have improved the web aspect of this project as I ran out of time to take it further. Therefore time management could have been better.
One of the main aspects of this brief that was highlighted was the need for the designs to be current and reflect fashion trends that are popular at the moment. So I started by looking on trend websites for fashion, print and colour, I also looked through magazines and took samples. The trend that appeared often and appealed to me the most was geometric patterns and prints. I felt they would be interesting to create and would also be very bold and eyecatching to attract the target audience. I started by creating the initial patterns and then manipulated them using composition and colour so that they related to the scents I had chosen. I kept the layout of the bottle very similar to the originals as I wanted them to retain the ‘Batiste look’, so that they could fit into the brand image. I am really happy with the look of all of the bottles and I feel that the patterns really enhance the feel of the scent so the audience can get a clear feel of each. I kept the promotional posters simple as I wanted the bottles to be the focus and remain clear to the viewers. One thing that I could have done further is to create a product range that would help to promote the new scents. For example, vanity bags, hair accessories and other scented products. I feel that this could have helped to create a bigger buzz for the new scents launch.
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The D&AD L’Artisan Parfumeur brief
and Tani share is organisation, I think
was the collaborative project that I did
this made the process a lot more
with Tanida Panyamang. I asked Tani
enjoyable for the both of us, as it
to be my partner as we worked briefly
made everything run smoother than it
together during a group task and
could have done. This was definitely
I felt that it went well and hopefully
a strength throughout this project as
we could recreate that during this
it meant things got done when they
brief together. Another reason is that
were meant to. It was interesting
she has strengths in areas that I am
working with just one other person,
not so good at, like production and
as until now we have been used to
creating three dimensional work. I
individual work or larger groups. I feel
felt that this would benefit me as it
that this arrangement is the most work
would strengthen that area of our
efficent, as on my own things tend to
project and I may be able to learn
get left and in a group of four there is
something from it. One major part
more people to rely on, whereas in a
of this brief that I benefitted from this
partnership there is the push to not let
was our gift bags as I know if I were
the other down and do your fair share
to have attempted it on my own they
of the workload. Overall me and Tani
would have been no where near as
worked very well together and I feel
effective. One quality that both me
that there were no major problems.
The challenge for this brief was to re-brand the perfume house L’Artisan Parfumeur and take its packaging into the modern day and create a revolutionary new look. Another aspect that had to be considered was that the fragrances had to be unisex, this proved to be more difficult than we first anticipated. Although after some deliberation it was decided that the best way to appeal to both genders was to incorporate abstract patterns. To research into the emotions that the scents would
be based around we initially looked
etc. Deciding on the final patterns
at colour and what tones we felt
was a difficult part of the process
represented each of the emotions
as initially we found it difficult to get
the best, I feel that this stage really
them to link as a set. This is when
helped with inspiration further into the
we chose just one pattern and to
project. We then moved on to creating
use colour to portray the emotion.
the patterns themselves, we decided
Once this decision had been made
to draw them by hand as it was stated
things ran smoother. With this brief the
in the brief that craftmanship was
photography was important for the
important. The concept behind the
display of our boards and I am very
designs was how emotions effect the
glad that we took the time to go down
body and through pattern we wanted
to the studio and get some successful
to depict butterflies in the stomach,
images that helped to put across our
raised heartbeat and dilated pupils
work in the best way for submission.
This chocolate brief was from the website Design Crowd, where companies can post briefs that they would like to be completed. I chose this particular brief because most on this site are very specific and have very strange requirements of what they want, whereas this one seemed less constrained. A theme stated that the clients liked was ‘japanese’, so I researched into japanese pattern which inspired my final design where the set type could be applied onto. I think a strength of this brief was again the mock ups which allowed my concept to be clear and put the designs in their best light. I think I could of done better in developing my initial idea and pushing my initial design. I was going to take on another project from this website, but after looking through the other briefs and taken into account the confusing submission I decided against it.
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This UK Greetings brief from YCN was
through the dogs. I think my main
the last of the briefs I completed for
strength throughout this brief is my
this module. I chose it because the
illustration, it is something I enjoy the
design aspect was very open and I
most and I haven’t utilised it much
wanted something quite light hearted
throughout the rest of the module. I
to end on. The brief allowed you to
also like the quirky subject matter as I
pick any occasion so I started by
think it would help the cards to stand
making a list of everything I could
out from the rest of the competition. I
cover. I decided on dogs as a
would have loved to have had more
subject matter initially to make a set
time to complete this brief, as I think
of cards ‘from the dog.’ although I
I could have extended it further into
felt that this narrowed down my target
card collections for each occasion, a
market. So I carried on with the theme
larger selection of dogs and also gift
highlighting the different occasions
wrap and other accessories.