Life On Mars - Trend Forecasting by jessgillett_

Jessica Gillett AD5605 Fashion Forecasting & Narrtives

Summer Research: 2000 Word Report -

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The Human Body Shop- Reflection: How will we percieve the world around us? How can we utilize waste? Can my forecast break the gender norms? What type of trend is my forecast? How important will individuality be on Mars? Is the Luxury market more important than ever? What adaptations will compaines need to make? How can I turn my forecast into a commercial product? How will The Body Shop look on Mars? Who is the consumer? Imagery to visualise my trend

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References-

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This trend report has been commissioned for Mars 2040. This literature aims to provide an in-depth analysis of the trend forecast.

The question which we are all asking ourselves, what would life be like on Mars? This report will cover the findings which I have accumulated during my summer research and create a vision about my prediction for the colony. Film makers including Back to The Future and Star Trek predicted the future several times, although some predictions are yet to become reality, they could very much so be prominent on Mars. Back to The Future Part II time travelled from 1985 to 2015, they therefore had to forecast what life 30 years on would be like. Many of the predictions captured within the movie have been accurate, however those which are yet to become reality I believe could be an insight as to what to expect on Mars. You may ask yourself, what will be our mode of transport? Back to The Future (also seen in Three’s 5G TV advert (Three UK, 2020) predict a ‘sky way’, whether we commute by scooter, car, bus or train, all vehicles will have a flying simulation. Recently we have seen Lady GaGa show off her ‘flying dress’, I therefore don’t think it will be long until this visualisation becomes actuality (Lady GaGa, 2013). Other forecasts included: voice activated clothing, self-drying clothing and the use of technology installed in our fingertips. Star Trek Discovery set in 2256, offers a perfect modern-day perspective into the future, the series foresees that voice activation and virtual reality will be used hugely in education, it will be possible for us to re visit the dead, we can transport ourselves using VR and whilst were making discoveries in space, will we commence war by disrupting another planet?

For those who don’t want to be seen in the same outfit more than once then your problems have been solved with virtual clothing. For a generation which is submerged within virtual reality and the media, a digital clothing collection is a logical step forward. ‘Wear once, take a selfie and throw away’ is possible with e-fitting clothes, with virtual collections and unlimited creativity it is no surprise this is already becoming a hit (Jacobs, 2019). Scandinavian retailer Carlings had received an overwhelmingly positive response following their first virtual collection, whilst millions already spend astronomical amounts on items which aren’t tangible (gaming) (Semic, 2019). I believe that as realism improves, consumers and certainly influencers will be prepared to buy into the market to promote a new sustainable approach to fashion. Also, it allows opportunities to take risks with styling in such a convenient way, however the question is whether we will still have an emotional connection to fashion on Mars? I gathered some primary research to determine whether today’s generation could imagine themselves purchasing into this digital market, my findings suggested that this isn’t within their interest. My prediction is that over the pandemic consumers have been stuck behind screens and want to step away from technology as they resume back to ‘normal’ life.

Following a questionnaire which I conducted, my findings taught me that 80% of consumers are interested in getting involved with a virtual reality shopping experience. Browsing the store in an unconventional way through holographic screens could easily take over the Highstreet. Whilst a ‘till-less’ grocery store has already enabled shoppers to experience a contactless shop, retail can begin offering much more to their consumers on Mars (Butler, 2021). Consumers can expect an avatar version of themselves to model outfits after they’ve finished browsing products digitally (Wellington, n.d.). I believe that on Mars consumers will trust the technology, engage, and interact with it, resulting in many jobs being no longer necessary, the biggest question is will anyone on Mars need to work? I think not, based on my finding’s technology will be that advanced, our jobs would have been taken over by robots and artificial intelligence. Are QR codes a glimpse into the future of marketing? Bilibily (a Chinese company) launched a scannable QR code in the sky with a link to their latest game (Ragab, 2021).

Since, many companies have started experimenting with this ‘opt in’ type of marketing, across shop windows, on the underground and in books are places in which I have noticed the codes myself. Whilst this method of advertisement isn’t mass marketing, it still managed to reach millions across the globe due to consumers curiosity and interactivity on social media. Researchers including Neil DeGrasse Tyson (an astrophysicist) envisions Mars becoming a vacation site, nevertheless before Mars becomes the new holiday destination, infrastructure and fundamental facilities needs to be set in place first (Moshakis, 2018), how will this look we ask ourselves? Scientists have always had great interest with life on the red planet, Chris Lawson (an architect) predicts that we will be living in ‘bubble’ homes, functional domes which are only half visible to the naked eye (Diwan, 2021). Although I think Tyson has raised an interesting point regarding Mars being a holiday destination, I can’t quite agree with his proposition. Based on my findings I imagine Mars to be a planet for the rich to escape to, imaginative as it may be, we are becoming more concerned about human extinction on Earth. As we are all asking ourselves how much longer we have, I think it is reasonable to start forecasting a plan B.

Unaware to many people across the globe, there is a new threat capable of demolishing life itself. Brewing in the shadows of our everyday life, the threat is driven by the colossal human desire for material consumption. For every bit of material in which we use there is a continuous web of actions that are slowly destroying our health, our resources, and our habitat and if left uncontrolled we face a consequence of human life itself, Earth will be uninhabitable (Mathew, 2021). Similarly, to the 1973 film Soylent Green we could face a time where resources are being exhausted and the rich begin to be prioritised. Granted that this prediction was for 2022, it is reasonable to foresee this event happening in the future, howbeit I foresee the rich escaping to Mars rather than battling with the remaining resources. One futurist which I found great interest in was Michio Kaku. Kaku predicts that medicine will develop exceptionally, we will enter the age of ‘Brain Net’ and computer power will be everywhere. Despite all the predictions above and ones which he proposed, one stood out to me, ‘The Human Body Shop’. Based on my findings Michio suspects that we will be able to grow many of the vital organs in a lab on demand (Moshakis, 2018). Despite consumers becoming more environmentally friendly since the global pandemic (Latham, 2021) the fashion industry is one of the largest polluters in the world and I think I have found the solution to ensure we protect Mars. My vision for Mars is a repurpose only planet, this inspired me to think that growing lab-based products from waste or recycled items could be the solution to a sustainable colony.

The Next Black, a film about the future of clothing suggested rethinking how we produce garments and shift our imagination to bioengineering clothing (AEG, 2014). Key sustainable movers and shakers have already started to bring this vision to light, Stella McCartney has recently become the first ever fashion house to create Mylo garments from vegan mushroom leather (the root systems of mushrooms). McCartney is a prime example of how we can repurpose what we already have to create a kinder fashion industry (The world, 2021). Waste pineapple leaf fibre is another natural textile which creates a sustainable leather alternative, the product appears remarkably realistic and so it now features across a suite in the Hilton Bankside Hotel (About Us, n.d.). Alongside growing vital organs and material’s, my prediction for Mars is that we will be able to completely change the appearance of somebody through growing a new layer of skin or adding additional features to our bodies. The idea that one can ‘upgrade’ themselves into a fictional character is where the beauty industry is heading. According to Ines Alpha a 3D makeup creator, we have an ever-growing desire to transform ourselves, exaggerate or enhance our features through social media filters, makeup techniques or cometic surgery. Ines tries to fantasise what appearance could look like with complete aesthetic freedom (Meet Ines Alpha, n.d.), Mars will bring this imagination to life. My findings suggest that a minority have already decided to start this transition, The human body is becoming more expansive, and Neil Harbisson has modified his body to see what it is capable of; his imagination has led him to become a ‘Human Cyborg’ (Swain, 2021). American rapper, Symere Bysil Woods (known professionally as Lil Uzi Vert) shocked the nation as he pierced a diamond on his forehead. My suggestion is whether he aspires to become Vision, a fictional superhero. When researching I also came across a 20-year-old women who claims she is a cat born in a human body, she dresses and behaves as such animal. On Mars we will be looking to use waste from food, fruit, and other natural materials to grow the features one desires to ‘upgrade’ themself. 14

The skincare industry is growing quicker than any other sector within the beauty industry and consumers are becoming more aware of the quality and ageing of their skin (Why Is The, 2021). As the market is accelerating, I believe this is the perfect opportunity to offer those undertaking cosmetic surgery a solution which lasts a lifetime. One of the most rich and famous celebrities Kylie Jenner spends time and money keeping up the beauty standard in which she has achieved, Kylie experimented with filler in her teens, before her face even fully developed (Gabardi, 2020). Evidently, the rich and those who are put under the spotlight try to hinder the ageing process as much as humanly possible. Mars would be the perfect destination for this clientele to grow youthful looking skin to disguise their age. Based on my findings I believe that the human life expectancy will increase, ‘The Human Body Shop’ will keep us internally youthful as consumers can shop replacements for their failed and collapsing organs. Consequently, I foresee a huge demand for lab grown skin on Mars, despite the rich being grateful for life longevity, they will continue their obsession with ageing, especially as they expect to live longer. I have taken inspiration from nature inspired photographer Klaartje Lambrechts as to how I foresee our new skin and features placed around our bodies, I felt it was interesting to think that we may only choose specific areas which we ought to cover. In adjacent to lab grown organs, skin, and materials it’s fascinating to think human DNA can be harvested to create garments. Central Saint Martin’s student Tina Gorjane managed to secure a lock of Alexandra McQueen’s hair; she impressively converted the strand into a small range of ‘human leather’ accessories (Adegeest, 2016). On Mars we could begin to think about who’s DNA we want embedded in our clothes, would we want to feel close to a late passing family member? Or is this yet another step closer to transforming ourselves into animals? Or Superhero’s? 16

My future forecast for Mars 2040 is the ‘Human Body Shop’, the shop is going to provide opportunities for individuals to ‘upgrade’ themselves and make modifications to their bodies by growing new organs, body parts and skin. Everybody will have complete aesthetic freedom with their appearance, those who are lucky enough to experience the human body shop will be the rich, I have forecasted Mars to be a planet for the rich to escape to. All the products will be produced from repurposed materials to ensure a sustainable colony. 18

How will we perceive the world around us? Colour Vision Following a period of tremendous challenge and uncertainty, consumers want to begin focusing on building a brighter future. I believe that since the coronavirus vaccine has been distributed across the globe, consumers are beginning to be filled with hope and for the first time, looking forward to the future. When creating a global colour forecast it is important for me to understand what the consumers are feeling, I believe that people are viewing life post pandemic as a fresh start, an opportunity for new beginnings. Like starting a new day, Mars will resemble starting a new life. Consumers want to feel energised, nourished, at peace and refreshed, a colour which perfectly resembled these emotions and qualities to me was ‘Apricot Crush’ (WGSN and Coloro, 2021). Apricot is a colour which I identify with sun rise, I felt it was perfectly fitting and fits the needs of the consumer.

How can we utilize waste? Core Fabrics Christopher Raeburn has built his career on uncovering the significance of sustainability within the fashion industry (Broeke, 2020. Remade, Reduced and Recycled are three underpinning approaches Raeburn uses. Remade: reworking surplus materials, products, and artefacts into new functional designs. Reduced: all designs produced at the Raeburn lab are carefully considered for their impact on the environment and Recycled: recycling pre exciting materials and harnessing green technologies (RÆBURN, 2021). I believe that his philosophy will take centre stage on Mars, certainly my forecast will follow the approach Raeburn uses. I have forecasted Mars to be a repurpose only planet, we would therefore need to follow a similar structure to utilize waste materials. The core fabrics will predominantly consist of any natural substances and food waste.

Can my forecast break the gender norms? When determining a fashion forecast, I learnt from Robbie Sinclair (a fashion forecaster from Fashion Snoops) that understanding the consumer needs and emotions are key. Gender fluidity and non-binary identification are taking centre stage modern day, more people are identifying as neither male nor female. I recognised the growing popularity of consumers who want a deeper and more beautiful expression of gender (Fuentes & Olson, 2021). On Mars, my forecast provides an opportunity to break the gender norms. The opportunity for the individuals who feel as though their bodies don’t match how they feel inside may now have complete aesthetic freedom to make alterations. The opportunities are endless, I believe that this will provide incredible amounts of happiness to those who struggle to identify themselves by label. Furthermore, my colour forecast is a gender inclusive tone. On Mars, brands will need to drop the ‘male’ and ‘female’ vocabulary and become more sensitive with the language they use to describe what type of clientele a garment has been grown for.

What type of trend is my forecast? We experience many micro trends across social media. I paid close attention to the discovery tag on TikTok (the latest trending hashtags are listed here) and found that trends can be trending for periods as short as 24 hours. Fashion trends become the staples of our wardrobe and the public love to imitate new styles they see on their favourite influencers, yet unfortunately these garments stay ‘trendy’ for period’s short as a season or possibly a couple of years. In my opinion, micro trends are damaging to the environment as consumers are encouraged to buy more regularly, it was therefore important for my trend to be long lived. I decided to replicate a process which fashion forecaster Robbie Sinclair follows when forecasting a macro trend, I have created a ‘Big Picture thinking’ mood board.

How important will individuality be on Mars? In an article published on Urban Matter (The Rise of Style, 2021) it stated that “In fashion, individuality is about nonconformity. It encourages you to make style choices that work for you instead of following trends”. In recent times an entirely new way of dressing has emerged from the Generation Z community, it is a refreshing approach of authenticity and individuality in the garments you choose to wear. Trending viral on TikTok, 456.5M are using the hashtag #vintageclothes to encourage wearers it is not about labels and to reconstruct existing garments to produce a one-of-a-kind product. The younger generation (who normally drive the fast fashion market) are beginning to view one-of-a-kind garments more desirable. On Mars you won’t be able to recognise uniform culture nor observe what tribe one belongs to.

Is the Luxury market more important than ever? According to Danziger (2021), the luxury market has been roaring since the pandemic hit. Despite how horrifying and tragic coronavirus has been on many lives across the globe, I believe it has been a time of education for consumers to recognise the danger earth is in. In my opinion, sustainability is now consumers top concern, it speaks volumes that buyers have become more sensitive about to the environmental impact their shopping decision’s have. I decided for my trend to be placed in the luxury market level. To begin, the fast fashion market won’t exist on Mars and whilst my forecast is underpinned by sustainability and aimed at wealthy consumer, a high price point will be accessible to my clientele.

What adaptations will companies need to make? Adapt or die. For companies to survive on Mars they need to identify waste products which could be a potential alternative to their existing materials. Although this trend is forecasted for Life on Mars, I believe that it would be wise for brands to begin experimenting, finding niche waste materials and importantly detect realism in the replacement. The industry may go into decline if they aren’t recognised for their sustainable efforts and would permanently close if 100% of their products weren’t produced by repurposed materials by the time we colonise Mars. I believe that on all products it will be compulsory to identify the ingredients which the product consists of. This evidence will be mandatory and confirm that there has been no harm to the environment during any process of the production. Identifying the ingredients should be clear, visible, and highlighted on packaging for consumers to locate. Adaptations and modifications need to be changed throughout every company’s production. Huge investments into equipment and laboratory environments should be a priority to company’s who wish to survive and utilize Mars. It will be compulsory for businesses to operate this way, or they can expect their life cycle to come to an end.

How can I turn my forecast into a commercial product? I discussed with Robbie Sinclair (a fashion forecaster for Fashion Snoops) about how I could turn my forecast into a commercial product, following this discussion we came up with a ‘Facial Kit’ concept. We imagined that we could integrate a chip into the body parts we grow, specifically in our conversation we referred to an antenna. Said antenna could project a variety of make-up looks onto your face, this is an example of what we can expect from lab grown body parts even further into the future. We agreed that beauty projection was a perfect function which we could integrate in with my forecast, this would be for the consumer who wants to alternate what they identify as instead of committing to one new skin option. I suggested to Robbie an app which controls the chip, changing what the antenna projects onto your face, one day projecting a youthful full glam moment and the next an animal inspired look (possibly a cat if that’s what you wish to identify as).

The ‘Facial Kit’ maps out the individual’s face, the antenna uses the dimentions of the skin to perfectly project the beauty looks. Like Apple, I envision the packaging to be clean and minimalistic,

the antenna will be sealed inside since leaving the laboratory. To ensure the product is accessible to everybody, the antenna will be grown in a variety of skin shades.

How will The Body Shop look on Mars? The Body Shop is a British cosmetics, skincare, and fragrance company, I felt inspired to reimagine how this store could potentially look in the future. On Mars, The Body Shop have a completely different aesthetic, whilst a range of products fill the shelves in a conventional way now, the shop will soon be unrecognisable. An array of jars will replace all products the brand currently trades, containing a selection of body parts and organs ready to shop, fresh from a laboratory. Throughout my forecast I have visually represented how I expect everybody to look on Mars. Yet, to further contextualise my work and continue to tell the story, I created visuals illustrating how the products will be sold and how businesses will evolve.

To further contextualise my research, I have put together a consumer board identifying the target market for this forecast. In the early stages of the Fashion Forecast and narrative module I identified the audience to be one of upper class, whether your royalty, a celebrity or quite simply rich, this forecast was developed with this clientele in mind. Those within this category can collectively be from any generation, I haven’t determined my trend based on an age range, instead it is underpinned by the basis of wealth. In my opinion, this consumer invests huge amounts of time and money into their appearance, it is extremely important for this target market to achieve the beauty standard in which they desire, despite it appearing difficult to maintain they have the resources available to ensure their standard is met. This consumer further invests money into the fashion industry, said clientele would avoid the fast fashion market and purchase into something more luxury. Aware of the planet and what is happening in the world around them the consumer has a desire to make sustainable choices, and so they choose to purchase higher quality (longer lasting) clothing which has been reasonably sourced. However, based on my research I believe they have a ‘wear once’ mentality, arguably not so sustainable.

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Demographics: Name: Holly Willoughby Age: 40 Occupation: Broadcaster (above average income)

Geographics: Location: London. City based work.

Psychographics: Active: Enjoys Yoga and meditation. Sociable: Enjoys quality time with friends and family. Other: Owns a property. Enjoys fashion and does not actively buy into trends. Eats locally resources organic foods.

Behavioural: Sustainable needs: Values quality over quantity. Wearable styles that last season upon season. Looks for items of clothing which flatter her and keeps her looking youthful. Dislikes the fast fashion industry. Puts time and effort into her skincare routine.

This visual represents how somebody can grow a new layer of skin to ‘upgrade’ themselves into a superhero.

Another primary image representing how a new layer of skin can transform your appearence and identity into an animal.

About Us. (n.d.). Piñatex. Retrieved November 5, 2021, from https://www. ananas-anam.com/about-us/#:~:text=About%20Us%20Ananas%20Anam%2C%20the%20makers%20of%20Pi%C3%B1atex Adegeest, D-A. (2016). Alexander McQueen’s DNA to be used for controversial design project. Fashion United. Retrieved October 27, 2021, from https://fashionunited.uk/news/fashion/alexander-mcqueen-s-dna-to-beused-for-controversial-design-project/2016071421083 AEG. (2014). The Next Black- A film about the Future of Clothing. [Video]. YouTube. Retrieved October 28, 2021, from https://www.youtube.com/ watch?v=XCsGLWrfE4Y&t=133s Feuntes, T., & Olson, S. (2021). 20 Amazing Non-Binary Celebs Who Are Breaking the Gender Mold. Seventeen. Retrieved November 26, 2021, from 20 Non-Binary Celebs - Celebrities Who Identify as Genderfluid (seventeen. com) Broeke, T. (2020). Christopher Raeburn is taking sustainability to new levels. GQ. Retrieved from: Christopher Raeburn is taking sustainability to new levels | British GQ (gq-magazine.co.uk) Butler, S. (2021). Amazon Fresh opens first “till-less” grocery store in UK. The Guardian. Retrieved October 28, 2021, from https://www.theguardian.com/technology/2021/mar/04/amazon-freshopens-first-till-less-grocery-store-in-uk Danziger, P. N. (2021). Personal Luxury Goods Market Has Recovered Ahead of Schedule, But Its Future Is Uncertain. Forbes. Retrieved November 26, 2021, from https://www.forbes.com/sites/pamdanziger/2021/11/14/personal-luxury-goods-market-has-recovered-ahead-of-schedule-but-its-beenuneven/?sh=23e6487b62c9

Diwan, S. S. (2021). Homes of the future and what they will look like. Mirror. Retrieved October 23, 2021, fromhttps://www.mirror.co.uk/money/flying-houses-underwater-pods-what-24942335 Feuntes, T., & Olson, S. (2021). 20 Amazing Non-Binary Celebs Who Are Breaking the Gender Mold. Seventeen. Retrieved November 26, 2021, from 20 Non-Binary Celebs - Celebrities Who Identify as Genderfluid (seventeen. com) Gabardi, S, C. (2020). What We Have Learned About Fillers From The Kardashians. Eluxe. Retrieved November 6, 2021, from https://eluxemagazine.com/beauty/what-we-learned-about-fillers-from-thekardashians/ Jacobs, B. (2019). What will fashion be like 20 years from now? BBC. Retrieved October 23, 2021, from https://www.bbc.com/culture/article/20190410-what-will-fashion-be-like-20-years-from-now Lady GaGa. (2013). Lady GaGa introduces VOLANTIS, The World’s First Flying Dress. [Video]. YouTube. Retrieved October 23, 2021, from https:// www.youtube.com/watch?v=RjrhxNsxq60 Latham, K. (2021). Has coronavirus made us more ethnical consumers? BBC News. Retrieved October 23, 2021, from https://www.bbc.co.uk/news/ business-55630144 Mathew, S. (2021). Could humans really destroy all life on Earth? BBC. Retrieved October 28, 2021, from https://www.bbc.com/future/article/20210520-could-humans-really-destroy-all-life-on-earth Meet Ines Alpha. (n.d.). Selfridges. Retrieved November 5, 2021, from https://www.selfridges.com/GB/en/features/articles/the-new-order/meetthe-artist-digi-gal/

Moshakis, A. (2018). Mars is lovely at this time of year: futurists imagine life in 2050. The Guardian. Retrieved October 28, 2021, from https://www. theguardian.com/global/2018/nov/25/futurists-the-world-in-2050-sciencemedicine-food-travel-predictions RÆBURN. 2021. RÆBURN. [online] Retrieved December 2, 2021, from https://www.raeburndesign.co.uk/pages/about Ragab, Y. (2021). The QR Code in the Sky. Better Marketing. Retrieved October 21, 2021, from https://bettermarketing.pub/the-qr-code-in-the-skye633f15d878b Semic, S. (2019). Virtual fashion: The Digitally Generate Clothes Appearing On Your IG Influencer Feeds. ELLE. Retrieved October 25, 2021, from https://www.elle.com/uk/fashion/a28166986/digital-fashion-dressing-virtually/ Swain, F. (2021). A Future World | When will we all be cyborgs? Dazed. Retrieved November 5, 2021, from https://www.dazeddigital.com/science-tech/article/52372/1/when-will-we-all-be-cyborgs-biohacking-elonmusk-disability The Rise of Style Individuality and Why Fashion Trends Are No Longer a Thing. (2021). Urban Matter. Retrieved November 26, 2021, from https:// urbanmatter.com/the-rise-of-style-individuality-and-why-fashion-trendsare-no-longer-a-thing/ The world’s first Mylo garments created from vegan mushroom leather. (2021). Stella McCartney. Retrieved November 5, 2021, from https://www. stellamccartney.com/gb/en/stellas-world/the-worlds-first-mylo-garmentscreated-from-vegan-mushroom-leather.html Three UK. (2020). TV ad | Hey UK, The 5G Future is Here | Three (2020) [NEW]. [Video]. YouTube. Retrieved October 19, 2021, from https://www. youtube.com/watch?v=gv-SL4uN0MI&t=21s

Wellington, L. (n.d). How tech could change how we shop in the future. BBC News. Retrieved October 23, 2021, from https://www.bbc.co.uk/news/av/technology-57102824 WGSN and Coloro announce the Key Colours for A/W 23/24. (2021). WGSN. Retrieved November 26, 2021, from https://www.wgsn.com/en/wgsn/press/ press-releases/wgsn-and-coloro-announce-key-colours-aw-2324 Why Is The Skincare Market Growing At Such Breakneck Speed? (2021). Automat. Retrieved November 6, 2021, from https://automat.ai/resources/skincare-market-growth/ Image References: 1. Angeline, Z. (2021). [Women]. [Photograph]. https://www.byrdie.com/ face-mapping 2. BRIT+CO. (2017). [Neon happy sign]. [Photograph]. https://www.brit.co/ happy-place-pop-up/ 3. Dezeen. [Bamboo building on Mars]. [Photograph]. https://www.dezeen. com/2019/09/03/mars-colony-bamboo-warith-zaki-amir-amzar/ 4. Sadler, N. [Plastic wrapped face]. [Photograph]. DesignBoom. https://www. designboom.com/art/shsadler-fresh-meat-01-30-2019/ 5. Snug. [Orange Sofa]. [Photograph]. https://snugsofa.com/collections/ sofas?gclid=EAIaIQobChMIvrTI3fvC9AIVYIBQBh3DxQA_EAAYASAAEgIOZ_D_BwE 6. Wallpaper*. (2021). [Instagram filter]. [Photograph]. https://www.wallpaper.com/beauty-grooming/beauty-instagram-filters

7. Instagram. (2021). Holly Willoughby. [Online]. Retrieved December 3, 2021, from https://www.instagram.com/p/CW2tr53NzcB/?utm_medium=copy_link 8. Instagram. (2021). Holly Willoughby. [Online]. Retrieved December 3, 2021, from https://www.instagram.com/p/CWyV5oztLf3/?utm_medium=copy_link 9. Instagram. (2021). Holly Willoughby. [Online]. Retrieved December 3, 2021, from https://www.instagram.com/p/CPLzHDchAwT/?utm_medium=copy_link