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S E L EC T E D WO R KS O F JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

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S E L EC T E D WO R KS O F JENNY ZHANG

JENNY ZHANG

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COPYRIGHT © 2018 JENNY ZHANG REPRODUCED WITHOUT THE EXPRESSED PERMISSION

NO PART OF THIS PUBLICATION ISALLOWED TO BE FROM THE COPYRIGHT HOLDER STATED ABOVE.

ALL RIGHTS RESERVED

JENNY ZHANG

UNCOVER 8

Dedicated to my lovely grandma. 愿天上的姥姥 一切安好。

JENNY ZHANG

UNCOVER 10

uncover / verb reveal; make known, bring to light

JENNY ZHANG

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Oat Essentials / 14 / Alter / 30 / Silver Oak / 54 / SF Salt Company / 76 / Alphabets / 106 / Merge Chalk Paint / 120 / Cerebral Typography / 142 / Proto / 166 / Quitting App / 182 /

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

JENNY ZHANG

UNCOVER 14

Design can be art.

Design can be aesthetics.

Design is so simple, that’s why it’s so complicated.

PAUL RAND

To design a conceptual cookbook. There is an introduction and narrative that creates a mood or tells a story abou the food represented in the book.

MISSION As a foodie, I took this mission from a visceral perspective, exploring different types of oatmeal as art, with pleasure, passion and emotion.

APPROACH

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

16

To design a conceptual cookbook. There is an introduction and narrative that creates a mood or tells a story abou the food represented in the book.

MISSION As a foodie, I took this mission from a visceral perspective, exploring different types of oatmeal as art, with pleasure, passion and emotion.

APPROACH

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

18

uncover oat recipes healthy / organic / clean / breakfast / earthy

MISSION As a foodie, I took this mission from a visceral perspective, exploring different types of oatmeal as art, with pleasure, passion and emotion.

APPROACH

Oat Essential presents the balance between form and content, function and aesthetics.

To design a conceptual cookbook. There is an introduction and narrative that creates a mood or tells a story abou the food represented in the book.

The key was to focus on thinking about typography in terms of concept and formulating solutions to problems, which do more than merely decorate a page.

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

20

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

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UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

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UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

26

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

28

JENNY ZHANG

UNCOVER

30

How well we communicate is determined not by how well we say things, but how well we are understood.

COURSE / VISUAL SYSTEM 2, FALL 2017

INSTRUCTOR / SEAN MCGUIRE

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PROJECT / ALTER

ANDREW GROVE

To design a conference promotion system about Augmented Reality. There is a booklet, an interactive website, a poster series and postcards.

MISSION I developed a virtual identity and used a blue gradient throughout the whole system to emphasis the technological feel.

APPROACH

UNCOVER JENNY ZHANG

COURSE / VISUAL TYPOGRAPHY SYSTEM 3, FALL 2, FALL 2016 2017 INSTRUCTOR / ARIEL SEAN MCGUIRE GREY

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PROJECT / ALTER OAT ESSENTIALS

32

To design a conference promotion system about Augmented Reality. There is a booklet, an interactive website, a poster series and postcards.

MISSION I developed a virtual identity and used a blue gradient throughout the whole system to emphasis the technological feel.

APPROACH

UNCOVER JENNY ZHANG

COURSE / VISUAL TYPOGRAPHY SYSTEM 3, FALL 2, FALL 2016 2017 INSTRUCTOR / ARIEL SEAN MCGUIRE GREY

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PROJECT / ALTER OAT ESSENTIALS

34

uncover Augmented Reality punchy / distinct / consistent / technological / contemporary

To design a conference promotion system about Augmented Reality. There is a booklet, an interactive website, a poster series and postcards.

MISSION I developed a virtual identity and used a blue gradient throughout the whole system to emphasis the technological feel.

APPROACH

The key on this project was to focus on showcasing the current technology in terms of developing a visually consistent system, both in print and in digital forms.

UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE

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PROJECT / ALTER

36

UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE

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PROJECT / ALTER

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UNCOVER JENNY ZHANG

COURSE // VISUAL TYPOGRAPHY 3, 2, FALL 2016 COURSE SYSTEM FALL 2017 INSTRUCTOR // SEAN ARIEL MCGUIRE GREY INSTRUCTOR

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PROJECT / ALTER

40

UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE

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PROJECT / ALTER

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JENNY ZHANG

UNCOVER 44

UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE

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PROJECT / ALTER

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UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE

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PROJECT / ALTER

48

UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 2, FALL 2017 INSTRUCTOR / SEAN MCGUIRE

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PROJECT / ALTER

50

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

52

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW

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PROJECT / SILVER OAK

54

Have no fear of perfection, you’ll never reach it.

SALVADOR DALI

To rebrand a wine project, including 3 veriations of wine bottle’s lable and a outer packaging box.

MISSION I took away the tradition of having a back lable so that their proud information can be presented on the front.

APPROACH

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY PACKAGE DESIGN 3, FALL 3, FALL 20162017 INSTRUCTOR / ARIEL JACQUES GREY ROSSOUW

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PROJECT / SILVER OAT ESSENTIALS OAK

56

To rebrand a wine project, including 3 veriations of wine bottle’s lable and a outer packaging box.

MISSION I took away the tradition of having a back lable so that their proud information can be presented on the front.

APPROACH

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY PACKAGE DESIGN 3, FALL 3, FALL 20162017 INSTRUCTOR / ARIEL JACQUES GREY ROSSOUW

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PROJECT / SILVER OAT ESSENTIALS OAK

58

uncover exclusive wine

perfection / detailed / exclusive / sofisticated / classy

To rebrand a wine project, including 3 veriations of wine bottle’s lable and a outer packaging box.

MISSION I took away the tradition of having a back lable so that their proud information can be presented on the front.

APPROACH

The major emphasis will be placed on developing the proper look and feel for the chosen brand and to have a better solution for the combination of illustration and typography.

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

60

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW

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PROJECT / SILVER OAK

62

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW

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PROJECT / SILVER OAK

64

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

66

chardonnay / pinot nior mockups

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW

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PROJECT / SILVER OAK

68

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

70

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW

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PROJECT / SILVER OAK

72

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 3, FALL 2017 INSTRUCTOR / JACQUES ROSSOUW

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PROJECT / SILVER OAK

74

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / SF SALT COMPANY

76

Design is not for philosophy, it’s for life.

ISSEY MIYAKE

To rebrand a glassware product. There is to be an outer package to protect the glass during shipping.

MISSION For people of every cooking level, a set of salts for different purpose can be handy to sit on their kitchen counter.

APPROACH

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY PACKAGE DESIGN 2, FALL 3, FALL 20162016 INSTRUCTOR / ARIEL THOMAS MCNULTY GREY

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PROJECT / SF COMPANY OATSALT ESSENTIALS

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To rebrand a glassware product. There is to be an outer package to protect the glass during shipping.

MISSION For people of every cooking level, a set of salts for different purpose can be handy to sit on their kitchen counter.

APPROACH

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY PACKAGE DESIGN 2, FALL 3, FALL 20162016 INSTRUCTOR / ARIEL THOMAS MCNULTY GREY

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PROJECT / SF COMPANY OATSALT ESSENTIALS

80

uncover premium salt functional / pattern / handy / human-centered / essential

To rebrand a glassware product. There is to be an outer package to protect the glass during shipping.

MISSION For people of every cooking level, a set of salts for different purpose can be handy to sit on their kitchen counter.

APPROACH

I focused on thinking about the risks to glass products during shipping. It also was a chance for me to make a product humancentered and functional.

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / SF SALT COMPANY

82

JENNY ZHANG

UNCOVER 84

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / SF SALT COMPANY

86

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

88

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / SF SALT COMPANY

90

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / SF SALT COMPANY

92

JENNY ZHANG

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UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / SF SALT COMPANY

96

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / SF SALT COMPANY

98

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

100

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / SF SALT COMPANY

102

104

WOOD TYPE: WALNUT / CLEAR FINISH THICKNESS OF THE WOOD: 0.25 INCHES

UNCOVER

JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016

INSTRUCTOR / THOMAS MCNULTY

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PROJECT / SF SALT COMPANY

HEIGHT OF THE JAR: 4.125 INCHES WIDTH: 1.7 INCHES

COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA

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PROJECT / ALPHABETS

JENNY ZHANG

UNCOVER 106

Content precedes design.

Design in the absence of content is not design, it’s decoration.

JEFFREY ZELDMAN

To design a conference promotion system about language. Deliverables include a booklet, an interactive website and a short advertising video.

MISSION Comparing three different languages’ characters to showcase the beauty of alphabets.

APPROACH

UNCOVER JENNY ZHANG

TYPOGRAPHY 3, FALL 2016 2017 COURSE / VISUAL SYSTEM 1, SPRING GREY INSTRUCTOR / ARIEL MEGUMI KIYAMA

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OAT ESSENTIALS PROJECT / ALPHABETS

108

To design a conference promotion system about language. Deliverables include a booklet, an interactive website and a short advertising video.

MISSION Comparing three different languages’ characters to showcase the beauty of alphabets.

APPROACH

UNCOVER JENNY ZHANG

TYPOGRAPHY 3, FALL 2016 2017 COURSE / VISUAL SYSTEM 1, SPRING GREY INSTRUCTOR / ARIEL MEGUMI KIYAMA

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OAT ESSENTIALS PROJECT / ALPHABETS

110

uncover alphabets calligraphy/ harmony/ bright colors/ anatomy/ contrast

To design a conference promotion system about language. Deliverables include a booklet, an interactive website and a short advertising video.

MISSION Comparing three different languages’ characters to showcase the beauty of alphabets.

APPROACH

Whether it be Latin letters’ sophistication, Hanzi’s complexity, or Arabic alphabets’ elegance, they are all of the characteristics of human written language. Each language presents a culture.

UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA

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PROJECT / ALPHABETS

112

UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA

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PROJECT / ALPHABETS

114

UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA

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PROJECT / ALPHABETS

116

UNCOVER JENNY ZHANG

COURSE / VISUAL SYSTEM 1, SPRING 2017 INSTRUCTOR / MEGUMI KIYAMA

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PROJECT / ALPHABETS

118

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / MERGE CHALK PAINT

JENNY ZHANG

UNCOVER 120

Being able to take ideas and transform them into something tangible is life-affirming.

MELINDA SANTILLIAN

This project is to rebrand a powder paint company with sustainable materials.

MISSION As I think about the messy process of mixing the powder paint, I created the individual dissolvable packs.

APPROACH

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY PACKAGE DESIGN 3, FALL 2, FALL 20162016 INSTRUCTOR / ARIEL THOMAS GREY MCNULTY

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PROJECT / MERGE OAT ESSENTIALS CHALK PAINT

122

This project is to rebrand a powder paint company with sustainable materials.

MISSION As As II think think about about the the messy messy process process of of mixing mixing the the powder powder paint, paint, II created created the the individual individual dissolvable dissolvable packs. packs.

APPROACH APPROACH

07

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY PACKAGE DESIGN 3, FALL 2, FALL 20162016 INSTRUCTOR / ARIEL THOMAS GREY MCNULTY

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PROJECT / MERGE OAT ESSENTIALS CHALK PAINT

124

uncover powder paint handy / clean / efficient / dissolvable / sustainable

This project is to rebrand a powder paint company with sustainable materials.

MISSION As I think about the messy process of mixing the powder paint, I created the individual dissolvable packs.

APPROACH

The concept “Merge� came from the idea of individual dissolvable small packs. Nothing can be more important for the users to enhance their operating experience.

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

126

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / MERGE CHALK PAINT

128

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

130

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / MERGE CHALK PAINT

132

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / MERGE CHALK PAINT

134

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

136

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 2, FALL 2016 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / MERGE CHALK PAINT

138

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

140

JENNY ZHANG

UNCOVER

142

Nothing made by a human can avoid personal expressions, and nothing made for a human should avoid personal expressions.

COURSE / TYPOGRAPHY 4, SPRING 2018

INSTRUCTOR / ARIEL GREY

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PROJECT / CEREBRAL TYPOGRAPHY

HRANT PAPAZIAN

To design a conference, of a conceptual and experimental nature that focuses on typography and create an experimental book that addresses the conference.

MISSION Cerebral Typography shows the progression of how different typographic forms can affect people’s brainwave activities.

APPROACH

UNCOVER JENNY ZHANG

3, FALL 2016 COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY

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OAT ESSENTIALS PROJECT / CEREBRAL TYPOGRAPHY

144

To design a conference, of a conceptual and experimental nature that focuses on typography and create an experimental book that addresses the conference.

MISSION Cerebral Typography shows the progression of how different typographic forms can affect people’s brainwave activities.

APPROACH

UNCOVER JENNY ZHANG

3, FALL 2016 COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY

1 2 33 44 55 66778899

OAT ESSENTIALS PROJECT / CEREBRAL TYPOGRAPHY

146

uncover cerebral typography brainwaves / elaborate / innovative / experimental / progressive

MISSION Cerebral Typography shows the progression of how different typographic forms can affect people’s brainwave activities.

APPROACH

This project focused on thinking about the conceptual and experimental aspect of typography.

To design a conference, of a conceptual and experimental nature that focuses on typography and create an experimental book that addresses the conference.

The concept “Cerebral” focused on the different typographic paths to human brain waves.

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY

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PROJECT / CEREBRAL TYPOGRAPHY

148

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY

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PROJECT / CEREBRAL TYPOGRAPHY

150

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY

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PROJECT / CEREBRAL TYPOGRAPHY

152

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY

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PROJECT / CEREBRAL TYPOGRAPHY

154

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

156

JENNY ZHANG

UNCOVER

INTENSE GAMMA

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

162

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 4, SPRING 2018 INSTRUCTOR / ARIEL GREY

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PROJECT / CEREBRAL TYPOGRAPHY

164

JENNY ZHANG

UNCOVER

166

Art is solving problems that can not be formulated before they have been solved. The shaping of the question is part of the answer.

COURSE / PACKAGE DESIGN 4, SPRING 2018

INSTRUCTOR / THOMAS MCNULTY

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PROJECT / PROTO

PIET HEIN

This project is to create a brand as a sub brand inside a department store.

MISSION The concept is about leaving earth some day and how we would shop then. Proto provides the most current technology to keep this adventure in control.

APPROACH

UNCOVER JENNY ZHANG

3, FALL 2016 2018 COURSE / TYPOGRAPHY PACKAGE DESIGN 4, SPRING GREY INSTRUCTOR / ARIEL THOMAS MCNULTY

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OAT ESSENTIALS PROJECT / PROTO

168

This project is to create a brand as a sub brand inside a department store.

MISSION The concept is about leaving earth some day and how we would shop then. Proto provides the most current technology to keep this adventure in control.

APPROACH

UNCOVER JENNY ZHANG

3, FALL 2016 2018 COURSE / TYPOGRAPHY PACKAGE DESIGN 4, SPRING GREY INSTRUCTOR / ARIEL THOMAS MCNULTY

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OAT ESSENTIALS PROJECT / PROTO

170

uncover future technology simple / clean / greyscale / made by human on earth

team members: Jerry Chiang / Melanie Lo / Rachel Shrader / Jenny Zhang

This project is to create a brand as a sub brand inside a department store.

MISSION The concept is about leaving earth some day and how we would shop then. Proto provides the most current technology to keep this adventure in control.

APPROACH

The main focus here is to provide everything we will need when we are going into outer space. Our design is simple enough for people to know the product at a glance.

UNCOVER JENNY ZHANG

3, FALL 2016 2018 COURSE / TYPOGRAPHY PACKAGE DESIGN 4, SPRING GREY INSTRUCTOR / ARIEL THOMAS MCNULTY

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OAT ESSENTIALS PROJECT / PROTO

172

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 4, SPRING 2018 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / PROTO

174

UNCOVER JENNY ZHANG

3, FALL 2016 2018 COURSE / TYPOGRAPHY PACKAGE DESIGN 4, SPRING GREY INSTRUCTOR / ARIEL THOMAS MCNULTY

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OAT ESSENTIALS PROJECT / PROTO

176

UNCOVER JENNY ZHANG

COURSE / PACKAGE DESIGN 4, SPRING 2018 INSTRUCTOR / THOMAS MCNULTY

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PROJECT / PROTO

178

JENNY ZHANG

UNCOVER 180

COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR

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PROJECT / QUITTING APP

JENNY ZHANG

UNCOVER 182

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

CHARLES EAMES

To design a mobile app interface and user experience to a problem in our society.

MISSION

This app is made to help users quit smoking by using a bluetooth compatible vape pen. Personal preference settings, bright colors and sweet tips make users finish their task of quitting easier.

APPROACH

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY GRAPHIC DESIGN 3, FALL 3, SPRING 2016 2017 INSTRUCTOR / ARIEL WALMIKI GREY SETLUR

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PROJECT / QUITTING OAT ESSENTIALS APP

184

To design a mobile app interface and user experience to a problem in our society.

MISSION

This app is made to help users quit smoking by using a bluetooth compatible vape pen. Personal preference settings, bright colors and sweet tips make users finish their task of quitting easier.

APPROACH

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY GRAPHIC DESIGN 3, FALL 3, SPRING 2016 2017 INSTRUCTOR / ARIEL WALMIKI GREY SETLUR

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PROJECT / QUITTING OAT ESSENTIALS APP

186

uncover cigarettes alternative pleasant / gradient / personalize / encouraging / big buttons

To design a mobile app interface and user experience to a problem in our society.

MISSION

This app is made to help users quit smoking by using a bluetooth compatible vape pen. Personal preference settings, bright colors and sweet tips make users finish their task of quitting easier.

APPROACH

Focusing on a user journey, making the mobile app understandable was essential. Ease of functionality and a pleasant experience were the top principles in mind when designing this mobile applications.

UNCOVER JENNY ZHANG

COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR

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PROJECT / QUITTING APP

188

UNCOVER JENNY ZHANG

COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR

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PROJECT / QUITTING APP

190

UNCOVER JENNY ZHANG

COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR

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PROJECT / QUITTING APP

192

UNCOVER JENNY ZHANG

COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR

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PROJECT / QUITTING APP

194

UNCOVER JENNY ZHANG

COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR

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PROJECT / QUITTING APP

196

UNCOVER JENNY ZHANG

COURSE / GRAPHIC DESIGN 3, SPRING 2017 INSTRUCTOR / WALMIKI SETLUR

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PROJECT / QUITTING APP

198

JENNY ZHANG

UNCOVER 200

I would like to thank all my family, teachers and friends for all the support and encouragement. Thank you Mom, for letting me follow my dream and do what I love in college. You are the best mom in the world. Thank you Ariel, for giving me sincere advice when I was losing my direction. Thank you Thomas, for your passion of teaching and spending 5 hours on the phone with me to refine my project.

Thank you Mary, for constantly encouraging me to do better. Thank you Mia, for being my best friend and always giving your beautiful smile. Thank you Jerry, for being my lover and partner and sharing your life with me, I enjoy every second with you. Last but not the least, thank you and rest in peace in heaven Grandma, for giving me the best childhood memories and being the sweetest person in my life. You will always be deep down in my heart.

Designer / Jenny Zhang hello@jennyzhangdesign.com 415.535.9221 jennyzhangdesign.com Instructor / Mary Scott Typefaces / Philosopher Work Sans Photography / Jenny Zhang Jerry Chiang Khoi Ly Paper Stock/ Mohawk Everyday Smooth 100 Text Printing / Graphic Imagery South San Francisco, CA Binding / T he Key Printing and Binding Oakland, CA School / Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery Street San Francisco, CA

UNCOVER JENNY ZHANG

COURSE / TYPOGRAPHY 3, FALL 2016 INSTRUCTOR / ARIEL GREY

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PROJECT / OAT ESSENTIALS

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