HELLO, PLEASE ENJOY MY PORTFOLIO...
For this project I decided to expand on a previous logo I had created. I originally created a box for a straight razor and a sticker to go along with the product. The company I created is called Cut Throat Razor Company. This name was selected for the company because it’s humorous as well as viable. The kit includes a straight razor, shaving brush, shaving cream, and 2 hot towels. Each item is packaged in an individual box and then packaged within another larger container. The target audience for this product is the rockabilly and greaser demographic.
C O MP
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AZO Above: This is the outside of the Cut Throat Razor Company straight Razor Shaving kit. The red bellyband gives a detailed description of the contents inside of the kit. Left Page: Icon exploration and text exploration. Right top: Logo exploration and execution.
R . T H OA
Y . C UT AN
MPAN
.R
MPAN
CO
ROAT
AZOR.
Above: Beginning to end process on box design for the shaving kit. Right page: Open shaving kit with all the elements.
CO
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AZOR.
U Y . C T.
ROAT
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THIS LATHERING CREAM IS MADE UP OF ORGANIC MATERIALS AND IS MADE TO SOOTH YOUR SKIN WHILE SHAVING. IT IS CREAMY,RICH AND COMPLETELY RELIABLE.
Above: Detailed images that show extensive work. Right Page: Ending group shot with all of the elements displayed.
SE !
This project was created for an Information Graphics course at San Diego State University. The project includes one brochure, one poster, and one web motion with a total of five graphic models throughout the process of all three. The project is mainly based around the social issue of the teen abortion, pregnancy, and birth rate in the United States being monumentally higher than other countries. I believe education is the main key to reducing the teen abortion, pregnancy, and birth rates in the United States. If teenagers had more access to sexual education classes, books, and information, this could influence a significant reduction in the national rate. The audience I wish to influence is mainly parents and educators. Although, the brochure, poster, and web elements can all be viewed as separate pieces, they also operate as a cohesive system. Photography, color, and typography were the main approaches that were used to connect the system. The colors chosen for the palette consist of Reds, Yellows, and Oranges. These colors were chosen carefully because the idea is to grab the attention of the viewer and make them wonder, “What is that?� Myriad Pro is the only typeface that is used in different weights and strokes consistently throughout all three designs. Some words have a red line crossing through characters, and are used to represent censorship and taboos on the featured topics.
PARENTS TALKING ABSTINENCE PARENTS TALKING SAFER SEX SCHOOLS TEACHING ABSTINENCE SCHOOLS TEACHING SAFER SEX RELIGION TEACHING ABSTINENCE RELIGION TEACHING SAFER SEX TEEN-LED ABSTININCE PROGRAMS TEEN-LED SAFER SEX PROGRAMS SAFER SEX BOOKS IN LIBRARIES SAFER SEX INTERNET SITES
1% POLITICAL LEADERS 3% DON’T KNOW 3% TEACHERS
SE !
Above: The items shown here are graphic models that are used throughout the brochure, website and poster. These models give data of the information being presented as well as visual appeal. Right page: Web layout and different page designs.
4% SOMEONE ELSE 4% SIBLINGS 6% THEMSELVES
43% FRIENDS 12% MEDIA THE INTERNET AND TV TEACHING TEENS
24% PARENTS
PARENTS TEACHING THEIR TEENAGERS
TEENAGERS TEACHING TEENAGERS
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1% POLITICAL LEADERS 3% DON’T KNOW 3% TEACHERS 4% SOMEONE ELSE 4% SIBLINGS 6% THEMSELVES
43% FRIENDS 12% MEDIA
THE INTERNET AND TV TEACHING TEENS
24% PARENTS
PARENTS TEACHING THEIR TEENAGERS
TEENAGERS TEACHING TEENAGERS
Above: Process of opening the brochure. Right page: Poster being displayed in context.
This project was based off an idea to create an accordion book using the typeface Verdana. The typeface is intended to display information about the designer Matthew Carter while showcasing the typeface in different examples of use. The color palette chosen includes black and red with tints of both colors. This book has a variety of layouts and creative ways of displaying the typeface, which is used in a variety of different sizes to create a sense of depth.
Top Left to Right: The original cover and back cover shown on the left were redesigned the new version is shown on the right. Above: A picture showing off the new cover and back cover of the book.
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Above: The inside speads of the accordion book.
Above: Accordion book displayed in a creative manner. Right page: Close up detailed image of the book.
I wanted to display my personal work to show some of my interests as well as talents beyond the computer. Included are several different paintings mostly made with acrylic or oils. The time needed for these paintings ranges from 3 hours to 10 hours depending on the size and medium. Please enjoy.
Both pages: Acrylic and oil paintings.
This is a branding project that began with the store name Smokin. Smokin is a cigar company with several different lines, one is named the Innovators Edition, which is based on a few original jazz artists. The next line is called the Bebop Edition, which is derived from that specific era of jazz. The last line, Diva Edition, references the early female jazz artists. The colors were selected as the cigar company is located in New Orleans, and the bright colors of jazz and the regions heritage are used. Each line of cigars comes in a different size box, and highlights the importance of each artist. The three lines of cigars come in one large boxed set of 9 cigars total. Smokin contributes 15% of all profits made in the store to the Jazz Half Marathon, which takes place in New Orleans every year.
BILLIE HOLIDAY
ALSO KNOWN AS LADY DAY
A TASTY SWEET AND EARTHY FLAVOR
BILLIE HOLIDAY
ALSO KNOWN AS LADY DAY
SMOKIN BILLIE HOLIDAY
SMOKIN
ALSO KNOWN AS LADY DAY
A TASTY SWEET AND EARTHY FLAVOR
SMO MO OKIN O K
SMOKIN
BILLIE HOLIDAY
ALSO KNOWN AS LADY DAY
BILLIE HOLIDAY
ALSO KNOWN AS LADY DAY
Top row: The process of the cigar wrapper design and logo design being incorporated together in different ways to explore potential finished wrappers. Second row: Close up image of deatil on the cigar boxes and labels.
A TASTY SWEET AND EARTHY FLAVOR
BILLIE HOLIDAY ALSO KNOWN AS LADY DAY
Right: A view of inside the Smokin Cigar box to display detail and the three smaller cigar boxes that lay inside. The boxes are stabilized by well constructed trays and tobacco plant leafs to bring authenticity.
Left: Smokin Cigar store bag with cigar boxes inside. Right Page: Smokin Cigar box with all of the elements displayed.
Toothpaint is a glow in the dark toothpaste that continues to glow until all the areas that need to be cleaned are brushed. This product is geared towards children 10 and under, and is also appealing to the parent because they will be able to tell if their child has brushed their teeth properly or not. Children love to be creative and be involved with art. The message to be communicated is that brushing your teeth is fun! Toothpaint also has a mouthwash, toothbrush and a dental floss that changes colors with each use. The packaging containing the Toothpaint can be reused as a box that holds the plastic paint containers. The plastic stackable containers can be reused as a real paint holder or can be an organizer for small products like paperclips, tacks, beads etc. Toothpaint is an originally designed package with the logotype die-cut from the package, so the child can view the glittery toothpaste that is enclosed within the box.
Above: The image to the left is a mood board that was created to spring up ideas. The middle and right image are flat files for process of the Toothpaint box design.
Right: The creative part of Toothpaint is that it comes with several different colors of paint so the child is able to choose which glow in the dark color to brush his or her teeth with. The paints slide comfortably into the large Toothpaint box.
Left top: Toothpaint mouthwash, toothbrush and dental floss. Left Bottom: Close up image of Toothpaint dental floss to show off the changing of colors each time a piece of floss is used. Right page: Group image to show elements displayed together.
This design was created for The School of Music and Dance Department at SDSU. From the original poster I expanded the project and created tickets and a postcard to show different ways the design could be applied. The concept was to express the uniting of the SDSU Symphony Orchestra and Wind Symphony playing together for the first time. The title of the concert was named Electric Fusion. The creative layout I chose to use was from one of my original sketches that started as an outline and evolved into the color illustration. The visual can be described as a musical landscape reflecting my interpretation of the music. I decided to put all of the type together at the bottom to create a sense of balance in the composition, and left the top area of the poster open with enough negative space to allow the viewer to focus on the image. The colors used were bright, warm and intense like the music. The focus was to create a vibrant poster with a creative image that draws the viewer in closer to read more. I believe this poster will appeal to the target of donors, family and students on the SDSU campus.
Electric Fusion
The School of Music and Dance presents:
SDSU SYMPHONY ORCHESTRA AND WIND SYMPHONY
-symphony orchestra- and gid created great whales, alan hovhaness -concerto for saxophone quartet and orchestra, phillip glass -wind symphony- millennium canons, kevin puts- ecstatic waters, steven bryant -full ensemble (so and ws)- an american in paris, george gershwin
PLEASE JOIN US! MARCH 13TH, 2011, 4:30 P.M. DON POWELL
tickets available at- www.sdsu.edu/musicdancetix
Left page: The six designs shown are different ideas that were generated for the symphony poster. Right: The final design chosen for the Electric Fusion symphony concert.
Place Stamp Here
Above: Electric Fusion tickets and postcards. Right: Tickets being displayed.
This project was created for the San Diego State University’s Graphic Design program to create a new Graphic Design Program description/course list in poster and booklet form for the department at San Diego State University. When creating this design with class partner Cristina Flores, it was important to incorporate the college’s colors because having pride in the college is essential. The design layout incorporates the use of photography, and incorporates a collage type feel without using actual collage. Vertical strips of red duotone photos were used to accomplish this goal. It was important to create a design layout that was easy to read and well organized. Inside the booklet each new section year begins with a white background to introduce the starting of a new section. The vertical strips of photos are used throughout the booklet to mimic the poster and create a sense of unity between the two. Arial was chosen for the typeface because it is simple, easy to read and also web friendly. The design created for the poster and booklet is well-organized, realistic to produce and webcompatible.
Left: Cover of course description booklet for San Diego State University’s Graphic design program.
Above: Back cover of course description booklet for San Diego State University’s Graphic design program. Left: Insdie display of book.
ART 242
ART 345
Typography I (3) Six hours. Prerequisites:
History of Graphic Design (3) Prerequisites:
Grade of C (2.0) or better in Art 100, 101, 102,
Grade of C (2.0) or better in Art 258 and 259.
103, 258, 259, and major standing. Concurrent
Proof of completion of prerequisites required:
ART 101
registration in Art 339A for graphic design
Copy of transcript. Evolution of graphic
Design I (3) Six hours. Fundamentals of
majors. Concurrent registration in Art 240 for
communication from prehistory through
space and color design. Basic course used as
multimedia majors. Computer proficiency
postmodern design and the digital revolution.
a prerequisite for advanced work.
required with working knowledge of vector
(Formerly numbered Art 245.)
ART 102
graphics and page layout software consistent
ART 339A
Drawing II (3) Six hours. Prerequisite: Art 100.
with current industry standards. Proof of comple-
Software for Graphic Design I (1) Two hours.
Line and value in drawing ; emphasis on
tion of prerequisites required: Copy of transcript.
Prerequisites: Art 102, 103, premajor or major
structure and propor tion, sketching, gesture,
Fundamentals of typography including history,
standing. Concurrent registration in Art 241
and contour drawing.
theory, and practice with emphasis on study
and 242. Vector, page layout, and image editing
of letterforms and type design; principles of
software consistent with current industry
two-dimensional design and hierarchy applied
standards within graphic design practice.
ART 100 Drawing I (3) Six hours.The ordering of two-dimensional spac e through drawing.
ART 103 Design II (3) Six hours. Prerequisite: Art 101.
to basic typographic layout.
Introduction and investigation of design and theory, and practice in three dimensions. ART 258 Introduction to Art History I (3) [GE] Art development in painting, sculpture, architecture,
ART 241
and handicrafts from the dawn of art to the
Graphic Design I (3) Six hours. Prerequisites:
Renaissance. Illustrated.
Grade of C (2.0) or better in Art 100, 101, 102,
ART 259 Introduction to Art History II (3) [GE] The period from the Renaissance through the modern school treated in the same manner as in A rt 258.
103, 258, 259, and major standing. Concurrent registration in Art 339A. Computer proficiency required with working knowledge of vector graphics software consistent with current industry standards. Proof of completion of prerequisites required: Copy of transcript.
Elective: 3 units ART 148
ART 204
Visual Presentation I (3) Six hours. Prerequi-
Painting I (3) Six hours. Prerequisites: Art 101
site: Art 100. Design drawing techniques
and 102. Pictorial composition and techniques
including interior presentation drawings,
of painting.
interior detailing, architectural drafting, and
ART 210
lettering. Tools and materials used in the
Printmaking I (3) Six hours. Prerequisites: Art
design professions
101 and 102. Introduction and exploration of
ART 203
basic printmaking media. Emphasis on
Life Drawing I (3) Six hours. Prerequisite: Art
aesthetic and technical processes in intaglio,
102. Drawing from the nude model. Maximum
lithography, relief and serigraphy.
credit six units.
ART 240
Principles of two- dimensional design applied
Fundamentals of Digital Media (3) Six hours.
to graphic form, including form/counter form,
Prerequisites: Grade of C (2.0) or better in Art 100
contrast, progression, and sequence.
and 101. Principles of digital media used in visual communication.
Above: Inside spreads of course description booklet. Right page: SDSU’s Graphic Design poster that lists the classes that students need to take in order to major with a BA in Graphic Design.
This collection of posters was created for an actual client in the Design Studio course at San Diego State University. The posters included were created for The Great American Trailer Park Musical. The client for this project wanted the design to emphasis a “white trash� theme with a playful, sexy and lighthearted mood. The poster design is created to attract students on SDSU campus, and to promote attendance to the musical. The posters are lively designs that are meant to reflect the mood of the musical.
School of Art, Design and Art History presents:
By David Nehls and Betsy Kelso Directed by Paula kalustian Powell Theatre October 14,15,20,21 and 22 7:30 p.m. October 16 and 23 2 p.m. Tickets $14-$16 Ticket information 619-594-6884 ttf.edsu.edu to purchase tickets
All images: Poster designs and layout ideas as well as final designs.
High Octane Whiskey is a creative use of integrating the hot rod culture with the social act of drinking. The High Octane Brand consists of three different types of whiskey. Two in the set are smaller sized whiskey bottles, one contains a sour mash and the other is a malted barley. The one large bottle contains a twelve-year aged whiskey that comes in a special case. The colors of the bottles are flat black and primer gray to stick with the theme of how most hot rods are painted. The flat black is on the two smaller bottles and the primer gray is on the one special twelve-year bottle. The twelve-year whiskey case is also a primer gray to match the bottle that sits inside of it. The images are my original photos, and have been adjusted in Photoshop to achieve the final effect.
Above: Photographs of cars that I have taken myself that have been adjusted.
Above: Logo Exploration for High Octane Whiskey. Right image: Bottle Mock-ups.
Left: A close up of the car art work and labels. Right page: A final shot of all the elements together.
THANK YOU FOR LOOKING...