NeW CoNFereNCe VeNUe eNHaNCes malmÖ as a meetiNG plaCe Medical conferences come to Malmö
biG Hair mama When organic is the key
impressiVe eXpertise iN malmÖ Mobile giant RIM’s acquisition of TAT
malmö the first modern city
sWeDeN
The Öresund Region
is no longer mainly a geographical location, the
term has become lodged in the consciousness of people all over the country. | paGe 6
eW iN t hn s o Ve K J l N i n ea rs te r ö: U S o e N ist iNt alm of e l r N M y ep tria Ur C, lit 0 r t s 0 t iN pa U2 eN du 1 m ci lD F at i r Y D e In n C s, Ut o es u Wo ke N e i ie Ni o aN al M r, oC r 9 a pe p n, mp ur ea e H eX om so o ult e Y iC C C th C N
FROM THE
contents GREEN
malmö
PAGES 19, 24-25
MEETING PLACE
PAGES 6, 26-27
malmö
INFRASTRUCTURE &
urban development COMPANIES OF THE
PAGES 14, 16-17
future
PAGES 4, 8, 12
ENTREPRENEURIAL
PAGES 9, 20-21
malmö MODERN
people MALMÖ CULTURAL
PAGES 10-11, 15, 22-23 PAGES
municipality of the year 13, 18
This magazine is published by the City of malmö. for enquiries about the content, please contact: pehr andersson, Director of Trade & Industry pehr.andersson@malmo.se
anders mellberg, Director of Communications anders.mellberg@malmo.se
Kerstin Gustafsson, Director of Streets and Parks kerstin.gustafsson@malmo.se
Johan Hermansson, director of Tourism johan.hermansson@malmo.se
elisabeth lundgren, Director of Culture elisabeth.lundgren@malmo.se
Christer larsson, Director of City Planning christer.larsson@malmo.se
börje Klingberg, Director of Real Estate borje.klingberg@malmo.se
www.malmo.se
-makes you visible
+46 (0)18 - 490 11 00 www.marknadsmedia.se
Project manager: Göran Syréhn goran.syrehn@marknadsmedia.se Text: Johan Andreasson Anne Mette Ahlgreen Kristina Hedlund Photo: Leif Johansson, X-ray (unless otherwise specified) Graphical layout: Anna Hammarbäck Magnus Pedersen Rebecka Appelfeldt Repro: JMS Printed by: Elanders
Malmö – tHe moDerN CitY
M
aLMÖ has changed froM being a successful industrial city in decline to a modern, attractive knowledge city in only fifteen years. Malmö’s transition has been a tumultuous one, with old landmarks being replaced by new ones. The Turning Torso has filled the hole left by the Kockums crane. In the past only dockers would cycle to the Western Harbour, while now students cycle to Malmö University. Not only that, this district of Malmö, currently celebrating its tenth anniversary, attracts visitors from all over the world to see what one of Europe’s very first climate-neutral urban districts looks like. On other occasions visitors come to the area to take part in international skateboard competitions and beach volleyball tournaments. The whole area has become one of the city’s most popular meeting places. Malmö is very much a modern city, for many reasons. a Modern cITy ThInKs green. Malmö’s ambition is to be the best in the world at sustainable urban development by the year 2020. In the same year the City of Malmö’s own organisation will be climate-neutral and ten years later, in 2030, the whole of Malmö will be supplied one hundred per cent by renewable energy. But future objectives don’t mean that there aren’t any successes today. Malmö already leads the way in terms of issues relating to sustainability in urban environments. The internationally recognised, prize-winning Western Harbour is Sweden’s very first climate-neutral urban district, and the newly opened City Tunnel makes it possible to travel in the region in an environment-friendly, convenient way, bring shopping, entertainment and culture even closer. Malmö’s new logistics and transport centre was recently opened in the Northern Harbour, an initiative that is having a positive environmental impact and further reinforcing Malmö’s role as an important hub for commerce and transport operations.
a Modern cITy ThInKs ahead. Malmö has a young population, almost half under the age of 35, and this young population is the future of Malmö. These young Malmö residents must be given the very best conditions to live their dream lives, but achieving this can be a challenge, and Malmö’s diversity gives the city some very special conditions. Not all Malmö residents speak perfect Swedish, but there are few languages that aren’t spoken perfectly in Malmö. This is a resource that offers tremendous potential to both the local and the national economy.
Get tHe most oUt oF malmÖ In MaLMÖ There Is no shorTage of activities and opportunities. We'd like to use this magazine as a way of introducing our city as an alternative for your business, whether the company is big or small! The Trade and Industry Office provides a qualified, freeof-charge service for those planning to start up a business here. We also provide a service to existing companies that want to expand or move their operations within Malmö. This includes, for example, information about networks for entrepreneurs, opportunities to recruit labour, general in-
formation about trade and industry in Malmö and guides to municipal businesses that may be involved. By means of active marketing, we aim to support the growth of local companies and attract new businesses to Malmö. Drop in and see us, we'll spend a few hours showing you the commercial aspects of Malmö and set out the opportunities for starting a business here. Or contact us to find out more! www.malmobusiness.com
Ilmar Reepalu (Social Democrats) is the Chairman of the Municipal Executive Board of Malmö who has led the city through a period of major changes. Malmö is now a green city, a city that thinks ahead and a city where citizens are involved in developments. All of this makes Malmö a modern, attractive city, he writes in his introduction.
photo: per Wilkens
EXTRACTS
a Modern cITy Is a city where citizens are actively involved in developments. When we draw up a new general plan describing overarching objectives for what the city will look like in future, Malmö residents have their say, as having an opportunity to influence policy enhances involvement and interest in the city’s development. We also let other parties have their say, and we have some collaboration with Copenhagen on work with the general plan. Together we can make the Öresund region even more competitive. a Modern cITy Is an aTTracTIve cITy. With the new conference and concert facility, Malmö has yet another landmark in an ideal location, within walking distance of the Central Station and the City Tunnel. It forms a link between the old city centre and the new, modern Western Harbour district, and is a fantastic meeting place for Malmö residents. The conference and concert facility undoubtedly contributes to making Malmö an even more attractive city. A modern city. Ilmar reepalu (social democrats) Chairman of the Municipal Executive Board of Malmö
contact us to find out more! Agneta Möller Deputy Managing Director, Trade & Industry Tel. +46 (0)40-34 17 51 Mobile +46 (0)705-48 68 16 agneta.moller@malmo.se
Stefan Månsson Business Developer Tel. +46 (0)40-34 17 34 Mobile +46 (0)709-99 39 94 stefan.m.mansson@malmo.se
Louise Svensson Business Developer Tel. +46 (0)40-34 17 44 Mobile +46 (0)706-92 35 35 louise.svensson@malmo.se
1201
photo: per Wilkens
1201_annons RegionSkane210x297.indd 1
2012-01-02 12.28
future
COMPANIES OF THE
RIM (Blackberry) after acquiring Malmö-based company TAT
“It’s easy to like Malmö”
It’s easy to like Malmö. So says paUl lUCier, maNaGiNG DireCtor oF researCH iN motioN (rim), NortHerN eUrope aND rUssia. But at the outset it was interface experts TAT for which the Canadian mobile giant fell, and for which they were prepared to pay more than SEK 800 million.
“T
he exPerTIse and creaTIvITy are impressive, especially the skills in developing a userfriendly interface, which complement our business,” says Paul Lucier. canadIan coMPany rIM and Malmö company TAT had not had any business relations with one another before the acquisition. But interface expert TAT, with more than 170 employees, had made a name for itself all over the world with a customer base that included Sony Ericsson, Motorola and Nokia. “In spring 2010 we we had plans for a Stock Exchange launch, but the timing wasn’t quite right. In October we were contacted by RIM. Of course it was nice to receive the attention, but we weren’t entirely sure how our organisations would fit together. Two of TAT’s founders travelled to
4
Canada and met RIM’s founder, and it felt just right,” says Charlotta Falvin, who was MD of TAT until the acquisition. The acQuIsITIon Means ThaT TaT now has only one customer, and that it works 100 per cent on product development for Blackberry’s smartphones and tablet PCs. But the company is staying in Malmö, and the new owners have ambitions for the company to grow in the region. “If they’d only been interested in the technology, they’d just have bought that. RIM’s was almost more interested in the people and the expertise possessed by the employees, as well as the potential to employ more people of the same calibre in the region,” says Charlotta Falvin. The acQuIsITIon Means ThaT TaT’s team
of developers now has access to worldleading research at RIM. In 2011 alone the Canadian company is spending no less than 1.35 billion US dollars on research. At the same time, RIM says that they now have more than 67 million subscribers all over the world, and that BlackBerry App World is expanding rapidly with more than three million downloads every day. “Through this acquisition, we hope to be able to combine TAT’s creativity and talent with our established team, to further develop Blackberry’s PlayBook tablet PC and our smartphones,” says Paul Lucier. The WhoLe regIon Is PerceIved By rIM as being extremely competitive, especially in the hi-tech field, and the company believes there will continue to be healthy growth in this part of the world. Not least now that one of the world’s five biggest manufacturers in the field of smartphones has gained a foothold in the region. “The City of Malmö is also easy to like. After only a few days, it felt that I’d got to know the place. Just like Waterloo, where we have our head office, Malmö is a centre of innovation,” says Paul Lucier.
Ready for new conference, concert and hotel facility The decision has now been made by the Municipal Executive Board. In about one year’s time, the first sod will be turned for the much-anticipated conference, concert and hotel facility in central Malmö.
The crew at Illusion Labs: Andreas Alptun, Olle Hedman, Carl Loodberg, Jim Winberg, Mirabelle Looft and Marcus Andersson.
Game developer Illusion Labs from Malmö
On an iPhone near you Malmö is also on the map when it comes to games and apps for mobile phones and computers. Two examples are the mobile games Labyrinth and iPint, which have enjoyed major international success and are sure to be on a mobile phone near you. Behind this success is Malmö-based company Illusion Labs. “At the height of its popularity, Labyrinth was downloaded 80,000 times in one single day,” says Carl Loodberg, one of the founders of Illusion Labs. Carl Loodberg had previously worked as a software developer for a number of different companies, but driven by the dream of being his own boss, he and his friend Andreas Alptun started up Illusion Labs in 2007, now employing eight people and generating revenue of SEK 27 million. The company develops games for the iPhone. This popular phone has a large screen and hardware and software that are suitable for use as a games console. And instead of using buttons or the touchscreen function, you play by tilting the phone in various directions. The iPint game is an excellent example of this, in which the phone becomes a beer glass that has to be emptied – rewarding the user with a satisfied burp. The games developers have focused on creating simple, enjoyable games that are user-friendly. “I showed Labyrinth to my 92-year-old grandmother, who’d never used a mobile phone, but she understood right away how the game worked,” he says. Initially Labyrinth was a free game, for which users could then buy updated versions, while iPint was financed by sponsorship from a UK company. The reason why free games are worth investing in is that people who really enjoy the game can then buy a full version with more levels and functions. “But the fact that we have a well-known distribution channel (Apple) for our games is also a major element of our success,” says Carl Loodberg. There have been moregreat games. Such as Touchgrind, which is based on using your fingers to skateboard on your mobile.
“T
his decision makes Malmö even more attractive to visitors, and the building is of crucial importance for the development of Malmö as a venue for international conferences,” says John Monhardt, MD of the Radisson Blu Hotel in Malmö and also Chairman of Destinationsbolaget i Malmö AB. The 75-metre high building will be a new symbol for Malmö, visible from all over Malmö, the Öresund Bridge and parts of Copenhagen. The vast complex of 90,000 square metres will be located in the centre of Malmö, between the old city centre and the modern Western Harbour, and will actually consist of three different buildings: conference hall, concert hall and hotel. The conference section will be able to house up to 1,500 people, the concert hall will have a capacity of 1,600 and the hotel will have around 375 rooms. It is expected to be completed around the end of 2014/beginning of 2015. “This does of course mean a great deal to the city and also the region, which with the conference venue will have a high-quality facility that can attract international visitors. The first conferences have already been booked, for 2015 and thereafter,” says Lars Carmén, Malmö’s Director of Tourism.
The investment is around SEK 1.5 billion, and the financial risk is being
shared between a number of parties, the municipality and private operators. The concert hall will be owned and operated by the municipality, while the conference centre and the hotel are owned by Skanska and will be run by the hotel chain Choice Hotels. “But this isn’t just a group of amazing buildings that are conveniently located for visitors. This is becoming a reality because there’s a strong connection with the area and the region, not least with research in the areas of medicine and technology, for example, where there’s a major need for a facility like this,” says Lars Carmén. The conference and concert facility will not be a closed forum for a small cultural elite or for international conference delegates, but it will be a living, open centre that is available to all. The intention is that Malmö residents and those who work in Malmö will be able to go there on the spur of the moment and know that there is always something happening there. This doesn’t have to mean large concerts or events, but perhaps small musical appearances in the foyer or the restaurant. “This is a strategically very important project for Malmö and now, thanks to extremely professional work from all involved, we can feel secure to proceed with the project,” says Municipal Commissioner Stefan Lindhe (Moderates).
Expected to be completed around the end of 2014/beginning of 2015.
5
malmö
MEETING PLACE
iN WHat WaY is malmÖ a moDerN CitY to YoU?
“There are lots of great things going on in town, like Gallery night for example. and it’s good that the artists’ colony is still there at möllan. It feels as though the city is looking after culture, and that feels modern to me.”
Gustaf Johansson, 25, photographer.
Malmö, the first modern city
No, of course we can’t prove it. That Malmö is the First moDerN CitY iN sWeDeN. It’s more of a feeling that we and many others have.
“M
aLMÖ’s Been really good at adapting to new trends, and it’s a city that has often been modern. Not least now,” says Orvar Löfgren, Professor of Ethnology at Lund University. The Öresund regIon Is no longer mainly a geographical location, the term has also become lodged in the consciousness of people all over the country. For many people it’s maybe the Bridge, the Turning Torso, the City Tunnel or Malmö Arena that is the main symbol of this expansive area that includes 3.8 million people. Regional development has also meant a lot for the attitudes and values of Malmö residents, claim researchers. “We know that Malmö residents have noticed and certainly been affected by the dynamics and the development of the city. There’s a strong faith in the future here, and many people feel that the city’s become more successful,” says Orvar Löfgren.
The BrIdge oPened uP The cITy to the world. The Turning Torso challenged the Jante Law, the Swedish suspicion of individuality. The City Tunnel brought hope to the art of engineering. And when Malmö Arena plays host to major international events, it’s no wonder that Malmö residents feel some sense of pride. “But Malmö’s also been very successful with its marketing – and in communicating an image of an expanding city,” says Orvar Löfgren. coMMuTer TraIns aLso run virtually fully loaded to and from the city, and the number of inhabitants in the city is on the increase. The number has now passed 300,000 and city planners are reckoning on being able to grow by 5,000 a year over the next few years, which
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means that the 400,000 limit may be passed within twenty years. For many of these people, the city has become synonymous with modern life, in which a multicultural society, sustainability-related issues and the ability to travel out into the world are taken for granted. The city is also attracting many creative people, resulting in successful companies, not least in the fields of IT and graphic design. MaLMÖ has BecoMe a little bit more of a city, and leads the way in many areas compared with other cities in Sweden. “Malmö is probably ahead of other cities in terms of modernity. It’s become more international and more multicultural. This is more noticeable in Malmö than in other cities,” says Per-Markku Ristilammi, also Professor in Ethnology, although at Malmö University.
What is modern must be constantly reformulated and rediscovered, and Malmö’s been good at that. BuT WhaT Is Modern is something that changes over time, and the city has to be able to adapt. Malmö was also a modern city back in the 1950s and 1960s, when the Swedish Welfare State emerged. Before the bridge opened in the year 2000, the city was well on the way to shedding its skin. “What is modern must be constantly reformulated and rediscovered, and Malmö’s been good at that,” says Orvar Löfgren.
The Modern MaLMÖ has created a slightly more diverse landscape. A more densely populated city with more people in the same area, where meetings between people take place naturally. The Western Harbour is often cited as an example. The area is also something of a surprise in terms of the integration and combination of people moving around in the area. It also attracts architects and urban planners on pilgrimages from all over the world to study an example of success. “The Western Harbour is actually one of the most successful waterfront projects in the Öresund region. It’s become a meeting place for the whole of Malmö, and also attracts people from various social groups,” says Orvar Löfgren. BuT IT Is of course not only the Western Harbour that accounts for dynamism and encounters, even though the district does attract much of the media’s attention. The new Central Station – not least the restaurant square there – has quickly attracted healthy interest among people, the area around Triangeln is expanding thanks to the City Tunnel, and Möllevången is a place for exciting meetings. aT The saMe TIMe there is another image, which is in contrast with faith in the future and optimism – segregation, shootings and criminality. But in purely cynical terms it is nevertheless this multifaceted Malmö – with both positive and negative aspects – that has actually contributed to the city status that Per-Markku Ristilammi is talking about. “It’s at this very dividing line where it’s all going on, and where exciting things are happening,” he says.
“If you want to seize the opportunity, malmöais a city that's there are plenty of options. malmö’s been modern city where you can – and aregood al- at adapting to new lowed to be – as creative as you want. at trends," believes orvar löfgren, the same time there’s still a lot of personprofessor of ethnology. ality left in malmö, it still has its old soul, and I think that’s nice.” lovisa ståhl, 30, musician and artist.
Photo: Helena Bergengren
hello there ... ... klas tHam, WHo Was seNior arCHiteCt For tHe bo01 HoUsiNG eXHibitioN in Malmö. More than ten years have passed since the official opening.
What gives you most satisfaction? “The fact that those living and working in Bo01 seem to be happy, and that Malmö residents seem to have taken Bo01 to their hearts! And that the positive international attention that Bo01 has received can contribute to achieving a greater understanding of people’s sensory and emotional needs in the urban environment.” What did you have in mind when you designed Bo01? “Sustainability was the basic requirement, but sustainability requires attractiveness. Sustainability and attractiveness in turn require the very best of architecture, engineering, craftsmanship, art. Only the best was good enough – because high quality is the only thing that pays in the long run!” When you see the outcome – what’s surprised you? “That Bo01 has become so incredibly well appreciated, as a destination and a living environment.” It’s attractive as well – how important is its beauty? “The aesthetic aspect is extremely important. If we’re to build a sustainable society, we must realise the importance of beauty in architecture, not just as some kind of unnecessary icing on the cake.” and there’s so much greenery in the area. “Yes. I’m delighted with the investment in very high-quality greenery, which has so far produced above all beautiful, welcoming gardens. The facades, the walls of the communal space, are still waiting for their greenery!” What do you think when you see what Malmö has developed into today? “I’m extremely impressed!”
7
future
COMPANIES OF THE
Sara Westerlin and Vanja Franzén (photo) are the women behind Foodism – the company that flavours brands.
Flavouring brands What does your brand taste of? Because food and flavours can say a lot about a company’s core values. These are the claims of gastronomes sara WesterliN aND VaNJa FraNZÉN, FoUNDers oF tHe CompaNY FooDism, which develops flavour profiles for everything from motorcycle companies to clothing brands.
C
erTaIn coMPanIes work to design graphical profiles or to strengthen a company’s image using words and pictures. Malmö-based company Foodism has adopted a totally different approach, and has specialised in adding flavours to companies. Based on a coMPany’s core vaLues, Foodism develops a unique taste profile. The outcome might be chocolate, biscuits, tapas, flowering salads, etc., which can be served, for example, at various corporate events. “Taste is a portal to people’s emotions. And it arouses interest, making it easier to initiate a dialogue with your customers and to explain what the company stands for, instead of simply handing out adverts and brochures,” says Sara Westerlin.
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The duo used To Be fellow students at Kristianstad University College, where they specialised in Communication. When they had finished their studies, their direction had already been decided. “The inspiration came from our teachers, who have “flavoured” Sweden at the Swedish embassy in the USA and also flavoured music,” says Sara Westerlin. The coMPany had a flying start. At the Gastro Nord trade fair in Stockholm in 2008 they were given the task of creating flavours for the companies Odd Molly, Harley Davidson and Apple. “Our customers are happy, and say that it’s become easier to talk with their customers about the company’s core values, once a taste has been included,” says Sara Westerlin.
WhIch TasTe rePresenTs faith in the future, security or freshness is of course a matter for discussion, which is considered in dialogue with the customer. It might be raspberry, mint or even peppermint if you want to think big.
Flavour arouses interest and makes it easier to initiate a dialogue with your customers and explain what the company stands for. The foodIsM coMPany is currently being developed at the Minc business incubator, which is owned by the City of Malmö. But in six months’ time the company will be standing on its own two feet. The aim is to become established at a number of locations in Sweden, and hopefully also in Copenhagen and the rest of Europe. “Scandinavian food is ithe flavour of the month in a lot of major cities such as London and New York. This means that we have a little bit of extra self-belief back home,” says Sara Westerlin.
malmö
ENTREPRENEURIAL
Good prospects for Minc companies
9 out of 10 succeed The Malmö-based incubator Minc is Sweden’s leading incubator. Here more than 30 companies can develop – primarily iN tHe FielDs oF DesiGN, DiGital meDia aND teleComs – until after two years it’s time for them to stand on their own two feet. The building on Anckargripsgatan in the Western Harbour has also developed to become a “Hot spot” – a meeting place for a creative economy.
C
oMPanIes are QueuIng up to join the two-year incubator programme in the Western Harbour in Malmö. Every year 250 business startups apply here, and the take-up rate is about 15 companies a year. The criteria are tough. Companies must be based on an innovation, they must have growth potential and be able to become profitable relatively quickly. “We meet 100 or so entrepreneurs every year. Above all, we assess their drive. Many times the person is just as important as the concept,” says MD Bodil Rosvall-Jönsson.
recently as last winter, but is making rapid progress towards the market. The company reached the Swedish final of the Venture Cup and won the third prize. The launch is now being planned for the turn of the year, when non-prescription drugs and other typical “pharmacy items” will be offered in a new format and via other channels: on trains, information counters, etc. “The environment was a big help. There are lots of people to bounce ideas around with, and we’re getting some good help and support in achieving our objective,” says Johan Bergenholtz, one of the three founders.
a survey conducTed among the 40 companies that have left Minc’s secure embrace since 2005 reveals that in 2010 they generated revenue of more than SEK 210 million and employ more than 200 people. The survival rate is 90 per cent, which is higher than the average, 68 per cent according to Growth Analysis. Polar Rose is one of the latest success stories. This small company, which developed a face recognition system, was bought out by no less a company than Apple only two years after completing the incubator programme. Another is the widely reported Hövding, the cycle helmet company with inflatable helmets, which may still be in the development stage and has been given millions of Swedish kronor in venture capital, but is expected to be able to conquer the world.
furTher doWn The LIne is IT company Vergic, which left the incubator in 2007 and has 11 employees in premises at Minc. The company will soon be able to take the next step, having signed an attractive partnership contract with Logica. When this major company starts to recommend Vergic’s system for its customers, the company will need more people. “We expect to grow to 20 people, and thanks to our being in this environment it’s easy to recruit competent staff,” says Johan Ringsberg, Sales and Marketing Manager at Vergic. There is a long list of good examples. But Bodil Rosvall-Jönsson, MD at Minc, believes that it could be a much longer list if there had been better access to capital. Many companies are in the starting blocks, but sometimes find it difficult to attract sufficient external capital for their expansion. Venture capital companies have become more cautious about startups and are tending to look towards mature industries. One possibility would therefore be to devote more attention to partnerships with local business angels – which she considers to represent unutilised potential. These people will often have a major commitment to regional trade and industry.
one exaMPLe of an incubator company is Mandelform Studios, which moved into the incubator last November. The company develops games and helps companies to develop apps, and with its games app Chicken Frenzy has quickly climbed the download charts and is currently number one for games apps in Sweden. Snabboteket moved into the premises as
Minc’s MD Bodil Rosvall-Jönsson with Snabboteket’s Jacob Lönroth (left) and Johan Bergenholtz (right).
>> minc´s services MINC INCUBATOR The core business is minc Incubator, a business incubator with room for about 30 knowledge intensive companies with high growth potential. MINC WORKSPACE a modern, flexible and hi-tech office enviro ment for companies that want to be in an innovative environment together with other entrepreneurs. at present there are 80 companies at minc, employing around 220 people. MINC MEETINGS a meeting place where young entrepreneurs meet established businesses, primarily in the fields of IT, design and media. a place for advisors and investors to meet new business startups. In 2010 approx. 7,600 people visited minc. Source: minc.se
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Medical conferences attract thousands of delegates to Malmö Ola Björgell is a radiologist and regional consultant in Skåne, but has also been officially appointed Malmö ambassador for his work to put Malmö on the map for medical conferences. “I’ve travelled all over the world and visited lots of conferences. Malmö has absolutely everything you need for a successful conference,” he says. Every year Malmö attracts thousands of doctors, researchers and other experts in the field of medicine. In the next year alone, more than twenty congresses and conferences are planned in the field of healthcare. The biggest and best known of them all is Consultants of the Future – a success story that started five years ago, and that next autumn is expected to attract 1,500 people over the three days. “Consultants of the Future has become the obvious meeting place for all doctors. It’s Sweden’s biggest conference focusing on specialists, and all of the major healthcare organisations are there,” says the person behind the initiative and conference manager Ola Björgell. At present there are about twenty people working on the conference, which will be held for the third time. The conference reaches its peak during the three days, but it lives all year round. “This is a process that lives all year round. There’s a starter, main course and dessert. It has to make you feel both satisfied and hungry for more at the same time when you leave the conference,” says Ola Björgell. “There is much in Malmö’s favour, such as new conference premises, good communications, hotel capacity and not least of all a pleasant city centre. But it’s also crucial to have a passion for what you do, to relish your work. If you’re in the conference industry it’s also important that you really love your city,” emphasises Ola Björgell.
I’m very proud of the City of Malmö, so I can spontaneously and honestly invite anyone to come here. “I usually say ‘it has to be just right’. I was born in the hospital in Malmö, I grew up and worked there for many years and I’ll probably die in the same place. It feels down to earth and good. I’m very proud of the City of Malmö, so I can spontaneously and honestly invite anyone to come here, as a guest, to attend an event or as a speaker. Success breeds success. In the wake of Consultants of the Future, another new, major conference is being created by Ola Björgell and his colleagues: Spotlight on the Elderly, about both healthy and ill old people, and about healthcare in the final stages of life. “But the real winner is the patient, who receives even better healthcare as attendees raise their competence levels after the conference,” says Ola Björgell.
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The hairdryers at Big Hair Mama’s salon have also been chosen with consideration of the environment – from recycled, ecologically degradable plastic.
MODERN
people
When organic is the key
Organic is much more than a trend. It’s a development process. Not least in Malmö, the city that has become world famous in the field of sustainable urban development. The orGaNiC HairDressiNG saloN biG Hair mama is both old-fashioned and ultra-modern at the same time.
T
he BIg haIr MaMa hairdressing salon exudes retro. A 1970s table and mirror, orange swivel chairs, shelf units made of steel and wood, red lamps and a teak sofa are just some of the furnishings of the era. In the middle of it all stands 30-year-old owner Jenny Berger, creating a retro style for a customer who has already had her hair coloured platinum blonde. Using organic products – naturally – because at this establishment the hairdressers work exclusively with hair products that do not harm the environment or the body.
Jenny Berger Is every BIT as colourful as her salon. “The idea behind the salon is that you can have nice hair without having to compromise either your health or the environment. I also like the retro feel to the salon. I chose second-hand furniture primarily because it looked good, but at the same time recycling is also good for the environment,” says Jenny Berger, who has had the salon since 2008. aT BIg haIr MaMa each hairdresser has their own personal profile, which is described on the website. This provides something to talk about when customers are being given their waves, curls or haircuts. One hairdresser loves cooking, another likes handicrafts and a third enjoys dancing and baking. “My favourite is Sarah Bernard biscuits,”
says Jenny Berger, continuing: “I think it’s important to have a personal style in the salon, and also that we treat our guests with a personal touch. Everyone must feel welcome here. When you’re looking for a hairdresser, it’s not just about the technique, the craft, but also about communication,” she says. Jenny Berger has her own experiences, which are the reason why she chose to focus on organic products. “The first year after graduating I had to go to hospital because I was suffering with eczema and couldn’t bend my hands,” she says.
I think it’s important to have a personal style in the salon, and also that we treat our guests with a personal touch. one day she Was chaTTIng with the owner of Malmö’s first organic salon, Manatura, and was offered a job. “I trained there as an organic hairdresser. After a while my hands improved. I also thought that I had a sensitive scalp, but I changed shampoo and it stopped itching,” she says.
she Is noW InvoLved in a new project that involves informing hairdressers about alternative products. “We welcome all kinds of customers, but many people choose our salon because we have an awareThe big Hair mama salon opened in 2008. ness of the environment and organic employees: 4. products. But there are also people Profile: organic, retro and personal style. who just think it’s a nice salon,” says Jenny Berger with a smile.
>> big hair mama
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future
COMPANIES OF THE
elFa moVes GroUp maNaGemeNt to malmÖ
The environment feels creative and dynamic Elfa’s main markets are the Nordic region, Central Europe and the USA. “Bearing in mind our future initiatives, it was a NatUral step to moVe GroUp maNaGemeNt to malmÖ. We can now reach all of our most important units within a day,” says CEO Per von Mentzer.
S S
Torage coMPany eLfa started up in Stockholm around 60 years ago, since when it has grown to become one of the world leaders in the storage segment. The product range consists primarily of three product lines: drawer system, shelf system and sliding doors. In 1990 the head office was moved to Västervik, where the company’s biggest production facility and factory was also based. The Group now has 600 employees and revenue of around SEK 900 million. The company’s most important growth markets are primarily on the continent, in Germany, France and Poland, and they have major expansion plans. The objective is to double revenue within five years. “It’s our aim to grow from being primarily a Nordic company into a major European and international Group. So it’s important that our head office is centrally located in our area of activity, and as close as possible to our growth markets,” says Per von Mentzer. The choice of Malmö was a natural one. Apart from its proximity to Central Europe, the Öresund region is one of the most vibrant places in Northern Europe with its 3.7 million inhabitants. “The decision to move Group management to Malmö was made primarily for two reasons: partly to secure the future recruitment of expertise in senior functions, and partly to facilitate communication within the Group,” says Per. The nuMBer of PeoPLe in the office at Södertull is modest at the moment, only
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six employees, but there are plans in place to recruit additional staff. The MD can already see positive effects of the move. The city exudes self-confidence and creativity, which is extremely infectious. “As a rule I hear very positive reactions from everyone who visits us. Most come here via Kastrup, and many of them are genuinely surprised that Malmö is almost as close as Copenhagen, and that the city’s so modern and attractive,” he continues.
It’s important that our head office is at the centre of our area of activity and as close as possible to our growth markets. – Per von Mentzer, CEO of Elfa.
Per von MenTZer was born in Malmö and grew up in the region, and is happy to be back. He can see a city that has changed down the years – for the better. “Malmö is now an international, multicultural city. It has a diverse, in the positive sense of the word, and extremely dynamic environment,” says Per von Mentzer. Other activities in Västervik will not be affected by the Group management office’s move, and will continue to be the centre of Elfa’s logistical organisation. As well as the factory, the location is also the base for a number of central functions such as purchasing, logistics, product development and IT.
MALMÖ CULTURAL
municipality of the year
Museums focus on the story Malmö Museums are reinventing themselves with a totally NeW permaNeNt eXHibitioN aboUt maN aND NatUre, as well as building a vast aquarium costing SEK 46 million. The external environment will be reviewed at the same time.
“There are a LoT of non-activated spots out here. So the area needs to have more life”, says Museum Manager Göran Larsson. The winds of change are blowing through the museum area around Malmöhus Castle in Malmö. This is where you will find the Malmö Art Museum and Malmö Museums, with their various exhibitions about seafaring, technology and natural history. The area has a central location, yet is still set slightly apart with parks and watercourses forming small borders. “There must be a story to be told in the area, whether or not you go into the buildings,” says Göran Larsson. neW WaLKWays, signs, lighting, etc, all help to communicate the fact that here you can see the development of natural science, technology and art, all gathered in one place. “We have a multifaceted operation. There is breadth here, and we can show that technology, art and human development are all interconnected. There are few that can do this as well as we can,” says Göran Larsson. even In The exhIBITIons, major changes are under way. One example is the new permanent exhibition entitled “Your nature”, which deals with the relationship between man and nature. Theory and Göran Larsson practice are interwoven. Among other things, the visitor has the chance to create a so-called natural view profile. “In the past, you walked around a museum with your hands behind your back. But there have been major developments in the area of museum technology, and we’re focusing on offering experiences. There will be lots of living examples,” he says. one vasT ProJecT is the new aquarium, which will be built at a cost of SEK 46 million. There are also major renovations under way in the castle, as the historical section has to be converted.
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INFRASTRUCTURE &
urban development
Illustration: Anna Olofsson
Investing billions in the Northern Harbour CopeNHaGeN malmÖ port is making major investments worth two billion Swedish kronor. On the Danish side, there is significant work under way to extend passenger and bulk terminals. In Malmö there is a massive infrastructure project at the Northern Harbour, where 150 HeCtares oF sea are beiNG CoNVerteD into terminals for ro-ro, container and combi traffic.
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n 7 sePTeMBer the official opening of the first parts of Copenhagen Malmö Port’s expansion of the Northern Harbour in Malmö
took place. “Our vision is to be an important hub between sea, rail and road transport operations. The opening of the Northern Harbour means that we’re well on the way,” says Johan Röstin, CEO of Copenhagen Malmö Port.
the new tenants in the Northern Harbour. The 90 metre high silo has become a landmark, and the top floor will house a conference venue. At the same time ro-ro traffic, which used to be inside the harbour, will be moved out. “The new terminal in the Northern Harbour will relieve the city of all the traffic from trucks driving on and off the ships,” says Johan Röstin.
The exPansIon of the Northern Harbour is one of the biggest construction projects in the history of Malmö, covering an area about the size of 50 football pitches. In addition to extensive dredging work and increasing the depth to nine metres, a 1,300 metre long quay and a vehicle ramp have been built. The railway will also be extended to a totally new combi-terminal, where goods can be loaded and unloaded. The cement company Cementa is one of
When The conTaIner TerMInaL and the ferries move to the Northern Harbour, attractive land will also be freed up in a central location. Where ro-ro ferries used to dock, work will soon be starting on the New Harbour, which will contain offices and homes and will be completed in 2020. “When container operations are moved from the central harbour to the Northern Harbour, space will be created for more activity, which means that Malmö’s status as
an important hub for vehicle imports can be further reinforced,” says Johan Röstin. There are a LoT of special features in this harbour in Sweden’s third largest city. Firstly, for ten years now it has been run by Copenhagen Malmö Port AB, a Danish/Swedish joint venture that consists partly of private investors. Secondly, the port company of Copenhagen and Malmö is – as the name suggests – not ONE port in a geographical sense. Copenhagen Malmö Port (CMP) is better described as a company in the port industry with a number of port facilities geographically dispersed at several locations, all within the Öresund region. Johan Röstin ceo Johan rÖsTIn exPLaIns that the company has performed well despite dramatic fluctuations in the economy. The strategy is diversification, not putting all its eggs in one basket. Operations here are based on oil, vehicles and passenger traffic. “Our product areas complement one another and have different economic cycles. There’s always something that’s doing well,” he says.
MODERN
people
Be prepared The leading talent from Bunkeflo in the south of Malmö is always prepared to make the world a better place. “If you do what you believe is right, you take others along with you, and a leaDer mUst alWaYs Dare to Go oN aHeaD and show courage,” says Martin Björgell.
M
arTIn BJÖrgeLL Is only 24, but he’s already come a long way in his career as a leader. What started as the position of troop leader in the Bunkeflo scout troop has now taken him onto the business magazine Veckans Affärer’s list of Sweden’s leading talents, as well as a number of other prestigious awards. “I’m convinced that commitment breeds commitment. And the scouts were a fantastic arena for me to spend time in and develop,” says Martin. “I was given tremendous opportunities at an early stage to be involved in important issues and to grow with the responsibility that went with that.” MarTIn BJÖrgeLL Is a guy with several talents. For many years he has been inspiring young scouts as a leader, and through the local scouting association he started and ran a number of projects dealing with issues such as mugging, bullying, diversity and xenophobia. This spring he received a grant of SEK 250,000 from the King himself for his “supportive, listening leadership” within the scouting movement. In 2008 he was named Young Leader of the Year at the “Young Stars’ Gala”. Martin Björgell has also found time to win the TV programme “Battle of the Choirs” with Team Ola in 2009. In 2010 he was also finalist in the “Economics Student of the Year” competition and in the “Malmö/Lund Resident of the Month”. But employers will have to wait a little before they can try to attract this leading talent. After a summer job at Handelsbanken in Stockholm, he now has his final year at Lund University, where he is reading Business Administration, specialising in Strategy and Control Systems. MarTIn BJÖrgeLL Is haPPy to talk about value-based leadership, which goes far be-
yond a one-dimensional focus on profit maximisation in pounds and pence. Modern leadership is characterised by courage, consideration and drive. “I want to fulfil dreams, to light fires that have been extinguished or never burned,” he says, continuing: “Good leadership is about standing up for what is right. And companies must dare to set social and human targets as well.” And his own career objectives have, perhaps not unexpectedly, been set high. “My vision is that in ten to fifteen years I will be CEO of one of Sweden’s biggest companies.” “Some people might think I’m full of myself, but those I’ve worked with know what I’m about. You have to keep ywour feet on the ground and understand and be prepared for the fact that life can change and plans can be overturned.” He also spent some time in a “regular” full-time job at ICA, where he worked after upper secondary school. It was a short career, in which he advanced to become head of security before his studies called.
For me it’s all about doing what you enjoy, and it’s been important to try different things. MarTIn BJÖrgeLL has never hesitated to pull on the leader’s jersey. “I think that in many cases people are prevented by a fear of making mistakes. But that’s something they create themselves.” “For me it’s all about doing what you enjoy, and it’s been important to try different things. But I’ve always worked on a voluntary basis,” he says.
Social innovations – a development area in Malmö during the spring, 40 or so people sketched out what a social incubator might look like, and the results have been turned into a report from Medea at Malmö university. “We wanted to create a structure and method that makes better use of all the good ideas, initiatives and work that exist in society,” says Per-Anders Hillgren, researcher at Medea and one of the report’s authors. The integration project “Children in the City”, the “Aluma” magazine for the homeless and the open leisure activity known as “Rabbit Hotel” – in which children can look after animals – are just some of the examples of social innovations in Malmö that have generated attention. But there are many other good initiatives in the city that never have the chance to flourish, and that in many cases could be better developed, if only there were a framework. “Now we want to capture all of these inspired individuals,” says Per-Anders Hillgren. The workgroup emphasises the importance of setting up creative meeting places – a free zone – with a high ceiling for committed citizens, entrepreneurs and officials. But it is also crucial to build a structure that has the ability to capture all of the good ideas – from young people in the city to entrepreneurs who perhaps simply need more traditional coaching. There is tremendous potential. The objective is to create real companies and jobs. “They can be various kinds of companies. Some might be commercially sustainable, but many will probably be non-profit-making and can apply for financing in other ways. We envisage a dispersed operation, an incubator that is active out in various parts of the city and with a small central administration,” he says. The report is an important basis for an initiative aimed at creating new jobs, with a special focus on areas of the city with high unemployment. One initiative planned for the autumn is a partnership between the City of Malmö, trade and industry in the form of Uppstart Malmö, and Malmö University through Medea.
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INFRASTRUCTURE &
urban development
P
3
centres are better than one Developments at triaNGelN aND HYllie are totally redrawing the map in the country’s third largest city. “Drive me to the centre” can now easily be misinterpreted if you happen to be at the Central Station in Malmö.
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hen The cITy TunneL was opened in 2010 and trains started to roll, the third largest railway station in Sweden was also opened – Triangeln – and overnight Malmö had gained a second centre. Even if the construction cranes are still there – and it won’t be until 2012 that NCC’s major shopping centre, office and residential complex will open – the pulse has quickened significantly with more than 50,000 people passing through Triangeln every day. Within walking distance there is a music theatre, concert hall, cinemas, sports venues, shops, department stores and not least of all the University Hospital, which employs no fewer than 10,000 people. aT The saMe TIMe, The TunneL continues southwards to the totally new district of Hyllie, which when complete is expected to have gained 9,000 new homes and the
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same number of jobs. Following a targeted development of Hyllie – first the Malmö Arena, followed by the station and new office buildings, and soon the opening of one of Scandinavia’s most prominent shopping malls, Emporia – there are plans for hotels, a new trade fair venue and a number of housing projects, which are expected to attract both companies and modern people who appreciate the value of a strategic location by the bridge. so, nexT TIMe you’re aT the Central Station in Malmö and thinking of taking a taxi to your meeting, there’s an even greater likelihood of the address being close to the City Tunnel’s stations, so you can take a train to your meeting, maybe to Triangeln in a few minutes or to Hyllie in six minutes – or if you’re heading over the bridge to catch a plane from Kastrup, quarter of an hour.
triangeln Triangeln is in the centre of malmö, but has experienced a real boom thanks to a new station as a consequence of the City Tunnel. There is also new construction taking place at Triangeln. nCC is building a shopping mall, offices and homes here covering a surface area of 37,000 square metres, expected to be complete in 2012.
UNDER CONSTRUCTION/PLANNING: hyllie trade fair venue, 20,000 square metre trade fair facility, complete in february 2012. emporia shopping mall, spectacular building with more than 200 shops on three floors, opening in 2012. Klipporna office block, building designed by Henning larsen, building to start in 2012. homes by hyllie allé, where 1,700 homes are planned, building to start in 2012, as well as Hsb’s sports village.
phot
World U20 ice hockey championship in Malmö With last winter’s world handball championship still fresh in the memory, Malmö has won the righ to host another major international sporting event. The u20 world ice hockey championship will be held in Malmö arena and Malmö Ice stadium in the winter of 2013/2014.
Photo: FOJAB Arkitekter
photo: Jesper lindgren
Photo: FOJAB Arkitekter
hyllie Hyllie will be malmö’s new face to the south. planning and construction are under way here for a totally new district. already completed: Malmö arena, with capacity for up to 12,500 people. Point hyllie. The first building of four in all was finished in 2010. offices, car parking and cycle parking facility. station hyllie, station square.
The 2014 IIHF World U20 Championship involves the ten best ice hockey nations in the world coming to Malmö to compete for the world championship during the period 26 December 2013 until 5 January 2014. The tournament is a popular one, and is followed by millions of TV viewers all over the world, and in recent years has also been a viewing success in Sweden. In Canada – the home of ice hockey – the U20 world championship has long been bigger than the “senior” championship, according to the Swedish Ice Hockey Association, and the explanation is simple: it’s a world championship in which the best players take part and give their all in every contest. “U20 hockey has seen amazing developments in recent years and is now one of the major world events. We’re really delighted to have Malmö as a partner in hosting these championships. Malmö has two fantastic arenas in Malmö Arena and Malmö Ice Stadium, and we’ve encountered whole-hearted commitment to the U20 world championship,” says Christer Englund, Chairman of the Swedish Ice Hockey Association. “This is big. We’ve shown what amazing facilities we have in Malmö when it comes to major championships, not least in connection with the world handball championship, which were a success. Being able now to welcome such a major ice hockey championship feels absolutely fantastic,” says Karin Mårtensson, CEO of Malmö Arena. The fact that yet another major championship is coming to Malmö is down to a combination of a good infrastructure, excellent arenas and above all good collaboration between important players in the city. “It was the good collaboration that secured this. We might be a private company, but we are very much dependent on ourselves, the city and the region all pulling in the same direction,” says Karin Mårtensson. Malmö Arena was the first big venue to be completed in the emerging district of Hyllie, but it will soon be joined by both a hotel and a trade fair facility, further enhancing Malmö as a city to host events. “Bringing the U20 world championship to our city is particularly pleasing, as in Malmö we’re working actively to be an attractive events destination. To be able to host this excellent event is further acknowledgement of Malmö’s qualities as a city to host events. It’s with great pleasure that I extend a sincere invitation to all ice hockey fans to come to Malmö and the U20 world ice hockey championship,” says Ilmar Reepalu, Chairman of the Municipal Executive Board.
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MALMÖ CULTURAL
municipality of the year
Cultural pitches
(WHile tHe eleVator’s GoiNG Up aNYWaY) It’s not always enough to be as knowledgeable, smart and willing to work as anyone, if you can’t speak out for yourself. Whether you’re a freelancer in the field of industry or culture. So says narrator and self-employed businesswoman Christina Claesson, who is currently planning her next
project – eleVator pitCHes For CreatiVe people.
I
T TaKes 60 seconds to take the elevator to street level at the station by Triangeln in Malmö. But that has to be enough for Malmö’s creative talents – if they want to convince someone that their particular concept should be realised. The idea came after Christina Claesson had broadcast one of her radio programmes “Rhetoric” on P1. The subject that day was rhetoric in business, and the guest on the programme was business coach Kajsa Bengtsson from the Malmö incubator Minc. The conversation turned to elevator pitches, the ability to market oneself in a short time, a bit like speed dating. “So I though, why not use a real elevator? Triangeln is a great location and would be ideal for the purpose,” she says.
It’s all about having the ability to quickly establish some form of contact with people who are important to you. The concePT Is sTILL in its infancy, but the idea is to film presentations and post them on a website, a web portal where Malmö’s creative people are gathered. “Of course it’s important for everyone to be able to market themselves. Not least for cultural people, who often need business
Malmö is Cultural Municipality of the Year 2011 In competition with 13 other municipalities, in early december 2010 Malmö was presented with the prize for “cultural Municipality of the year 2011”.
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partners and various kinds of funding,” says Christina Claesson, the person behind the initiative. “It’s all about having the ability to quickly establish some form of contact with people who are important to you, to leave an impression that opens up the opportunity to keep in contact. That’s the purpose of elevator pitches.” she KnoWs WhaT she’s talking about. She works as an author, gives courses in oral and written presentation and appears as a narrator, as well as running a number of different projects in partnership with the municipality, the region and other organisations. She views herself as a small businesswoman, but admits that at first she was a little surprised when she was invited to sit on the board of the local business association. “And when I thought about it, that’s actually what I am, a small business operator. We also have to stand on our own two feet. How are you going to survive otherwise? You can’t count on someone else to take care of you.”
photo: Carolina romare
>> do an elevator pitch
as regards The eLevaTor PITches at Triangeln, business partners and financiers are crucial if it’s to become a reality, especially to be able to set up the web portal. “I can’t afford to do this myself, but I think there are a lot of people who believe in the concept. But if there’s no feasible outcome, the concept will drop to the bottom of the list,” says Christina Claesson.
5 TIPS FROM AN EXPERT ON RHETORIC first, think about who is listening. adapt your pitch according to the listener’s background, knowledge and interests. bear in mind that the purpose of all pitches is that they should lead to some kind of action. set your own target. should it be to hand over a business card, to arrange a meeting or for the recipient to go and look at YouTube.com? You can be a little bit sharp to begin with. like a pike: a sharp incision to bite in, a muscular body and then a sharp finish. learn what you want to say by heart – don’t read it out. make good use of your time. make sure that you make the most important point, and don’t over-run.
The justification included the following: “Through a broad, in-depth range of high-quality cultural activities, more and more people with different conditions are given the desire and opportunity to experience and practise culture to a greater extent.” The City of Malmö is also recognised for its long-term investment in culture and free cultural life. The outcome has been a broad, varied cultural life. At the same time, the city is praised for
its open attitude towards culture, with the explanation: “Malmö meets the challenges of a multicultural society with imagination and resolution by means of a future-oriented, whole-hearted investment in culture in many varied forms.” The prize consists of a piece of art entitled “The Glass Apple”, a challenge prize, and a diploma that was presented at a ceremony in early December 2010 in Karlstad by high jumper Stefan Holm and jury chairman Ove Jansson.
GREEN
malmö
A place for games – and integration The idea was to build 3-5 themed playgrounds. Now there are 20. “Children become tourists in their own city, and tHe tHemeD plaYGroUNDs HaVe beCome aN elemeNt oF oUr Work oN iNteGratioN”, says landscape architect Caroline Larsson from the City of Malmö.
A
PLayground Isn’T aLWays a few swings and a sandpit. At least not in Malmö, where the concept of themed playgrounds has now spread all over the city. And here – just as with children – the imagination is the only limit to what can be done at a themed playground. Jungle, circus, space, animals, fairytales or science – the list of themes is a long one. Over twenty themed playgrounds have been built in Malmö, so far. “The results have exceeded expectations. The playgrounds have attracted plenty of visitors,” says Caroline Larsson.
tings inspired by, for example, Körsbärsdalen from the book “The Lionheart Brothers” or by the world of Barbapapa – attracts over one hundred people every day. The exercise playground at Vitemöllegatan promotes motor skills and is another popular destination for little ones with plenty of energy to burn off.
The adventure playground will soon be ready at Kroksbäcksparken, close to an area where a lot of socially deprived people live. “Themed playgrounds mean that children travel into the city, which makes it a part of our integration work in the city,” says Caroline Larsson.
the Seved Growers’ Network. The allotment proved instead to be a powerful social tool. Once the first piece of grass had been transformed into an allotment, it wasn’t long before the site attracted a lot of interested people, who now enjoy making a detour to see how things are growing. “The allotment has become the residents’ own affair. Everyone has a connection with it and knows who has worked on it. After all, no one want to spoil it for their brothers or sisters or the family,” says project manager Linnea Wettermark The reason why the allotment has been a social success is that everyone can meet there. Children and adults alike enjoy picking strawberries straight from the plant. “Women from different countries discuss recipes with one another in broken Swedish. We see that the allotment encourages conversation and
social contacts. Even if not everyone’s interested in growing, everyone has a relationship with food and eating,” says Linnea Wettermark.
IT Was acTuaLLy MaLMÖ that coined the term “themed playground” when the first one was completed in 1997. “Normal” playgrounds weren’t very exciting, and the aim was to create something new and attractive for children. “We decided, among other things, to collaborate with artists and designers to create unique playgrounds.” aT TIMes IT’s Been a bit more expensive, but the benefits are obvious. Themed playgrounds are now a meeting place for lots of people. It is estimated that the popular fairytale playground by the library – with set-
Allotment creates sense of community in deprived area There were few people who believed in the idea of collective allotments in the city. Which would also be located in some of the most socially deprived areas where exclusion, drugs and criminality are commonplace. But the doubters were soon proved wrong. The allotments engage and involve both adults and children, and there have been no incidents of vandalism or theft to speak of. “I’ve gained a new interest and lots of new friends,” says Valeria Kovacs, who lives in the district of Seved in Malmö and is a member of
Since the beginning two years ago, the level of activity has grown significantly, from initially having been a project within the Children in the City organisation, aimed at children and older people, to its current status where it includes a network for adults with an interest in growing that has almost two hundred members. The concept is also spreading to other parts of the city and now also includes places outside Seved, such as Rosengård. “When we started the allotment I didn’t realise that there was such potential for integration. I also feel that the allotments have contributed to a happier atmosphere. And people are now moving here purely because they want to grow things,” says Linnea Wettermark.
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malmö
ENTREPRENEURIAL
He likes to cycle to work, plays the hunting horn in a brass ensemble, values culture more highly than capital and he does not like the word “exit”. iNDUstrialist steN k JoHNsoN is something of a grey eminence in the Skåne economy – not very well known, but very influential. Now he’s also oNe oF tHe iNVestors iN Uppstart malmÖ, investing money in untested business ideas.
Trade & industry’s grey eminence
values culture more than capital
W
haT do a car fIrM in Västergötland, a construction company in Kramfors and a candle manufacturer in Småland have in common? Apart from being well-run companies in mature sectors with a focus on long-term growth? Their main owner is Sten K Johnson, one of the most powerful industrialists in Skåne, who through companies owns, either wholly or in part, more than 20 companies to a total value of one to one and a half billion Swedish kronor. But it all began purely by chance, he explained when we met at his office at Gustav Adolfs Torg in Malmö. It was 1978, when a young deputy chairman of the Swedish Shareholders’ Association stood up at Kockums’ extraordinary general meeting and demanded that the State, when taking over the crisis-hit company, should consider the small shareholders. His interjection impressed the members, and only a few months later the 34 year-old economist and recent new father was invited to be the MD of the private remnants of Kockums. The assets consisted of SEK 20 million and a property by the shipyard. But the board of directors had no idea what the company should do. “I had no time to think and I knew nothing about the company, I didn’t even know what my salary would be, but I accepted. You might say that it was a decision made on very shaky ground,” says Sten K Johnson, when we meet at Midway Holdings’ office at Gustav Adolfs Torg in Malmö.
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BuT IT’s ofTen The case, as things have turned out, that circumstances dictate, that what happens by chance is important. It’s just a question of seizing the opportunity when it appears. “What doesn’t happen, does in fact happen. That tail at the far end of the probability curve, which shows the improbability of something happening, hardly counts in theory, but in practice the improbable sometimes happens,” he says. “But it’s a precondition for being able to seize the opportunities that come along that the funds are in order,” he says. sTen K Johnson exPerIenced a flying start and quickly built up a group of small companies under the Skåne-Gripen umbrella. Properties that had been bought were gradually sold off at a big profit, and the money was invested in profitable companies. In 1988 revenue was SEK 5.6 billion. The next stage was the formation of publicly listed Midway Holding, a spinoff that is currently owned 50 per cent by Sten K Johnson’s company Tibia Konsult. Tibia includes a number of Sweden and Skåne-based companies, with everything from boatyards to music companies, including Liljeholmens Stearinfabrik [candles] and Skåne-möllan [mill]. Midway has a more outgoing profile and invests in medium-sized companies, often family firms that have been bought out. All business areas involve long-term ownership. The notion of an exit strategy does not exist. “Happiness for me is being able to get involved in creating and building up long-
term businesses. Exit is a word I don’t like, it’s an insult to the employees in the company,” he says. sTen K Johnson rareLy BecoMes stressed and nearly always sleeps soundly at night, and feels that he has plenty of time. He keeps fit, reads both fiction and business magazines, and goes to concerts regularly. He donates money to culture and education. And he plays the horn in a brass ensemble.
Happiness for me is being able to get involved in creating and building up long-term businesses. “I believe in the universal genius. You must strive to learn a lot about different things – lifelong learning,” he says, and then plays a few notes on a hunting horn when I ask about all of the instruments on the floor of his office. In auTuMn 2011 Sten K Johnson is making his first investment within the framework of Uppstart Malmö, a “minor” investment in a company in the healthcare sector. “It feels good to be able to get involved in this initiative. There’s a great deal of self-confidence in the region, and if you’ve earned money you should give something back, even though I do of course have commercial requirements for my involvement,” he says.
Industrialist Sten K Johnson, one of the first investors in Uppstart Malmö.
Entrepreneurs in Malmö invest in the creation of more jobs a large number of wealthy entrepreneurs and financiers have promised to support entrepreneurs in achieving their business ideas through uppstart Malmö. The aim is to create more jobs, especially in districts with high unemployment. The initial plan is to invest seK 30 million over three years.
>> sten k johnson age: aged 66 family: Wife and two adult sons. Job: Ceo, midway Holding and owner of Tibia Konsult. education: business administration, lund university. career: 1968-1973 Trelleborg ab, 1973-1976 sonessons, 1974-1978 deputy Chairman of swedish shareholders’ association, 19761979 financial consultant and stock exchange analyst, 1979-1989 md skåne-Gripen, 1989- main shareholder, first md, then Chairman and Ceo of midway Holding.
“We believe that entrepreneurs are the key to success. By supporting proactive entrepreneurs who have the ambition to employ a number of people, we aim to be a positive factor in creating jobs in parts of Malmö where there is high unemployment,” says the entrepreneur Dan Olofsson, Chairman of the Uppstart Malmö foundation. The idea is that entrepreneurs and potential business people – people with ideas – present them to the foundation. If an idea is a good one, which the entrepreneurs believe in, they invest money and at the same time contribute additional help for perhaps one year. Their task is to help entrepreneurs to achieve success in the form of a profitable company, which in turn creates more jobs. “We do this by offering advice, experience and contacts, and by having investors who can contribute capital. This can be through direct co-ownership, but also loans of between SEK 50,000 and 300,000, which can be converted subsequently into, for example, co-ownership or participating loans,” says Luciano Astudillo, Deputy Chairman of Uppstart Malmö. Uppstart Malmö also has a number of partners who will be contributing expertise in various ways, including Swedbank, law firms Vinge and Setterwalls, the accountants Deloitte and the Hilanders advertising agency. But the foundation is open to more partners, entrepreneurs who want to invest and individuals who want to become involved in various ways in the creation of more jobs. “Above all, we’re looking to make contact with proactive entrepreneurs who want to realise their dreams and at the same time create a number of jobs,” says Luciano Astudillo. Although the foundation was only founded this spring, a handful of companies have already received funding from Uppstart Malmö, including an independent school, a home services company and a telemarketing firm.
uppstart malmö at present uppstart Malmö has 15 or so entrepreneurs who are prepared to invest. These are rune andersson, Jan barchan, martin Gren, sten K Johnson, Therese Karlsson, ljubo mrnjavac, percy nilsson, dan magnusson, firas mohamad, spiros mylonopoulos, dan olofsson, Håkan roos, alf Tönnesson, Kent Widding persson and lars svensson.
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MODERN
people
iN WHat WaY is malmÖ a moDerN CitY to YoU?
“In malmö there’s a lot of investment in young people, and there’s lots to do, especially anything to do with skateboarding. among other things, we’ve got the ‘south city surfers’ club. There’s a rapidly expanding longboard scene here!” daniel schmölkder, 24, works in a skateboard shop.
From gourmet chef to popular TV chef
He’s the celebrity chef who’d had enough of fine, complicated food and sold his gourmet restaurant despite all the excellent reviews and awards. He’s now gone back to basics in his cooking and has a passion for the simple things. But tareQ taYlor is probablY best kNoWN as tHe tV CHeF iN sVt’s “trÄDGÅrDsFreDaG” [FriDaY iN tHe GarDeN].
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LoTTsTrÄdgÅrdens KafÉ in Malmö is filled with lunch guests this afternoon. Head chef Tareq Taylor is walking around and lending a hand among the tables on the gravel in front of the greenhouse in the verdant setting of Slottsparken in Malmö. In sWeden TareQ TayLor is probably best known for his role as the likeable TV chef in the programme “Trädgårdsfredag”. But in Malmö he has long been recognised as a successful restaurateur. For many years he ran the well-known restaurant Trappaner in Malmö, which won a number of distinguished awards as well as an international reputation, and also put him high up on the list of Sweden’s best chefs. But in the end he’d had enough of complicated food. “It was important for us to be unique and extreme. It was fun and challenging, but after a while it lost its charm. We were seduced by all of the good reviews and fine words, but the more exclusive it became, the further away I moved from myself,” says Tareq Taylor. In 2008 he soLd the restaurant. Now guests have to make their way instead to Slottsparken to enjoy a somewhat simpler culinary philosophy with soups, chicken, cauliflower puree, mushrooms and beetroot on the menu, or maybe simply a sandwich with fried herring. “It was useful for me to peel away all the layers and to start by standing and making sandwiches. It was actually a kind of ’sandwich therapy’,” laughs Tareq Taylor. Tv chef TareQ TayLor is also passionate about the simple aspects of food preparation. In his programme he has a limited number of ingredients, the rest he has to find in the garden or in his nurseries in order to create his dishes. “As a chef it can be easy to just sit back and play it safe. But I like it when there’s no clear plan. That makes it spontaneous and honest,” says Tareq Taylor. When he Was sMaLL he loved to experiment in the multicultural kitchen in the flat at home in Malmö. Inspiration came from his grandmother’s British and his mother’s Swedish home cooking, as well as his
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father’s Arabian cuisine. In his profession he has since learned Japanese, French and Italian cuisine. But now it’s all about Nordic cuisine. “New Nordic cuisine such as the Noma restaurant (in Copenhagen) has come to the fore and opened the eyes of thousands of chefs. It’s something of a revolution for our region. But it’s important that the concept is broken down into something simple, otherwise it risks remaining just a concept. That’s what I’m trying to do on TV,” says Tareq Taylor.
As a chef it can be easy to just sit back and play it safe. But I like it when there’s no clear plan. That makes it spontaneous and honest. There are noW PLans to further develop the business at Slottsträdgårdens Kafé in Malmö. Plans are in place for an orangery, and sights have been set to attract more companies as customers. He is optimistic about the business opportunities in the region, and feels that the business climate has improved. Malmö has also coped well with the recessions and the latest financial crisis, and tried to identify new, expanding sectors. “The municipality here has adopted the role of consultant rather than authority. It now feels more human when you’re in contact with the municipality. They’ve improved the way they work with entrepreneurs and are happy to give advice and offer support if they believe in a business,” he says. aT The saMe TIMe Malmö has changed enormously. It’s now a totally different city compared with how things were when Tareq was a child. “When I grew up Malmö was an industrial city. It was dead in the evening, and many people wouldn’t go into town in the evening. Restaurants were only for the rich. Now Malmö’s developed into a tolerant, open, friendly and multicultural city with pavement cafes and restaurants almost everywhere,” says Tareq Taylor.
“It’s a multicultural city that has the capacity to pick out and emphasise the best of various cultures. That creates a modern city.”
ulrika palander, 34, barista.
“It’s not such a stressed atmosphere in malmö. a bit calmer, but at the same time there’s a driving force in the city. people seem genuinely interested in one another, people are more relaxed and self-assured in a genuine way.” niklas moutacim, 32, café owner.
>> tareq taylor Has worked as a chef for 25 years, with french, Italian, Japanese and swedish cuisine. organic, locally produced items are close to his heart. speaks and participates at events on organic and climate-smart food. 2000-2008: owner of restaurant Trappaner together with Jonas Klasén Head chef at slottsträdgårdens Kafé. Tv chef in programmes “Trädgårds fredag” and “sommarlov” [summer Holiday] in 2010 and 2011. named aquavit fellow of the Year in 2010. named “skåning of the year”, by skåne magazine. Personal: aged 42. married to researcher stina Taylor. The couple have one daughter, ellen. In his spare time: surfing, old cars, growing produce in his kitchen garden outside malmö.
Green light for Lindängelund at Lindängelund in the southern part of Malmö, the city is planning a totally new recreational area. In addition to a city park, the area will also include a botanical garden with a tropical greenhouse and cultivation terraces. The archaeologists have finished digging, and it’s now time for the city planners and landscape architects to start realising their plans for what will be Malmö’s new city park and recreational area. “With this decision, we’ve taken the first step on a long journey towards a botanical garden in Malmö. When it’s complete, it will offer a number of different environments for recreation, experiences and socialising. It will become a popular meeting place for Malmö residents,” says Carina Svensson (Social Democrats), Chair of the City Planning Committee. The 100 hectare area is the subject of major plans. A large lake, forests, meadows, grassed areas, hills, a high ridge and an area for celebrations will all help to create a green oasis for Malmö residents and visitors. There are plans for a greenhouse with environments from tropical, sub-tropical and temperate areas. The botanical garden will contain, among other things, a number of different gardens of the world, with bamboo groves from Asia, a sump cypress forest from America and a European Bosnian pine forest. The area will also contain cultivation terraces to attract associations and institutions to Lindängelund. “We want to be a role model and develop a demonstration facility in the field of large-scale biotope design and plant composition for an urban environment. We hope to be able to create an ecological arena here,” says Camilla Anderson, landscape architect at the Streets and Parks Department. The botanical garden will be totally unique and will supplement nearby gardens, which are of a more scientific nature and for educational purposes. “We want to show plants in their natural environments and allow the visitor to encounter nature and learn more by means of experiences and teaching,” says Camilla Anderson. It was back in 1997 that the idea of a botanical garden in Malmö was born, by the politician Emmanuel Morfiadakis (Social Democrats), but it was ten years before the municipality invited architects with an interest to design it.
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“It feels as if malmö has a great maelstrom of people and ideas, with lots of new blood being pumped around. not least of all, the university feels extremely modern and unconservative, with an interesting format that makes it easy to put together courses to achieve an education that suits you.” Jonatan sersam, 25, student at the academy of music.
GREEN
malmö
iN WHat WaY is malmÖ a moDerN CitY to YoU?
Malmö Four out of ten people in Malmö cycle to work or school. This means that tHe CitY leaDs tHe WaY iN sWeDeN in terms of the proportion of cyclists on the roads, on a par with Copenhagen. But the city intends to become even more cycle-friendly and has ambitions to be an international leader.
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he cycLe neTWorK in Malmö covers no less than 460 kilometres, which is more than they have in, for example, the much bigger neighbouring city of Copenhagen. But there are going to be even more and better cycle paths. At the same time, initiatives involving electric bikes, cycling blogs and attitude campaigns all aim to make the city even more cyclist-friendly.
“Bike & ride” is being extended in Malmö The “Bike & ride” facility in the new district of hyllie has made life much easier for all cyclists. The concept is now spreading to the central station and Triangeln.
4 out of 10 cycle into malmö. This means that the city leads the way in terms of the proportion of cyclists.
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Hyllie was first in line when the so-called “Bike & Ride” facility was opened in connection with the opening of the City Tunnel. The facility has made life much easier here for all cyclists, rail commuters – and even car drivers. With room for no fewer than 1,000 bikes and car parking for 1,500 cars, it’s easier to switch between different forms of transport.
ADVERTISEMENT “After all, it’s through Malmö that Sweden is connected with the rest of Europe. A lot of what comes from Europe flows this way, which means we’re first with lots of things.”
“I’ve never given any thought to whether Malmö is a modern city. But Malmö is a multicultural city and I like the feel of the city, which is all about the people who live in the city.”
Reza Sharifi, 25, studying Social Anthropology and working as a waiter.
Maja Qvarnström, 24, artist.
– best on two wheels It’s important that cyclists feel appreciated, that they are being given a good service. One example – which no one who has cycled in the evening along Fersens Väg and Helenholmsstigen in the centre can have failed to notice – is the solar-powered lighting recessed into the road. The lamps are not only maintenance-free and environment-friendly, they also turn cycling into an experience. Other examples include pumps that have been installed at certain locations and rails that have been set up for cyclists to hold on
“We’re definitely seeing a major interest in the facility. About 500 people are using it every day. The aim is that the facility will make it pleasant and easy to switch between different kinds of transport,” says Tina Giannopoulou, project manager at the City of Malmö. In the autumn it will be time for building work to start at Triangeln, and a little later also at the Central Station. “ “Bike & Ride” was designed by architects, and is a modern, bright and attractive facility. It’s also safe. There’s little risk of bikes being stolen here,” says Tina Giannopoulou. At the station there are storage boxes – for helmets or rain clothes – DIY surfaces on which you can quickly repair your bike or even rinse it off, toilets, showers and a lounge, signs showing bus and train departures and, last but not least, compressed air.
to when the traffic lights are at red. “It’s important that cyclists feel appreciated, that they are being given a good service,” says Olle Evenäs. At the same time it is important to work on soft issues, attitudes. The Internet, social media and not least of all a number of private cycling blogs support the city in being an important lobbyist on cycling issues. This autumn, for the fifth year in succession, the “No silly car trips” campaign will be held. The concept, which has been a major success and has been “exported” to a number of other cities, attempts to encourage people not to use their cars for short – and silly – journeys. The competition for the silliest car trip has attracted the interest of lots of Malmö residents, and has also produced a lot of laughter and raised eyebrows down the years. Last year’s winner made her silly car journey every day as she drove her children to nursery school, 70 metres from her home. As there was so much traffic around the school, she often ended up having to turn round and park almost outside her own house and walk
from there. Project manager Nina Hansson believes that this kind of campaign works best with tongue firmly in cheek. “She was happy to have the bike, and her children were even happier when they were able to go to school on their bikes,” says Nina Hansson. But developing a feasible infrastructure that suits environment-friendly means of transport requires more knowledge, for example, of how traffic habits are changing. The City of Malmö has therefore joined forces with E.ON and the Swedish Energy Agency to initiate a research project, E-mobility. The project involves 20 or so people testing electric cars, electric mopeds or electric bikes for a few months, after which they will be interviewed by researchers. As more and more people cycle in Malmö, demand for parking facilities is increasing. The “Bike & Ride” cycle parking facility in Hyllie has been a success, so the concept is now being transferred to both Triangeln and the Central Station.
Photo: Felix Gerlach
“We’ve drawn up a cycling programme containing 50-60 concrete items, with everything from improving snow clearance to cutting back bushes and continuing to extend cycle lanes and cycle parking facilities,” says Olle Evenäs, traffic planner at the Streets and Parks Department.
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The modern meeting place We are increasingly going to cafes for work meetings or to use as an office for the day. We meet Filip Åkerblom at Lilla Kafferosteriet to talk about the cafe as a meeting place.
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he aroma of freshly ground, newly roasted coffee greets me as I walk into the Lilla Kafferosteriet coffee shop, which is in charming, old premises in the centre of Malmö. The cafe and roasting shop started in 2006, and owner Filip Åkerblom wants not only to raise the status of coffee, but also to see the cafe used as a venue for meetings, temporary jobs and conferences. He is seeing a trend at the moment for many people to take their work meetings away from the office and into a cafe. “It’s a change of environment from the workplace, and it feels more relaxing to meet in a cafe. For many young people it’s also about a lifestyle,” says Filip Åkerblom. Over the years that Filip has had Lilla Kafferosteriet, the number of visitors working on their laptops in the cafe has doubled. “Nowadays more and more people are working freelance and looking for new places to spend time. Many don’t want to be tied down, so there have to be new places to make it more suitable for various individuals’ needs.” In the information society of today, it’s more common, usually among the younger generation, for people to be more flexible with jobs, often trying out a number of different jobs before deciding what to do. “This means that more premises are needed to host this group of people.”
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At Lilla Kafferosteriet they recently arranged the layout on the third floor to enable freelancers to sit there for anything from one day to several months, depending on their needs. No one has their own desk, but the office is flexible and people simply come and go as they wish. One room has also been set up as a conference room, primarily for use by companies. “It varies from day to day, sometimes it’s busy and sometimes there are fewer people, we haven’t marketed it very much, it’s mainly been by word of mouth.” The demand for this kind of place in Malmö is high, according to Filip, and he is aware of a number of cafes that are making plans to open this kind of cafe/office within the next few months. “Demand has been far from satisfied in Malmö, which is such an expansive region.” There are forerunners of the cafe/office in Berlin, where cafe/offices have become incredibly popular and many use the cafes for networking, where they also market themselves by writing their company name on their laptop. “It’ll be a few years before we reach that stage in Malmö, but we’re on the way. The younger generation in particular wants a more lively workplace that’s less strict. That’s part of the modern Malmö.”
filip åkerblom Age: 34. Job: Has been running Lilla Kafferosteriet since 2006. Why did you start up Kafferosteriet? I found inspiration when I was in Melbourne in Australia, and I visited a cafe with its own roasting facility where they served fresh coffee. I brought the idea back with me and started Lilla Kafferosteriet. Favourite coffee: Pacamara, which is full-bodied with an extremely concentrated flavour. Filip’s view of coffee: My view of coffee has changed down the years, and I want us to view coffee as a fresh product. In Sweden we have a great coffee Filip Åkerblom culture, and we’re the second biggest coffee-drinking country in the world. All people have such personal connections with coffee, it’s all about finding something for everyone. Then of course it’s about trends, half of those who ordered latte when we first opened have now moved on to filter coffee. That doesn’t have to be so difficult, freshly ground coffee has been something I’ve long wanted to strike a blow for, and it’s grown tremendously in recent years. Society has also become much more open to different kinds of coffee and interested in this kind of cafe business, it’s made our company a success factor.
malmö
MEETING PLACE
ADVERTISEMENT
This entire insert is an advertisement from the City of Malmö
The meeting industry in Malmö is really on the move. The infrastructure is now in place.
The meeting industry is expected to grow rapidly The meeting industry in Malmö is in its infancy. Several new areNas, a traDe Fair VeNUe aND CoNFereNCe FaCilitY and twenty minutes by train to an international airport, have enhanced the city, which is now competing with established conference cities. “Malmö is really on the move in terms of the meeting industry,” says soFie terVaNiemi at malmÖ CoNVeNtioN bUreaU.
MaLMÖ aLready has Malmö Arena, Swedbank Stadium and new conference premises in Slagthuset. There will soon be the new conference and concert hall in the city cen-
tre, and a totally new trade fair venue is taking shape in Hyllie. The bridge and not least the City Tunnel link the city with Denmark and make travel easy within the Öresund region – with its 3.7 million inhabitants – and Copenhagen’s international airport is only around 20 minutes away by train. The Malmö region has already become established as an important venue for conferences, especially in the fields of environmental technology and medicine. One example is the regular Consultants of the Future conference, which is something of a flagship event and attracts about 1,500
congresses and conferences in malmö 2011-2012 6th Beacon conference on Waste-to-energy/ Thermal Treatment (3-4 November 2011) 6sight Mobile Imaging summit (15 Nov 2011) 5th International fair Trade Towns conference (19 Nov 2011) swedish academy of cosmetic dentistry (1-3 December 2011) IcseI 2012 (5-9 Jan 2012) csrsyd 2012 (15 March 2012) senior doctors’ society (4-6 May 2012) gastro days (8-11 May 2012) ecsd 2012 The 11th congress of the european society of contact dermatitis (13-16 June 2012)
delegates to the city every other year. Another is Spotlight on the Elderly – about healthcare in the final stages of life – which will be held in 2013. “The meeting industry, and in particSofie Tervaniemi ular the major international conferences, bring a lot of money into the city. These kinds of visitors usually spend quite a lot, about SEK 3,200 a day,” says Sofie Tervaniemi. Photo: Jörgen Lindström
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TocKhoLM, goThenBurg and uPPsaLa are ahead in terms of volumes. But hardly when it comes to the prospects for the industry to expand. So says Sofie Tervaniemi at Malmö Convention Bureau. “We have the infrastructure. And now we’re better able to compete with established venues for conferences and meetings like Stockholm, Gothenburg and Uppsala.”
Issva 2012 (The 19th international workshop on Vascular Anomalies) (16-19 June 2012) Melanocytes and Melanoma (19-20 June 2012) european dermato-epidemiology network eden (26-28 Aug 2012) european colloid and Interface society congress, ecIs 2012 (3-7 Sept 2012) ePaM (5-7 Sept 2012) consultants of the future 2012 (5-7 Sept 2012) scandinavian congress of Medicine and science in sports (19-22 Sept 2012) cleanMed europe, creating healing environments, 2012 (26-28 Sept 2012) cPuP days (15-16 Oct 2012) World federation of Medical education (14-16 Nov 2012) european college of sports science (1-4 July 2015)
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Hyllie. [hyl:jε] Savour the name and remember it. Hyllie is the first and last stop in Sweden, and a quickly growing district of Malmö where everything is possible – starting now. Almost 30 stakeholders are collaborating in the development of Hyllie, and more are on the way. You can be one of them! Annehem Fastigheter AB | HSB | IKANO Bostad | JM AB | KF Fastigheter | Fastighets AB Briggen | Frans Suell AB | Lustgården AB | Malmö Arena | City of Malmö | MKB Fastighets AB | Midroc Property Development AB | NCC Boende AB | Nevsten Fastighets AB | Otto Magnusson AB | Parkering Malmö | Parkfast AB | PEAB | Riksbyggen | Roth Fastigheter AB | SBC Bo AB | Seniorgården AB | Setra Group AB | Skanska Öresund AB | Steen & Strøm Sverige AB | Sundprojekt AB | VA SYD | Vasakronan | Veidekke Bostad AB | Wihlborgs Fastigheter AB | Øyer Invest A/S
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