Using social media effectively in real estate

Using Social Media Effectively in Real-Estate

The jungle of social media can be hard to navigate when there are so many avenues to be taken. It can be hard to know which social media site to use for what purpose when there are so many possible options. Social media is a great way to reach a broad variety of people easily, and effectively.

Thus meaning that learning how to use social media as a marketing tool is necessary in this day and age.

Social media is a free tool that promotes the creation of a positive platform for real-estate work that is readily available to all.

This free and public advertisement should be used to promote the platform of the real-estate agent, and the reputation of the real-estate agency.

The first thing to know about social media is the different forms, and how each form can be used effectively to create a more marketable brand. There are many different social media sites, but there are three that have overtaken western culture completely.

By using all of the social media sites in concordance with each other a vast amount of opportunity is opened to the realtor. The first branch of social media is Facebook. Facebook allows the user to have personal and marketable profiles that can track visits to the site, and create an illusion of a personal relationship with a wide number of people. Â

Facebook can be used to create personal profiles of agents, distribute news of houses for sale, talk about upcoming events, engage interest in the company through contests with prizes, and create a trustworthy public brand through reviews on the site.

The second branch of social media is twitter which is used to interact with people, and to generate interest in particular projects or events. The site uses hashtags to keep track of particular posts that had a hashtag.

Allowing any post on the web with a specific hashtag to be see when the hashtag is clicked on. Twitter can be used like Facebook, but only has an allotted amount of characters that can be used in a status.

The second branch of social media is Instagram.

Instagram is a social media site that is founded on the sharing of pictures. Pictures can be edited through the app, and talked about using hashtags.

An Instagram account that could be used by a realtor to gain interest in a particular house could be a flattering picture of the house, a short description about why this house was noteworthy, and a hashtag for the local city, and the state.

Pictures of the houses and the people who bought them could be added as well, with the ability to tag the buyer in the picture for more marketing. Next, a hashtag for the realtor company or agent could be created, and the hashtag would document all the posts made with that particular hashtag.

The benefits of creating a social media presence are vast. By creating a dedicated social media presence real-estate marketing is as attainable as ever.

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