The Family Place
Business Plan Spring 2019
The Family Place: An Overview
The Family Place is a local nonprofit organization catering to Cache and Rich County respectively. They work with families through community events, provided counseling, workshops, and an emergency/need-based daycare. The Family Place mission statement, according to their website is as follows, “The Family Place is all about building stronger families in Cache and Rich Counties. Working with both parents and children, we are here to support good relationships and help develop new approaches to family life. We strive to build stronger families by hosting fun, family-focused events in the community as well as offer a variety of programs such as workshops, counseling, and our Kid’s Place. “ Essentially, The Family Place strives to support families in all shapes, sizes and cultural demographics. Client Information Vision Statement: T o strengthen families and protect children. Long Term Goals: To increase engagement, specifically with comments. To gain 100 followers on Instagram, to change Twitter content to a more service based platform directed at gaining volunteers, to better utilize Pinterest. Client’s Concerns: I nstagram posts and captions are too wordy, would like to be simpler images. Instagram account is also following a lot of people who are not relevant to the family place. Twitter does not reach target audience (men and women 24-35 with kids). Unsure how to use Pinterest to their advantage. To increase engagement and content directed at the Spanish speaking community. Conflict Resolutions: F or the first couple weeks we will send Wendi the content that we will be posting and she will let us know if she has any concerns or additions she’d like us to make. Objectives: 1.) Turn Twitter into a service centered platform.