STANDBY ME BROUGHT TO YOU BY
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TABLE OF CONTENT
01. INTRODUCTION 02. PROBLEM OVERVIEW
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Introduction • Table of Content
03. FIELDWORK 04. CURRENT SOLUTIONS 05. PROTOTYPING 06. FINAL PRODUCT
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Introduction • Meet The Team
THE TEAM AND OUR ROLES
BEATA ROSENBERG
01. INTRODUCTION MEET THE TEAM
Beata Rosenberg is a graduating senior at Parsons. Her role in this project includes various insight upon the effects of mental illness. In addition, she is our lead researcher and analytics management. She is passionate about mental illness and women’s rights.
JESSICA KIM Jessica Kim is currently a Junior at Parsons studying Design and Management. She specialies in data visualization and have created most of the graphics illustrated throughout the project. She is an advocator for mental illness rights.
QING ZHOU Qing Zhou is a graduating senior in the Design and Management major at Parsons. Throughout the project she specialized data visualization and overall management of the entire book. In addition, she is a firm advocate for anti stigma of mental health in the workplace.
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ABOUT US WHO ARE WE?
WHY AFFINITY?
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Introduction • About Us • Logo & Brand
Defining the meaning and purpose of our design agency.
AFFINITY DEFINED
Affinity: a feeling of closeness and an understanding that someone has for another person because of their common qualities, ideas, and/or interests.
AFFINITY AGENCY
A design agency thought up with the mission of creating user focused solutions with empathy in mind. Understanding a person is key.
LOGO AND BRANDING IDEAS FINAL LOGO:
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HOW TO SOLVE THE PROBLEM SYSTEMATICALLY
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Introduction • The Design Process
CURRENT SOLUTIONS FEILDWORK
INTRODUCTION
PROTOTYPING
PROBLEM OVERVIEW
OUR DESIGN PROCESS
INTRODUCTION
Who we are as a team and our initial designs for logos in order to get a clear brand image.
PROBLEM OVERVIEW
Determine what specific problem we want to tackle through brainstorming and fact finding.
FINAL PRODUCT
FIELDWORK
Take the problem to the realm of reality and experts. We focus on gathering primary source data.
CURRENT SOLUTIONS
Analyze all current solutions and their target market and availability. Then we locate the gap.
PROTOTYPING
We come up with initial concept features through brainstorming sketches and developed the stronger ideas.
FINAL PRODUCT We manufacture and idealize our final concept ideas. Then we test it through our personas.
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While analyzing the Ideo Design Process and the Design Process of New Zealand design firm, we realized the importance of user based design was empathy. We focused a lot of our time in trying to understand people with mental illness. Not only is that important, but we also had to understand the problems they encountered in the world. We needed to
IDEO DESIGN PROCESS
define the problem and then idealize the right solution. There were two separate ways we decided to idealize. First we wanted to imagine a world where stigma did not exist, where we didn’t judge people based on biological factors they cannot control. Second we wanted to idealize a perfect solution for transforming our reality into that perfect world.
INDEMIC DESIGN PROCESS
We were inspired by the Ideo Design Process and Indemic because of its simplicity and validity.
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Introduction • The Design Process
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Ideo Design Process www.IDEO.com
http://www.indemic.co.nz/
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Problem Overview • Mindmapping
Initial Sketches
02. PROBLEM OVERVIEW
MINDMAPPING
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BRAINSTORMING
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Problem Overview • Brainstorming
Mental Illness is something we can’t control. We can be born with it, or develop it over time.
Strong Stigma; Why is it that we assume that those who have a mental illness are “crazy”?
Sketching and pinning up our work so we can physically see who and where mental illness is effecting aspects of certain peoples lives.
Using language such as depressed or insane in everyday language we don’t think see it as real or big issues.
How can you seek help if you don’t want others to see you as weak or you see yourself as weak?
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Problem Overview • Problem Statement
PROBLEM STATEMENT DEFINING THE PROBLEM
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Mental health problems are a big deterrent in the way people live their lives. The stigmatism surrounding mental illness prevents the public from understanding individuals affected. In addition, social stigmatism can lead to individual or self-stigmatism, which is a major obstacle for those living with mental illness. According to Psychology Today, social stigma is prejudicial attitudes and discriminating behavior directed towards those with mental health problems as a result of the psychiatric label they have been given. In contrast, perceived stigma or self-stigma is the internalizing by the mental health sufferer of their perceptions of discrimination, and perceived stigma can significantly affect feelings of shame and lead to poorer treatment outcomes. In a survey of over 1700 adults in the UK, Crisp et al. (2000) found that (1) the most commonly held belief was that people with mental health problems
were dangerous – especially those who suffer with schizophrenia, alcoholism and drug dependence, (2) people believed that some mental health problems such as eating disorders and substance abuse were self inflicted, (3) respondents believed that people with mental health problems were generally hard to talk to than those without. Solutions for perceived stigma is to target self-stigmatism through self-diagnosis and symptom management. Most treatments range from mobile apps to group counseling. The solutions for dealing with social stigma is less varied and mostly limited to government funded ad campaigns. We believe this gap provides areas of great opportunity for new solutions.
Psychology Today https://www. psychologytoday.com/
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Problem Overview• Why It Matters
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WHY IT MATTERS
Those who suffer with mental illness struggle everyday to fit into a world that isn’t theirs. We, as humans are sympathetic especially to those who have physical disformalities and illnesses that are visible such as cancer. But, why aren’t we the same way about mental illness? Automatically assuming that those who can’t get out of bed in the morning are just lazy and look down upon them. We do the opposite. We isolate them. We call them names such as “crazy” or “dangerous” even though most of these illnesses are genetic and unpreventable. We don’t see them as normal. The overall problem is that we rarely know how to react to those who are mentally ill. We don’t realize that getting out of bed in the morning may be just a small hill for us but can be a mountain for those who have a mental illness. The best way to deal with such issues is to confront their illness while trying to fit in. As more or less powerful chemicals are imbalanced in the brain, they can trick you into thinking that the world is against you and even take over the person you are. We shouldn’t be scared or isolate those in need, rather help them and understand what they are going through.
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03. FIELDWORK RESEARCH
A disease that causes mild to severe disturbances in thought and/or behavior resulting in an inability to cope with life’s ordinary demands and routines.
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Fieldwork • Research
WHAT IS MENTAL ILLNESS?
mentalhealthamerica.com
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DIFFERENT TYPES OF MENTAL ILLNESS
ANXIETY DISORDERS
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Fieldwork • Research
There are more than 200 classified forms of mental illness Some of the more common disorders are.....
DEPRESSION Causes may include chemical imbalance in the brain and stressful life events, such as the loss of a loved one. The persistent feeling of sadness or loss of interest that characterizes major depression can lead to a range of emotional and physical conditions.
BIPOLAR DISORDER
A disorder associated with episodes of mood swings ranging from depressive lows to manic highs. Mania symptoms include periods of elevated mood or irritability. When experiencing a manic episode, a patient often has high energy levels with reduced need for sleep.
DEMENTIA A group of thinking and social symptoms that interferes with daily functioning. Not a specific disease, dementia is a group of conditions characterized by impairment of at least two brain functions, such as memory loss and judgment.
SCHIZOPHRENIA A brain disorder in which people interpret reality abnormally. The exact cause of schizophrenia isn’t known, but genetics, environment, and imbalanced brain chemicals may play a role. Schizophrenia is characterized by abnormal social behavior. In severe cases, patients may see or hear things that aren’t real.
A mental health disorder characterized by feelings of worry, anxiety, or fear that are strong enough to interfere with one’s daily activities. Symptoms include stress that’s out of proportion to the impact of the event, inability to set aside a worry, and restlessness. Examples of anxiety disorders include panic attacks, obsessive-compulsive disorder, and post-traumatic stress disorder.
OBSESSIVE COMPULSIVE DISORDER
plagued by constant thoughts or fears that cause them to perform certain rituals or routines.
POST-TRAUMATIC STRESS DISORDER Can develop following a tramatic event. They often have lasting and frightening thoughts and memories of the event, and tend to be emotionally numb.
EATING DISORDERS
Eating disorders involve extreme emotions, attitudes, and behaviors involving weight and food. Anorexia, nervosa, bulimia nervosa, and binge eating disorder are the most common.
IMPUSLE CONTROL
People are unable to resist urges, or impulses, to perform acts that could be harmful to themselves or others. Pyromania, Kleptomania, and compulsive gambling are examples.
PSYCHOTIC DISORDERS
Psychotic disorders involve distorted awareness and thinking, such as hallucinations and delusions. Schizoprenia is an example.
PERSONALITY DISORDERS
People with personality disorders have extreme and inflexible personality traits that are distressing to the person and cause problems in work, school, or social relationships. Examples: antisocial personality disorder, obsessive compulsive personality disorder.
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GABA
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Fieldwork • Research
DOPAMINE
HOW DOES THIS HAPPEN? Chemical imbalances in the brain have been associated with a variety of mental illnesses.
Too much: Schizoprenia Too little: Depression & Parkinson’s
ACETYHOLINE
Too much: Depression Too little: Demential
SEROTONIN
Too little: Depression and some anxiety disorders; OCD
Too little: Anxiety disorders
NOREPINEPHRINE
Too much: Schizophrenia Too little: Depression
ADRENALINE
Too much: Anxiety disorders
EPINEPHRINE
Too little: Depression
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MENTAL ILLNESS STATISTICS
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Fieldwork • Research
Who has a mental illness?
1 out of 4 people have a mental illness
Depression affects 2.5 times more women than men
50% of all adults will meet the criteria from some sort of mental illness in their lifetime
National Institute for Mental Health http://www.nimh.nih.gov/ health/statistics/index.shtml
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SELF STIGMA
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Fieldwork • Research
Self-stigma is when you believe you are weak or damaged because of an illness -- in this case, depression. Such a negative attitude can be harmful because it may stop you from seeking or receiving treatment for your depression symptoms.
STIGMA: a mark of disgrace associated with a particular circumstance, quality, or person.
SOCIAL STIGMA
Social stigma is the extreme disapproval of (or discontent with) a person or group on socially characteristic grounds that are perceived, and serve to distinguish them, from other members of a society. Stigma may then be affixed to such a person, by the greater society, who differs from their cultural norms.
WHAT IS STIGMA?
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INDIRECT
PHARMACEUTICAL COMPANIES
ACADEMIC INSTITUTIONS
SCHOOL COUNSELORS
PEOPLE WITH A MENTAL HEALTH DIAGNOSIS
FAMILY & FRIENDS
DIRECT CORE
PROFESSIONAL INDUSTRIES
OTHER (ELDERLY)
HEALTH INSURANCE COMPANIES
COMMUNITY
WOMEN ADULTS
PRESS & MEDIA
MEN
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Fieldwork • Research
OTHERS (LGBTQ) HOSPITAL
STUDENTS
MEDICAL PROFESSIONALS
PRE-TEENS & CHILDREN
MENTAL WARDS
STAKE HOLDERS MAP
ACADEMICS
TEENS
POLICE
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HYPNOSIS
HIPPOCRATES WANDERING WOMB
MEDICAL PROFESSION
SEXUALITY
TABOO JEAN-MARTIN CHARCOT
JUDITH HERMAN
SIGMUND FREUD PSYCHIATRY CARL JUNG
DEPRESSION
MENSTRUATION
GENDER POLITICS
SUICIDE PSYCHOSIS
GENDER
CLINICAL DIAGNOSIS ASYLUMS
SUFFRAGETTES
SOCIAL CONTROL
SEXISM
SOCIAL ALIENATION
MEN'S RIGHTS
CULTURE
MICRO-VIOLENCE
CHEMICAL IMBALANCE
SOMATIZATION DISORDER
Fieldwork • Research
DOMESTIC ABUSE
MENTAL ABUSE
OTHER (ELDERLY)
PRE-TEENS
MILLENIALS TEENS ADULTS
EATING DISORDERS SELF-HARM
POLICE
HONOR KILLING
TAMPON TAX
EMOTIONAL ABUSE ECONOMY
PHARMACEUTICAL COMPANIES
CYBER BULLYING FEMINISM
MASS-SHOOTINGS
CELEBRITIES
FEAR BODY IMAGE
SEX TOYS
SOCIAL MEDIA
POP CULTURE
GOVERNMENT MASS RAPE
TAMPONS
GLOBALISM
MASS HYSTERIA
LEGISLATORS
ISSUES MAP
PHYSICAL ABUSE
PTSD
AMERICAN PSYCHIATRIC ASSOCIATION
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MICRO-AGGRESSIVE LANGUAGE
OTHERS LGBTQ
GENETICS
ARMED CONFLICT
SEXUAL ABUSE MEN
MENTAL RETARDATION
NEURODEGENERATIVE DISEASES
COLLEGE RAPE
WOMEN
HISTORY OF ILLNESS
DIETING
PMS
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Fieldwork • Case Studies
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CASE STUDIES
In the United States alone there are now more than three times more seriously mentally ill persons in jails and prisons than in hospitals. Most mentally ill persons leaving jails and prisons receive little, if any, psychiatric aftercare. Mentally ill inmates cost more than non–mentally ill inmates for a variety of reasons, including increased staffing needs. Because of their impaired thinking, many inmates with serious mental illnesses are major management problems. Many of the correctional officers do not understand, and have little or no training in, how to work with mentally ill inmates. In result, the patients are abused.
01. MORE MENTALL ILL PERSONS ARE IN JAILS & PRISIONS THAN HOSPITALS
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Most of our closest friends didn’t know that we struggled with depression. It just wasn’t something we discussed with our high school classmates. We found that we both had taken Prozac only when one of us caught a glimpse of a prescription bottle in a suitcase during a journalism conference last November. For the first time, we openly discussed our feelings and our use of antidepressants with someone who could relate. We wanted honesty with no anonymity. The feeling of being alone is closely linked to depression. This can be exacerbated if there is no one to reach out to. Though there are professionals to talk to, we feel it doesn’t compare to sharing your experiences with a peer who has faced similar struggles. And, most important to us, no one afflicted with a mental illness should have to believe that it’s something he should feel obliged to hide in the first place. If someone has an illness such as diabetes, she is not discouraged from speaking about it. Depression does not indicate mental weakness. It is a disorder, often a flaw of biology, not one of character. By interviewing these teenagers for our newspaper, we tried — and failed — to start small in the fight against stigma. Unfortunately, we’ve learned this won’t be easy. It seems that those who are charged with advocating for our well-being aren’t ready yet to let us have an open and honest dialogue about depression.
02. DEPRESSED, BUT NOT ASHAMED Treatment Advocacy Center
http://www.treatmentadvocacycenter. org/storage/documents/final_jails_v_ hospitals_study.pdf
New York Times http://mobile.nytimes.com/2014/05/22/ opinion/depressed-but-not-ashamed. html?referer=
MADELINE HALPERT and EVA ROSENFELD
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Fieldwork • Case Studies
She had to readjust her opinions of Mental Illness because she became distraught with the symptoms of PTSD. She was anxious and overwhelmed easily and the fear of getting into another accident was interrupting her life. Radhika had to be in therapy every week for a year.
CASE STUDIES 03. SOCIALIZED ISOLATION BECAUSE OF HER PTDS
She noticed the stigma surrounding mental illness when she tried talking to her friends about her symptoms or her therapy appointments. They rolled their eyes and would fall silent. They thought she wasn’t the fun, confident people they knew, but instead would become weak and needy.
John Binns knew something was wrong when he found himself sitting in front of his home computer at 2 a.m. struggling to compose an email to his supervisors. Binns added in his note that he was struggling with“some kind of stress-related condition,” that his marriage was in trouble and that he could no longer perform his job well. While this takes a huge toll on workers who are struggling to manage their conditions and their careers,companies are also paying a price in higher healthcare and disability costs. Mental illness accounts for 30 percent of disability costs, and that figure is growing by 10 percent a year. And yet these disorders usually fly under the radar in the workplace with employees suffering in silence, afraid to risk their careers by speaking out, and employers afraid to ask.
“I had gotten to the point where I couldn’t face going in (to work) because I couldn’t function like I normally could.”
Telegraph http://www.telegraph. co.uk/women/womenshealth/10584792/ Mental-health-stigma-
USA Today USAtoday.com
CASE STUDIES 04. DIFFICULTY IN THE WORKPLACE BECAUSE OF DEPRESSION
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Wakes up for a morning jog. Tries to wake up his wife from bed but she won’t move.
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Fieldwork • Personas/A Day in the Life
Personas / A Day in the Life 01.
9 AM 8 AM
Attends daily team meetings.
After failing many times, leaves for work
Age: 24
Edu: Michigan University Work: International Marketing at Fidelity
4-6 PM
Meets up with his clients and possible buyers for products from India, China, and Korea.
Attends more client meetings and answers emails.
Persona: Ken is a family of five boys and currently works at a international buyer company in Long Island that his friend from Michigan University was able to help him get. He loves to hang out with his friends and co-workers on the weekend whether is it at the golfing rang, or at a bar watching a football game. Ken is a big people person and cares about the opinion of his family and friends. He loves to play sports, and works . He has recently gotten married and is trying to start a family with his new wife that he loves dearly. Last year they were expecting but lost their baby girl from a miscarriage. His wife was never the same even after a year.
Read many parenting and about postpartum depression to help his wife.
Makes dinner for him and his wife and watch a movie.
Drives back home during traffic hour.
3 PM
12 PM
Ken Forth
Status: Married
12 - 2 PM
11 AM 10 AM
Showers and gets ready to go to work.
Eats lunch with his co-workers and/or friends at the deli across the street.
7 PM 6PM
8 - 9 PM
Tries to get his wife out of the same spot she was in when he left her.
10 PM
11 PM
Answers more emails and get work done.
Problem: Ken and Andrea both do not understand that it is normal to feel upset when loosing a child. As postpartum depression is a common occurrence for new parents who loose their children. Ken and Andrea both see it is a problem, or something not normal. Andrea wants to take the medication in order to be perceived as normal to her husband, family, friends, and most importantly to herself. Both Ken and Andrea believe that if you take medication something is wrong with you. Ken, like most people do not understand or know how to deal with depression, (and/or other types of mental illness) turns to westernized drugs as solutions instead of talking or really understanding how his wife feels and what shes going through.
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Persona:
Anna Braito
Ann has 3 children that she loves very much. On most weekdays her mother helps her watch the kids. She is extremely protective over them and does not trust anyone other than her family. During her free time she loves to spend time with her sisters and getting their children to do activities together such as ice skating and going to the swimming pool at their country club. She wishes to move soon with her children to a more suburban area in New York where they will be safe.
Age: 36
Edu: Rutgers University Work: Landon Middle School
AF F IN ITY A FFIN ITY
Fieldwork • Personas/A Day in the Life
Status: Single Mother
Wakes up her children and helps them brush their teeth, get dressed, and prepares breakfast.
Personas / A Day in the Life Field Work
7 AM
Walks her children to their elementary school because it is busy and on the same street as a psychiatric hospital.
9 AM 8 AM
02. Gets up to prepare lunch and pick out outfits for her 3 children.
Works out at the gym with her two girlfriends while grandma watches the kids do homework.
Eats lunch with her co-workers.
11 AM
3 PM 1 PM
10 AM
Checks emails, watches the news, and begins to pack her belongings for the school day.
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Teaches Science, Math, and English at the elementary down the street from her children.
Grades some papers while watching the T.V with her kids.
5 PM 4 PM
Finishes school and picks up her kids and walks home all together.
Cooks dinner and looks over their homework.
Problem:
Reads them a bed time story with grandma.
7 PM 6PM
8 PM
Washes up the kids and herself as they get ready for bed.
9 -10 PM
Reads a book in bed and grades more papers until she is tired and goes to sleep.
Anna has a stereotypical view that all mentally ill people are dangerous and can harm her kids. What she fails to realize is that anyone can have a mental illness and may not show any physical symptoms. She gives a bad representation of mental illness to her kids and at such a young age can really take a toll on how the mentally ill are treated on the daily. She walks her children daily to school and tells them to never interact with people from the hospital and if they get too close, these patients will hurt them.
A Day in the Life
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Persona:
Anderson Lume Age: 56
Before being admitted to prison Anderson was a strategic student at one of the most competitive university. Being under extreme stress and deep depression, Anderson began to hear voices in his head. Scared of what his friends and family would think about his voice, he kept quiet and tried to ignore the voices as much as possibly but, it only got worse. The voices would threaten him to do cruel and illegal things. They would tell him to steal jewelry at the mall, kidnap children, and even rob a bank. After many cases, he was sent to Chromaton Jail . He was diagnosed with schizophrenia and are given pills on the daily to help treat the illness. Anderson does not like taking the medication because it makes him forgetful and blurry. Anderson loves to color during the art sessions and spends a lot of time alone in his cell. Most of his inmates don’t like to interact with him because he usually gets violent or talks in a way that makes sense. He has been restrained several times due to him acting out.
Edu: Yale University Work: N/A
AF FIN ITY A FFIN ITY
Fieldwork • Personas/A Day in the Life
Status: Single
Personas / A Day in the Life Field Work
Eats lunch in the cafeteria with some of the acquaintances he has at the far back
Eats in the cafeteria with some of the acquaintances he has at the far back table.
7 AM
9 -12 PM 8 AM
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Reports to specific guards that will tell them their daily choir: cook
1 - 2 PM
5 - 6 PM 3 - 4 PM
12 PM
Lights out.
Takes another round of medications.
8 - 9PM 7 PM
Awaken by guards clanging on jail cells.
Line up at the medical center where medication is given to those in need. (Anderson never takes them)
Serves, eats, and cleans dinner.
Anderson has been admitted to jail instead of being treated for his schizophrenia at a hospital. Because he stayed quiet, the situation got worse and eventually out of hand. Anderson did not want to be perceived as weak because of the strategic school and did not receive help when he needed it the most. He is now at a jail that feeds him medication that he personally does not like and at times is constrained for hours causing him extreme stress and discomfort. He occasionally hears the voices in his head that convince him to do unethical things.
10 PM
03. Reports to specific guards that instructs them: to wash , dry , and fold dirty uniforms.
Problem:
Free Time: Movie screenings.
A Day in the Life
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INTERVIEWS 01. “W”
AF FINIT Y
Fieldwork • Interviews
Student, Hong Kong
“I know, so… I didn’t really see it coming. It just sort of happened. I was alone, I was lonely… Before I knew it I stopped showing up to school, and I wouldn’t leave my room for weeks. I would just lie there in my bed. I was sleeping, crying… Crying a lot. You know what it’s like. You’re so unhappy, but you don’t know why. You’re so tired, all the time. And the crying, the crying wears you out too. You have no energy. “
02. “S”
Student, Stockholm
“I think it’s really hard for surrounding parties to foresee and act when a child exhibits signs [of mental health issues]. I don’t blame anyone for not being able to prevent it. In my opinion, parents are ill-equipped to assess the situation, because it’s their child and they want to protect them. Looking back now, I think all those years in therapy helped me after all, because there just was no easy solution.”
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Fieldwork • Experts
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EXPERTS 01. Rumyana Petrova Kudeva, MSW, LCSWA Dissertation In Social Work Presented to the Faculties of the University of Pennsylvania
“Disenfranchisement of grief can complicate and exacerbate many of the emotions associated with grief – anger, despair, anxiety, sadness, depression, loneliness and numbness. He argues that people will experience intensified feelings of anger, guilt and powerlessness when denied their right to grieve over a loss unacknowledged by society.”
“In policy terms, child and adolescent mental health is often framed in economic terms. It is regarded as a global public-health challenge, associated with increasing rates of mental health diagnosis and high levels of unmet mental health need, and high estimated costs to the taxpayer. It can be argued that this unexplained ‘variation could indicate poor targeting, inequality and inefficiency in the way that mental health, education and social care systems respond to emotional and behavioural difficulties.
02.Jane E.M. Callaghan, Lisa Chiara Fellin, Fiona Warner-Gale University of Northampton, Division of Psychology
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AF FINIT Y
Fieldwork • Experts
“Gender and mental health have been studied extensively by academics from a variety of disciplines. Within sociology in particular, an overwhelming focus on women and mental health is evident. In recent years it is recognized that there has been an increase in the literature, which focuses upon connections between men/masculinity and mental health/mental illness.
03. Morag Fallows
Dr. S. Sayyid
Experts comment that Valium became known as the treatment of choice to deal with the pressures of the many forms of essentialised womanhood, such as being a mother. At this time, psychopharmacological medication such as Diazepam or as it is commonly known, Valium was commonly used in the treatment of anxiety and depression, particularly in women. “
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Current Solutions
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04. CURRENT SOLUTIONS
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DEFINING THE PROBLEM
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Current Solutions • Defining the Problem
STIGMAS THAT AFFECT MENTAL HEALTH TREATMENT
PREJUDICE I agree, people with mental illness are dangerous and I am afraid of them
STEREOTYPE All people with mental illness are incompetent
STEREOTYPE All people with mental illness are dangerous
PREJUDICE I have a mental illness, so I must be incompetant
SELF STIGMA
PUBLIC STIGMA
DISCRIMINATION I do not want to be near them; don’t hire themat my job
DISCRIMINATION Why should I even try to get a job; I’m an incompetent mental patient
DON’T GO TO TREATMENT DON’T SUFFER SELF STIG
AVOID THE LABEL; ESCAPE PUBLIC STIGMA
DOES NOT GET BETTER
How Stigma Interferes with Mental Health Care by Patrick Corrigan
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AFFIN IT Y Y AF FINIT
Current Solutions • Competitive Analysis
COMPETATIVE ANALYSIS
Most Solutions are Apps
Many of the solutions on the market today are mobile apps that people can use to diagnose themselves or use for some type of therapy.
AFFIN IT Y Y AF FINIT
ICurrent Solutions • Looking for Solutions
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LOOKING FOR SOLUTIONS
Anti-Stigma Campaigns
We have located a gap in the current solutions, which are multiplatform solutions that either target social stigma with emotional empathy or solutions that target self stigma with facts.
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HOW TO END STIGMA
PUBLIC
PRIVATE
EDUC ATION
SELF ACCEPTANCE
AFFIN IT Y Y AF FINIT
Current Solutions • How to End Stigma
SOCIAL ACCEPTANCE
HOW TO END STIGMA SPEAK FREELY ABOUT MENTAL HEALTH
EMPATHIZE UNDERSTANDING DISCRIMINATORY LEGISLATURE
COMMUNIT Y EVENT
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Prototyping
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05. PROTOTYPING
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Prototyping • Concept Brainstorming
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WOMEN’S FITNESS CENTER Approaching women’s mental and physical health through a community that allows women to better know themselves.
CONCEPT
UBER THERAPIST Talk to a therapist or professional on demand. If you need someone to talk to or professional help, it allows them to be there within a press of a button.
We started by brainstorming multiple solutions to end stigma in the public factor and within one self.
MENTAL HEALTH 101 A mental health checklist and showing information about certain illnesses and how to cope/treat it.
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THERAPY APP Sometimes it is easier to talk behind a screen rather than face to face with a therapist. More anonymous.
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AFFIN IT ITY Y A FFIN
Prototyping • Concept Brainstorming
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CARE LETTERS
PILL-EPEDIA
See what exactly patients are struggling with, seeing if people within the facility is mistreated by workers, and ultimately to understand how patients with mental illness think, deal, and cope with emotions and everyday tasks.
Targeting problems and solutions within medication. So many mental illness patients take pills that can make them feel fuzzy, blurry, and sometimes forgetful. This app will allow you to search a drug by its name or description. It will be connected to doctors and other experts to see which medication is best for you. You can also see live reviews and comments on the medication.
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CAMPAIGN Start a campaign that will have pamphlets that give you a brief on mental illness and educating those who don’t know much about it. There will also be free t-shirts and educational seminars that show and experience It is a god way to connect with people.
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MY MANTRA APP A daily reminder to keep your calm in especially stressful or generally triggering situations that causes anxiety.
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Prototyping • Concept Brainstorming
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INFORMATION PLATFORM
CAMPAIGN
POP-UP INFORMATION BOOTH
A virtual seminar and social media platform where people suffering from various degrees of mental illness are able to ask questions and share their stories.
A nationwide effort to emphasize the reduction of stigma and encourage compassion.
A mobile information and seminar model meant for campuses, office districts and educational fairs.
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MEMORY GAME A classic and fun interactive tool to increase understanding and spread knowledge about mental illness.
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STANDBY ME GOALS:
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Prototyping • Final Prototype
Educating both the youth and elders about mental illness. Community building for those that suffer with mental illness or have a loved one with a mental illness through games and activities
FINAL PROTOTYPE
Celebrities and every day people with mental illness come talk about their stories _ (TED TALKS)
A campaign with special entertainment and performances to stop the stigma of mental illness.
Auction where we raise money to open up hospitals to help those with mental
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Final Product
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06. FINAL PRODUCT
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Prototyping • Concept Brainstorming
THE SOLUTION
Tackling the social and self stigma that comes with mental illness by educating the youth and elders through fundraising, guest speakers, and building a community for those who have mental illness and/or have a loved one with a mental illness.
INITIAL CONCEPT DESIGN 01.
06. SUPPORTIVE COMMUNITY
GUEST SPEAKER 02. ARTISTS
CAMPAIGN 05.
03.
MENTAL ILLNESS EDUCATION
SEMINARS 04. FUNDRAISING
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Eleanor Longden
Max Silverman
Prototyping • Development
01. GUEST SPEAKER Guest Speakers from Ted Talks that have shared their story in the past. Having both celebrities and everyday people come and talk about their personal stories of
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having a mental illness and how they dealt with it. Idealy we want to partner with Ted Talk and have these talks all video taped and put on our website for those who could not make it or do not want their illness publicaly known.
Being successful and beautiful doesn’t make you immune from depression. Model and actress Cara Delevingne opened up at the 2015 Women in the World Summit about dealing with depression for years, which at times made her feel suicidal.
Most assume that schizophrenics are “crazy.” Though hearing voices in one’s head can make one feel crazy, Ms. Longden, a schizophrenic herself, has come to realize that the voices she hears are not merely a symptom of an illness, but, rather, a coping mechanism resulting from a troubled past.
Max see’s a stark difference when both his family members were ill but one with a mental illness and one with a physical illness (cancer). He noticed that everyone was helpful and understanding with his mother who had cancer but was more distant and afraid of his brother’s illness that was highly stigmatized.
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02.
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Prototyping • Development
ARTISTS
04. FUNDRAISING
Get many artists who depict mental illness and suffer with mental illness to display their works throughout the campaign. Also have a station where many can come draw and make arts & crafts that they can display and hold a small competition where a winner is able to receive a small gift. Objective: To get others to understand and empathize with these artists. These educational art pieces will then be sold throughout the campaign at the courage auction in order to raise money for research for mental illness.
Educating those who do not know much about mental illness through seminars (with guest speakers). Getting experts within the field such as doctors and psychologists. By having experts and every day people come and speak we get to see how two come hand to hand .
03. SEMINARS
05. MENTAL ILLNESS EDUCATION
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Prototyping • Development
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06. SUPPORTIVE COMMUNITY
Allows those with mental illness, those that have a loved one with mental illness, and just supporters come and really build a community where they feel is safe to talk about personal issues or stories they have. Those with mental illness are usually isolated from society, but by having a supportive community, they can understand and know that they are not alone and build meaningful relationships. Getting psychologists and experts to help facilitate these support groups would be ideal. There will be sections within each support group depending on your conditions and personalities.
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LOCATION: JAVITS CENTER
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Prototyping • Final Concept
STANDBY ME Stopping the stigma of mental illness by brining awareness to elders and youth through a campaign that will raise money to open up hospitals for those that suffer with mental illness.
655 W 34th St, New York, NY 10001 The Javit Center is the perfect location for our Gala. It’s not too flashy and is spacious enough for a social gathering.
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The Website STAND BY ME CAMPAIGN
5/12/2016 5/12/2016
Affinity Design Firm
About — Affinity Design Firm
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Prototyping • Final Concept
Challenging Mental Illness Stigma one mind at a time We want the campaign to be open so anyone can come. The main focus will be the courage auction, the seminars, and the community building excersizes. The STANDBY ME campaign will happen the beginning of every summer.
STANDBY ME Youʼre invited to the STANDBY ME campaign!
Join us for our annual campaign to stop the stigma of mental illness. It will be a day full of stories where guest speakers will come and talk about their personal stories and educating the public about mental illness and the hardships these people face. There will be the courage auction where we will be auctioning art pieces made by artists and some patients from our local hospital. All proceeds will be donated for research for mental illness.
When: May 25th Where: Javits Center • 655 W 34th St, New York, NY 10001
Mental health problems are big deterrent in the way people live their lives. The stigmatism surrounding mental illness prevents the public from understanding individuals a�ected. In addition, social stigmatism can leadto individual or self-stigmatism, which is a major obstacle for those living with mental illness. According to Psychology Today, social stigma is prejudicial attitudes and discriminating behavior directed towards those with mental health problems as a result of the psychiatric label they have been given. In contrast, perceived stigma or self-stigma is the internalizing by the mental health su�erer of their perceptions of discrimination and perceived stigma can signi�cantly a�ect feelings of shame and lead to poorer treatment outcomes. Currently, solutions for those dealing with these stigma has many gaps. Solutions for perceived stigma is to target self-stigmatism through self-diagnosis and symptom management. Most treatment
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Events — Affinity Design Firm
STAND BY ME CAMPAIGN
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Prototyping • Final Concept
Challenging Mental Illness Stigma one mind at a time
The Events When you enter the events page you can when all the auctions, seminars, community building meetings take place. It gives you brief descriptions of what exactly is going on during each even. You can also see pictures and videos of past events and current if you are not comfortable talking about or open to sharing about your mental illness.
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Saturday, March 25, 2017 7:00pm – 11:00pm Despite the ubiquity of mental illness, approximately sixty percent of people who su er will not seek treatment. Often the social stigma attached to the phrase ‘mentally ill’ can prevent an individual from taking a proactive stance in response to his or her illness.
COURAGE THROUGH ART explores the personal and social impact of mental illness through the lens of
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Contact — Affinity Design Firm
The Conversation STAND BY ME CAMPAIGN
We want everyone to feel comfortable, so if you want to talk to someone anonymously or with a name you can contact us with any questions, concerns, or feedback.
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Prototyping • Final Concept
Challenging Mental Illness Stigma one mind at a time
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STAND BY ME CAMPAIGN
Prototyping • Implementation
Challenging Mental Illness Stigma one mind at a time
IMPLEMENTATION
his councilor who recommended that he send his art work into the competition for STANDBY ME. Although Anderson did not know much about the campaign he decided to enter his paintings and drawings. Beata reached out to Anderson and asked if he would like to be a featured artist at the show. Going to the event, he met some inspirational artists and went signed up
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for one of the support groups where he met many people who he later built stronger relationships. Anderson now goes every week to the support groups where he seeks help from his leader who is a retired
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psychologist, Ellen Monolly. He takes a mild medication for his mental illness but is prescribed something that allows him to be himself. He continues his love for art through his career at a gallery.