LinkedIn workshop summary by Content & Copy Australia

www.contentandcopy.com.au

30 November 2010

1. What is LinkedIn? 2. Why LinkedIn? 3. The How of using LinkedIn?

30 November 2010

1. What is LinkedIn? 2. Why LinkedIn? 3. The How of using LinkedIn?

30 November 2010

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To act and not react in this new business climate. To approach warm leads and avoid cold-calling. More business opportunities at virtually no cost. Relevant colleagues become comfortable proactive business developers. Satisfied clients to introduce you to their contacts in an organised and carefully targeted manner. Colleagues to create more cross-selling opportunities. To be involved in modern up-to-date business development techniques.

30 November 2010

What is LinkedIn?  a forum for exchanging ideas;  a networking tool; and  a platform to sell your goods and services. 

30 November 2010

LinkedIn Members - LinkedIn has seen one of the fastest growth trends amongst social media sites in Australia, with unique audience numbers increasing by 99% from July 2009 to May 2010.  LinkedIn membership has surpassed 1 million professional users in Australia (Aug 10) Hubspot 

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Twitter Users - According to Tribalytic Twitter subscribers in Australia are estimated to stand at 2.5 million. Copyright Content&Copy Australia

30 November 2010

Feel comfortable with the technology  Be able to build your personal, and your business‘s global profile  Build your network  Make introductions  Connect with 1m people in Aus. & 70 m globally  Get testimonials  Raise your profile 

30 November 2010

According to the Optus Social Media Report October 2010, 19% of SME‘s use Linkedin while only 33% are aware of its existence  Compare this with Facebook, and Twitter that have 99% and 93% awareness and 53% and 27% usage.  http://www.bizthinktank.com.au/ebookt wo/#/8/ 

30 November 2010

This means that more people proportionally that know about LinkedIn use it when c/f other social media sites.  It also demonstrates (if we lag behind the U.S.), the potential of LinkedIn in the next 2-3 years will grow exponentially  Time on LinkedIn correlates with the size of your network – Now is the time to get on board. 

30 November 2010

To Add Value  Help and Assist  Engage  Connect  Trust that the process will drive people to you. 

30 November 2010

1. Navigate LinkedIn 2. Your Profile 3. Ensure your colleagues represent your real world 4. Leverage your LinkedIn Connections

30 November 2010

1. 2. 3. 4.

LinkedIn navigation Your Profile Ensure LinkedIn represents your real world Leverage your L.I. connections

5. Networking and Groups

6. Questions and Answers , introduction and invitation etiquette 7. Recommendations , online referrals 8. How to Generate Leads on Linked In with Advanced People Search 9. Market your business â&#x20AC;&#x201C; using Linked In to promote your services Copyright Content&Copy Australia

30 November 2010

View Profile, Edit profile, Profile Organiser (premium), Profile statistics  Contacts, my connections, add connections  My groups, groups you may like, groups directory,  Jobs, Find a Job, Job seeker Premium, Manage jobs, Post a job, Hiring solutions 

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More = Companies, answers, learning centre, upgrade my account  Applications= Amazon, events, slideshare, Google, Tweets  Search = people, jobs,companies, answers, Inbox, groups 

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Accept invitations  View messages  Compose Message  Inbox/sent/archived  What you need to know about accepting invitations  Don‘t give I.D.K‘s use archive if you must 

30 November 2010

1. LinkedIn navigation 2. Your Profile

30 November 2010

Own a profile that truly represents you.  List your current and past positions &education along with your tenure there. This helps the right people and opportunities find you.  Add a profile photo– people never forget a face!  Add a summary paragraph. Think of it as your professional elevator pitch. 

30 November 2010

―Here‘s a major mistake everybody makes,‖ he said. ―Take a look at this: ‗Helena Bouchez, Principal, Helena B. Communications.‘  That doesn‘t really help you much. You‘re just repeating your position. Make it descriptive.  Amtower‘s―Leading expert on marketing to the government; consultant, speaker; LinkedIn black belt.‖ 

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―You need to change ‗My Website‘ to be the name of your company or blog. Leaving it the default does nothing to differentiate you or pique anyone‘s interest to click on the link.‖

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For example, not my website but contentandcopy.com.au Copyright Content&Copy Australia

30 November 2010

Also, don‘t be afraid to update your profile.  LinkedIn has a powerful SEO structure; every time you make the slightest change, your page is crawled and updated by the search engines.  Changes are then rolled up and sent out weekly in LinkedIn‘s ―update‖ email. To your network. 

30 November 2010

 Featured

› Overview  Sections

› Certifications › Languages › Patents › Publications Copyright Content&Copy Australia

30 November 2010

› › › › › › › › › › › › ›

Blog Link Box.net Files Google Presentation Huddle Workspaces My Travel SAP Community Bio WordPress Legal Updates Real Estate Pro Portfolio Display Lawyer Ratings Projects and Teamspaces FT Press Delivers

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Enhance your Professional Profile Select a section or application from the left to preview and add it to your profile. Languages Are you a polyglot? Add your language fluency to show others which languages you know. Show preview Box.net Files Add the Box.net Files application to manage all your important files online. Box.net lets you share content on your profile, and collaborate with friends and colleagues. Copyright Content&Copy Australia

30 November 2010

1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world

30 November 2010

Use webmail import to see, in seconds, all the people you know who are already on LinkedIn. You can then select who you wish to invite to join your trusted network.  Upload a contacts file from Outlook, Palm, ACT!, or Mac Address  View our list of your colleagues and classmates that are already on LinkedIn. 

30 November 2010

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Post a question on Answers and tap into the experts you‘re connected to and the entire LinkedIn network. With a professional community of 80+ million, this is the perfect place for those tough questions. Look up someone‘s profile before you meet with them. Learn their background and see who you know in common to get off to a fast start. Search for Service Providers and select based on trusted recommendations from people in your network. Anonymous web searches to find providers are a thing of the past. Copyright Content&Copy Australia

30 November 2010

1. LinkedIn navigation 2. Your Profile 3. Ensure LinkedIn represents your real world 4. Leverage your L.I. connections 5. Networking and Groups

30 November 2010

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Identify geographic and special interest peer and customer groups

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Ie: Australian, Melbourne, networking, CEO/CMO, I.T., professional, digital etc.

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Join Groups. This is powerful. This can be prospects or people you‘re trying to recruit.

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Think of Groups as targeted audiences. If you or your brand appeals to a particular demographic, find groups that are made up of that demographic. You can join up to 50 groups and there are all kinds of groups from Professional Groups to Alumni Groups. Check out the Groups Directory and use the Search Groups feature on the upper left-hand side.

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30 November 2010

Joining groups is free  Connecting with people in groups is free!!  Posting discussions, jobs (changing now), investment wanted, job wanted are all free  Connecting in Groups on L.I. is not like groups on F/B.  Groups are active, connected and discussing business all the time. 

30 November 2010

6. Questions and Answers , introduction and invitation etiquette

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Your opportunity to demonstrate your expertise A great opportunity for business development, recommendations and developing your professional brand This allows you to have a much bigger footprint within your network and to communicate in different ways with your 1st degree network. For example, at least once per month ask a question about a problem you faced recently or if anybody else has heard of a particular vendor that called you the other day. If you have a big network, you can ask questions more frequently. Copyright Content&Copy Australia

30 November 2010

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This is a great way to profile you/your brand and to generate leads and real business. Remember, to be considered an “expert‖ in any particular area, you only need to know more than the person reading the answer! Get in there, search for questions that you think you can answer and answer them.

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Start Group Discussions. Once you‘ve joined some groups, go in there and participate in discussions that are happening or start group discussions. Remember that these are targeted audiences and people have joined these groups for a specific reason. You can also set up notifications within the group so you get a digest of discussions that are happening within the groups you‘ve joined. Copyright Content&Copy Australia

30 November 2010

Remember this is a business forum  Your online results are powerfully SEO‘d by Google  Behave as if you are emailing a customer you are not intimately acquainted with  As much as group discussions may rope you into personal discussions, avoid it all costs. This is not F/B. 

30 November 2010

1. LinkedIn navigation

Your Profile

3. Ensure LinkedIn represents your real world

4. Leverage your L.I. connections 5. Networking and Groups

30 November 2010

Recommend others you have had positive experiences with as a colleague, friend, service provider, or employer  As your network grows you may wish to provide recommendations of people who you believe have been helpful on L.I.  L.I. automatically asks them to reciprocate. However, this is not necessary 

30 November 2010

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Do An Advanced People Search. In the upper right hand corner click on Advanced. Search for titles of people or people at companies that you may want to connect with.

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Search for Companies. This is competitive intelligence. What are your competitors doing? Who should you be connecting with? What content are they publishing? A new feature called Follow Company ―allows you to keep up with them by sending you updates through your LinkedIn account‖ and gives you something to talk about with the contacts that you find.

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Connect with everyone you know (even a little bit) and that you also respect. Join groups, start conversations, and comment on them. Be sure to add unique value. (Read: Do not just rehash old ideas or ―Me-too‖ it.) Also, don‘t be afraid to update your profile. LinkedIn has a powerful SEO structure; every time you make the slightest change, your page is crawled and updated by the search engines. And changes are then rolled up and sent out weekly in LinkedIn‘s ―update‖ email Copyright Content&Copy Australia

30 November 2010

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Update Your Network Status.

Do this once per week.  Remember, this is not Facebook but status updates serve a similar purpose in a business context.  Status updates are essentially mini performances. When you post a status update, you‘re giving your network information about yourself or your brand. 

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―Fantastic article — The Difference Between B2B and B2C SEO – Proteus SEO.‖ What does this tell me about the person that posted this? He‘s in the know. He has access to information that might help me. His status update has elevated his profile in my mind as a possible expert in this area. Copyright Content&Copy Australia

30 November 2010

Link your profile,website, blog, content updates, slides and video to L.I.  Ensure you join and participate in groups and discussions relevant to your target market.  Understand L.I. is one of the best Seo tools you have for your business  L.I. puts you in control of your information 

30 November 2010

There are 100‘s of How to video‘s on Utube  http://slidesha.re/95zhsS  The unofficial site for everything Linkedin is:  http://linkedintelligence.com/smartways-to-use-linkedin/

30 November 2010

Inbound Marketing Outbound marketing costs more Blog SEO Social Media ď&#x201A;&#x17E;

30 November 2010

The social media phenomenon that has swept Australian consumers has been vigorously embraced by the corporate sector, with the number of organisations using social media almost doubling in the last two years. ď&#x201A;&#x17E; The inaugural Nielsen-Community Engine 2010 Social Media Business Benchmarking Study found that 70 per cent of all Australian businesses intend conducting some form of social media activity this year, compared with just 40 per cent in 2008. ď&#x201A;&#x17E;

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Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

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Outbound Marketing Telemarketing Trade Shows Direct Mail Email blasts Print ads Tv/radio ads Interruption

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Inbound Marketing SEO Blogging Social media RSS Free tools/trials PR/Buzz Permission

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Online Copywriting

Content Provision

SEARCH ENGINE OPTIMISATION

Video

Professional online copy Copyright Content&Copy Australia

Images

Facebook 30 November 2010

Audio Podcast

Create CMS Blog 47

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Thanks for the opportunity  I look forward to the opportunity of connecting with you online presence and conversions  And to work in partnership with you  THANKYOU 

30 November 2010