J.Crew Digital Annual Report

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About J.Crew

History

Other Branches of J.Crew

Social Responsibility

Madewell

How are we working with local and international suppliers to promote responsible sourcing?

Corporate Governance Officers and Directors

Millard Drexler Chief Executive Officer and Chairman of the Board

Financial Performance

Blog for J.Crew Lovers

Financial Performance of the Past Year

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Stuart Haselden Chief Financial Officer and Chairman of the Board

Crewcuts

What are we doing to support our communities?

What steps are we taking to improve our impact on the environment?

Jenna Lyons President-Executive Creative Director

Lynda Markoe Executive Vice PresidentHuman Resources

James Scully Chief Administrative Officer

Libby Wadle Executive Vice President

Financial Performance of the Past 30 Years

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

Financial Performance

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J.Crew debuted in 1983 with the mailing of its first catalog. Six years later, we opened a flagship store at New York’s South Street Seaport. Today, the business includes retail and outlet stores nationwide and an ever-growing online and catalog business.

About J.Crew

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History: Key Milestones 1983 1988 1989 2003 2006 2010 2011 2012

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

History: Key Milestones 1983 1988 1989 First flagship store opens at New York’s South Street Seaport Today business includes retail and outlet stores nationwide and a growing catalog business

Financial Performance

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2003 2006 2010 2011 2012

About J.Crew

Branching Out

History: Key Milestones 1983

Social Responsibility

First catalog mailing

1988 Corporate Governance

J.Crew Factory launched

1989 Financial Performance

First flagship store opens at New York’s South Street Seaport Today business includes retail and outlet stores nationwide and a growing catalog business

2003 Blog

Millard “Mickey” Drexler joins J.Crew as charman and CEO Partner with iconic brands: Jack Purcell®, Timexm Thomas Mason® and Red Wing®, etc.

Several line extensions: Crewcuts (for kids sizes 2-14), J.Crew weddings and parties, and J.Crew Collection (limited edition pieces)

2006 J.Crew introduces Madewall (modern-day American denim label founded in 1937)

2010 Madewell.com launches and has a social media presence

2011 J.Crew goes global with opening of first store in Yorkdale Center in Toronto, Canada. Then Stores in Vancouver and Edmonton.

About J.Crew

Several line extensions: Crewcuts (for kids sizes 2-14), J.Crew weddings and parties, and Branching Out

J.Crew Collection (limited edition pieces)

2006 Social Responsibility

J.Crew introduces Madewall (modern-day American denim label founded in 1937)

2010 Madewell.com launches and has a social media presence

Corporate Governance

2011 J.Crew goes global with opening of first store in Yorkdale Center in Toronto, Canada. Then Stores in

Financial Performance

Vancouver and Edmonton.

2012 Blog

E-commerce site goes to over 100 countries Social responsibility: Partners with suppliers who have ethical, responsible ways for sourcing products and have better working conditions Social responsibility: Proudly support the work of many local and international charities, from educational programs and nonprofit trade associations to organizations that fight life-threating diseases Environmental efforts target three key objectives: The environmental impact of their facilities and products, the performance of their supply chain and engaging in their associates and customers Makes an effort to align with both the letter and spirt of the law, California Transparency in Supply Chain Acts Their fiscal year is February through January and ends on the Saturday closest to January 31 following the prior calendar year Have a facebook, twitter, and a tumblr

Madewell

Line Extentions

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

In 2006, J.Crew introduced Madewell, a modern-day interpretation of an American denim label founded in 1937.

Madewell continues to bring the same original integrity to everything it makes today. In addition to Madewell’s brick-and-mortar stores, madewell.com (launched in 2010)

Financial Performance

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is a strong sales driver. Madewell has also been making a further play in the digital space with a robust social media presence.

More Information.

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Madewell

Line Extentions

About J.Crew

Branching Out

Since J.Crew was founded, it has introduced several line extensions, including Crewcuts, for children, J.Crew

Social Responsibility

Corporate Governance

Weddings & Parties and J.Crew Collection, which features exclusive and limited-edition pieces. J.Crew continues its retail expansion with a series of new specialty shops for

Financial Performance

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men, women and kids, as well as the addition of dedicated shoe and handbag salons in existing stores.

More information.

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Madewell

Line Extentions

About J.Crew

Branching Out

Since J.Crew was founded, it has introduced several line extensions, including Crewcuts, for children, J.Crew

Social Responsibility

Corporate Governance

Weddings & Parties and J.Crew Collection, which features exclusive and limited-edition pieces. J.Crew continues its retail expansion with a series of new specialty shops for

Financial Performance

Blog

men, women and kids, as well as the addition of dedicated shoe and handbag salons in existing stores.

More information.

X More Information http://www.jcrew.com/crewcuts https://www.jcrew.com/weddingsandparties http://www.jcrew.com/womens_feature/jcrewcollection.jsp

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Social Responsibility

Responsible sourcing

Support communities

improve environment

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

One of J.Crew’s top priorities is to run their business with a sensitivity to the world around them. The J.Crew Social Responsibility Program is always evolving to better serve the needs of the world around us. Please continue to visit our Social Responsibility site to learn about our

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latest initiatives.

If you have questions or comments in the meantime, don’t hesitate to reach out to us at social responsibility@jcrew.com.

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Social Responsibility

Responsible sourcing

Support communities

improve environment

About J.Crew

Branching Out

One of J.Crew’s top priorities is to run their business with a sensitivity to the world around them. The J.Crew Social

Social Responsibility

Corporate Governance

Responsibility Program is always evolving to better serve the needs of the world around us. Please continue to visit our Social Responsibility site to learn about our

Financial Performance

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latest initiatives.

If you have questions or comments in the meantime, don’t hesitate to reach out to us at social responsibility@jcrew.com.

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Social Responsibility

Responsible sourcing

Support communities

improve environment

About J.Crew

Branching Out

J.Crew works with local and international suppliers to promote responsible sourcing. J.Crew is committed to sourcing their products in a legal, ethical and responsible manner–that is why J.Crew aims to partner with suppliers who share this belief and work with them to promote better working conditions.

Social Responsibility

Corporate Governance

Financial Performance

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J.Crew Code of Vendor Conduct Monitoring Supplier Conditions Improving Supplier Conditions Industry Collaboration and Partnerships Sourcing Materials Responsibly

J.Crew Code of Vendor Conduct

J.Crew is committed to a standard of excellence in every aspect of our business, including legal, ethical and responsible conduct in all of our operations. We expect these same commitments to be shared by all factories, subcontractors, suppliers and agents that are affiliated with the manufacture of J.Crew goods (“Suppliers”). In addition, Suppliers are also expected to share our commitment to quality and to maintaining the practices necessary to meet our quality standards.

While J.Crew recognizes that there are different legal and cultural environments in which our Suppliers operate throughout the world, the J.Crew Code of Vendor Conduct (“Code”) sets forth the guiding principles for our Responsible Sourcing Program.

J.Crew requires all Suppliers to disseminate and communicate this Code to all workers and

Social Responsibility

Responsible sourcing

Support communities

improve environment

About J.Crew

Branching Out

J.Crew supports their communities and proudly support the work of a number of local and international charities. J.Crew’s beneficiaries range from educational programs and nonprofit trade associations to organizations that fight life-threatening diseases.

Social Responsibility

Corporate Governance

Financial Performance

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Council of Fashion Designers of America Teach for America Leukemia and Lymphoma Society Local Charity Events

Council of Fashion Designers of America (CFDA)

A nonprofit trade association, the CFDA is committed to cultivating and supporting both rising and established fashion designers. In addition to the CFDA/Vogue Fashion Fund, initiatives include scholarships to design students as well as the CFDA Fashion Awards, an annual ceremony honoring the industry’s top talent. J.Crew is pleased to be the premier sponsor of the CFDA/Vogue Fashion Fund through 2013.

For more information on the CFDA, visit cfda.com.

Social Responsibility

Responsible sourcing

Support communities

improve environment

About J.Crew

Branching Out

J.Crew tries to improve their impact on the environment. When it comes to J.Crew’s day-to-day operations, it’s one of their goals to make as little impact as possible on the environment. J.Crew is constantly evaluating the strategies they have in place to better suit the needs of the world around them.

Social Responsibility

Corporate Governance

Environmental Impact Performance of Supply Chain Engage Associates and Customers

Financial Performance

The Environmental Impact of Our Facilities and Products

We are committed to reducing our energy, paper and water use; minimizing waste and implementing environmentally responsible solutions for stores, distribution centers and offices.

Blog

100% recycled bags

Corporate governance

Millard Drexler

Stuart haselden

jenna lyons Lynda Markoe

James scully

Libby Wadle

About J.Crew

Branching Out

Quality and integrity are of key importance at J.Crew, from the merchandise J.Crew offers their customers to the

Social Responsibility

Corporate Governance

corporate governance practices that guide our company’s business. J.Crew strives to maintain standards that will provide their customers, associates and shareholders with

Financial Performance

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the assurance that our excellence resides not only in the superior design of our merchandise, but in every aspect of their business, including corporate governance.

Corporate governance

Millard Drexler

Stuart haselden

jenna lyons Lynda Markoe

James scully

Libby Wadle

About J.Crew

Branching Out

Millard Drexler Chief Executive Officer and Chairman of the Board

Social Responsibility

Corporate Governance

Mr. Drexler has been our Chief Executive Officer, Chairman of the Board and a director since 2003. Before joining J.Crew, Mr. Drexler was Chief Executive Officer of The Gap, Inc. from 1995 until 2002, and was President of The Gap, Inc. from 1987 to 1995. Mr. Drexler also serves on the Board of Directors and Compensation and Nominating and Corporate Governance Committees of Apple, Inc.

Financial Performance

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Corporate governance

Millard Drexler

Stuart haselden

jenna lyons Lynda Markoe

James scully

Libby Wadle

About J.Crew

Branching Out

Millard Drexler Chief Executive Officer and Chairman of the Board

Social Responsibility

Corporate Governance

Mr. Drexler has been our Chief Executive Officer, Chairman of the Board and a director since 2003. Before joining J.Crew, Mr. Drexler was Chief Executive Officer of The Gap, Inc. from 1995 until 2002, and was President of The Gap, Inc. from 1987 to 1995. Mr. Drexler also serves on the Board of Directors and Compensation and Nominating and Corporate Governance Committees of Apple, Inc.

Financial Performance

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Corporate governance

Millard Drexler

Stuart haselden

jenna lyons Lynda Markoe

James scully

Libby Wadle

About J.Crew

Branching Out

Millard Drexler Chief Executive Officer and Chairman of the Board

Social Responsibility

Corporate Governance

Mr. Drexler has been our Chief Executive Officer, Chairman of the Board and a director since 2003. Before joining J.Crew, Mr. Drexler was Chief Executive Officer of The Gap, Inc. from 1995 until 2002, and was President of The Gap, Inc. from 1987 to 1995. Mr. Drexler also serves on the Board of Directors and Compensation and Nominating and Corporate Governance Committees of Apple, Inc.

Financial Performance

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Corporate governance

Millard Drexler

Stuart haselden

jenna lyons Lynda Markoe

James scully

Libby Wadle

About J.Crew

Branching Out

Stuart Haselden Chief Financial Officer

Social Responsibility

Corporate Governance

Financial Performance

Mr. Haselden has been the Company’s Chief Financial Officer since May 2012. Prior to that, he was our Senior Vice President of Finance and Treasurer since 2009 and served as our Vice President of Financial Planning & Analysis from 2006 to 2009. Before joining J.Crew, Stuart served as the Vice President of Strategic Planning for Saks Incorporated where he held a variety of positions from 1999 to 2005.

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Corporate governance

Millard Drexler

Stuart haselden

jenna lyons Lynda Markoe

James scully

Libby Wadle

About J.Crew

Branching Out

Jenna lyons President-Executive Creative Director

Social Responsibility

Corporate Governance

Financial Performance

Ms. Lyons has been our President-Executive Creative Director since July 2010, and before that, served as Executive Creative Director since April 2010. Prior to that, she was Creative Director since 2007 and, before that, was Senior Vice President of Women’s Design since 2005. Ms. Lyons joined J.Crew in 1990 as an Assistant Designer and has held a variety of positions within the Company, including Designer from 1994 to 1995, Design Director from 1996 to 1998, Senior Design Director in 1999 and Vice President of Women’s Design from 1999 to 2005.

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Corporate governance

Millard Drexler

Stuart haselden

jenna lyons Lynda Markoe

James scully

Libby Wadle

About J.Crew

Branching Out

Lynda Markoe Executive Vice President-Human Resources

Social Responsibility

Corporate Governance

Ms. Markoe has been our Executive Vice President – Human Resources since 2007 and was previously Vice President and then Senior Vice President – Human Resources since 2003. Before joining J.Crew, Ms. Markoe worked at The Gap, Inc. where she held a variety of positions over 15 years.

Financial Performance

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Message: _______________________

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Corporate governance

Millard Drexler

Stuart haselden

jenna lyons Lynda Markoe

James scully

Libby Wadle

About J.Crew

Branching Out

James Scully Chief Administrative Officer

Social Responsibility

Corporate Governance

Financial Performance

Mr. Scully has been our Chief Administrative Officer since 2008 and was also Chief Financial Officer from 2005 - 2012. Prior to joining J.Crew, Mr. Scully served as Executive Vice President of Human Resources and Strategic Planning of Saks Incorporated from 2004. Before that Mr. Scully served as Saks Incorporated’s Senior Vice President of Strategic and Financial Planning from 1999 to 2004 and as Senior Vice President, Treasurer from 1997 to 1999. Prior to joining Saks Incorporated, Mr. Scully held the position of Senior Vice President of Corporate Finance at Bank of America (formerly Nations Bank) from 1994 to 1997.

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Corporate governance

Millard Drexler

Stuart haselden

jenna lyons Lynda Markoe

James scully

Libby Wadle

About J.Crew

Branching Out

Libby Wadle Executive Vice President

Social Responsibility

Corporate Governance

Financial Performance

Ms. Wadle has been the Company’s Executive Vice President—J.Crew since September 2011, and before that, served as Executive Vice President—Retail and Factory since July 2010, and as Executive Vice President—Factory and Madewell since 2007. Before that Ms. Wadle served as Vice President and then Senior Vice President of J.Crew Factory since 2004. Prior to joining J.Crew, Ms. Wadle was Division Vice President of Women’s Merchandising at Coach, Inc. from 2003 to 2004 and held various merchandising positions at The Gap, Inc. from 1995 to 2003.

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f inancial overview

past year

past 30 years

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

J.Crew is a nationally recognized apparel and accessories retailer that differentiates itself through high standards of quality, style, design and fabrics with consistent fits and authentic details. We are an integrated multi-channel, multi-brand specialty retailer that operates stores and

Financial Performance

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websites to consistently communicate with our customers.

We design, market and sell our products, including those under the J.Crew , Crewcuts and Madewell brands, ®

®

®

offering complete assortments of women’s, men’s and children’s apparel and accessories. We believe our customer base consists primarily of affluent, collegeeducated, professional and fashion-conscious people.

Find out how J.Crew conducts business.

f inancial overview

past year

past 30 years

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

J.Crew is a nationally recognized apparel and accessories retailer that differentiates itself through high standards

X

of quality, style, design and J.Crew fabrics with consistent fits Conducts Business and authentic details. We are an integrated multi-channel, We conduct our business through two primary sales channels: (1) Stores, which consists

of our retail,operates factory and Madewell stores,and and (2) Direct, which consists of our websites multi-brand specialty retailer that stores Financial Performance

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and catalogs.

websites to consistently communicate with our customers.

As of January 28, 2012:

We design, market and sell our products, including those under the J.Crew , Crewcuts and Madewell brands, ®

®

®

48%

48% J.Crew Stores

offering complete assortments of women’s, men’s and children’s apparel and accessories. We believe our

12% Madewell Stores 4% Crewcuts Stores

customer base consists primarily of affluent, college-

36%

12%

educated, professional and fashion-conscious people.

4%

Find out how J.Crew conducts business.

36% Factory Stores

f inancial overview

past year

past 30 years

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

Over the past year revenues were $133.2 million. Revenues consisted of (i) Stores sales of $86.5 million, or 64.9% of revenues, (ii) Direct sales of $43.6 million, or 32.8% of revenues, and (iii) other revenues (primarily shipping and handling fees) of $3.1 million, or 2.3% of revenues. Revenues reflect lower than planned Stores sales. Gross profit was $62.9 million, or 47.2% of revenues. Gross profit was impacted by higher than planned markdowns. Selling, general and administrative expenses were $79.7 million, 59.8% of revenues and include transaction costs of $32.2 million.

The past year simplified.

Financial Performance

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The Past Year Financials

Channels Stores Direct Other Total

2012 $1,546.6 651.5 29.6 $2,227.7

Net Sales Apparel Women’s Men’s Children’s Accessories

2012

57% 24 6 13

2011 $1,280.7 545.7

28.6 $1,855.0 2011 58% 23 6

13

f inancial overview

past year

past 30 years

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

Over the past year revenues were $133.2 million. Revenues consisted of (i) Stores sales of $86.5 million, or 64.9% of revenues, (ii) Direct sales of $43.6 million, or 32.8% of revenues, and (iii) other revenues (primarily shipping and handling fees) of $3.1 million, or 2.3% of revenues. Revenues reflect lower than X planned Stores sales. Gross profit was $62.9 million, or 47.2% of revenues. Gross profit was impacted by The Past Year Simplified higher than planned markdowns. Selling, general and administrative expenses were $79.7 million, 59.8% of revenues and include transaction costs of $32.2 million.

Revenues consisted of store sales, direct sales, and other which is primarily shipping The past year simplified.

Financial Performance

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and handling fees. Revenues consisted of

$135.9 million.

The Past Year Financials

Channels Stores Direct Other Total

2012 $1,546.6 651.5 29.6 $2,227.7

Net Sales Apparel Women’s Men’s Children’s Accessories

2012

57% 24 6 13

2011 $1,280.7 545.7

28.6 $1,855.0

$135.9 million in revenues 2% Shipping and Handling

64%

64% Store sales

2011

34% Direct Sales

58% 23 6

13

34%

2%

f inancial overview

past year

past 30 years

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

Financial Performance

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J.Crew’s SEC Filings are made available by a third party service provider as soon as reasonably practicable after we file or furnish these documents to the U.S. Securities and Exchange Commission. If you click to view these filings, you will be automatically hyperlinked to our service provider’s web site. J.Crew does not maintain or provide information directly to this third-party site and we do not supplement, update or correct any of the information on this site.

J.Crew is always growing.

f inancial overview

past year

past 30 years

About J.Crew

Branching Out

Social Responsibility

Corporate Governance

Financial Performance

J.Crew’s SEC Filings are made available by a third party service provider as soon as reasonably practicable after we file or furnish these documents to the U.S. Securities and Exchange Commission. If you click to view these filings, you will be automatically hyperlinked to our service provider’s web site. J.Crew does not maintain or provide information directly to this third-party site and we do not supplement, update or correct J.Crew is Always Growing any of the information on this site.

J.Crew is always growing.

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To view all the SEC Filings visit http://www.jcrew.com/footer/investorrelations.jsp.

J.Crew has a financial growth of 25% to 30% at least per year.

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1983

1985

1990

1995

2000

2005

2010

2012

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make a post

About J.Crew

Branching Out

Tuesday January 29,

2013 Melissa a.

So today I wanted to share with you my new absolute favorite piece for this fall. It is the Social Responsibility

J.Crew Collection Golden Paisley Blouse. The price on this one is quite staggering, so I turned to ebay to see if I could find one for cheaper (after Shopwithm tipped me off!

Corporate Governance

Thanks!), and I did, so I snatched it up right away. It was nearly 1/3 of the cost of retail, so I couldn’t beat it. It appears to be from UK J.Crew (based on one of the tags), but is no

Financial Performance

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different as far as I can tell.

Julia W. I love that blouse! I got one for the holidays and wear it as often as I can!

Rachel R. Shopwithm is one of my favorite sources. Good call!

Comment

Sunday January 27,

2013 Jen T.

Favorite piece in my jewelry box.....That’s like picking a favorite when you have two kids!

Between the pieces from my grandmother, the jewelry from my dad and my husband, the pieces I’ve made for Ruby (my daughter) and the charm necklaces she’s made for me—I love them all. Each one has a special story.

Victoria M. That is such an nice story :) . It is hard to choose. My favorite piece

probably is the J.Crew bangle that my mother gave to me.

Blog

make a post

About J.Crew

Branching Out

Tuesday January 29,

2013 Melissa a.

So today I wanted to share with you my new absolute favorite piece for this fall. It is the Social Responsibility

J.Crew Collection Golden Paisley Blouse. The price on this one is quite staggering, so I turned to ebay to see if I could find one for cheaper (after Shopwithm tipped me off!

Corporate Governance

Thanks!), and I did, so I snatched it up right away. It was nearly 1/3 of the cost of retail, so I couldn’t beat it. It appears to be from UK J.Crew (based on one of the tags), but is no

Financial Performance

Blog

different as far as I can tell.

Julia W. I love that blouse! I got one for the holidays and wear it as often as I can!

Rachel R. Shopwithm is one of my favorite sources. Good call!

Comment

Sunday January 27,

2013 Jen T.

Thank you for your comment.

Favorite piece in my jewelry box.....That’s like picking a favorite when you have two kids!

Between the pieces from my grandmother, the jewelry from my dad and my husband, the pieces I’ve made for Ruby (my daughter) and the charm necklaces she’s made for me—I love them all. Each one has a special story.

Victoria M. That is such an nice story :) . It is hard to choose. My favorite piece

probably is the J.Crew bangle that my mother gave to me.

X

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make a post

About J.Crew

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E-mail address: _________________________________________________________________ jenn.gubernick@gmail.com Jenn G. name:__________________________________________________________________________

So, I turned 25 last week. I decided it would be a good idea to go through my clutter Message: ________________________________________________________________________

and I found my old J.Crew catalog from 2006! Anyone miss bootcut jeans, Bermuda _______________________________________________________________________________ shorts, or cargo chinos? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________

Send

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make a post

About J.Crew

Branching Out

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E-mail address: _________________________________________________________________ jenn.gubernick@gmail.com Jenn G. name:__________________________________________________________________________

So, I turned 25 last week. I decided it would be a good idea to go through my clutter Message: ________________________________________________________________________

and I found my old J.Crew catalog from 2006! Anyone miss bootcut jeans, Bermuda _______________________________________________________________________________ shorts, or cargo chinos? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ Thank you for your post.

Send

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