Ways for staff to bond within trade show exhibits

Ways for Staff to Bond within Trade Show Exhibits

The art of communication is a great one. Think about how many times people meet and conversation establishes the moment. The impression an individual gives to the world has a lot to do with how they feel about themselves. Kill them with confidence and you’ll have no problem achieving anything in life such as successful trade show exhibits.

Even though you would love to bring 20 people from your company to staff your booth, honestly, not all of them have what it takes. The people who are chosen to staff exhibits need to be interactive, able to work and stand for 8 hours on their feet, and form those important bonds with trade show attendees.

Knowing each person’s strengths and weaknesses allow for you to strategize who should be placed where. Additionally, sales representatives need to withstand the pressure of answering those hard questions.

Body language is another key factor when interacting within trade show exhibits. With the advance of technology, eye contact seems less and less apparent. In order to form a proper business relationship, eye contact is a must. Crossing your arms signals to the other person that you’re not interested in the current conversation.

Vigorously tapping your foot and finger shows an anxious tendency and potentially impatient ways.

Last, but not least, looking over the booth attendee’s shoulder shows you could care less about doing business with them.

There are certain things you need to do when exhibiting and training your staff. When potential clients are talking to you and you can’t answer the simplest of questions, there is definitely a problem.

Proper training should include information about the company, basic knowledge of all products, and sales tactics for exhibit staff.

If a sales representative doesn’t know a particular answer, (exchange contact information first) then have him or her find out the right answer and get back to the prospect later.

When you listen to a prospect fully, without interrupting them with your sales pitch, it gives the impression that you’re interested in what they have to say. Hear what they are looking for and use it as a spring board for the conversation.

It is beyond rude to talk over someone; so treat others how you want to be treated. Sales happen when you allow the prospect to guide the way in a trade show exhibit atmosphere.

Be considerate of your hard working staff, reward them with a break. The last thing you want is overworked, complaining booth staff who are practically begging for time away from the exhibit.

Be considerate and give them a five to ten minute break to clear their head. Have enough booth staff for exhibits, so another level of stress isn’t added to the hectic environment.

Overall, praise and encourage your booth staff to keep on going. Thank them for helping represent the company. Remember, positive reinforcement goes a long way when working crazy hours at trade show exhibits.

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