CONTENTS
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VISITOR’S INFORMATION
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CONCEPT
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FLOOR PLAN MAP
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THE HOUSE OF GIVENCHY
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THE SCIENCE OF SCENT
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HUBER DE GIVENCHY
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ABOUT GIVENCHY PERFUME
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WOMEN’S FRAGRANCES
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MEN’S FRAGRANCES
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GIVENCHY’S FRAGRANCE PRODUCTS
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THE GIVENCHY PERFUME JOURNAL CD
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GIVENCHY PERFUME JOURNAL PAVILION ( top view )
VISITOR’S INFORMATION The house of Givenchy has become known as the ‘nose’ of the perfume industry. To celebrate its iconic perfume and the 60th Diamond Anniversary of the luxury French perfume and fashion house in 2012, the idea is to launch a travelling exhibition- The Givenchy Perfume Journal- a journey for the senses. From the first step of this journey, the visitor is immersed in a mixture of the 4
classic and contemporary, through sights, sounds and fragrances. EXHIBITION PERIOD September 2012- September 2014 OPENING HOURS Monday to Sunday 10:00-16:00 VENUE Paris: Jardin du Luxembourg London: Hyde Park Japan: Yoyogi Park FREE ADMISSION
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GIVENCHY PERFUME JOURNAL PAVILION
CONCEPT Givenchy is one of the best-known names in the perfume industry. It is a brand name that you can reply upon without any doubts or hesitations. The art of perfume is often compared to music; with different notes all combining to create hesitations. Think of the time spend enjoying the perfume fragrance, enjoying that fragrance is like listening to harp music, including the 6
phase after the tone, and the rhythm; all of this is implied in the perfume. The structure of the harp is the inspiration for the design of the pavilion. The harp was chosen for two reasons: the harp and Givenchy are both from France, and the harp also has the main characteristics of the brand, which are the classical (Genteel), stylishness (Grace), and love of pleasure (Gaiety), the three Gs of the Givenchy logo. The man purpose of the exhibition is to turn smell into something visual.
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GIVENCHY PERFUME JOURNAL ENTRANCE
FLOOR PLAN MAP ENTRANCE LEVEL 1: THE HOUSE OF GIVENCHY Discover the fascinating creation process of how Givenchy fragrance is made. LEVEL 2: THE SCIENCE OF SCENT 8
Zone1:Experience the perfume ingrdedients through sight and scent. Zone2:See the classic perfume bottle of Givenchy. Zone3:Create your own package of Givenchy perfume. GIFT SHOP EXIT: PERFUME GIVENCHY Advertisment of Givenchy Perfume.
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GIVENCHY PERFUME JOURNAL FLOOR PLAN MAP
THE HOUSE OF GIVENCHY The exhibition emphasizes the emotional; through the exterior of the interior, emphasizes function and a visit through the main hallway is a distillation of the theme, the manufacturing of perfume. In the middle is water, surrounded by a classical corridor; on the ceiling is the logo of Givenchy, creating a sense of mystery, admiration and curiosity. In the corridor, there is subtle presenta10
tion of the whole perfume production process, allowing visitors to fully explore the mystery of the classical space. The level is intended to distance visitors from reality, as if being in an unfamiliar space, so that they can then concentrate on the acceptance of any information brought to them.
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LEVEL 1: THE HOUSE OF GIVENCHY Discover the fascinating creation process of how Givenchy fragrance is made.
THE SCIENCE OF SCENT Visitors the second floor come back to earth again. So, on the second floor focus is on a straightforward presentation of Givenchy perfume products. In a conspicuous place in the middle, in eye-catching form, is the first listed Givenchy perfume, L’Interdit. Givenchy equals high status in people’s minds At the same time this L’interdit perfume, as displayed for the visitors, sets a 12
geographic centre, no matter where they are on level 2 they can see it. Then the remaining area on level 2 is divided into a gift shop and interactive area. The gift shop is enveloped by a circular cover, so that it is clearly distinct from interactive zone.
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LEVEL 2:THE SCIENCE OF SCENT Zone1:Experience the perfume ingrdedients through sight and scent. Zone2:See the classic perfume bottle of Givenchy. Zone3:Create your own package of Givenchy perfume.
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THE SCIENCE OF SCENT, INTERIOR DESIGN ( top and bottom)
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LEVEL 2: GIFT SHOP
Le parfum est un de l’élément d’un style. Je disais toujours à mes clients femelles “Vous avez un style, une personnalité, les accentuez. Et si vous arrivez à vivre avec un parfum, gardez-le, car c’est une partie de vous.”
by Hubert de Givenchy 16 Perfume is one of the element of a style. I’ve always told my female customers “You have a style, personality, emphasize them. And if you happen to be living with a perfume, keep it, for it is a part of yourself.” by Hubert de Givenchy
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HUBERT DE GIVENCHY AND HIS MUSE - AUDREY HEPBURN
ABOUT GIVENCHY PERFUME Givenchy, one of the leading purveyors of contemporary luxury, has been part of the LVMH group since 1987. Its business is based on two activities: Fashion and Fragrances-Cosmetics.
In keeping with the personality of its founder, Hubert de Givenchy, a couturier 18
famed for his extremely refined designs enlivened with a touch of fantasy, Givenchy is known as the ultimate in chic everywhere in the world, with its aristocratic French style nourished by culture, savoir-vivre and opulence.
As soon as Parfums Givenchy was founded in 1957, it became identified with what is now a legendary story: the meeting of Hubert de Givenchy and Audrey Hepburn, a charming young star of American cinema. Together, they invented the “Givenchy style�, in which French elegance meets American glamour, a combination of light-hearted sophistication and dazzling modernity.
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WOMEN’S FRAGRANCES Associated with personalities whose beauty comes from the heart, Givenchy fragrances convey a variety of emotions, expressed through a number of different creations. Ysatis, launched in 1984 then Amarige in 1991, and Organza, in 1996, successfully interpreted the particular atmosphere of their eras.
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In 2003, Very IrrĂŠsistible Givenchy, incarnated by the young American actress Liv Tyler, combined femininity and audacity to update the relationship between cinema and fashion, bringing it into harmony with the emblematic new luxury values of the 21st century.
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MEN’S FRAGRANCES Beginning with Monsieur de Givenchy in 1959, the men’s fragrances have always expressed a gentleman’s attitude. This elegant, sophisticated vision of masculine charm captured the spirit of the times through Givenchy Gentleman in 1975, Xeryus in the ’80s and Pi in the ’90s. 22 More recently, Givenchy pour Homme, Givenchy Blue Label and Very Irrésistible Givenchy for Men have provided brilliant responses to the desire for freshness and sensuality that characterised the first half of the new century’s first decade.
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WOMEN FRAGRANCES
Play For Her
Very Irresistible Givenchy
L'Intense
Organze
Amarige
Ysatis
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MEN FRAGRANCES
Play
Very Irresistible Givenchy
Pi Neo 25
For Men
Givenchy Pour Homme
Blue Lable Pour Homme
Givenchy Gentleman
THE GIVENCHY PERFUME JOURNAL CD
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THE GIVENCHY PERFUME JOURNAL