9 SEO trends that will make your brand visible and desirable in 2018 There are too many SEO insights and predictions for 2018. Why are we talking about it now? Coz all the predictions you’re reading about will help you. Well, we are giving you the trends that will work for you to get you SEO rankings. No faff. No exaggerations. There are so many algorithm changes in the world of SEO after every few months. These frequent changes make you wonder if it is possible to lead the rankings game? Well, if you master the SEO trends and change your Digital Marketing Strategy to keep with the current trends, you can push your online marketing efforts even further. There was a lot of focus on content marketing in 2017, a trend that will continue in 2018 as well. If you have a content marketing strategy, some skillful writers and talented graphic designers, it is one of the sure shot ways to have great SEO rankings. Let’s have a deeper analysis into the SEO trends that will help you have amazing rankings.
1. Focus on context In 2018, there will be an increased focus on answering user questions, understanding their emotions and being proactive to understand what they seek. If you can become a trusted source of information, it can not only help your consumers understand your product/ service better but also Google ranks you higher for the quality of your content. The Content Marketers should focus on creating content that is based on an understanding of the consumers and their business requirements rather than content that has many keywords. You can even approach your consumer-facing teams to understand the questions that they face from the consumers.
2. Set the right tone on your website Marketers have the responsibility to deliver the right message and build a brand image through the website. On top of that you must get the rankings too. It’s a tough job to achieve it all. Use of videos and images are critical in today’s webpage design, and must be selected and chosen carefully. Only an experienced Digital Marketer can give you a webpage that is a perfect blend of user experience and SEO. Even Google has suggested that websites must have a smooth UX so that there are better chances for people to be engaged on it. Search engines favor the pages that have a higher engagement rate more than the ones that are mindlessly stuffed with keywords. Speed, text readability, and navigation structure are some of the important things that contribute to your overall user experience. You must closely monitor the analytics to understand the factors that are making your users leave the website or are a hurdle in converting your prospects.