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S E L EC T E D WO R KS O F JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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S E L EC T E D WO R KS O F JENNY ZHANG
JENNY ZHANG
UNCOVER 6
COPYRIGHT © 2018 JENNY ZHANG REPRODUCED WITHOUT THE EXPRESSED PERMISSION
NO PART OF THIS PUBLICATION ISALLOWED TO BE FROM THE COPYRIGHT HOLDER STATED ABOVE.
ALL RIGHTS RESERVED
JENNY ZHANG
UNCOVER 8
Dedicated to my lovely grandma. 愿天上的姥姥 一切安好。
JENNY ZHANG
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uncover / verb reveal; make known, bring to light
JENNY ZHANG
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Oat Essentials / 14 / Alter / 30 / Silver Oak / 54 / SF Salt Company / 76 / Alphabets / 106 / Merge Chalk Paint / 120 / Cerebral Typography / 142 / Proto / 166 / Quitting App / 182 /
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
JENNY ZHANG
UNCOVER 14
Design can be art. Design can be aesthetics. Design is so simple, that’s why it’s so complicated. PAUL RAND
To design a conceptual cookbook. There is an introduction and narrative that creates a mood or tells a story abou the food represented in the book.
MISSION As a foodie, I took this mission from a visceral perspective, exploring different types of oatmeal as art, with pleasure, passion and emotion.
APPROACH
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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To design a conceptual cookbook. There is an introduction and narrative that creates a mood or tells a story abou the food represented in the book.
MISSION As a foodie, I took this mission from a visceral perspective, exploring different types of oatmeal as art, with pleasure, passion and emotion.
APPROACH
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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uncover oat recipes healthy / organic / clean / breakfast / earthy
MISSION As a foodie, I took this mission from a visceral perspective, exploring different types of oatmeal as art, with pleasure, passion and emotion.
APPROACH
Oat Essential presents the balance between form and content, function and aesthetics.
To design a conceptual cookbook. There is an introduction and narrative that creates a mood or tells a story abou the food represented in the book.
The key was to focus on thinking about typography in terms of concept and formulating solutions to problems, which do more than merely decorate a page.
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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JENNY ZHANG
UNCOVER
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How well we communicate is determined not by how well we say things, but how well we are understood.
COURSE / VISUAL SYSTEM 2, FALL 2017
INSTRUCTOR / SEAN MCGUIRE
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PROJECT / ALTER
ANDREW GROVE
To design a conference promotion system about Augmented Reality. There is a booklet, an interactive website, a poster series and postcards.
MISSION I developed a virtual identity and used a blue gradient throughout the whole system to emphasis the technological feel.
APPROACH
UNCOVER JENNY ZHANG
COURSE / VISUAL TYPOGRAPHY SYSTEM 3, FALL 2, FALL 2016 2017 INSTRUCTOR / ARIEL SEAN MCGUIRE GREY
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PROJECT / ALTER OAT ESSENTIALS
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To design a conference promotion system about Augmented Reality. There is a booklet, an interactive website, a poster series and postcards.
MISSION I developed a virtual identity and used a blue gradient throughout the whole system to emphasis the technological feel.
APPROACH
UNCOVER JENNY ZHANG
COURSE / VISUAL TYPOGRAPHY SYSTEM 3, FALL 2, FALL 2016 2017 INSTRUCTOR / ARIEL SEAN MCGUIRE GREY
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PROJECT / ALTER OAT ESSENTIALS
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uncover Augmented Reality punchy / distinct / consistent / technological / contemporary
To design a conference promotion system about Augmented Reality. There is a booklet, an interactive website, a poster series and postcards.
MISSION I developed a virtual identity and used a blue gradient throughout the whole system to emphasis the technological feel.
APPROACH
The key on this project was to focus on showcasing the current technology in terms of developing a visually consistent system, both in print and in digital forms.
UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE
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PROJECT / ALTER
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UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE
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PROJECT / ALTER
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UNCOVER JENNY ZHANG
COURSE // VISUAL TYPOGRAPHY 3, 2, FALL 2016 COURSE SYSTEM FALL 2017 INSTRUCTOR // SEAN ARIEL MCGUIRE GREY INSTRUCTOR
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PROJECT / ALTER
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UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE
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PROJECT / ALTER
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JENNY ZHANG
UNCOVER 44
UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE
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PROJECT / ALTER
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UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE
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PROJECT / ALTER
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UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE
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PROJECT / ALTER
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW
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PROJECT / SILVER OAK
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Have no fear of perfection, you’ll never reach it. SALVADOR DALI
To rebrand a wine project, including 3 veriations of wine bottle’s lable and a outer packaging box.
MISSION I took away the tradition of having a back lable so that their proud information can be presented on the front.
APPROACH
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY PACKAGE DESIGN 3, FALL 3, FALL 20162017 INSTRUCTOR / ARIEL JACQUES GREY ROSSOUW
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PROJECT / SILVER OAT ESSENTIALS OAK
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To rebrand a wine project, including 3 veriations of wine bottle’s lable and a outer packaging box.
MISSION I took away the tradition of having a back lable so that their proud information can be presented on the front.
APPROACH
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY PACKAGE DESIGN 3, FALL 3, FALL 20162017 INSTRUCTOR / ARIEL JACQUES GREY ROSSOUW
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PROJECT / SILVER OAT ESSENTIALS OAK
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uncover exclusive wine
perfection / detailed / exclusive / sofisticated / classy
To rebrand a wine project, including 3 veriations of wine bottle’s lable and a outer packaging box.
MISSION I took away the tradition of having a back lable so that their proud information can be presented on the front.
APPROACH
The major emphasis will be placed on developing the proper look and feel for the chosen brand and to have a better solution for the combination of illustration and typography.
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW
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PROJECT / SILVER OAK
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW
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PROJECT / SILVER OAK
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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chardonnay / pinot nior mockups
UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW
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PROJECT / SILVER OAK
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW
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PROJECT / SILVER OAK
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW
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PROJECT / SILVER OAK
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / SF SALT COMPANY
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Design is not for philosophy, it’s for life. ISSEY MIYAKE
To rebrand a glassware product. There is to be an outer package to protect the glass during shipping.
MISSION For people of every cooking level, a set of salts for different purpose can be handy to sit on their kitchen counter.
APPROACH
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY PACKAGE DESIGN 2, FALL 3, FALL 20162016 INSTRUCTOR / ARIEL THOMAS MCNULTY GREY
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PROJECT / SF COMPANY OATSALT ESSENTIALS
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To rebrand a glassware product. There is to be an outer package to protect the glass during shipping.
MISSION For people of every cooking level, a set of salts for different purpose can be handy to sit on their kitchen counter.
APPROACH
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY PACKAGE DESIGN 2, FALL 3, FALL 20162016 INSTRUCTOR / ARIEL THOMAS MCNULTY GREY
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PROJECT / SF COMPANY OATSALT ESSENTIALS
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uncover premium salt functional / pattern / handy / human-centered / essential
To rebrand a glassware product. There is to be an outer package to protect the glass during shipping.
MISSION For people of every cooking level, a set of salts for different purpose can be handy to sit on their kitchen counter.
APPROACH
I focused on thinking about the risks to glass products during shipping. It also was a chance for me to make a product humancentered and functional.
UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / SF SALT COMPANY
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JENNY ZHANG
UNCOVER 84
UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / SF SALT COMPANY
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / SF SALT COMPANY
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / SF SALT COMPANY
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JENNY ZHANG
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / SF SALT COMPANY
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / SF SALT COMPANY
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / SF SALT COMPANY
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WOOD TYPE: WALNUT / CLEAR FINISH THICKNESS OF THE WOOD: 0.25 INCHES
UNCOVER
JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016
INSTRUCTOR / THOMAS MCNULTY
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PROJECT / SF SALT COMPANY
HEIGHT OF THE JAR: 4.125 INCHES WIDTH: 1.7 INCHES
COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA
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PROJECT / ALPHABETS
JENNY ZHANG
UNCOVER 106
Content precedes design. Design in the absence of content is not design, it’s decoration. JEFFREY ZELDMAN
To design a conference promotion system about language. Deliverables include a booklet, an interactive website and a short advertising video.
MISSION Comparing three different languages’ characters to showcase the beauty of alphabets.
APPROACH
UNCOVER JENNY ZHANG
TYPOGRAPHY 3, FALL 2016 2017 COURSE / VISUAL SYSTEM 1, SPRING GREY INSTRUCTOR / ARIEL MEGUMI KIYAMA
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OAT ESSENTIALS PROJECT / ALPHABETS
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To design a conference promotion system about language. Deliverables include a booklet, an interactive website and a short advertising video.
MISSION Comparing three different languages’ characters to showcase the beauty of alphabets.
APPROACH
UNCOVER JENNY ZHANG
TYPOGRAPHY 3, FALL 2016 2017 COURSE / VISUAL SYSTEM 1, SPRING GREY INSTRUCTOR / ARIEL MEGUMI KIYAMA
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OAT ESSENTIALS PROJECT / ALPHABETS
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uncover alphabets calligraphy/ harmony/ bright colors/ anatomy/ contrast
To design a conference promotion system about language. Deliverables include a booklet, an interactive website and a short advertising video.
MISSION Comparing three different languages’ characters to showcase the beauty of alphabets.
APPROACH
Whether it be Latin letters’ sophistication, Hanzi’s complexity, or Arabic alphabets’ elegance, they are all of the characteristics of human written language. Each language presents a culture.
UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA
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PROJECT / ALPHABETS
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UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA
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PROJECT / ALPHABETS
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UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA
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PROJECT / ALPHABETS
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UNCOVER JENNY ZHANG
COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA
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PROJECT / ALPHABETS
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COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / MERGE CHALK PAINT
JENNY ZHANG
UNCOVER 120
Being able to take ideas and transform them into something tangible is life-affirming. MELINDA SANTILLIAN
This project is to rebrand a powder paint company with sustainable materials.
MISSION As I think about the messy process of mixing the powder paint, I created the individual dissolvable packs.
APPROACH
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY PACKAGE DESIGN 3, FALL 2, FALL 20162016 INSTRUCTOR / ARIEL THOMAS GREY MCNULTY
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PROJECT / MERGE OAT ESSENTIALS CHALK PAINT
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This project is to rebrand a powder paint company with sustainable materials.
MISSION As As II think think about about the the messy messy process process of of mixing mixing the the powder powder paint, paint, II created created the the individual individual dissolvable dissolvable packs. packs.
APPROACH APPROACH
07
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY PACKAGE DESIGN 3, FALL 2, FALL 20162016 INSTRUCTOR / ARIEL THOMAS GREY MCNULTY
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PROJECT / MERGE OAT ESSENTIALS CHALK PAINT
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uncover powder paint handy / clean / efficient / dissolvable / sustainable
This project is to rebrand a powder paint company with sustainable materials.
MISSION As I think about the messy process of mixing the powder paint, I created the individual dissolvable packs.
APPROACH
The concept “Merge� came from the idea of individual dissolvable small packs. Nothing can be more important for the users to enhance their operating experience.
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / MERGE CHALK PAINT
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / MERGE CHALK PAINT
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / MERGE CHALK PAINT
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / MERGE CHALK PAINT
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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JENNY ZHANG
UNCOVER
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Nothing made by a human can avoid personal expressions, and nothing made for a human should avoid personal expressions.
COURSE / TYPOGRAPHY 4, SPRING 2018
INSTRUCTOR / ARIEL GREY
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PROJECT / CEREBRAL TYPOGRAPHY
HRANT PAPAZIAN
To design a conference, of a conceptual and experimental nature that focuses on typography and create an experimental book that addresses the conference.
MISSION Cerebral Typography shows the progression of how different typographic forms can affect people’s brainwave activities.
APPROACH
UNCOVER JENNY ZHANG
3, FALL 2016 COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY
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OAT ESSENTIALS PROJECT / CEREBRAL TYPOGRAPHY
144
To design a conference, of a conceptual and experimental nature that focuses on typography and create an experimental book that addresses the conference.
MISSION Cerebral Typography shows the progression of how different typographic forms can affect people’s brainwave activities.
APPROACH
UNCOVER JENNY ZHANG
3, FALL 2016 COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY
1 2 33 44 55 66778899
OAT ESSENTIALS PROJECT / CEREBRAL TYPOGRAPHY
146
uncover cerebral typography brainwaves / elaborate / innovative / experimental / progressive
MISSION Cerebral Typography shows the progression of how different typographic forms can affect people’s brainwave activities.
APPROACH
This project focused on thinking about the conceptual and experimental aspect of typography.
To design a conference, of a conceptual and experimental nature that focuses on typography and create an experimental book that addresses the conference.
The concept “Cerebral” focused on the different typographic paths to human brain waves.
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY
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PROJECT / CEREBRAL TYPOGRAPHY
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY
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PROJECT / CEREBRAL TYPOGRAPHY
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY
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PROJECT / CEREBRAL TYPOGRAPHY
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY
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PROJECT / CEREBRAL TYPOGRAPHY
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UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
156
JENNY ZHANG
UNCOVER
INTENSE GAMMA
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
162
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY
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PROJECT / CEREBRAL TYPOGRAPHY
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JENNY ZHANG
UNCOVER
166
Art is solving problems that can not be formulated before they have been solved. The shaping of the question is part of the answer.
COURSE / PACKAGE DESIGN 4, SPRING 2018
INSTRUCTOR / THOMAS MCNULTY
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PROJECT / PROTO
PIET HEIN
This project is to create a brand as a sub brand inside a department store.
MISSION The concept is about leaving earth some day and how we would shop then. Proto provides the most current technology to keep this adventure in control.
APPROACH
UNCOVER JENNY ZHANG
3, FALL 2016 2018 COURSE / TYPOGRAPHY PACKAGE DESIGN 4, SPRING GREY INSTRUCTOR / ARIEL THOMAS MCNULTY
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OAT ESSENTIALS PROJECT / PROTO
168
This project is to create a brand as a sub brand inside a department store.
MISSION The concept is about leaving earth some day and how we would shop then. Proto provides the most current technology to keep this adventure in control.
APPROACH
UNCOVER JENNY ZHANG
3, FALL 2016 2018 COURSE / TYPOGRAPHY PACKAGE DESIGN 4, SPRING GREY INSTRUCTOR / ARIEL THOMAS MCNULTY
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OAT ESSENTIALS PROJECT / PROTO
170
uncover future technology simple / clean / greyscale / made by human on earth
team members: Jerry Chiang / Melanie Lo / Rachel Shrader / Jenny Zhang
This project is to create a brand as a sub brand inside a department store.
MISSION The concept is about leaving earth some day and how we would shop then. Proto provides the most current technology to keep this adventure in control.
APPROACH
The main focus here is to provide everything we will need when we are going into outer space. Our design is simple enough for people to know the product at a glance.
UNCOVER JENNY ZHANG
3, FALL 2016 2018 COURSE / TYPOGRAPHY PACKAGE DESIGN 4, SPRING GREY INSTRUCTOR / ARIEL THOMAS MCNULTY
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OAT ESSENTIALS PROJECT / PROTO
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 4, SPRING 2018 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / PROTO
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UNCOVER JENNY ZHANG
3, FALL 2016 2018 COURSE / TYPOGRAPHY PACKAGE DESIGN 4, SPRING GREY INSTRUCTOR / ARIEL THOMAS MCNULTY
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OAT ESSENTIALS PROJECT / PROTO
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UNCOVER JENNY ZHANG
COURSE / PACKAGE DESIGN 4, SPRING 2018 INSTRUCTOR / THOMAS MCNULTY
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PROJECT / PROTO
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JENNY ZHANG
UNCOVER 180
COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR
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PROJECT / QUITTING APP
JENNY ZHANG
UNCOVER 182
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. CHARLES EAMES
To design a mobile app interface and user experience to a problem in our society.
MISSION
This app is made to help users quit smoking by using a bluetooth compatible vape pen. Personal preference settings, bright colors and sweet tips make users finish their task of quitting easier.
APPROACH
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY GRAPHIC DESIGN 3, FALL 3, SPRING 2016 2017 INSTRUCTOR / ARIEL WALMIKI GREY SETLUR
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PROJECT / QUITTING OAT ESSENTIALS APP
184
To design a mobile app interface and user experience to a problem in our society.
MISSION
This app is made to help users quit smoking by using a bluetooth compatible vape pen. Personal preference settings, bright colors and sweet tips make users finish their task of quitting easier.
APPROACH
UNCOVER JENNY ZHANG
COURSE / TYPOGRAPHY GRAPHIC DESIGN 3, FALL 3, SPRING 2016 2017 INSTRUCTOR / ARIEL WALMIKI GREY SETLUR
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PROJECT / QUITTING OAT ESSENTIALS APP
186
uncover cigarettes alternative pleasant / gradient / personalize / encouraging / big buttons
To design a mobile app interface and user experience to a problem in our society.
MISSION
This app is made to help users quit smoking by using a bluetooth compatible vape pen. Personal preference settings, bright colors and sweet tips make users finish their task of quitting easier.
APPROACH
Focusing on a user journey, making the mobile app understandable was essential. Ease of functionality and a pleasant experience were the top principles in mind when designing this mobile applications.
UNCOVER JENNY ZHANG
COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR
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PROJECT / QUITTING APP
188
UNCOVER JENNY ZHANG
COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR
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PROJECT / QUITTING APP
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UNCOVER JENNY ZHANG
COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR
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PROJECT / QUITTING APP
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UNCOVER JENNY ZHANG
COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR
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PROJECT / QUITTING APP
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UNCOVER JENNY ZHANG
COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR
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PROJECT / QUITTING APP
196
UNCOVER JENNY ZHANG
COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR
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PROJECT / QUITTING APP
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JENNY ZHANG
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I would like to thank all my family, teachers and friends for all the support and encouragement. Thank you Mom, for letting me follow my dream and do what I love in college. You are the best mom in the world. Thank you Ariel, for giving me sincere advice when I was losing my direction. Thank you Thomas, for your passion of teaching and spending 5 hours on the phone with me to refine my project. Thank you Mary, for constantly encouraging me to do better. Thank you Mia, for being my best friend and always giving your beautiful smile. Thank you Jerry, for being my lover and partner and sharing your life with me, I enjoy every second with you. Last but not the least, thank you and rest in peace in heaven Grandma, for giving me the best childhood memories and being the sweetest person in my life. You will always be deep down in my heart.
Designer / Jenny Zhang hello@jennyzhangdesign.com 415.535.9221 jennyzhangdesign.com Instructor / Mary Scott Typefaces / Philosopher Work Sans Photography / Jenny Zhang Jerry Chiang Khoi Ly Paper Stock/ Mohawk Everyday Smooth 100 Text Printing / Graphic Imagery South San Francisco, CA Binding / T he Key Printing and Binding Oakland, CA School / Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery Street San Francisco, CA
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COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY
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PROJECT / OAT ESSENTIALS
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