Typomania

Jercy David GDES 1015-009 Dec 3, 2015

Type found on the TTC Classification(s): Geometric Sans Serif

Location: Streetcar stop on McCaul St

Note(s): I’ve always loved the design of Museum station, especially the station’s name featured on the subway walls.

Classification(s): Left - Decorative Right - Blackletter Script Note(s): The posters were paired together, and I liked the contrast between the typefaces.

Location: Street car stop on Dundas St W Classification(s): Sans Serif (Bauhaus variation) Note(s): I’ve always found the typefaces interesting in these ads because why use a Bauhaus variation?

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Classification(s): Script (Casual) Note(s): I love this design. The patterns of the animals juxtaposes really nicely with the handwritten script, making a really cool contrast between man and animal.

Location: Street car stop on Dundas St W

Classification(s): Modern & Sans Serif Note(s): The random colour and typeface choice looks jarring, but I strangely found something appealing about it.

Classification(s): Script (Casual & Cursive) Note(s): I like the contrast between the two script faces in this ad. It’s visually interesting, and I think the different stroke weights actually add more character to the overall design.

Classification(s): Transitional Note(s): I liked this ad design because the layout and letter sizing somewhat reminded me of the Beatles logo.

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1- Geometric Sans Serif | 2 - Pixel | 3 - Transitional | 4 - Decorative 5 - Geometric Sans Serif | 6 - Sans Serif (Art Deco) & Script (Cursive) | 7 - Pixel | 8 - Script (Casual)

Classification(s): Graffiti Note(s): I’ve always been interested in graffiti letterforms, and I love seeing these works of art between stops while I’m commuting on the RT.

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Type Classes

1 - Transitional | 2 - Grotesque Sans Serif | 3 - Geometric Sans Serif & Transitional | 4 - Modern | 5 - Decorative (Grunge) | 6 - Sans Serif & Script (Cursive) | 7 - Script (Cursive) & Transitional | 8 - Art Deco | 9 - Sans Serif | 10 - Condensed Sans Serif | 11 - Sans Serif & Slab Serif | 12 - Script (Cursive)

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Classification(s): Modified Sans Serif

Classification(s): Script (Cursive)

Note(s): I really dislike the use of type in this ad.

I have no clue why the letter widths are such different sizes, or why the designer chose to use this typeface at all.

Note(s): I took a photo of this particular piece of type because it’s a modified version of one of my favourite faces: Lavanderia (which I’m using throughout this book!).

Around Campus

OCADU community

Classification(s): Decorative/Script (Casual) Locations: Left - OCADU Main Building Right - The Grange/Annex Building Classification(s): Left - Old Style (Outlined) Right - Transitional Note(s): I find it ironic that a school of art and design can produce badly designed posters with awful type. The poster on the right, however, just outright amuses me.

Note(s): I’m actually a fan of typefaces that imply letters by using negative space in shapes.

However, there are many things about this particular typeface that I really dislike.

Between the actual script face used and the awkward and unevenly cut squares surrounding the letters, I’m personally not a big fan of this typeface.

Location: Above Ground storefront on McCaul St

Location: Yellow stairwell on 100 McCaul St

Classification(s): Grotesque Sans Serif

Classification(s): Script (Casual)

Note(s): Above Ground’s logo is one of my favourite designs. The use of the counter space within the letters to create silhouettes— like a paintbrush in the “A” and a fine tip pen in the “V”—is incredibly clever and so appropriate for the store.

Note(s): Even though it’s not even one of the most pleasing designs found in the graffiti’d stairwell, the words still had an impact on me because of the fact it was handwritten.

It meant someone took time out of their day to try and brighten someone else’s.

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More from OCADU

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1 - Modern | 2 - Script (Casual) & Sans Serif | 3 - Art Deco | 4 - Transitional | 5 - Decorated/Display | 6 - Art Deco | 7 - Decorated (Grunge) | 8 - Geometric Sans Serif, Modern, & Script (Cursive) | 9 - Sans Serif/Display | 10 - Script (Casual)

Type Classes

1 - Decorative (Grunge) | 2 - Decorative (Grunge) & Script (Cursive) | 3 - Old Style | 4 - Graffiti | 5 - Geometric Sans Serif | 6 - Condensed Sans Serif (Art Deco) | 7 - Script (Cursive) | 10 - Art Nouveau | 11 - Script (Cursive), Tvransitional, & Sans Serif

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10 Classification(s): Script (Cursive) Note(s): I’ve always considered Aritzia’s logo to be a refined version of the typeface Curlz.

Classification(s): Grotesque Sans Serif Note(s): I really liked how slight changes in colour, size, and angle throughout repetition could create a visually appealing texture.

Classification(s): Left - Script (Cursive) & Geometric Sans Serif Right - Script (Casual) & Grotesque Sans Serif

Classification(s): Grotesque Sans Serif

Note(s): These two food trucks were next to each other one day when I was in downtown.

I found it interesting how different their design aesthetics were despite both serving latin inspired food.

Note(s): The texture and transparency applied onto the type adds to the overall aesthetic.

In My Community (Scarborough)

Location: A book I saw in WalMart

Classification(s): Left - Sans Serif Right - Decorated & Transitional Note(s): There’s a really interesting contrast between the approaches taken between these two logos, despite using the same letters. Also, the sign on the left using simple strokes to imply the letter “C” is really clever, even if I dislike the overall sign itself.

Classification(s): Transitional Note(s): I really like how the “J” and “Q” are connected. It almost looks like the two letters are a single ligature. I also really like the extended tail of the “Q”. Overall, it makes an otherwise serif typeface look more like a cursive script.

Classification(s): Blackletter Note(s): I find the typeface incredibly interesting because even though its strokes and ornaments are incredibly simplified, the face can still be understood as blackletter.

Classification(s): Round Sans Serif & Script (Cursive) Note(s): The simplicity of the design—from its bright colours and typefaces—make this poster really approachable. I really like how clean yet effective it is for people passing by it.

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More from Scarborough

1 - Slab Serif | 2 - Blackletter | 3 - Script (Casual) | 4 - Script (Cursive) & Sans Serif | 5 - Decorated (or Tuscan) | 6 - Sans Serif

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That’s all folks!