Concealed
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Pomotional Package Jesca Hollowell
Company profile Desig� philosophy Customer profile existing market Inspiration board Fabric & colour board St�le board Illust�ations Outfit 1 Outfit 2 Outfit 3 Front view Back view Packaging & marketing promotions
Contents
Concealed
Beauty
Company profile Concealed Beaut� is a unique independent brand that st�ives to create lux�r� lingerie for women who have undergone single or double mastectomy's. This collection by Concealed Beaut� feat�res bridal wear as the main focus as this is a time at which women want to feel their most feminine. As a brand we hope to broaden our range and branch into other areas of contour fashion and include gar�ents such as swimwear and loungewear.
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Desig� Philosophy Here at Concealed Beaut� we believe that losing your breasts shouldn't mean losing your femininit� or having to settle for second best lingerie. Desig�ed and inspired by real women, we've worked hard to create beautif�l desig�s to make you feel ever� bit as glamorous as you t��ly are. Our bras are the only ones in the world desig�ed to empower women and bring back their confidence aſter having gone through a mastectomy operation.
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Customer profile We aim to target women of all ages, lux�r� doesn't age so why should women of a cer�ain age only have the oppor��nit� to wear it? 1 in 8 women will suffer from breast cancer and all women will have been affected by breast cancer is some way. Concealed Beaut� works with the customer to deliver what you want. As there is an increase in younger women having mastectomies there needs to be more fashionable lingerie for them to wear.
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Existing market The majorit� of mastectomy bras available in the cur�ent market are dated and unflattering. The shapes of the bras are ver� f�ll cups and deep cent�e front to assist with fastening. There are no mastectomy bras specific to bridal wear.
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Inspiration
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fabric & colour
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St�le
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Illust�ations
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OutďŹ t 1
Mastectomy invisible front fastening slip and brief. Ties around the back of the neck and f�ll cup coverage at the front to hide scaring.
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OutďŹ t 2
Front and back fastening mastectomy bra. Full cups but still has desired elegant detail at front. Matching thongs.
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OutďŹ t 3
Back and neck closure mastectomy bra and high waisted knickers. For women a little more concious about their t�mmy, but still made from delicate lace.
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Front view
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Back view
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Embossed effect that will be feat�red on giſt cards, packaging, business cards and swing tags.
Swing tages for Concealed Beaut� that will be feat�red on all gar�ents.
Giſt cards that can be used on the online store and potentially a boudoir when one opens in the f�t�re. Concealed
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Facebook and web layout for maximum online presence.
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