Jerry Ding Design Portfolio 2010-2014
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Jerry Ding 丁 亦樵
From /
Hsinchu, Taiwan
Birth /
1991.4.18, USA
Mobile / Mail / Edu /
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886 975 277 079
westvp@gmail.com Bachelor of Industrial Design National Cheng Kung University, Taiwan
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experiences 2013 - 2014 // National Immigration Agency - (Military Service) - Graphic Art designer
skills Adobe Photoshop
2013 // NCKU Industrial Design Camp - Lecturer of Design Method
Adobe Illustrator
2012 // NCKU Industrial Design Camp - Director of Curriculum Planning
Keyshot
2011 // NCKU Design Week - Director of Souvenir Design & Marketing
3DMAX
2012 - 2013 // YODEX Exhibition “For Good& All” - Director
Adobe Indesign
2011 // AimCulture Co. Ltd - Intern of Product & Exhibition design
SolidWorks
activities
2014 // Cross-Strait (Xiamen) Cultural Industries Fair - Exhibitor 2014 // Taiwan Designers’ Week of Rising Star - Exhibitor
2012 // NCKU x NTU “Perception Enlargement Experiment” Workshop - Participant 2012 // Cross-Strait Tourism Souvenir Design Workshop - Participant 2011 // Taipei World Design Expo - Voluntary Staff
2011 // STU x NCKU DoubleD Design Workshop - Participant
other specialties
2014 // Teaching Assistant of English Speaking in SK2 Consultant Group
Hands Sketching Marker Rendering Tablet Sketching Mandarin(native) English(ibtTOEFL 96)
hobbies Jogging, Reading, Drawing
2014 // Finished the First Marathon in Taiwan (42.2km)
2011 // Swam across the Biggest Lake in Taiwan (3.3km)
2009 // Rode bicycle to travel around the Taiwan Island in 12 days
2009 // Served as a Voluntary worker in Hsinchu Zoological Gardens
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“Worthship” worship appliances for Taiwanese In the graduation project of college, we connected our design to the cultural level by taking into consideration of differences in culture adoption and lifestyles between generations in Taiwan. Two major challenges in this project are: 1) identify the key issues in Taiwan society regarding to the worship process and 2) design a product to address key issues for young generations to adopt the tradition into modern lifestyle without conflicts. After intensive field research and interviews, we understood difficulties young generations encounter in the worship process and we refined our product design to address them. As a result, we earned an invitation to exhibit our design in the Taiwan Designer’s Week.
Completed: Sep 2012-May 2013, for 9 months
Course: Graduate design project
Supervisor: Shu Wei, Hsu
Co-designers: Yun Fu, Hsieh // Chen Ting, Chung
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Culture
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Background Ancestor worship is an important ceremony in Taiwan. In Chinese New Year, every Taiwanese family will prepare bountiful dishes to worship their ancestors. It’s a great tradition to show respect and love to their ancestors. As Taiwanese youngsters, my team members and I really cherish this ceremony. However, after several interviews, we found that most of young people (including us) couldn’t hold a complete worshiping ritual by themselves. Even our parents might not understand the meaning of complex process. In order to pass down the meaningful ritual, we started our research to find out WHAT made Taiwanese young people gradually give up this beautiful and meaningful tradition.
Love and respect
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Worship ritual
Bountiful dishes
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Outdoor worship
Fruit // Three-Fresh // Wine cup
Indoor worship
Why it should be passed down? In fact, the ancestor worship in Taiwan served as a valuable occasion for family members to chat about family stories, and get closer with one another. If young people don’t worship anymore, they might lose the opportunity to get deeper understanding of their families’ history.
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Problems and Solutions We found out the obstacles that came from change of living style. In the future, small family will gradually replace the big family. Change of living style for young generations causes conflicts as adopting some good traditions.
Past
Future Me
We figured out three main reasons for young people who hardly do ancestor worship: 1) Don’t understand the meaning of complex process, 2) Need to prepare too much dishes that can’t be cleaned up easily and 3) Suffer the difficulties to transport lots of dishes to destination.
Me
By designing a set of worship appliances to resolve these problems, we hoped that all wonderful moments of family reunion can be passed down generation by generation through worship process.
Don’t understand the meaning
Too much dishes
In the worship process, every dish has its meaning to
Taiwanese people like to prepare abundant dishes
Many Taiwanese ancestral graves are distant from
be prepared and to be positioned on the table. Once
to show their respect and love to ancestors. Three-
home. Therefore, carrying lots of dishes (including
young people understand the meaning and follow
Fresh (including pork, chicken and fish on separate
soup) to the ancestral grave is a big issue. Nowadays
the simple instruction to prepare and position the
plate) is a specially required dish for worship pro-
people use large carton boxes to transport dishes,
dishes, the process will be easier to be conducted
cess. It is not only difficult for small family to pre-
but it’s very difficult to hold during transportation.
and tradition can be passed down.
pare all dishes and Three-Fresh but also troublesome for most family to finish them timely.
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Difficult to carry
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Design Process Upper part (for food), ABS Using painting ABS to imitate porcelain’s quality.
2
Cover lid, translucent acrylic
4
Lower part (for hands), teakwood
1
The warm feeling of wood is suited 3
for hand holding. The teakwood is a harder material that tolerates better from external damages.
Tablecloth, cloth 5
6
The special red color shows a different tradition from the past. The elastic feature of the fabrics can be used for carrying the dishes.
7 1) Create design guidelines 2) Discuss with professional cultural worker 3) Concept of too much dishes 4) Concept of instructional cup 5) Concept of not knowing the meaning 6) Concept of portability 7) Rough form test 8
9
8) Material test 9) Discuss image with our supervisor
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Final Design Tablecloth Info on the tablecloth The patterns on the tablecloth show the representative dishes in worship process. The innovative Chinese poetries next to the patterns tell people meanings of dishes.
三牲 Three Fresh
粿類 Dessert
菜餚 Dishes
四果 Fruit
金紙 Paper money
雞
豬
魚
起家團圓
諸事順利
年年有餘
甜粿過黏，發粿發錢， 菜包包金，菜頭粿吃點心。 壽桃長壽，水圓紅圓， 圓圓滿滿，紅龜粿過好節。 長年菜，長命百歲；食蘿蔔，有好彩頭； 吃韭菜，年歲長久；夾菠菜，飛黃騰達； 下餃子，招財進寶；煮髮菜，恭喜發財； 喫芹菜，勤勞持檢；炸丸子，旺丁旺財； 有福菜，福如東海；添竹笙，竹報平安； 佐點蔥，聰明伶俐；拜拜菜，闔家團圓。 子孫綿延似瓜果，大吉大利如桔橘； 蘋果平安暖祖宗，鳳梨好運旺旺來； 香蕉相招如意事，逃離厄運吃桃梨； 春暖秋冬四果滿，家庭和樂慶豐收。
飯碗 Bowl
酒壺 湯餚 Soup
Flagon
酒杯 Cup
米飯 Rice
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筷子 Chopsticks
-----------------------------------------------------How to use the patterns
''Clear guidelines, participation together.'' In the worship, every dish has to be put on the correct position and direction. Therefore, adults seldom let kids join the complex process.
Guidance of worship process
The patterns and interesting text tips can help users to know what items they should prepare and place on the right position. As a result, even children can join their parents to conduct the worship.
''Simplify Moderately, operate easily.'' We refined and simplified the worship process to satisfy the living pace in nowadays. People can follow their own families’ rules, but if they have no idea about worship process. The tablecloth can guide users to hold the worship without difficulties. Step by step, users can realize the meanings behind the entire worship process.
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Final Design Worship dishes Flagon
Cup
3*6*8cm
3*3*6cm
3rd 2nd 1st
All cups can be stored into the wooden handle of flagon.
Three-layer shape can clearly guide users to divide pouring wine in three times.
Three-Fresh Plate 20*20*4 cm
People can put on their favorite dishes in the outline of Three-Fresh Plate. So they can still create traditional image without preparing a complete chicken or fish.
Fruit plate 20*20*4 cm
The shape of the plate and the protrusions on it help users to fix the spherical fruits. When carrying, it can also be used as the lid of Three-Fresh Plate.
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-----------------------------------------------------Plate (two types) | Soup and Rice bowl 15*15*4 cm | 15*15*7 cm
The vertical shape of plates can make small amounts of dishes still looking full.
before
after
same fullness
Dessert /Paper money plate 15*15*4 cm
Apart from being used as plate, it serves as the lid of the dish.
How to storage
Fruit plate Three-Fresh Plates
Godpaper plate Plates Soup lid Soup bowl
Dessert plate Plates Rice bowl
Cups Flagon
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Using Process Video frame Prepare dishes, pack the dishes
Pack the dishes, carry to outdoors
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-----------------------------------------------------Watch full video: http://vimeo.com/user34457697/worthship
Set the tablecloth and dishes
Set the flagon and wine cups
Pour the wine
1/3
Burn incense
2/3
Burn paper money
3/3
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Design Features
So convenient!
事事如意 “Shih Shih Ru Yi” is a Chinese idiom to bless other people that everything goes well with them.
ˋ Shih
ˋ Shih
ˊ Ru
ˋ Yi
Every step in the worship process will be conducted smoothly according to people’s wishes.
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事事如意
祀事如意
The Chinese word for “worship”(Shih祀) is pronounced the same as “everything”(Shih事).
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Scenarios
Prepare dishes
Worship ancestors
Sherry
Joe
Eric
Sherry
It' s awesome that I can hold a delicate worship ritual at home!
The plates have to be taken by both hands, which can unintentionally teach children to behave sincerely for worship ritual.
Dishes look more delicious and bountiful with designed plates.
Providing a wonderful meal for our ancestors makes people feel really good.
Pour wine Joe
The design of three layers inside the cup provides people a standard when they pour wine into it.
Pack the dishes
Carry to outdoors
Sherry
This series of product can be stored by piling them up, which makes it not only to maintain the beautiful appearance but to keep food clean.
Eric
It's really convenient to bring all the foods and plates to the ancestral grave!
Eric
Flagon and cups look very easy to put together without any effort!
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Vocal Family a coffee maker for home This project of appliances gave me a deeper insight of product language; as one of home appliances, how should a coffee maker look and work? I combined emotional elements with the American coffee maker’s form and function. By designing its function, form, color and material, the product could reflect true emotional expectation of user. We did product research as a team, then developed problem and designed individually. During the research process, we disassembled a coffee maker to find any possibility to combine with user’s emotion and atmosphere of home.
Completed: Sep-Nov 2011, for 7 weeks
Course: Industrial design(I)
Supervisor: Yi Shin, Deng
Project type: Study as a team, develop problem and design individually
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Project Research We bought an old American coffee maker from an used goods store. In order to understand all details, we disassembled the coffee maker and copied every part of machine in the computer. Through observing the coffee maker, we also learnt the manufacturing process. I found that this type of coffee maker has very simple structure and it is easy to be used by everybody. After collecting data from library, the Internet and coffee shop, I had a preliminary understanding about coffee maker and people who like drinking coffee.
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Features: 1) One button, very Easy to operate 2) Simple structure, so I could re-order them !
American coffee maker is the most common type of coffee maker at home.
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-------------------------------------------------------------Persona helped me to build an outline of target user. In designing phase, I could examine that if my design meets the user’s expectation. I understood that improving function is NOT a prime goal of this project.
Venessa
woman, 33 years old, senior high school teacher // Married (because she
eagerly desires to form a
family of her own ) // Her husband is a college professor. They have no kids, but they plan to have one as soon as possible. // She has a regular life. Every morning, she wakes up early and makes breakfast (including coffee). She enjoys having breakfast with families everyday. she
believes that family members are the most important element of a family.
// She can be back home on time, but her husband usually be
the breakfast time would be the only family time between them. // For her, drinking coffee is a hobbit to start an energetic day everyday. But she won’t judge the quality or back late from work. In this case,
the taste of coffee strictly.
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Problem and solutions I noticed that like family members, every part of coffee maker has its own functionality. When they get together, all parts work as unity, like a family. Therefore, I focused on how to blend two similar images into one, allowing a coherent existence of the coffee maker at home.
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Ideation I had two ideas to fulfill target user’s expectation: 1) If I could combine its form with family member’s image. 2) The voice is also an identification of different members.
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-----------------------------------------------------water boiler
coffee pot filter
Form Develeopment To be consistent with American coffee maker’s easyoperating steps, it should be simple, but still clearly represent its characteristic.
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Detail Refinement When shaping the mock-up, I found that the
After finishing form and function arrangement on paper, I built a digital CAD model to refine my design in SolidWorks. I could compare different proportion and adjust it quickly on the computer. In order to confirm its size in the real world, I made mocksup to examine if my design fits its surroundings.
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size of coffee maker set in the computer was much bigger than I thought.
-----------------------------------------------------I received useful feedbacks from classmates and professors during the presentation, and I modified the shape of my design.
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Final Design Exterior
Boiler DAD (boil water) :
I used classical responsibilities of family members and their distinctive clothes to present each member’s character. Bright colors make the coffee maker happy and lively.
Heater HOUSE: A foundation of a house, a reflection of a lovely family.
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I am strong, dependable and upright. I wear a suit to work and make money to support my family. I love my family very much!
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Filter MOM (water+powder-->coffee) : I am kind, tender and slender. I cook for my husband and children, so I usually wear my apron. I love my family very much!
Coffee pot SON (coffee) : I am cute, energetic and chubby. I have to wear a bib in breakfast time. My parents raise me. I love them very much!
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voice frequency
Final Design Interior
DAD
thick and deep
MOM
spry and brisk SON
light and sharp
Boiler DAD (boil water) :
Filter MOM (water+powder-->coffee) :
Coffee pot SON (coffee) :
The interior of the water container doesn’t directly contact the exterior (like a vacuum bottle). As water is poured in the container, special form and metal material make the falling water produce continuous sounds.
Before boiled water flow into the coffee filter, it will flow through a little flute which is set in tube. Therefore, it will produce elegant sound like a bird.
The interior of this pot has set a stainless inclined plane. When coffee drips from the filter and falls into the pot, it will knock the plane and produce sound.
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-----------------------------------------------------Vision: I expect that this coffee maker could convey a great image of happy family and spread warm atmosphere in the breakfast time. Every morning, people can hear happy sounds while making coffee, which brings them an energetic start of every day.
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Clean Step a public trash can in night market The goal in this project was to find the problem through careful observation on human’s unconscious behavior. As noticing some repetitious patterns, I conducted series of interview with the users to figure out their problem. Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” People hardly realize their REAL problems. Through this project, I learned the importance of observing and interviewing.
Completed: Dec 2011-Jan 2012, for 7 weeks
Course: Industrial design(I)
Supervisor: Yi Shin, Deng
Project type: Study as a team, develop problem and design individually
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Project Research
We observed people throwing trash in various places.
We chose throwing trash as topic because people don’t pay much attention when they throw trash. We were looking forward to finding something special that people showed it unconsciously. The most interesting aspect for me was that I didn’t know what I would find out. I had to pay attention in every detail and zoom into people’s action.
Night market
We found a notable pattern appearing frequently after people throw trash: they would rub their fingers. So we conducted the first interview to understand why they did it.
Passage
Bedroom
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Topic selection
1st observation (patterns)
throwing trash
look for notable patterns
-----------------------------------------------------People repeatedly rubbed their fingers or clothes, but they didn’t seem to know it.
We found it happened most commonly in the night market, but we didn’t know why they did it. Therefore, We interviewed several people to ask their feelings. Through the interviews, we realized that people did this gesture because they thought trash is dirty, and their hands would get dirty when holding it. The unpleasant feelings pushed them to rub fingers to clean them up.
1st interview (feelings)
2nd observation (environment)
1st ideation
2nd interview
find out human’s feelings
observe environment’s influence
create scenarios
correct design direction
2nd ideation
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-------------------------------------------------------------Trash in the night market: I collected all types of trash in the night market. Lots of sauces and food remains adhered to the plastic packing, making trash greasy and oily. “It is hard for me to keep my hands clean during eating in the night market, and there is no fountain or tissue for cleaning my hands, so I rub fingers to make sure there is no sauce on my hands.” interviewee, 20 years old, student
“This DIRTY HIGH trash can really stresses me out... I have to stay away from it.”
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-----------------------------------------------------2nd observation: In order to realize why people rub fingers frequently in the night market, I went back to the place to watch the environment, trash and the trash can. It really sur-
Keypoints:
prised me that how many problems I could find by just
In such a noisy and crowded environment, people just wanted to
watching.
dispose of dirty trash as soon as possible, so they wouldn’t compress trash. Although there were lots of trash cans, they still failed to contain all trash. As a result, much trash fell on the ground surrounding the trash can.
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Problem and solutions
2nd interview
There are two key points: 1) The greasy feeling on people’s hands makes them unpleasant. 2) Trash on the ground makes dirty environment surrounding the trash can. In fact, it is a vicious circle; people wouldn’t waste time to compress trash because of the dirty environment, which made trash all over the place. Consequently, the environment became dirtier. I wondered if I could fix the unfavorable situation in the night market. In the early process of conceptual development, I conducted the second interview. I drew six scenarios and discussed with two prototypes of persona on the Skype. Through the discussion I understood their preferences and requirements, which helped me to correct my design direction.
don’t dispose of trash carefully
UNPLEASANT PEOPLE
DIRTY ENVIRONMENT
makes people uncomfortable
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“I don’t like to be forced to compress trash. I love feedback, and I think that concrete feedback is more useful than mental one.”
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Ideation Based on personas’ feedback, I wanted to use water as incentive to encourage people to compress their trash, and the pump hand’s mechanism inspired me to combine two things into one action.
The form of Clean Step was derived from water erosion. When water flows through the rock for long time, it scours out a beautiful cambered surface on the rock. The distinctive form not only provides large area for receiving rainfall, but also reminds people the power of nature.
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Final Design
Inside circulation: Through
3-step
filtering
process, water can be repeatedly used for weeks.
1) filter screen: collect food waste
When the cleaner comes to clean the space, he can also exchange the filter
2) carbon filter
and water.
3) oil-water seperator
water container
3.1 Wash hands
good mood
outlet 1. Throw trash
3.2 Compress trash
clean environment
2. Step pedal
(compress trash & pump water)
filter water
(for repeatedly using)
store water
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-----------------------------------------------------Vision: With Clean Step’s participation in the trash-throwing circulation, I want to change the relationship between people and environment. Nevertheless, I understand that there are still several problems when putting Clean Step in the real world. Therefore, in the future, I expect myself to make a working model to examine its’ utilization and effect. help people compress trash
HAPPY PEOPLE
Clean Step
CLEAN ENVIRONMENT
provide water for washing hand
Water outlet
Pedal
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“Fined” a seat-finding system in the library In this teamwork project, we used abundant design methodologies to conduct research and understand the interaction between user and environment. We designed both product and new interface to improve the relationship of user and environment. Utilizing design methodology correctly helped us to create clear design guidelines in a large-scale issue. In design process, we could focus on design and didn’t worry about wandering off the topic. I learned the manufacture process of CNC and tube bending during making a full size mock-up.
Completed: Mar-Jun 2012, for 13 weeks
Course: Industrial design(II)
Supervisor: Yuan Chi, Tseng
Co-designers: Yun Fu, Hsieh // Chen Ting, Chung
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Fined Find a fine seat
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Project Research
“The NCKU library includes 7 floors with more than 2000 seats for people. However, they still wasted time in finding available seats.�
Interview STEPS: 1) Follow users in entering the library and observe how do they find seats. 2) Interview the users to understand their experiences of finding seats.
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-----------------------------------------------------In fact, there are always available seats for people in library. People couldn’t find a seat because they had more specific preference. For example, every person likes different light and table type. We found that library users usually choose the floor at first. This habit affected our design in the future.
Problem(re-defined): “Students wasted time at finding seats.”
“Library users waste time in finding the seats THEY LIKE” Objective: Develop an interface for library users to help them to quickly find the seats they are looking for.
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Data Analysis There are several factors that affect people’s decision to choose a seat. In order to help them to find the seats they would be satisfied, we need to do much more researches to figure out the factors. The methodology is not a perfect formula to produce the best solution. It’s a tool that helps us to get a deeper understanding of the context of issue. It helps us to design a product that correctly satisfied user’s needs.
Affinity Diagram Based on the first interview, we organized interviewees’ answers and crystallized the elements to specific categories. Affinity diagram helped us to eliminate several individual cases and summarize 9 main factors.
10:45 pm, 2012.3.21
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15.61%
12.92%
window 13.44%
Data Evaluation
Experience Attribute
In order to compare importance of each factor, we conducted the second interview. After interviewing with 32 library users, we quantified data and made a radar chart.
This methodology helped us to make an agreement with design imagination. In the ideation phase, it enhanced our efficiency.
We discarded “emotion” (combine with other factors) and “air conditioning” (too individually). Besides, we found that “sunlight” is one of important reasons users would care about “window”.
handwriting data, interviewee #26
Imagining our design’s style and expected value, we proposed 41 terms to draw an outline of our design. Through discussion, we made every confusing word clear and identical to us. In the end, we classified all terms to 4 groups and chose the most representative terms in every group.
Elegant
Figurative, not specific
Free
Amiable, not enthusiastic
Friendly
For people, not for person
Simple
Operate easily, not just simple form
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Concept
STAGE1
We seperated our solution to two stages:
Idea Sketching
Stage1 Library users can get a general understanding of each floor at the entrance of library. They will realize which floors have greater opportunity to find seats. Stage2 In every floor, users can choose the factors they care about, and the interface will help them to find the right seats easily.
We expected it clearly understand and non-disturbed. People can feel free to get useful information from the interface. It should serve as a public art device in the library.
General indication library entrance
Specific indication 11 vacant tables left. no vacant table now on this floor.
building entrance
pond and fish, leisurely, peaceful Refined
people, leisurely, peaceful, easy to understand.
floor‘s entrance
seats
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vacant seats
Many seats,
Few seats,
Many seats,
many vacant seats.
few vacant seats.
few vacant seats.
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STAGE2 Idea Sketching
Prototype Evaluation
Final Form
Paper model
Digital model
Topple over easily !!
v isu a l ly
We followed the consequence of experience attribute
We made a 1:1 prototype to examine its function and form.
to design an elegant, light and simple form, which
As a result, the prototype toppled over easily when using
could perfectly blend into the library’s atmosphere.
interface. Its form also made it hard to fit all places in the
l i g ht
le tab es or m
library. According to the defects, we re-designed the form.
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Final Mock-up STAGE2
The form was inspired by scroll.
The wood material can blend into the library’s environment.
Physical buttons reduce unsure feelings when users press buttons for multiple factors.
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ABS for book shelves.
Deep grey’s iron tube provides open space.
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1
2
3
1) Final mock-up in the library. 2) The white book shelves can protect interface. 3) Interface on the wall of floor’s entrance. 4) Iron stand provides relatively light visual weight.
4
5
5) The curve for shelving books.
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Final Interface STAGE1
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Final Interface STAGE2
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Using Process We made a video to show the scenario of using process.
STAGE1
1 1) Enter the building.
2 2) Get ready entering the library.
3 3) Watch the interface on the ground.
Go to STAGE2 4 4) The 4th floor looks the most empty.
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5 5) Enter the library and go to the 4th floor !
-----------------------------------------------------Scenario 1/ floor entrance
STAGE2
Scenario 2/ atrium space
Press
Press ”window”
”vacant table”
to see sunlight
Find the seat I LIKE !!
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AnyScrew
a screwdriver for all types of screw
Background and Concept I always keep myself sensitive to any potential problem encountered in daily lives, and try to come up with a design to fix them. The idea of Anyscrew came from unpleasant experiences in using multi-heads screwdriver. Instead of looking for the right heads fitting to required screw type, an all-purpose screwdriver is the easiest tool that we designed.
Completed: Dec 2012, for 2 weeks
Co-designers: Chen Ting, Chung // Chao Jan, Hsu
Loc
k!
Lock!
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The head with special structure can be applied to different forms of screws.
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Collaboration Experiment Marketing Internship Workshop Sketch board
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Message
a lamp for recording message to families
Background The course provided us a great opportunity to collaborate with the biggest 3C Consumer Electronic Store in Taiwan. We were asked to design the mood lighting. It was my first time to lead a group and discuss our ideas with a client.
Leave a light
Concept
& your voices for families
Inspired by “the letter in a bottle�, the recording lamp provides a media to leave the verbal messages for the family members who get home late from work. We visualized the sound by lights to let people to show their love and warmth to their families.
Completed: May-Jun 2011, for 5 weeks
Course: product design(II)
Supervisor: Fang Chuan, Lin
Co-designers: Po Cheng, Hou // Yu Wen, Shih // Kuan Yen, Chen
In collaboration with: Tsannkuen Enterprise CO., LTD
Recording mode/
Playing mode/
The flowing light will fill up the bottle
The colorful light will
gradually, like the sound message is
flow and change with
putting in the bottle.
voice volume and frequency.
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IceFire
a light pattern experiment
Background In this project, we made used of different materials and forms to complete every week’s task. IceFire is my work for the lighting topic.
Concept I utilized a special structure with the feature of acrylic to create the image of snowflakes. I tried various manufacturing processes in every unit to make it seen unique in different views.
Completed: Jun 2010, for 1 week 1st year of my BA program in Taiwan
Course: basic design(II)
Supervisor: Jia Yung, Hung
Project type: individual work
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WindBox x Marketing Background During my sophomore year, I took the director position of souvenir design and marketing in the NCKU Design Week. As a leader of team, in spite of design part, I was also responsible for whole manufacturing and commercialized process.
Open the Window x WINDBOX
Achievement We sold 600 units in five days and made revenue of over 100 thousand NT dollars.
What I learned This event gave me a great opportunity to learn cost control and marketing related knowledge. I spent two months to negotiate with factories and organized the sales process flow. Through this event, I also realized the importance of resources planning.
To answer to that year’s theme, “ Open the Window”, our team designed a distinctive gift for boys to show their love to girls. As the wind blows into the window box, the spinning windmill in the box sends the boy’s adoring message to his true love.
Limited edition
Spring
Church
Chinese paper cutting
We designed various types of paper-cut window decoration and colors to attract different customers. Every day we prepared limited edition to keep high attention and interest from customers.
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AimCulture x Internship Background AimCulture is an exhibition design company. I learned basic skills of exhibition design in the first month. In the second month, I started to work with other intern partners (I served as a team leader) and made two proposals for the company.
What I learned The exhibition design provided me a different view on the space allocation. When designing for the large-scale exhibition, high quality of proportional space arrangement is the most important element.
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ATTECH x public art workshop Background I am always fascinated with how public art affects people relationship. So I participated in the 3-day workshop and worked with cross-disciplinary teams from NTU. The ideas from different fields really stimulated my mind and enriched my point of view.
Concept When people are gradually immersing themselves in social networking, they ignore real people close to them. ATTECH breaks the 2D world and builds the bridge of encounter for people. When you look up, you may see another real person be also looking at you from ATTECH.
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Sketch board I love drawing because not only I like to observe the world surrounding me and put it on my drawings but also I can convey my imagination to the world through it. Ever since I was a child, I never stop training my drawing skills.
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1) morph sketch// 2012, pen 2) telescope camera // 2013, photoshop, pen tablet 3) curved coffee maker // 2013, photoshop, pen tablet
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4) E-3LUE Cobra JR // 2013, pencil, photoshop, pen tablet 5) dessert plane // 2014, photoshop, pen tablet 6) automobile practice // 2011, pen, color pencil, marker
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Steampunk x coffee maker x pencil sketchs
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-----------------------------------------------------steampunk coffee makers // 2014, pencil, brown paper
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FactorX Jogging Jogging is my favorite exercise. I like it because the sense of persistence inspires me instead of the speed or distance that I can run.
The price to be persistent in jogging is to always be able to find more beautiful sceneries in the next mile. Persistence and the spirit of never-give-up help me to stay confront of every challenge without fear and to overcome every hurdle in my life.
“Keep running, keep learning.�
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Jerry Ding 886 975 277 079
westvp@gmail.com
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Keep running, keep learning