ASSIGNMENT 1 - REDESIGN THIS ASSIGNMENT WAS INTENDED TO FIND AND RE-DESIGN THE IDENTITY FOR A BRAND. I CHOSE TO RE-DESIGN ”SUPER SLICE” THE PIZZERIA LOCATED HERE IN SURFERS PARADISE.
JENS MARCO GRANMORKEN - S2914171 GRIFFITH UNIVERSITY - GRAPHIC DESIGN 2
LOGO
I wanted it to be minimalistic in the sense that the shapes are simple but still exciting to look at by using the right colors and some graphical elements.
DESIGN
The Design is simple and clean, yet at the same time its quit bold and that puts enphasis on the ”super” factor of this brand while still not being to tacky. The cut through the logo puts emfasis on the ”slice” factor of the brand. The pizza is pointing down towards the text, and it serves as an indicator that this is Super Slice, the best pizzeria in town. The composision of the logo is very symetrical contrasted with the shapes not being exactly symmetrical which gives the logo a visually appealing look.
FONT
The font which is used is called Gotham and is a strong and bold font which enhances the message of the brand, that the pizza is ”super” big and delicious.
COLORS
The colors were gathered from looking at many other succesfull pizza brands and color pallets which are associated with pizza/foods. The thought is that when a customer looks at the logo he/she will feel hungry. Red is a color that grabs attention, its like a big warning sign and that is also another reason why I used red, and other warm colors.
R:169 G:51 B:46 C:19 M:88 Y:78 K:22 R:209 G:81 B:58 C:16 M:79 Y:79 K:0 R:255 G:207 B:27 C:0 M:19 Y:90 K:0 R:219 G:219 B:210 C:10 M:6 Y:14 K:9
FIG. 1
FIG. 2
FIG. 1
This is a small version of the logo, illustrating that logo can be used in any size and still pretaine to the original design.
FIG. 2
This is an outline version of the logo, which can be used for as a stamp, cheap/easy to produce sticker and or window decor.
FIG. 3 FIG. 3
FIG. 4
This is a negative version of the logo, showing that it will still work if the outline is in white and used against a black surface.
FIG. 4
This version is to show the composition of the logo. You can clearly see that the design is very symmetrical.
FIG. 5
The �pizza slice� logo can be used by itself on bussiness cards, stamps or in conjunction with main logo.
FIG. 5
FIG. 6
FIG. 6
This is a version of the logo which is just the text part of the logo, this is intended to be used for the sign on the front of the shop.
FRONT
BACK
MENU
The menu is designed to be a two paged, double sided printed pamphlet giving the customer a quick view through the menu and additional information about Super Slice.
LOCATE US
DESIGN
SHOP 1/19 ORCHID AVE SURFERS PARADISE
I designed the menu with an intention that it would use elements that the rest of the brand uses. I only used the similar shapes/ fonts/colors of the identity so that the brand as a whole looks the same. I wanted it to be easy for the customer to see and read the menu with all the information needed clearly being repsented in a neat and clean fashion.
DRIVE IN • TAKE AWAY • DELIVERY NEW YORK STYLE PIZZERIA
5504 6855 FOLLOW US ON FACEBOOK www.facebook.com/SuperSlice check in Instore for discounts
ORDER ONLINE
www.superslice.com.au
INSIDE LEFT
INSIDE RIGHT
FRONT
The front of the pamphlet has the main logo and some additional information.
MENU
BACK
The back of the menu has a giant pizza like shape map, which is pointing down towards the telephone number. This is to subliminaly point the customer in the direction towards ordering a pizza.
1. Super Supreme
Salami, Bacon, Cabanossi, Spanish Onion, Mushroom, Capsicum, Olives & Mozzarella
2. BBQ Meatlover´s
Salami, Meatballs, Bacon, Cabanossi, BBQ sauce & Mozzarella
9’’ INCH SLICE $450 In stores only
3. Pepperoni
INSIDE LEFT
The menu page is neat and clean, easly communcating what SuperSlice has to offer to the customer.
Pepperoni & Mozzarella
4. Hawaiian
Champagne Ham, Pineapple & Mozzarella
5. BBQ Chicken
Chicken Breast, BBQ sauce & Mozzarella
INSIDE RIGHT
6. Sweet Chilli Chicken
Chicken Breast, Spinach, Spanish Onion, Feta, Garlic sauce, Shallots & Mozzarella
7. Chicken Carbonara
Chicken Breast, Bacon, Mushroom, Onion, Garlic Sauce, Shallots and Mozzarella
15’’ INCH PIZZA´S $1495 - $1995 Delivery Only - min order $25
8. Tandoori Chicken
Tandoori Chicken, Red Onion, Red Capsicum, Mint Yoghurt, Garlic sauce & Mozzarella
9. Cheese
Extra sauce & Mozzarella Cheese
10. Margherita
Tomatoes, Fresh Basil, Garlic sauce & Mozzarella
11. Spinach & Feta
Spinach, Feta, Garlic sauce & Mozzarella
12. Garlic Pizza Mozzarella & Garlic sauce
18’’ INCH PIZZA´S $25
Choose up to 4 flavours per pizza (Dine in or Takeaway)
This page gives the customer an insight into the prices and sizes of the different pizzas. I wanted to use the same shapes as in the logo to illustrate a pizza, so I composed an illustration that resombiles a whole pizza using multiples of the single ”pizza slice” logo.
WEB PAGE
The webpage has six different pages, the first being simply an image of the logo which the customer must press to enter the ”main” webpage.
PAGE 1
PRIMARY DESIGN
The webpages provide an interactive layout which allows the customer to browse the webpages without any difficulty. All the tabs are interactive and when the mouse goes over them they light up. There is also a smal animation (small logo) ontop of the page wich the customer is on, this helps him/her quickly figure out which page they are on. Also it adds some personality to the page. At the bottom of the page there is a long inactive tab which has all the information a customer would need to contact SuperSlice quickly.
PAGE 1
The first page the customer will see after typing in the web address is the SuperSlice logo page. All that is on this page is the logo with some patterns on the top and bottom. The customer must press the SuperSlice logo to enter the ”main” website.
PAGE 2
The ”Home” page has information about the the origins of SuperSlice and acts as a intro to the brand. There is also a slideshow on this page with images of pizzas which will entise the customer to buy some pizza.
PAGE 2
PAGE 3
PaGE 3
The ”Menu” page offers the customer a look into what SuperSlice has to offer. There is an animation in the middle which illustrates the different sizes which one can purchase.
PAGE 4
The ”Order” page allows the customer to easly order their pizza online if they decide to do so. The customer has only to follow five easy steps and the press order and his/her pizza will arrive at their doorstep within the hour. Their is also a slideshow on this page of delicious looking pizza and the idea is to entise the customer to purchase more or bigger. When someone is hungry they tend to purchase absurd amounts of food they actually dont need and imagery on this page is to enhance that effect even more.
PAGE 4
PAGE 5
The ”Info” page allows customer to see were SuperSlice is located and also give an insight into the opening hours of the pizzeria. If the customer clicks into one of the days he/she will see the different offers that are available that day, these offers will be updated weekly ensuring that die hard fans of superslice will have to check in atleast once a week and possibly purchase a pizza once a week.
PAGE 5
PAGE 6
The ”Jobs” page is for customers or future employee to see the reuiqerments and what its like to work at SuperSlice. If one meets all the reuirements he/she can send in a CV to the link provided under the ”Apply” tab.
PAGE 6
CLOTHES
The idea for the clothes was to still pretain to the original design but also make something which would look ”cool” and ”hip” so that the employees would be proud to wear the brand. Also that the logo and brand would be easly visible for customers to see.
DESIGN
The is again simple and clean, sticking to the original thoughts of the design. I wanted to use the ”pizza slice” logo ontop of the hat by itself, this was mainly because it looked better that way. I therefor added the name and additional information on the apron at around chest level so that when a customer comes up close they are still able to see the brand advertised on the employee.
TRANSPORT
A pizzeria isnt a izzeria without some form for transportation and that is why I designed a scooter with the logo clearly visisble on all sides of the pizza box container. I decided not to place the telephone number on the scooter, this is because no one is ever able to take down the number of a scooter going fast by, unless it is standing still. Its easier to remember the name then it is to remember a number.
DESIGN
I decided to use the entire logo with the text for both the right and left side of the container. However on the back i decided to only use the Pizza Slice Logo to create some contrast to the design of the container. Also when the scooter is driving by people wont neccesarly see all the other additional text and therefor I decided it was important to advertise a design in a way which people will quickly be able to see and remember.
BRANDING The SuperSlice branding uses all the original design elements and simply applied onto all things and do-dads one would find in an a bussiness. BUSSINESS CARD The Bussiness card is again very simple, with the logo and graphical elements on the front and then important bussiness information on the back with a small version of the ”pizza slice” logo. LETTER & FOLDER The Letter only has a small ”pizza slice” logo in the top right corner, this is to ensure that the letter pretains to the brands identity but at the same time doesnt take up to much space. The Folder on the other hand uses all the main colors of the design with a big version of the ”pizza slice” logo and some graphical elements, both on top and on the bottom. PENS I decided to make two version of the pen, one with only the ”pizza slice” logo and one with only the text logo ”superslice”.
SIGNING
The sign is probably one the most important aspects of the brand, therefor I decided to make the text big and clear so that the sign is easly spotted and read by customer who are either close or far away.
DESIGN
I only used the text version of the logo simply because of the shape of the frame. If the frame was to be changed then the main logo could be applied, however this is not neccesary because this sign looks fine as it is.
ASSIGNMENT 2 - DROP ONE THIS ASSIGNMENT WAS TO CREATE A CREATIVE ADVERTISEMENT FOR A DROP ONE CAMPAIGN. I CHOSE THAT MY CAMPAIGN WAS TO DROP (FIND A SOLUTION) TO PLASTIC BAGS.
JENS MARCO GRANMORKEN - S2914171 GRIFFITH UNIVERSITY - GRAPHIC DESIGN 2
DESIGN CONCEPT Daniel Burd, had an amazing idea about the decompositon of plastics. His theory was that there must be some organism which is responisble for the breaking down of plastics. He eventually added grounded up plastics into a yeast solution and found that there are two types of bacteria which are responsible for the decomposition. By tweaking the formula and isolating the right bacterias he was able to create and use a solution which would decompose 43% of a plastic solution in under 3 months Now that is an astonishing contrast to what it plastics in the wild take to break down which is about 1,000 years. So this conecpt is to communicate this idea that plastics are able to be broken down in a new and fast enviromentally friendly way.
The reason I chose to use a plasic gun in my campaign is because I want the viewer to undertsand that, just like how guns are able to kill and cause death to us humans, plastics have the same effect on nature. Im trying to create a visual assocation via things we understand or know to be true such as the dangers of guns, and linking it to plastics by appropriating in a way which can be understood. The primary design of the advertisement is that the top layer, which is made up of an acrylic will be able to �decompose� when interacted with. The ways in which the viewer can interact with these advertisment differ but essentially sends the same message, that plastics can be broken down, and it is alot easier then what we previously thought. Im trying to connect with my audiance on a personal level by making them apart of the solution. By physically scratch away the plastic and revealing the solution before there very eyes.
LOGO Because the solution to the plastic problem was to literally speed up the process that plastics decompose, I thought that a good name for the campaign would be DCC or DeCompositionCatalyst. The logo itself is a hexegon, a shape commonly used in the writing of chemical formulas. Also, because this campaign is about something as tiny as an organism I thought it would only be fair to use things which can be associated to science.
MAGAZINE This advertisement is supposed to make the viewer imitate the ”decomposition” process microorganism go through. The idea is to make the viewer scratch away the top layer of the ”Plastic Gun” to find out what lies beneath. The top layer would of been made up of a soft based acrylic, much like what you find in normal lottery
scratch-off tickets. This interactive aspect will make the viewer curious to what lies beneath and he/she will want to scratch it off to find out what the solution may be. Its intended that once the viewer has scratched the image he/she will make the connection to organism´s breaking down plastics and want to be a part of DCC.
POSTER Just like the magazine, the posters top layer would be made out of an acrylic. This will allow the viewer to scratch away the top layer and see the solution to this plastic pollution problem. The fact that someone would physically have to scratch
away this large poster, would increase the time he/she would be looking at it which would increase the time being speant by the posters. This would gain more views for the DCC organization.
BILLBOARD Because this campaign is about the things which nature has provided to defeat the plastics, I thought it would be suitable to use rain as one of my interactive elements to this campaign. The idea is that rain will wash (decompose) away the top layer of
the billboard, leaving only a skeleton of the gun with small organism on it. People who have previously driven past this ad. will wonder what DCC is about and search it up online due to there curiosity.
BUS STOP SIGN Interactive touch screens are nothing new, and companies like Yahoo have even made bus stop signs that can play games against each other. So the idea for this ad. was to make it interactive in the sense that the viewer has to physicall swipe away the plastic, or in other words �decompose� the
plasytic, much like what the bacteria do. Because it is on a screen it can be reset every hour or so, allowing more viewers to physically interact with the advertisement and hopefully learn something about DCC and it goal.
WEBPAGE The webpage ad. is supposed to imitate one of those shooting ads. were one would have to shoot the objects to win points or something along those lines. However this version is intended for the viewer to shoot (decompose) the top layer of the plastic gun. This is a fun and interactive way to
learn about DCC, and just like the magazin and poster and bus stop sign it requires the viewer to be a physical part of the ad. By making people feel involved in the ad., they will automatically want to learn more simply because it has a stimulating effect.
NEWSPAPER Because news papers are thin, I decided that it would not be suitable to have the scratch effect which the magazine hase. However people who read news papers often have a bit more time on there hands
meaning that the infographic beside the ad. will acts a suffecient replasment for inofmation and will allow him/her to learn more about DCC.
REFERENCES WCI student isolates microbe that lunches on plastic bags Kawawada, Karen. Waterloo Region Record, 22 May 2008 http://search.proquest.com.libraryproxy. griffith.edu.au/docview/267264052 Plastic-munching microbe isolated Ho, Solarina. The Windsor Star [Windsor, Ont] 06 June 2008: C.11. http://search.proquest.com.libraryproxy. griffith.edu.au/docview/254797558 Teen tackles plastic bag issue Anonymous. Nanaimo Daily News [Nanaimo, B.C] 13 June 2008: C.6. http://search.proquest.com.libraryproxy. griffith.edu.au/docview/361567857
IMAGERY ”Blue Plastic Bag” http://environmentvictoria.org.au/blog/ posts/get-juice-single-use ”Grey Plastic Bag” http://sourceseparationsystems.com.au/ wordpress/?p=617 ”Blue Plastic Bag #2” http://inhabitat.com/toronto-becomesthe-latest-city-to-ban-plastic-bags/ ”Green Plastic Bag” http://www.123rf.com/stock-photo/carry_plastic_bag.html
Jens Marco Granmorken S2914171