What makes the perfect email for marketing

What makes the per fect email for marketing?

Email marketing is one of the most effective methods to acquire customers. However, it can be challenging to create emails that are successful. When we create the perfect email for marketing, we aim for success in order to engage and absorb the advantages of our content marketing and to progress in our digital marketing.

A perfect email helps to achieve the email marketing objectives or KPIs of the business. The challenge for the marketers is to answer the demands of their consumers and continually  improve the process to create better emails that help to reach their goals.

Thus, the aim is not really perfection but improvement for your email marketing. The ‘perfect’ email can still be subject to constant and consistent improvement. To improve with your email for marketing, you can take on these challenges:

Email marketing challenge #1: Improved Email Design

 Elements for your email design:  Pre-header  Header  Primary message  Secondary message  Footer

First impression lasts. It is important to note then that what your opt-in email subscribers think of your emails matter. Create and improve your email that looks great and deliver real results. Each element in your email structure deserves scrutiny.

Pre-header

Your pre-header is simply an area at the very top of your email above the header where you can insert or display text and links and it is very important. Â

This is important because your pre-header text is an extension of your subject line, the first line of text should be a marketing message that outlines the content of your email, your “view online� link must still be visible underneath or next to your marketing message and your subject line must be creative and not repeated.

Your pre-header plays a big part in helping subscribers determine if they want to open your email or not. As you can see, crafting the right pre-header can affect the open rate on mobile or smart watch devices. The limited space only allows certain words to be seen:

Header

Your email header consists of your logo, navigation, forward to a friend, social media icons, phone numbers and other relevant and useful information for subscribers. It is the first things that subscribers see and the most clicked-on areas of an email.To improve your header, it is important to keep it consistent with your website, to make it more trustworthy, reliable and instantly recognizable.

Primar y message Your primary message is where you show your subscribers your promotions of your products or services, encouraging people to sign up for an event, or make a purchase before X time.

Make sure that your primary message contains a large title, one paragraph of text, a clear call-to-action, and an image. It is not good to go overboard and write a novel within it, just make your subscriber read your primary message in less than 10 seconds.

Secondar y message

Your secondary message lies underneath your primary message. If your subscribers are not interested in your primary message, you can offer your secondary message as an option for additional stories or products to click through. It has the same format with your primary message but less is more, meaning: do not overwhelm your subscribers with text!

Footer Your footer is also a vital part in your email, if done correctly; it can also increase your click-through rate. Usually your footer contains your address, phone numbers, useful links, privacy policy and social media icons.Make sure you include useful and interesting information in case your subscriber will not see anything relevant within your primary message and secondary message.  Make your unsubscribe links visible to avoid inconvenience to your subscriber and to avoid your email marked as spam.

Email Marketing Challenge #2:Â A/B Testing Your Email Campaigns

Your email marketing must be efficient and effective to ensure improvement. Through A/B testing you will understand what resonates more effectively with your audience.

 A/B testing benefits:  You no longer need to rely on intuition alone; instead, you can be

sure by the reliable data driven insights as you test your buttons, images, headers, products photos and other visuals in your email campaigns.  It measures the actual behaviors of your customers online  Measure very small differences in the performance of various

aspects of your emails  Affordable with any budget due to the variety of tools available

You can always use the A/B testing method by comparing the results of your two identical emails with one changed variable (header, call-to-action button or product image) to see which improves the conversion rate of your email.You run the test and process the results that give you greater insights in improving your email. Consistent experimenting can help to optimize your goals with your email campaign and make your email marketing more engaging.

 Email Marketing Challenge #3: Build Better Email HTML Templates  Size matters. Your emails must be 600-800 pixels maximum width to ensure better

viewing within the preview-pane size used by clients.  Design matters. Simple design speaks more. Use grid-based layers and avoid

complicated or complex elements that require HTML floats or positioning.  Image matters. Too many images on your email can cause it to load slowly. Images

may be initially blocked by email clients or background images may completely fail to load.  Performance matters. Emails that look good may not do well; do not design an

email that is essentially one large and slice-up image, it performs poorly.  Fonts matter. Use basic, simple and readable fonts such as Arial, Verdana, Georgia,

and Times New Romans.  Motion matters. You can use a .gif for motion effects in an email.

Email Marketing Challenge #4:Â Use of MailChimp and Subject Heading

MailChimp is an email marketing software (EMS) which gives you a number of easy options for designing, sending and saving templates of your emails. With MailChimp, it will help you to track your results so you can check the responses that you receive from your clients. This gives you better insights and ideas about how you can improve and make changes to your campaign in order to get a more positive response to your emails.

Through MailChimp, you can determine the best email subject heading or subject lines. Subject lines are usually short, descriptive and provide reader with a reason to open your email and engage with your content marketing. Create your subject lines that is more personalized by using a subscriber’s first or last name to make it more engaging.

MailChimp research suggests including a city name is more effective. Use different subject lines and keep it short-50 characters or fewer is enough. In addition, avoid splashy promotional phrases with your subject lines. Try framing it as questions to bring out the curiosity of your subscribers.

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