Jessica Eddy, Kriti Verma, Pooja Patil
CLIENT ●
The target client for this project is varied age groups
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Though toys are for children, so many people enjoy playing with toys like lego
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Easy - Kids between 5 to 10 years
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Intermediate - Ages 11 to 15 years
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Difficult - Ages 16+ years
USER SCENARIO ●
To take the level of puzzles and mould games a notch higher.
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To give the children knowledge of 2D and 3D.
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How things are transformed from 2D to 3D and how every volume is made up of multiple areas.
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The game can give them a kickstart in geometry and increase their curiosity in this field.
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Older the kid the higher the difficulty of the game becomes
the
basic
MOOD BOARD
CONCEPT BOARD
QUALITY TIME
CONVENIENT
EDUCATIONAL
FUN
SKETCHES
MATERIAL BOARD
SILICON
EDIBLE PLAYDOUGH
COUPER By
ORTHOGRAPHIC VIEWS
3D RENDER
ASSEMBLY
1
2
3
3
2
1
MODEL
MISSION STATEMENT Les Petite was built out of a belief in the importance of developing creative confidence. We believe that this confidence helps kids think big and act like creators and producers instead of just consumers. Kids with creative confidence don’t assume one "right way" to build with blocks, paint a picture, or solve a problem. Their unique way is the right way! Les Petite was created to celebrate kids' natural creativity and curiosity, while helping parents who want to bring enriching experiences to their children. We want to make it fun, easy, and delightful for families to spend time building, exploring and creating together. At the same time we want the games to be enjoyable for adults as well.
STARTUP GOALS OBJECTIVES ●
Create a profitable company.
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Develop innovative, educational toys.
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Improve the learning curve for children through the use
TARGET USERS ●
EASY Ages 5-10
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INTERMEDIATE Ages 11-15
of interactive toys. MISSION It is Le Petite mission to make the highest quality educational toys available. The more children that learn basic functions from our toys, the more successful we are. KEYS TO SUCCESS ●
Develop creative, educational, engaging toys.
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Adopt strict financial controls.
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Listen carefully to the customers.
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ADVANCED Ages 16+
Anybody who likes to play puzzles and enjoys a bit of an exercise for their brain.
INDUSTRY & COMPETITORS TOYS
EDUCATIONAL
PUZZLE
PROBLEM
SOLUTION
Kids nowadays cannot be taught about the basic
To take the level of puzzles and mould games a notch
things in a banal way. In this age of gadgets and
higher we wanted to give the children the basic
internet, every kid easily resorts to online games and
knowledge of 2D and 3D. How things are transformed
has forgotten to play with actual physical toys.
from 2D to 3D and how every volume is made up of multiple areas.
There are many 2D puzzles and playdough mould games available in the market but they are too direct
This game would give them a kickstart in geometry,
and simple also, the kids get bored of it quite easily.
increase their curiosity in this field. Want them to play a game harder than this. So we proposed to have different difficulty levels too. The higher the difficulty level, the age group can be increased for the game.
SWOT OVERVIEW
Our company's weaknesses and potential threats, as well as its strengths and the potential opportunities we plan to exploit.
STRENGTH
WEAKNESS
Study of kids psychology Ability to sell online Highly visible website No similar products available in the market. Different levels of difficulty make it available to a wide range of users Wide range of shapes available for production. Not language specific
Competitors can come up with similar products quickly, Limited startup costs, limited flexibility in pricing.
OPPORTUNITIES
Continuously increasing insurance costs. Increase in the number of online and computer games.
Consumers in developing and developed countries are increasing their online purchase. Strategic expansion initiatives
THREATS
COST STRUCTURE OUR PRODUCT EASY
INTERMEDIATE
TOYS ● ● ● ●
General toys for fun Ages 5-10 Playing with dough With simple numbering for pieces
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With an introduction manual Ages 11-15
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With detailed instruction manual Ages 16+
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ADVANCED
EDUCATIONAL
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PUZZLES
Learns how to make shapes from moulds and joins them
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Learns how to make 3D from 2D with basic geometry references
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Will learn how shapes follow in different complex geometries
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PRICE
Puzzle pieces from 3-10 Simple shapes (fruits/animals)
€20 - 30 +taxes
Puzzle pieces from 10-30 Shapes with little intricacies but still simple (animals)
€80 - 150 +taxes
Puzzle pieces 30-100 Shapes with more intricacies Animals, Buildings, Towers, Yachts, Ships
€150 - 250 +taxes
BUSINESS PLAN KEY PARTNER
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Walmart
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Target
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Toys “r” Us
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Licenses Companies (Disney)
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KEY ACTIVITIES
Required shelf space in big box retail stores
Manufacturing Marketing Targeting specific target group through age
KEY RESOURCES ● ●
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Workforce, manufacturers Customers, Retail stores for kids Specifically Logo, Brand, Design
VALUE PROPOSITIONS ●
Brand
recognition
is
highly concerning for us. They
value
brand
recognition as well as
CUSTOMER RELATIONSHIPS ● ● ●
entertainment
Legitimacy, authenticity, product safety, quality, variety Free shipping with purchase of €29 or more Rewards, clear pricing, strategy with simple subscription options
CHANNELS
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E-commerce, stores, center & mall space.
shopping
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In store events, mobile apps, text alerts, gift cards
CUSTOMER SEGMENTS
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Worldwide franchises
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Families with children
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Older children complicated version
for
Le Petite 5-Year Plan
EXECUTIVE SUMMARY PRODUCT Le Petite manufactures high-quality toys for children aged 8+. All toys are made from silicon and edible playdough. The toys are built to be long lasting with sufficient moving parts to engage each child's interest, but not limit his or her imagination.
CUSTOMERS The target audience for Le Petite is adults, specifically parents and grandparents who wish to give their children or grandchildren the opportunity to play with a toy that is not only durable and aesthetically pleasing, but also foster the child’s creativity. Along with this any person who enjoys puzzles.
FUTURE OF THE COMPANY Although the toy manufacturing business is highly competitive, we believe that there is a place for high-quality, attractive, durable and affordable toys. Our goal is to build and market toys that will entertain children and stand the test of time
CIAO Jessica Eddy, Kriti Verma, Pooja Patil