Online video engagement report

Viewbix Q4 2012

Video engagement survey results

What we found

Small businesses of all sizes and business types seem to be getting the message that online video can help boost engagement and turn viewers into customers. Viewbix's survey of SMBs found some methods perform better than others.

Here’s a quick look at some of the highlights of our survey: Social media has a 46% engagement rate, compared to 21% for websites About 15% of overall video views happen on social media; about 10% happen on mobile devices Tablets drive more engagements than mobile phones

Turning viewers into customers.

How can small-business owners and marketers best use online video to drive engagement and convert viewers into qualified prospects and customers? A survey of Viewbix small-business customers is revealing interesting trends about online video and engagement across websites, social media and mobile devices.

About the survey

Sample size:

6 million+ impressions

Small businesses surveyed:

800+

Business size:

86%

have fewer than 10 employees

Top categories of survey participants

Service

Marketing companies

Nonprofit

Product

Affiliate marketers

Education

Not all sharing is equal

Which engagement method is more likely to take, social media or website? Without question, engagement rates for videos shared through social media are higher than videos simply hosted on a company’s website.

Average engagement rate Social

46%

Website

21% www

Of note, the most effective engagement rates seen were from Twitter users who were driven to a dedicated landing page where the Viewbix player was the main focus of the page.

Going mobile—and why tablets rule iPad

Video views on mobile devices

62%

Android

23%

iPhone

18% iTouch 1%

10.5% Overall video views that happen on mobile devices.

Larger screen enables better engagement.

When a video is watched on an iPhone the video opens in a full screen native player with no calls to action or apps therefore, decreasing the engagement rates on that device.

Engagement rates for online videos 13.7% 17.4% iTouch iPhone

21%

Web

44.9% 47.3%

Android

iPad

A touch experience drives engagement and users should be adding videos to their mobile sites.

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Contact us info@viewbix.com viewbix.com 1-855-TRY-VIEWBIX blog.viewbix.com