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5 R
Jenna Morse
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3 R
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S T N E T N O C T R O P E T
Hellfire
7-8
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Batiste
9 - 12
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3-6
L’Artisan Parfumeur
13 - 16
Chocolate
17 - 18
UK Greetings
19 - 20
Evaluation
21 - 22
P
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Goji
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This YCN Goji brief was the first
for the rest of the module and also
that I started during this module. I
future experiences. The submission
picked it because the main aspect
was also very helpful and it was
of the project was to create a pattern
the first time I had to create boards
design, which is something I had
that would showcase my designs
been interested in for a while, but
without my blog as a back up. This
hadn’t had the chance to explore.
led me to think a lot more carefully
There were also a lot of possibilities
about what I was including and
to push the brief further than just
how I was presenting it. I feel my
the initial pattern. I also started it
strenghts during this module was
first as the deadline was a great
my consistancy of design across
deal earlier than the rest, this really
my products and packaging and
pushed me to crack on with the work
also my illustration skills of creating
and I found that because of the
the images and composition. I think
early submission all of my designs
one aspect I could have changed
were completed a long time before
to maybe make my submission
the final crit. Because this was the
appeal to a larger audience would
first outside brief that I tackled it was
be broaden it to males as well,
an interesting experience working to
by creating a more unisex design
different deliverables and criteria. I
or create a corresponding male
believe this helped me to prepare
version of what I already have.
The most difficult part of this brief was deciding on a theme for the design. To help with I looked back at the initial criteria that was given and the word ‘freedom’ jumped out at me. This then led on to the saying, ‘free as a bird.’ Once I had settled on this idea my work ran a lot more smoothly and I found that from doing my initial illustrations a more specific look of ‘tropical’ had been discovered. This helped the composition of my patterns as the introduction of the floral aspects added depth and more aspects to work with. Another problem I faced was how to apply colour. I couldn’t decide on whether to use block filling or a linear effect and also the original tones I used seemed too bright and garish which I felt would look too over powering on the products. Research really helped with this and I found that when I applied aspects of the ideas I had seen, everything seemed to come together. My favourite part of the process was applying my design to a variety of bags and cases. I enjoyed this because I liked seeing what I had created coming into context applied to products and viewing them as a colection. I feel that all of my pieces work well together and will appeal strongly to the young, female target audience that I had chose. I am very happy with the outcome of this project especially seeing it was the first one.
H E L L F I R E
B R I E F
The second brief that I tackled was the Leeds College of Art Creative Networks and Leeds Brewery Brief. Again, this was a different style of briefing, even though we did have a written brief, I feel that most of the more important information we received was given verbally, that meant written notes was a must. I challenged myself to complete it within one day which I succeeded in. The name of the beer that was being used was ‘Hellfire’ which is what I used to focus my design choices when it came to colour and imagery. I aimed to
create a simplistic label that would stand out on a shelf or behind a bar without being too detailed and fussy. This is why I decided on a bold pattern on a red palette that contrasted with the crisp white type. I feel my strengths during this was that I completed it in a very short time scale, proving to myself that I should do it more often to get a greater amount completed. Although I feel that I could have developed a more unique design to improve the selling quality and have a stand out apperance that would stick in the audiences mind.
B A T I S T E
B R I E F
I feel that across all the briefs that I have done for this module the D&AD Batiste brief has probably been my favourite. The two previous projects were based on pattern and print which I think helped me a lot during this one. Not only did I have more experience in pattern design but also with coping with outside briefs and submissions and I think by this stage I was a lot more confident in these areas which helped me progress a lot faster through the process. I think the strongest aspect of this project was my mock ups as I feel they look very realistic and professional. I worked hard to ensure this as I thought it would be important when it came to presenting my work for judging as it would allow the audience to see my idea as clearly as possible. I feel I could have improved the web aspect of this project as I ran out of time to take it further. Therefore time management could have been better.
One of the main aspects of this brief that was highlighted was the need for the designs to be current and reflect fashion trends that are popular at the moment. So I started by looking on trend websites for fashion, print and colour, I also looked through magazines and took samples. The trend that appeared often and appealed to me the most was geometric patterns and prints. I felt they would be interesting to create and would also be very bold and eyecatching to attract the target audience. I started by creating the initial patterns and then manipulated them using composition and colour so that they related to the scents I had chosen. I kept the layout of the bottle very similar to the originals as I wanted them to retain the ‘Batiste look’, so that they could fit into the brand image. I am really happy with the look of all of the bottles and I feel that the patterns really enhance the feel of the scent so the audience can get a clear feel of each. I kept the promotional posters simple as I wanted the bottles to be the focus and remain clear to the viewers. One thing that I could have done further is to create a product range that would help to promote the new scents. For example, vanity bags, hair accessories and other scented products. I feel that this could have helped to create a bigger buzz for the new scents launch.
P
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The D&AD L’Artisan Parfumeur
me and Tani share is organisation,
brief was the collaborative project
I think this made the process a lot
that I did with Tanida Panyamang.
more enjoyable for the both of us,
I asked Tani to be my partner as
as it made everything run smoother
we worked briefly together during a
than it could have done. This was
group task and I felt that it went well
definitely a strength throughout
and hopefully we could recreate
this project as it meant things got
that during this brief together.
done when they were meant to. It
Another reason is that she has
was interesting working with just
strengths in areas that I am not
one other person, as until now
so good at, like production and
we have been used to individual
creating three dimensional work. I
work or larger groups. I feel that
felt that this would benefit me as it
this arrangement is the most work
would strengthen that area of our
efficent, as on my own things tend to
project and I may be able to learn
get left and in a group of four there
something from it. One major part
is more people to rely on, whereas
of this brief that I benefitted from this
in a partnership there is the push to
was our gift bags as I know if I were
not let the other down and do your
to have attempted it on my own they
fair share of the workload. Me and
would have been no where near
Tani worked very well together and I
as effective. One quality that both
feel there were no major problems.
The challenge for this brief was to re-brand the perfume house L’Artisan Parfumeur and take its packaging into the modern day and create a revolutionary new look. Another aspect that had to be considered was that the fragrances had to be unisex, this proved to be more difficult than we first anticipated. Although after some deliberation it was decided that the best way to appeal to both genders was to incorporate abstract patterns. To research into the emotions that the scents would
be based around we initially looked
Deciding on the final patterns was
at colour and what tones we felt
a difficult part of the process as
represented each of the emotions
initially we found it difficult to get
the best, I feel that this stage really
them to link as a set. This is when
helped with inspiration further into
we chose just one pattern and to
the project. We then moved on to
use colour to portray the emotion.
creating the patterns themselves,
Once this decision had been made
we decided to draw them by hand
things ran smoother. With this brief
as it was stated in the brief that
the photography was important for
craftmanship was important. The
the display of our boards and I am
concept behind the designs was
very glad that we took the time to
how emotions effect the body and
go down to the studio and get some
through pattern we wanted to depict
successful images that helped to
butterflies in the stomach, raised
put across our work in the best way
heartbeat and dilated pupils etc.
for submission .
This chocolate brief was from the website Design Crowd, where companies can post briefs that they would like to be completed. I chose this particular brief because most on this site are very specific and have very strange requirements of what they want, whereas this one seemed less constrained. A theme stated that the clients liked was ‘japanese’, so I researched into japanese pattern which inspired my final design where the set type could be applied onto. I think a strength of this brief was again the mock ups which allowed my concept to be clear and put the designs in their best light. I think I could of done better in developing my initial idea and pushing my initial design. I was going to take on another project from this website, but after looking through the other briefs and taken into account the confusing submission I decided against it.
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This UK Greetings brief from YCN
through the dogs. I think my main
was the last of the briefs I completed
strength throughout this brief is my
for this module. I chose it because
illustration, it is something I enjoy
the design aspect was very open
the most and I haven’t utilised it
and I wanted something quite
much throughout the rest of the
light hearted to end on. The brief
module. I also like the quirky subject
allowed you to pick any occasion
matter as I think it would help the
so I started by making a list of
cards to stand out from the rest
everything I could cover. I decided
of the competition. I would have
on dogs as a subject matter initially
loved to have had more time to
to make a set of cards ‘from
complete this brief, as I think I could
the dog.’ although I felt that this
have extended it further into card
narrowed down my target market.
collections for each occasion, a
So I carried on with the theme
larger selection of dogs and also
highlighting the different occasions
gift wrap and other accessories.
E
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I have found this to be my favourite module I have completed during this course as it has been hugely beneficial to the progress of my design practice. I have really enjoyed being able to choose my own briefs that I felt suited my interests or incorporated aspects that I wanted to improve to challenge myself. One skill that I hadn’t explored before this module was pattern and during this process it has been a part of every brief, which has demonstrated to me an area of interest that I hadn’t considered before. I feel the competition aspect also encouraged me to push my designs a lot further than maybe I would have done because of the drive to do well or win. My favourite brief has been Batiste as I was really happy with the end results and was one of the first times that I could imagine a piece of my design working successfully in the public domain. I really enjoyed creating the initial shapes and developing them into pattern, linking with scents and applying to the product. I was also really happy with my mock-ups as I feel they have a really professional look and help to sell the designs. I feel a strength through this module has been managing my own time. A lot of juggling was needed, not only to complete all the briefs in 503, but also to continue with the work in other modules. I feel I have been successful in this because of the deadlines I have met for submission. Another skill that has greatly improved is knowing how to present my work becuase of the large number of presentaton boards that I have created. I feel my boards are now very clear and aesthetically appealing for the viewer to look at. I can also now take much better photographs of my work which I have noticed improves presentation by a long way, I think I could improve on coming up with a greater number of concepts. I think because of the pressure of deadlines I quite often went with my first idea. Some projects got developed throughout the process but it could have been more time efficent to have done that stage nearer the beginning. Although, overall I am really happy with the work that I have produced during this time and am looking forward to continuing it into level 6.
T N R A E L
I prefer working on longer briefs rather than shorter 2 day ones.
I can successfully organise my own time.
H
How to present professional looking presentation boards.
I
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I am really interested in pattern design.
To challenge myself to learn new skills.