360 CAMPAIGN RECAP:

Fashion and interior, are two words that were rarely associated with each other and my 360-campaign captured them flourishing together. I aimed to imagine a world where the two were combined, where you can completely immerse yourself within a particular brand and live the dream. To blur the line between fashion and interior I took the existing fashion label Olivia von Halle and reimagined the direction they progress in and pitched a homeware counterpart.

My 360-campaign was for Olivia von Halle to release a homeware counterpart to their luxurious sleepwear label. I proposed to produce a range of interior furnishings and accessories that coincide with the existing pieces that elide the party and the after-party. The collection was highly recognisable to Olivia von Halle’s style, I incorporated artistic patterns, unique colours, and luxurious fabrics to create statement furnishings and accessories.

The nightwear described as inviting, stylish, and glamorous once began as a single pyjama set, it expanded to include posh robes, slip dresses, nightshirts, and eye masks. My 360-campaign pushed the movement one step further and provided home furnishings and accessories. Similar to the existing lines of Olivia von

Halle, I envisioned a home furnishings and accessories line that affords style as much as it does genuine pleasure. It was a proposal collection containing moments of surprise and delight whilst embracing luxurious fabrics and design. I wanted the homeware line to reinvent the lifestyle market with a heavy dose of glamor.