MOVING THIS FORWARD:

Vision board one: proposal, developments, and outcome.

The work I created for my Final Major Project needed to symbolise my aesthetic, skill set, and, interest because this could be my calling card for the industry. This project is my final opportunity to showcase all I have worked towards in this degree.

The idea behind this project stemmed from my 360-campaign, it was important for me to analyse what I liked from this module, what I wanted to move forward, and what was best to leave behind. This was to ensure that I didn’t hinge on any progression when developing my final FMP.

Referring to my original 360-campaign I began my FMP research into Oliva von Halle collaborating with a hotel chain. After further research and development, I believed that by continuing with this brand I was restricting my concept and limiting myself with how far I could push the idea. However, Olivia von Halle has been critical in my development and process because my 360-campaign has inspired my Final Major Project.

I began this module with a narrowed vision, I was set on progressing my previous campaign but unsure of what I could achieve with it. Before I started to build on a new idea, I wanted to underpin what exactly stood out to me and what makes me ‘tick’. I analysed Oliva von Halle along with other areas of development and concluded that it was luxury lifestyle I wanted to pursue, I began playing with concepts and researching for a gap in the market. I explored interior designers and how this could look in a digital NFT property and I thought about an interior and gaming collaboration, whilst I decided not to move these ideas forward, they directed me towards my FMP concept.

Vision board two:

INITIAL IDEA:

My FMP will be catered to Generation Z and their relationship with the metaverse. The concept will be encouraging an existing fashion brand to capitalise on the opportunity to explore The Sandbox and purchase land on the digital real estate platform. It will be a new way for consumers to identify with a brand on a new virtual level. Particularly catered to the luxury market, my FMP will reference Ralph Lauren.

I decided to continue developing a concept where you can completely immerse yourself within a particular brand and live the dream but this time, I wanted to future-proof my idea and implement it into the Metaverse. Incorporating the Metaverse not only keeps my project ahead of the curve but also allows tons of creativity and imagination to explore something which has huge untapped potential for a younger consumer.