Ralph Lauren and The Sandbox have collaborated to create a gaming masterpiece. The aim of this collaboration is for Ralph Lauren to reach a new, younger consumer known as Generation Z (the gaming generation). In this instance, Ralph Lauren are connecting with this cohort of consumers through an immersive virtual experience, the game is populated with the brands assets and users can continue living the brands dream by interacting with the lifestyle virtually. Create an account to experience the fashion branded world of Ralph Lauren and live out your second (virtual) life.
1500
The Virtual Escape! Before you enter the immersive experience, you have 1500 polo points to build your character. First, choose who you want to play as and then spend your polo points on your first outfit and accessories.
Welcome to Ralph Lauren
When you’re ready to start, press the next button.
The products you have purchased with your polo points will be added to your virtual wardrobe. You can visit your virtual wardrobe at any point in the game to re-style your character and dress them appropriately for an activity or location you’re visiting.
You’ve chosen for Shaun to visit The Virtual Escape Flagship Store!
This is the perfect location for you to shop and spend polo points on new additions to your virtual wardrobe.
