Dedicated to Muggs, one of the good guys
muggs was the best.
A 24lb Boston Terrier with enough character to fill a stadium. He made friends everywhere we went and even had his own hashtag on Instagram — #muggssf. When cancer struck him suddenly it was a tough pill to swallow. Over the years I’ve lost my share of friends and family, it never gets easier, loosing a child? That takes it to another level. I remember, clearly, holding this little pup in my hands at three months old. He taught me so much. He made the world better. He was one of the good guys. Managing his decline was it’s own challenge, as the stress of it slowly built up I began looking for outlets and I stumbled upon this hobby of mine. I always had a few old toys hanging around the studio and one day while walking
Muggs I noticed some strange shrubbery in the park and thought it would make a sweet landscape for an old Star Wars toy I had in my drawing studio. After our walk I ran excitedly over to the park with a Stormtrooper riding a Dewback and shot the first #jbusinesstoy. What started off as an impulsive experiment has now amounted to a series of over two hunderd photos to date. The whole process is quick, I don’t over-think them. Generally I carry a toy or two around and when the subject, scenery or lighting inspire me I throw a toy down, level off the phone and steal a tiny moment that nobody else saw. The coolest part is creating a story that just a few seconds previous didn’t exist.
The project continues to evolve through experiments with various technologies and methods. I don’t really go for any one style, taking chances interests me way more. The trick of it is to keep shooting and capture the singularity of a moment frozen in time. Muggs passed away shortly after the series began. This book is a collection of the first 30 photographs in the order they were published on Instagram with the original locations and text for each one. All were taken with an iPhone 4 or 5. Thank you for having a look. Feel free to say hello on Instagram and thank you Muggs for being part of my life. —jerry business, february 2015
#JBUSINESSTOYS Compulsive Street Toy Photography Volume 1
280 freeway
san francisco, california october 28, 2012
Dogs chillin in the back of a Mercury wagon
mckinley park
san francisco, california october 29, 2012
I drove my ‘77 Lincoln to the Pleasure Palace. Two six packs of Schlitz, 5 packs of smokes and an orangutan named Rosy. Sure, we talked for a while, she told me more than I needed to know about her family. We joked, we cried. In the end our connection was real. Our good times suddenly turned to a blur. I awoke at 5:52 to find Rosy gone. I ran down the hall in a frantic rage, out the front door of the palace only to see the tailights of a rust colored ‘69 Camaro with duel glass packs disappear over the horizon. pleasure palace
palo alto, california november 12, 2012
After the Rapture I jumped in my turquoise 1964 Lincoln with suicide doors and then headed as far from civilization as I could. The city streets were no longer safe. By the time I ran out of gas I was far down a dirt road by a pond somewhere in the High Sierras. I knew that I had to keep going but I needed a few minutes alone with her. I lit a half cigarette I found in the ashtray of the right rear door. As the smoke invaded my lungs I whispered thank you and goodbye. Turning abruptly I grabbed my survival backpack and then started walking, Never looking back. post rapture word of sin
san francisco, california november 22, 2012
Black Friday was too intense for the Hulk. The droves of shoppers were driving him deeper into madness. The only solace was the puppys and kittens in the window of Macy’s. As he watched the young innocent life forms frolic he took deep breaths and regained his composure. macy’s
union square, san francisco november 23, 2012
Anyone else remember when the Boston Police rode sweet old beauties like this one?
boston market
san francisco, california november 27, 2012
Spaceman G.I. Joe landed in Alameda. One giant step for Joe kind.
alameda antiques & collectibles faire alameda, california december 9, 2012
Yup, I’m that old guy lying on the road in the middle of the night taking photographs of HotWheels, so what?
potrero hill
san francisco, california december 17, 2012
Old city bus made in “U.S. Zone Germany� by Schuco
dudley perkins company harley-davidson & buell south san francisco, california december 22, 2012
New Years day Wonder Woman let me borrow her invisible vintage ‘53 Chevy. And you thought she only had invisible airplanes! auto pride car wash
san francisco, california january 3, 2013
When we pulled out onto the strip in that ‘73 Impala who knew that would be the last time we would ever see our innocence. the strip
las vegas, nevada january 12, 2013
Woah, the Fire Chief in Utrecht drives one mean classic hotrod!
oud-katholieke kerk ste gertrudis utrecht, holland january 23, 2013
So I rented this Triumph 675 Triple midwinter in Amsterdam. It handles great in the snow. uva vakgroep arbeidsrecht amsterdam, holland january 26, 2013
Behold all the key fob for the new Tesla Model S sedan. It’s even shaped like a car. Want to open your door? Touch the door area of the fob. Want to open the trunk? Then touch the trunk on the fob etc... beyond the fob this car is amazing; the customizable touch screen dash is a game changer. tesla motors
palo alto, california january 29, 2013
white trash riviera
palo alto, california january 30, 2013
This Little Red Express is for @thapopa; it’s his favorite truck model. potrero hill
san francisco, california january 31, 2013
Spied this lil’ old hearse down by the dry cleaners.
alameda, california february 3, 2013
Night Rider
market street cycles,
san francisco, california march 1, 2013
“Drove my Chevy to the levy but the levy was dry, singing this will be the day that I die... this will be the day that I die� dogpatch
san francisco, california march 18, 2013
Table Rider
the penny farthing
new york city, new york march 22, 2013
parsons the new school new york, new york march 23, 2013
greenich village
new york, new york march 24, 2013
office of supervisor london breed san francisco, california march 30, 2013
Who knew that Magneto drove such a cool truck! Now those plastic bikes totally make sense. magneto galactic headquarters palo alto, california april 2, 2013
California dreaming while driving my 1970 Freeman Inter-City Commuter van over to the Rodin sculpture garden at Stanford to see the “Gates of Hell� with my own eyes. gates of hell, stanford
palo alto, california april 3, 2013
0ff to work.
alameda point airstrip alameda, california april 7, 2013
After drinking all day at the bar I drove my 1973 Ford to the Symantec offices knowing they would let me use the bathroom on the 10th floor. I was double parked for 13 minutes and luckily didn’t get a ticket. Yee haw! symantec - 10th floor restroom san francisco, california april 8, 2013
Mini Steve Jobs up close and personal stricking his classic “touching chin� pose.
18th street bridge
san francisco, california april 10, 2013
With my cafe racer in tow I drove my 68 Cougar to the Plastic Jungle to set a new land speed record. The air was hot and the scene was cool. Red vinyl seats stuck to my sweaty skin as I made the final approach to unload the bike. She started first kick and I revved the engine while plastic leaves genuflected in the breeze. I was ready to make this happen, to go faster and look cooler than any man had ever gone or looked before. Staring off into the distance with nothing else on my mind besides plastic trees and winning. plastic jungle
palo alto, california april 15, 2013
Sure buddy, yous was only just parked dere for a minute. Doos us both a favor ok? Get back in the UHaul and find a legal spot or else I’ma gonna slap a fat ticket on your ass. Gots it? mission chinese food lower east side
new york city, new york april 17, 2013
All images in this book are Copyright 2012/2015 by Jerry Business. Usage of any of these photographs without my written consent is not allowed, super uncool and frankly illegal. All of the images within this book were concieved, produced and are owned in full by Jerry Business. For inquires email: jerrybusiness00@gmail.com
Coming soon: #JBUSINESSTOYS Volume 2