LETTER FROM THE PRESIDENT
Today’s real estate climate demands a tailored marketing strategy that keeps pace with fast-moving technological innovations and a new age of home buyer behavior. To navigate these complex waters, you need a company that can successfully market your home to the highest level and deliver motivated buyers to your door, while maintaining a commitment to the personalized service and respect that you deserve.
As California’s top ranked independent real estate firm, First Team Estates® understands what drives the sophisticated, local real estate market. Armed with knowledge developed since our founding in 1976, we have pioneered a repertoire of proprietary, innovative tools and strategies that give our company, agents, and the clients we serve a clear edge over the competition time and time again.
In the pages that follow, you will discover the innovative and effective ways First Team Estates® agents maximize your home’s value, enhance its marketability, and deliver unsurpassed results with true accountability.
We look forward to putting our proven expertise, experience, and the power of our team to work for you.
Sincerely,
Cameron Merage Founding President and CEO First Team Family of Companies
SOLUTION-BASED MARKETING THAT ACHIEVES RESULTS
We Hear You We Understand You We Get Results
YOU HAVE QUESTIONS. WE HAVE ANSWERS. + Who are we? + How much is your home worth?
+ How are we different?
+ How long will it take to sell?
+ How do we protect you?
+ How do we market your home?
+ What do we charge?
#1 IN SOUTHERN CALIFORNIA 11 YEARS IN A ROW 9,069 Successfully Closed Annual Transactions. We Sell More Homes And Represent More Buyers Than Any Other Real Estate Brokerage In Southern California.
TRENGRAPHIX REPORT COMPANY NAME
TOTAL SALES IN UNITS
TOTAL SALES
FIRST TEAM® REAL ESTATE
9,069
$5,074,344,000
Berkshire Hathaway
5,394
$5,233,509,000
Realty One Group
4,379
$2,138,137,000
Tarbell Real Estate
4,079
$1,380,010,000
Prudential/Cosner 3,767 $1,710,920,000 Realty Executives
3,572
$1,226,748,000
Evergreen Realty
2,099
$1,056,343,000
Coldwell Banker
1,813
$1,085,879,000
Hôm/Sothebys
1,618 $2,195,606,000
Star Real Estate
1,593
$878,305,000
Remax Premier
1,556
$992,432,000
Surterre Properties
1,498
$2,272,950,000
*Based on a 2014 TRENDGRAPHIX, Inc. report for Orange County, CA, Los Angeles County, CA, Riverside County, CA, San Bernardino County, CA, all property types. Report published 4/14, based on reports from 01/1/2013 - 12/31/2013. All reports presented are based on data supplied by the Orange County, Orange Coast, Pacific West, Downey. Rancho SE AOR, Laguna BOR, and Desert BOR or their MLS’s. Neither the associations nor their MLS’s guarantee or are in any way responsible for their accuracy. Data maintained by the associations or their MLS’s may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. Copyright Trendgraphix Inc.
L PEOPLE’S
VOTED
C
TATE REAL EPSANY COM 11, 2012,
20T
N
UA
2013
L PEOPLE’S
H
N
20
A
OI
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CE
20T
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#1 IN ORANGE COUNTY HOME SALES * Voted Orange County’s Best Real Estate Company 2011, 2012 & 2013
5,958
We Sell 2X As Many Homes As Our Competition
2,608 2,233 1,582
1,402
1,388
1,320 992
Realty One Group
Berkshire Hathaway
Prudential Cosner
Surterre Properties
Evergreen Realty
Star Real Estate
Regency
878
812
RE/MAX Premier
Tarbell Real Estate
760
750
Hom Sothebys
Seven Gables
*Based on a 2013 TRENDGRAPHIX, Inc. report for Orange County, CA all residential property types. Report published 06/13, based on reports from 06/12 - 05/13. All reports based on data supplied by the Orange County, Orange Coast, Pacific West, Downey. Rancho SE AOR, Laguna BOR, and Desert BOR or their MLS’s. Neither the associations nor their MLS’s guarantee or are in any way responsible for their accuracy. Data maintained by the associations or their MLS’s may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. Copyright Trendgraphix Inc.
#1 IN BUYER REPRESENTATION We Represent Twice As Many Buyers Than Any Of Our Competitors
4,382
2,285
2,253 2,016 1,642
1,620 1,098
Realty One Group
Berkshire Hathaway
Tarbell Real Estate
Prudential/Cosner
Realty Executives
Evergreen Realty
816
757
748
707
700
Coldwell Banker
Star Real Estate
Sureterre Properties
Hôm/Sothebys
Century 21 Beachside
*Based on a 2014 TRENDGRAPHIX, Inc. report for Orange County, CA, Los Angeles County, CA, Riverside County, CA, San Bernardino County, CA, all residential property types. Report published 4/2014, based on reports from 1/1/2013-12/31/13 All property types. All reports presented are based on data supplied by the Orange County, Orange Coast, Pacific West, Downey. Rancho SE AOR, Laguna BOR, and Desert BOR or their MLS’s. Neither the associations nor their MLS’s guarantee or are in any way responsible for their accuracy. Data maintained by the associations or their MLS’s may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. Copyright Trendgraphix Inc.
LOCAL FOCUS AND TEAMWORK
SAN LUIS OBISPO
KERN
A Local Independent Real Estate Company Vs. National Franchise + Privately Owned For 38 Years + 1,778 Real Estate Agents Working Together To Sell Your Home
SANTA BARBARA LOS ANGELES VENTURA
MORE THAN 31 LOCATIONS
SAN BERNARDINO
ORANGE RIVERSIDE
SAN DIEGO
*2012 Power Broker Report, RISMedia.
CONCIERGE LEVEL SERVICES
+ Staging + Photography - Internal, External, Helicopter, Drone + Custom Property Website + Professional Copy Writing + Customized Marketing Plan To Your Needs
SUPERIOR WEBSITE TECHNOLOGY DRIVES RESULTS
+ 720,000 Annual Website Visits. + 5,100 Monthly Buyer Inquiries.
*Client Care Center Hours: M-Th 8:00am – 7:00pm (PST), Fri-Sun 8:00am – 6:00pm (PST)
MARKETING BEGINS WITH ONLY THE FINEST PHOTOGRAPHY
A Picture Is Worth 1,000 Words The Right Presentation Of Your Property Can Have A Major Financial Impact.
POOR IMAGES LIMIT POTENTIAL BUYERS
Qualified Buyers May Disqualify Your Home Based Solely On Poor Photos
27101 SOUTH RIDGE DR Mission Viejo 92692
List Price: $5,999,000 Status: ML#: APN: Orig. List Price: Price Per Sqft: County: Property Type: Bedrooms: Bath(F,T,H,Q): Sqft(Src): Ac/LotSqft(Src): AC: View: Pool: Horse:
Area: MS - Mission Viejo South Cross Street: Oso Map Book: 9999A1 Year Built: 1993/SLR Sale Type: Standard Driving Directions: Oso to Pacific Hills
Description
Stories: Two Level Stories Total: Entry Level: Entry Location: Main Level
Active 13013660 78244247 $5,999,000 $1,751.53 Orange Single Family Residence(D) 4 4,0,0,0 3,425 (Seller) 0.11/4,791 (S) Yes No Yes
DOM/CDOM: Units Total #: Senior Community: Lease Considered:
157/157 0 N No
2
Beautifully fully furnished upscale home includes baby grand piano, luxury furnishings, and private pool. The fabulous gourmet kitchen is complete w/ custom cabinetry and granite counters. Wall to wall marble throughout entire home. Master Bedroom boasts Collezione Europa Master Bed set and armoire. Backyard equipped with patio furniture. 1 Currently using a bedroom as an office. This home is perfectly and centrally located to California's beautiful beaches, amusement parks, luxury malls and freeways 3 for work commutes. Listed as one of the nations safest cities. Affluent, upscale, lush city and community. A beautiful place to raise a family.
Interior
Fireplace: Cooling: Heating: Laundry: Interior Feat: Rooms:
INEFFECTIVE MLS Exterior Pool:
The Wrong Way.
Spa: Patio: Common Walls: View: Construction Mats: Lot Feat: Community Feat: Style: Door Feat: Fencing:
Paved Street
See Remarks
Gar Att/Det.: Parking: Garage
Land
Poor Grammar
2
Unnecessary Abbreviation
Lot Number: Block Number: Tract Number: Lot Dimensions: Association Name: Pacific Hills Homeowner's Association Association Phone: (949) 582-7770
Lease/Fees
3
Unimportant Features
Parking Space:
Land Fee/Lease: Land Lease Amount: Land Transfer Fee: Land Lease Purchase:
Terms
Possession: Negotiable
Fee $0 No
0
In Kitchen, Formal Dining Room See Remarks Electric Cooking
Roofing: Tile Exterior Feat: Foundation: Concrete Slab Structure Condition: Other Structures: Window Feat: Security Feat: Sewer/Septic: District/Public Water Source: Disclosures: Direction Faces:
Gunite, In Ground, Private Gunite, In Ground Concrete No Common Walls
Garage and Parking
1
Eating Area: Floor: Accessibility Feat: Appliances: Utilities:
Living Room, See Remarks, Gas Central Central Furnace Individual Room
Garage Spaces:
Zone: Units Total Number: Builder's Tract: Assessment: Complex/Community: Association Dues: Association Amenities: Date of Land Lease Renew:
Carport Spaces:
0
R 0 Other (OTHR)
0
RV Dimensions: # of Remotes: 0
Make of Home: Model Name: Model Code:
$120/Monthly/$0 Other
School Information
School District: Elementary School: Junior High School: High School:
Listing Terms: Cash To New Loan, Conventional, Cash
23221 Pradera RD Coto de Caza 92679
List Price: $10,000,000 Status: ML#: APN: Orig. List Price: Price Per Sqft: County: Property Type: Bedrooms: Bath(F,T,H,Q): Sqft(Src): Ac/LotSqft(Src): AC: View: Pool: Horse:
1
2
Area: CC - Coto De Caza Stories: Cross Street: Trigo Trail and Pradera Rd Stories Total: Map Book: Entry Level: Year Built: 2004/EST Entry Location: Sale Type: Standard Driving Directions: Coto De Caza Dr to Trigo Trail to Pradera Rd
27/27 1 N No
3
Unquestionably of the most spectacular estates County. This vintage masterpiece Unquestionably one ofone the most spectacular estates in Orange County. in ThisOrange vintage, French masterpiece has beenFrench completely renovated usinghas onlybeen the finest materials and craftsmanship. completely renovated using only the finest materials through iron gates and Proceed through iron gates and cobblestone driveway to marvel at this and 2 acre,craftsmanship. fully landscaped andProceed meticulously maintained private oasis. Thecobblestone main house of approximagely 6,200 square driveway toon marvel atand this 2 acre, fullybedrooms landscaped and meticulously private oasis. The great mainroom house of and soaring ceilings to take in the feet is primarily one level features 4 ensuite including private office, home maintained theater, formal dining room, wine cellar, with bar approx 6200 sf and is primarily on one level andwalnut features ensuite bedrooms including private home formal magnificent hillside sunset views. Abundant Gaetano floors,4Venetian plaster, Cararra and Calcutta marble andoffice, distressed beam theater, ceilings. The spectacular kitchen with massive dining room, cellar, great room bar A and soaring ceilings to take the magnificent hillside sunset views. center island offerswine appliances from Wolf, Sub Zerowith and Miele. resort style pool/spa with water slidein is adjacent to a 1000 sf pool cabanaand with loggia, outdoor fireplace and barbecue area. A Abundant walnut Venetian plaster, Cararra and Calcuttaroom. marble and distressed beam ceilings. The 3rd structure ofGaetano approximately 1,400floors, square feet offers a guest house, gym and media/recreation This one-of-a-kind equestrian zoned estate within guard gated Coto De Caza features spectacular massive center island offers Sub Zero and Miele. A resort style a private countrykitchen club with with 2 golf courses, tennis club, fitness center, poolsappliances and equestrianfrom center.Wolf, A magnificent estate for those demanding only the finest in luxury living and lifestyle. pool/spa with water slide is adjacent to a 1000 sf pool cabana with loggia, outdoor fireplace and BBQ area. A 3rd structure of approx 1400 sf offers a guest house, gym and media/recreation room. This one-of-a-kind equestrian zoned estate within guard gated Coto De Caza features a private country club with 2 golf courses, tennis club, fitness center, pools and equestrian center. A magnificent estate for those demanding only the finest in luxury living and lifestyle.
Interior
1
DOM/CDOM: Units Total #: Senior Community: Lease Considered:
Two Level 1 1 Ground Level
Description
EFFECTIVE MLSFireplace: IS THE OF FamilyGENESIS Room, Master Bedroom, Outdoors, Gas, Wood Cooling: Central YOUR ENTIRE ONLINE PRESENCE Heating: Central Furnace, Forced Air
The Right Way.
Active OC14024379 80420107 $10,000,000 $1,162.79 Orange Single Family Residence(D) 5 5,3,1,0 8,600 (Estimated) 2.00/87,120 (A) Yes Yes Yes Yes
Laundry: Gas & Electric Dryer Hookup, Individual Room Interior Feat: Bar, Beamed Ceilings, Built-Ins, Cathedral-Vaulted Ceilings, Coffered Ceiling(s), Crown Moldings, High Ceilings (9 Feet+), Home Automation System, Kitchen Island, Kitchen Open to Family Room, Living Room Deck Attached, Pantry, Recessed Lighting, Remodeled Kitchen, Stone Counters, Two Story Ceilings, Wet Bar Rooms: Family Room, Formal Entry, Foyer, Great Room, Guest/Maid's Quarters, Gym/Exercise, Home Theatre, Living Room, Main Floor Bedroom, Main Floor Master Bedroom, Master Bedroom Retreat, Master Suite, Recreation, Separate Family Room, Sound Studio, Study/Office, Walk-In Closet, Walk-In Pantry, Wine Cellar
Eating Area: Floor: Accessibility Feat: Appliances:
Utilities:
Breakfast Counter / Bar, Breakfast Nook, Formal Dining Room Hardwood, Stone/Travertine Entry Slope less than 1 foot 6 Burner Stove, Barbecue, Built In Range, Convection Oven, Dishwasher, Double Oven, Garbage Disposal, Grill, Ice Maker, Microwave, Range/Stove Hood, Refrigerator, Warmer Oven Drawer
Complete Searchable Criteria Exterior Pool:
Spa: Patio: Common Walls: View:
2
Skilled Copywriting
3
Detailed And Accurate Construction FeaturesMats: Lot Feat: Community Feat: Style: Door Feat: Fencing:
Private, In Ground, Waterfall, Saltwater, Heated, Gunite In Ground, Private, Heated Deck, Cabana, Covered, Stone, Terrace No Common Walls City Lights, Courtyard, Hills, Mountain, Panoramic, Pool Brick, Stucco Cul-De-Sac, Horse Property, Lot Over 40000 Sqft, Private Road Horse Trails, Riding/Stables, Sidewalks, Street Lighting French French Doors
Roofing: Exterior Feat: Foundation: Structure Condition: Other Structures: Window Feat: Security Feat:
Sewer/Septic: Water Source: Disclosures:
Slate Barbecue Private, Lighting Turnkey, Updated/Remodeled Guest House, Out Building Casement Windows, Custom Covering, Double Pane Windows, Drapes/Curtains, French/Mullioned Carbon Monoxide Detector(s), Closed Circuit TV, Fire and Smoke Detection System, Gated with Guard, Security System, Smoke Detector Sewer In Street District/Public Homeowners Association, CC And R's
FIRST TEAM ESTATES® ENHANCED LISTING ON REALTOR.COM PRIORITY RANKING IN SEARCH RESULTS
CUSTOM HEADLINE BANNER
1
BROKER NAME AND PHONE #
LINK BACK TO WEBSITE
2
UP TO 35 PHOTOS
CROSS PROMOTION OF OTHER FIRST TEAM PROPERTIES
EMAIL LEAD CONTACT FORM
COMPETITOR WITHOUT ENHANCED LISTING
P P P P P P P
NO NO NO NO NO NO NO
WE INVEST IN YOUR HOME’S ONLINE EXPOSURE
Our Investment Enhances Your Home’s Position To Stand Out On Leading Real Estate Websites. + We Upgrade To Deliver More Buyers + Priority Positioning On Top Consumer Searched Real Estate Websites
Other company and product names may be trademarks or trade names of their respective owners.
2 1
15,000,000*
13,500,000*
YOUR HOME
U.K.
8,000,000*
MAXIMIZE WORLDWIDE EXPOSURE
Our On-Line Networks And Syndication Delivers Your Home To The World.
*Estimates based on ebizmba.com monthly traffic report for our Top 20 website partners. YouTube™ is a registered trademark of Google, Inc. First Team® Real Estate is not affiliated with YouTube™ or Google, Inc. Other company and product names may be trademarks or trade names of their respective owners.
7,500,000*
YOUR HOME
WORLDWIDE LOCAL & NATIONAL WEBSITE EXPOSURE
Reciprocal Exposure Through Local And National Websites
*Estimates based on ebizmba.com monthly traffic report for our Top 20 website partners. YouTube™ is a registered trademark of Google, Inc. First Team® Real Estate is not affiliated with YouTube™ or Google, Inc. Other company and product names may be trademarks or trade names of their respective owners.
PROFESSIONAL HOME TOUR VIDEO
YouTube.com + 4,000,000,000 Hits Per Day + 3 Billion Videos Uploaded Every Week + 70% International Visitors + 2nd Largest Search Engine In The World
*ComScore.com Videomatrix data report 2012 data.
SOCIALLY CONNECT YOUR HOME
We Expand Your Property’s Marketing Reach
*YouTube™ is a registered trademark of Google, Inc. First Team® Real Estate is not affiliated with YouTube™ or Google, Inc. Other company and product names may be trademarks or trade names of their respective owners.
WE ADVERTISE MORE THAN ANY OTHER LOCAL REAL ESTATE COMPANY
We Invest In Multi-Million Dollar Campaigns That Generate 61,000 Annual Buyer Inquiries.
*ComScore.com Videomatrix data report 2013 data.
MEDIA PROPOSAL SCHEDULE PRINT MEDIA Los Angeles Times, Orange County Edition Featured placement on First Team Estates page
LUXURY PORTFOLIO ADVERTISING Wall Street Journal International Unique Homes Magazine
Los Angeles Times, Hot Properties Featured placement in Sunday Real Estate Section
Unique Homes China LUXE Interiors + Design
The Daily Pilot Featured placement on First Team Estates page Orange County Register Monthly “Open House Celebration” Open Houses scheduled upon availability
PUBLIC RELATIONS Los Angeles Times, Orange County Edition Press Release Orange County Register Press Release
GUARANTEED EFFECTIVE EXPOSURE AND RESULTS
Know When & Where Your Property Will Be Marketed. + Strategic Positioning Guarantees Effective Exposure And Results. + Customized Advertising And Media Plans For Your Home With Space Reserved.
Other company and product names may be trademarks or trade names of their respective owners.
LOCAL ADVERTISING Huntington Beach Independent Laguna Beach Independent LA Times East Edition North Orange County advertisement LA Times / Daily Pilot South Orange County advertisement OC Register Zoned Supplements Select any city in Orange County for hyper-local advertisment San Clemente Times Seal Beach Sun News
ONLINE EXPOSURE
MAGAZINE OPPORTUNITIES
Twitter.com/FirstTeamAgents Listing promoted to company followers
Architectural Digest Coast Magazine The duPont Registry Harbour Lights Magazine Newport Beach Magazine Niche Magazine
Ocean Magazine Orange Coast Magazine Unique Homes Magazine Vivid Magazine Riviera Magazine Luxury Portfolio Magazine
FirstTeam.com FirstTeamEstates.com Realtor.com Google.com Yahoo.com AOL.com YouTube.com Zillow.com Trulia.com UniqueHomes.com
LATimes.com OCRegister.com ChristiesRealEstate.com LuxuryPortfolio.com Juwai.com WSJ.com CountryLife.com RELOHomeSearch.com Homes.com
SOCIAL MEDIA MARKETING Facebook Fan Page,Talk of the Town
ONLINE ADVERTISING Custom YouTube Video Prominent placement on First Team Estates video channels
WE DON’T JUST TALK ABOUT MEDIA EXPOSURE... WE PROVE IT.
Other company and product names may be trademarks or trade names of their respective owners.
SOCALIVING TM MAGAZINE
LUXURY PROPERTIES
ELEGANT GRANDEUR
LAGUNA NIGUEL | $6,995,000
Maximizes Your Home’s Visibility To The Local Markets From The Coast To The Desert.
6,430 SF of design & a 3,000 SF, subterranean, 5-car garage. Enjoy the pool, spa, city lights & ocean views, library/office, theater & 1,100-bottle wine cellar. (541157)
A. LONG BEACH | $799,000 In the gated enclave of Del Lago. Open & flowing floorplan with bright living/dining room, vaulted ceilings, crown moulding & fireplace. (541036)
B. LONG BEACH | $974,900 Stunning Virginia Country Club. Rebuilt in 2006. Newer electric, plumbing & A/C. Extensive caesarstone, European cabinets, marble & more. Premier, approx. 22
volume 13 | issue 2
7,065 SF lot. (541074)
A
B
MARKETING COLLATERAL THAT SETS YOU APART
THE BRAND THAT DEFINES LUXURY REAL ESTATE
Hand Selected By Christie’s International Real Estate As Their Exclusive Orange County Representative.
120
US $106B
ANNUAL TRANSACTION VOLUME1
80
PERCENTAGE OF INTERNATIONAL WEBSITE VISITORS2
70
100 60
80
63.7%
51.4%
50
40
60
US $41B
30
40 20 20 10
0
0
SOTHEBY’S
INTERNATIONAL REALTY
#1 IN GLOBAL LUXURY MARKETING
Blending Christie’s Auction House’s Global Perspective On Art And Lifestyle With The Local Expertise Of First Team Estates To Bring Exceptional Service And Knowledge To Discerning Buyers And Sellers Of Luxury Real Estate.
SOTHEBY’S
INTERNATIONAL REALTY
1) Source: “The Evolution of the Extraordinary,” Sotheby’s International Realty marketing video published December 4, 2013, http://youtu.be/E9V-wz_6wSE, noting “2005 - 19,000 transactions totaling $19 billion in sales, today over 59,000 transactions representing $41 billion”; Christie’s International Real Estate network, January 2014 (preliminary 2013 annual sales volume as reported by Affiliate brokerages) 2) Source: Alexa.com comparison of christiesrealestate.com and sothebysrealty.com as of January 26, 2014.
WORLD WIDE EXPOSURE INCREASES DEMAND FOR YOUR PROPERTY
+ More Than One Million Visitors Worldwide Every Year + Consistently Ranking Among The Top Results On Major Search Engines. + Access To An Affluent Audience Is Further Enhanced By Prominent Real Estate Promotions On www.Christies.com.
HIGHEST SALES VOLUME THROUGH LARGEST WORLDWIDE NETWORK More U.S. Home Sales Volume In 2013 Than Any National Real Estate Brand Or Franchise
270
Sales Volume In Billions Of Dollars 200
188
126
119 107
53 37 ®
23
Coldwell Banker
RE/MAX
Prudential
Keller Williams
Century 21
Sotheby’s
Real Living
ERA
17
Realtor Executives
11 Better Homes and Gardens
®
Actual member statistics for LeadingRE and estimates for other networks listing average sales units per agent and average sales price for firms in each respective network from published sources for 2012 production.
United Kingdom: 47,389 Canada: 24,622 Australia: 14,740 China: 10,157 Mexico: 7,702 Germany: 5,869 Spain: 5,495 Sweden: 5,380 France: 4,901 Guatemala: 4,831 Brazil: 4,402 Italy: 4,276 Ireland: 4,082 India: 3,336 Switzerland: 2,918 Belgium: 2,672 Japan: 2,439 Denmark: 2,436 Ukraine: 2,315 Russian Federation: 2,276
#1 IN GLOBAL LUXURY MARKETING
1,053,595 Annual Web Visits By Foreign Buyers From 181 Countries To First Team Listings On Luxuryportfolio.com
Luxury Portfolio, LuxeAnalytics™ Data based on January 1,2013 to December 31, 2013. Not all countries representing total international visitors to First Team Estates listings appear on graph shown.
THE LARGEST WORLDWIDE INVENTORY OF LUXURY HOMES
1
# Through Our Market-Exclusive Partnership With Christie’s International Real Estate And Luxury Portfolio® We Deliver Your Property To The World Like No Other Real Estate Brokerage Can.
Based on 04/01/13 Mintel International Website Survey - website comparison of international properties for sale $1 million or greater.
TOTAL $1 MILLION+ U.S. LUXURY LISTINGS
®
Sotheby’s Realty
Coldwell Banker
TARGETED LUXURY MARKETING
We Invest In Customized, Targeted Marketing That Delivers Buyers To Your Door From Around The World.
Other company and product names may be trademarks or trade names of their respective owners.
Visits by Country - Top 10 Countries
Visits by Currency - Top 10
United States Dollars (USD) United Kingdom Canada Australia Germany China Spain India Guatamala
United States Dollars (USD) British Pounds (GBP) Euro (EUR) Australian Dollars (AUD) Canadian Dollars (CAD) New Zealand Dollars (NZD) Sweden Kronor (SEK) Indian Rupees (INR) Mexican Pesos (MXN) Swiss Francs (CHF)
70,115 7,820 4,832 1,698 1,155 1,024 976 612 561
Currency (excluding USD)
1,050,261 1,535 884 222 174 172 108 43 35 33 0 500 1000 1500 2000
Visits by U.S. State - Top 10 States California Virginia Washington New York Texas Illinois Georgia New Jersey Florida Arizona
PROVEN RESULTS THROUGH BUYER DEMOGRAPHICS
+ 9 Languages + 60 Currencies + $225 Billion In Sales + 25,000 Properties
Luxury Portfolio, LuxeAnalytics™ Data based on May 31, 2012 – May 31, 2013. Not all countries representing total international visitors to First Team Estates listings appear on graph shown.
19,787 11,100 9,158 3,699 2,909 2,243 2,174 1,761 1,494 1,169
Languages (excluding English)
Visits by Currency - Top 9 English Spanish Traditional Chinese Italian Japanese German Portuguese French Russian
0 500 1000 1500 2000
1,048,331 1,833 1,539 526 337 331 327 280 91
LARGEST NETWORK OF RELOCATION BUYERS
First Team Handles More Inbound Relocation Clients Than Any Other Southern California Broker, Working With 500 Top Companies From 40 Different Countries.* #1 Employer In Orange County
*Data based on published LeadingRE ‘vital statistics’.
MARKET TRENDS SM ANALYTICS Local Market Data To Strategically Price And Position Your Home
6,000
Active Units Pending Units Sold Units
4,000
2,000
0 06/2013
07/2013
08/2013
09/2013
10/2013
11/2013
Seller 9.0
8.0
12/2013
01/2014
02/2014
Neutral 70
6.0
5.0
Bankers Funding Company, LLC An affiliate of Wells Fargo Home Mortgage
04/2014
05/2014
Buyer 4.0
3.0 Market Trends Index:
SM
03/2014
2.0
1.0
0
1.7
All reports presented are based on data supplied by the SoCal, Sandicor, MRMLS, and DARMLS or their MLSs. Neither the Associations nor their MLSs guarantee or are in anyway responsible for their accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. Š Hallmark Escrow, Inc. / Coast Cities Escrow.
SNEAKPREVIEW SM
SM
SNEAKPREVIEW - Connecting Buyers with Sellers To view the details of a item click on the ID number in the table below.
The Fastest Way To Market And Expose Your Home. Let Buyers And Sellers Know About Your Home Before It Hits The MLS. Buyers Feel More Urgency And Pay Higher Prices To Purchase Homes Before They Are Released To The Market. Exclusive Access To 100’s Of Homes Not Currently On The Market.
ID
Days Old
Type
Area
BR
Bath
Price Range
SqFt
Agent Info
10524
10
L
Irvine
5
3
1,000,000 to 1,250,000
3000
Agent Name
10519
11
L
Irvine
3
2
1,000,000 to 1,250,000
2088
Agent Name
10517
11
L
Newport Coast
3
3
1,000,000 to 1,250,000
2050
Agent Name
10513
14
L
Newport Coast
3
2
1,000,000 to 1,250,000
2100
Agent Name
10508
19
L
Irvine
3
2
1,000,000 to 1,250,000
1672
Agent Name
10507
19
L
Tustin Ranch
4
3
1,000,000 to 1,250,000
1975
Agent Name
Revise Search Data based on Proprietary SNEAKPREVIEWSM System.
New Search
EXCLUSIVE BUYER PIPELINE SM DATABASE
85,000 Buyers Ready To Connect With You
Data based on Proprietary SNEAKPREVIEWSM System.
FASTEST RESPONSE TO BUYER INQUIRIES Licensed Customer Care Center Professionals Are Committed To Connecting Buyers To Your Agent Within Seconds. Test The Competition & Compare
35%
25% 20%
5.29 minutes*
30%
15% 10% 5%
EXPECTATIONS
ACTUAL
*Client Care Center Hours: M-Th 8:00am – 7:00pm (PST), Fri-Sun 8:00am – 6:00pm (PST). 2013 NAR Home Buyer/Seller Survey.
1 Business Day
Same Day
Within 4 Hours
Within 2 Hours
Within 1 Hour
Instantly
1 Business Day
Same Day
Within 4 Hours
Within 2 Hours
Within 1 Hour
Instantly
0%
FAMILY OF COMPANIES
®
The Convenience Of One-Stop-Shopping
Principle Select INSURANCE SERVICES
All first mortgage products are provided by Bankers Funding Company, LLC. Bankers Funding Company, LLC may not be available in your area. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. Licensed by the Department of Corporations under the California Residential Mortgage Lending Act. © 2012 Bankers Funding Company, LLC. All Rights Reserved. NMLSR ID 458329
COMMERCIAL
INTELLIGENT PRICING
BUYER VS. MARKET VALUE
EFFECTS OF OVERPRICING
ACTIVITY VS. TIMING
-10 % ASKING PRICE
PERCENTAGE OF BUYERS
24+ weeks -8 %
+15%
10%
+10%
Showing Activity
-6 % 30%
Market Value
60%
-10%
13-24 weeks
-4 %
4-6 weeks
NUMBER OF WEEKS ON THE MARKET
-2%
75%
-15%
-0%
90% Percentage of buyers by asking price
1-3 weeks
0
1
2
3
4
5
6
7
Percentage of asking price over time
Data Based on CMA Toolkit, 2013.
MARKETING PLAN OF ACTION 12 Steps Of Service
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
Help you determine the best selling price for your home
Suggest what you can do to get your home in top selling condition
Develop a strategy to show your home
Enter your home in the Multiple Listing System (MLS)
Implement the enclosed market plan
Communicate with you to review progress periodically
STEP 7
STEP 8
STEP 9
STEP 10
STEP 11
STEP 12
Advise you of changes in the market climate
Present all offers to you promptly and assist in evaluating them
Monitor progress toward closing when a contract is accepted
Monitor the appraisal and buyers loan approval
Immediately advise you of events that may threaten closing
Coordinate and monitor the settlement process
SHOWING PREPARATION 10 Steps Of Preparation
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
During daylight hours, open all draperies and window shades
Open windows 30 minutes before showing to circulate fresh air
To make the residence more inviting, open all the doors between rooms
Place fresh flowers on kitchen table and/or in the living room
If possible, bake cookies or bread in advance to add a tantalizing aroma
STEP 6
STEP 7
STEP 8
STEP 9
STEP 10
Replace items not included in the sale, or tag them appropriately with “to be replaced with…” or “not included” signs
All jewelry and small valuables should be stored in a safety deposit box or in a locked closet
Pets should be confined or restricted from view. Also, be sure to eliminate pet odors. Some people may be allergic to them.
The kitchen and bathroom (towels folded and toilet lid down) should be spotless
Bedrooms should also be tidy (beds should be made and clothes picked up)
SHOWCASING YOUR HOME Your Home Has Only One Chance To Make A Great Impression With Each Potential Buyer www.firstteam.com/Blog/Merchandise-Home
YOUR HOME’S CURB APPEAL
GENERAL INTERIOR TIPS
• Mow lawn, trim shrubs, edge gardens/walkways, weed/mulch, sweep walkways/driveway, remove branches, litter, or toys • Repair broken windows & shutters, replace torn screens, make sure frames & seams have solid caulking • Clean & repair patio & deck area • Make sure pool or spa sparkles • Touch-up exterior paint, repair gutters & eaves • Clean & remove rust from any window air conditioning units • Make sure doorbell is in good working order • Paint or stain front door
• Add a fresh coat of interior paint in light, neutral colors • Clean & wax hardwood floors, refinish if necessary • Clean/wash kitchen & bathroom floors • Clean the fireplace • Remove extra furniture, worn rugs, & items you don’t use • Repair problems such as leaking taps & toilets or squeaky doors • Add dishes of potpourri • Secure any valuables
LIVING ROOM
DINING ROOM
KITCHEN
BATHROOM
• Make it cozy & inviting, discard chipped or worn furniture & worn rugs
• Polish any visible silver & crystal • Set the table for a formal dinner to help viewers imagine entertaining guests
• Make sure appliances are spotless inside & out • Make sure all appliances are in perfect working order • Wax or sponge floor to brilliant shine • Unclutter all counter space, remove countertop appliances
• Remove all rust & mildew • Make sure fixtures are polished • Make sure fixtures are in good repair • Replace loose caulking or grout