Color theory final

Color Theory - IND5325 Summer 2016 Jessica Suarez

Table of Contents M1 - Who Am I? M2 - Color + Theory M3 - Color + Designers M4 - Color + Psychology M5 - Color + Balance M6 - Color + Your Camera M7 - Color + Rhythm M8 - Color + Retail M9 - Color + P+S + U+H M10 - Color + Rendering M11 - Color + Hospitality M12 - Color + Workspace M13 - Color + Culture

WHO AM I? My name is Jessica Nicole Suarez. I am 22 years old and I am currently a graduate student in the Florida International University Master of Architecture program. I studied a semester in Genoa, Italy, which helped feed my addiction to traveling. It is one of my favorite things, along with outdoor activities, art, and books. My favorite colors are purple, lime green, coral, pastels, and muted tones.

SUAREZ Who Am I?_M.1

COLOR + THEORY Color theory is the study and practice of a set of principles used to understand the relationships among colors

Colors come from light. The three properties of light are reflection, diffraction, and refraction.

You can view color directly on a particular surface or indirectly on an adjoining or opposite surface as a reflection.

One word that I never heard until reading this chapter is metamerism. It means that your perception of a color will change according to the light source producing it.

SUAREZ Color + Theory_M.2

WHITECHAPEL IDEA STORE DAVID ADJAYE

SUAREZ Color + Designers_M.3

DAVID ADJAYE Born in: Dar es Salaam, Tanzania Age: 49 Firm: Adjaye Associates Location: Britain http://www.adjaye.com/about/pro file/

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CONCEPT DESIGN Idea Store is a project that Tower Hamlets Council started to make the public more interested in spending time at the library. There are seven locations, five of them being remodeled from existing buildings, and two being new buildings (both designed by David Adjaye). In order to make the Whitechapel Idea Store (2005) more enticing to the public, Adjaye used different hues of blue and green glass panels, representative of the sky and landscape seen outside. The colors relating to the site and the transparency of the material helps to blur the boundaries between the interior and the exterior of the building. Another way he invites pedestriants to enter the building is by placing a public escalator on the sidewalk that leads straight into the building.

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FACADE

Adjaye uses mostly COOL COLORS on the facade of the building. He uses different hues of GREEN and BLUE glass. The reflectivity of the glass shows hints of the SKY. Even the trash bins on the side of the building follow the color scheme with MAGENTA. In certain sunlight, the facade shows hints of YELLOW, which is the only color that strays from the cool color scheme.

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ESCALATOR The public escalator that leads from the sidewalk to the interior of the building is sandwiched between two facade elements. This moment shows an ANALOGOUS color scheme, using the GREEN and YELLOW hues that are adjacent to each other on the color wheel.

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LIBRARY Another ANALOGOUS color scheme is shown in the library. This time, Adjaye uses WARM COLORS to CONTRAST the color scheme of the facade. RED being a color commonly related to PASSION, the brave use of it on the flooring and colomns may be Adjaye’s way of sparking people’s interest in reading.

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SEATING

The free wifi seating areas uses almost all hues. It may be generally considered an ANALOGOUS color scheme since all the hues are next to each other on the color wheel.

However, when you look at specific elements Adjaye creates CONTRAST. For example, the tables are BLUE and chairs are ORANGY (complimentary), and the facade is BLUE and GREEN and the floor is RED (split-complimentary).

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DANCE STUDIO Another ANALOGOUS color scheme! Although the GREEN of the facade and the ORANGY tones of the flooring and ceiling structure are the main colors in this room, it is arguable that the SUNLIGHT also plays a big roll in the vibe of the space. It creates a warm ORANGE GLOW, which is very soothing and promotes control, ambition, and strength, all things an aspiring dancer would find necessary.

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CONCLUSION David Adjaye uses an array of ANALOGOUS color schemes in each room of the Whitechapel Idea Store. He plays with the use of COOL COLORS and WARM COLORS depending on the mood necessary for the particular use of each space. He even uses certain details to demonstrate CONTRAST to keep your eyes interested.

The colors he uses are clear and SATURATED to help with the main purpose of the building, which is to keep people interested in the library and reading.

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REFERENCES http://www.adjaye.com/about/profile/ http://www.archdaily.com/tag/david-adjaye file:///C:/Users/Jessica%20Suarez/Downloads/C4%20Design%20Analysis%20(2006)%20P eter%20Chui%20%20-%20Ideas%20Store,%20Whitechapel.pdf https://www.ideastore.co.uk/assets/documents/The%20East%20Ends%20own%20Pomp idou%20centre.pdf

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INTERSTELLAR

SUAREZ Color + Environment _ FILM ANALYSIS_M.4

FILM SUMMARY Interstellar takes place in a future dimension in which the earth is running low on resources and slowly becoming uninhabitable. We follow the main character, Joe Cooper, and a team of NASA astronauts on their journey through a wormhole in search of an inhabitable planet to save mankind.

The plot of the film thickens as we come across themes of love, fear, anger, hope, longing, and surrender. These human emotions are emphasized by the color schemes of the scenes.

Let’s take a closer look.

DELETE this image and insert another meaningful image from the film.

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SCENE ANALYSIS The first scenes of the movie show a family in Colorado in the year 2065. They are struggling to deal with the depleting earth and all the sacrifices they have made because of it. The main character, Joe Cooper, is a father of two and a former engineer.

He watches as his kids are not allowed to reach their full potential in education in order to train as farmers. It also becomes apparent that the mother of the two children has died because of this resource deficiency.

ORANGE Every scene in this setting has an orange-y tint over it. This symbolizes the danger and intrusiveness of their situation.

BLUE The blue tones of the sky and mountains in the distance add to the depressive feeling of these scenes.

DARK GREEN The green of the crops represents nature.

Since most of the time the green is a darker tone, it shows the unhealthiness of the earth.

COLOR PALETTE Suarez

SCENE ANALYSIS

DELETE this image and Insert image of the scene.

Once through the wormhole, the NASA crew decides to head to Miller’s planet first. Being in a new galaxy lightyears away from earth, they have no idea what to expect of it. They notice that all they can see on the surface of the planet is water. Therefore, they quickly realize that they are in danger. What they thought were mountains in the background were actually giant waves that they could not possibly survive.

BEIGE The color beige is used as a contrast color for the darker tones in this scene. It is a serene color, perhaps used to represent the calm of the ocean.

GRAY The many shades of gray represent the confusion of the situation. As the wave gets closer to them and their shuttle, the darker grays represent their loss of confidence.

DARK BLUE The dark blue of the wave symbolizes the strength and authority it has over them.

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SCENE ANALYSIS When they reach Mann’s planet they are told that the conditions of the planet are suitable for humans to live there. They are overcome with hope, only to have it deflated by the discovery that the cold, icy planet is actually toxic to humans. This initiates a conflict between Cooper and Mann, who tries to kill Cooper by breaking the glass of his helmet, leaving him with no oxygen.

WHITE Towards the beginning of the scene the planet is mostly shown as white, which symbolizes the purity of the planet and rebirth of humankind.

LIGHT BLUE The light blue tints create a visual for the physical coolness of the planet. They also represent loyalty, success, and reflection as they inspect this supposedly inhabitable world.

RED It is interesting to note that the only contrast color in this scene is the dark red worn by the betrayer. The color shows his aggression toward Cooper

COLOR PALETTE Suarez

SCENE ANALYSIS

GROWTH

HOPE

STRENGTH

HOME

This scene shows the brightest color scheme of the entire film. This is when Cooper figures out how to communicate with his daughter back on Earth and send her the formula she needs to save the human race.

CHEER

SECURITY

COMFORT

RENEWAL

When Cooper wakes up he is in a place called Cooper Station, which he is told is orbiting Saturn. This station was created by his daughter as a refuge for humans while they wait for a planet they can live on.

OPTIMISM

CALM

SECURITY

SUCCESS

Meanwhile, a NASA team member has found an inhabitable planet and is setting up camp.

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COLOR + BALANCE

Balance is the relationship of different hues to one another when each is perceived to be equal in perceived visual weight.

Three types of balance are symmetry, asymmetry, and radial.

Four types of color application are value contrast, hue balance, intensity contrast, and size of color area.

SUAREZ Color + Balance_M.5

PAMM Through My Lens Jessica Suarez The following images are pictures I took during my visit to the Perez Art Museum. You will find themes of color, architecture, and nature. The first few photos are ones I took at home to test my camera. The pictures are taken with a Cannon, an iPhone, and an LG Stylo.

SUAREZ Color + Your Camera_M.6

TEST IMAGE

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TEST IMAGE

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ARTWORK

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ARTWORK

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ARTWORK

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ARTWORK

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NATURE Suarez

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NATURE + PEOPLE

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NATURE + PEOPLE

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NATURE + ARCHITECTURE

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NATURE + ARCHITECTURE

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NATURE + ARCHITECTURE

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ARCHITECTURE

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ARCHITECTURE

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COLOR + RHYTHM

Rhythm is movement.

Some types of rhythm are repetition, recurrence, and sequencing to create a pattern.

5 types of rhythm associated with color are repetition, alternation, progression, continuation, and radiation These rhythms can be achieved through hue, sequence, value sequence, and multiple-color sequence.

SUAREZ Color + Rhythm_M.7

SUAREZ Color + Emphasis_ RETAIL ANALYSIS_M.8

CONTENTS Contrast of Hue – Use of colors that are opposite one another on the color wheel Contrast of Value – Use of light vs. dark

H&M in Lincoln Road Mall was designed from an existing theater. Cuts were made into the façade to open it up to the street.

Designer: Shulman + Associates Address: 551 Lincoln Rd, Miami Beach, FL 33139

Contrast of a Design Feature – Use of different shapes and forms Contrast of Texture – Use of different materials Focal Point – Use of an element that receives the most emphasis

References: Color + Design: Transforming Interior Space by Ron Reed http://www.shulman-design.com/lincoln-theatre1/klnad0xx6425t81h83hhiiiowa27y5 Suarez

CONTRAST OF HUE H&M uses mostly beige and white throughout the interior of the store. This green set of drawers with a wood frame is not only used as storage space for the clothes, but as a contrast of hue. The choice to use green is a good way to spark the interest of the younger customers.

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CONTRAST OF VALUE When moving through each space there are definite changes in color scheme. Here is an example of contrast of value when looking from the women’s section to the men’s section. The color scheme becomes much darker tones of green, brown, gold, and black, guiding your eyes through the space of white walls to the darker interior of the next space.

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CONTRAST OF A DESIGN FEATURE This array of layer arches spans the length of the store. When looking at this central double heighted space in comparison to the smaller spaces on the sides, it creates a contrast of a design feature, guiding the users through the space.

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CONTRAST OF TEXTURE When walking toward the store we see the H&M sign, which was originally a sign for the Lincoln Theatre. The shiny metal material used creates a contrast of texture with the rest of the surrounding buildings, creating emphasis to catch the attention of potential customers.

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FOCAL POINT The focal point of the interior of the store is a huge, bright projection showing different images of models wearing their products. This is something that is very hard to miss, advertising their clothing and accessories and sometimes it even turns into a big red sale sign. The location of this wall is right behind the cash register, which help to lead shoppers to what should be their final destination before leaving.

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COLOR + [PROPORTION + SCALE] + [UNITY + HARMONY]

Proportion can be thought of as the size relationships between objects while scale can be thought of as the size of an object in relation to another.

Designers may follow different methods as a set of rules to follow regarding proportion and scale. Some examples are the golden section, the Fibonacci Sequence, Le Modulor, and simply nature.

Unity is the repetition of color, while harmony is a balance of colors.

The seven ways you can use color to achieve color harmony are monochromatic, complementary, split complementary and double complementary, analogous, triadic and tetrad, multi-hue, and achromatic.

SUAREZ Color + Designers_M.9

M.10 COLOR + RENDERING The color palette is inspired by this image of a jelly fish in the ocean.

The image is very calming and relaxing, depicting the natural flow of the jellyfish.

The different shades of blue in the water helps to create an environment of tranquility and serenity.

The shades of purple in the jellyfish emphasize the sense of mystery.

SUAREZ Color + Rendering _ M.10

COLOR SCHEME- ANALOGOUS The color scheme is analogous, using darker tones of blue and lighter tints of purple and pink.

The hues are taken from the cool side of the color wheel.

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RENDERING

10%

30%

60% The lightest tint of purple is used as the dominant color. Placing it on the walls, floor, and ceiling makes it about 60% of the room.

The two darker tones of purple are used as the secondary color. They are placed on the tables, soffit, and other accents to cover about 30% of the space.

The blues are more saturated, making them perfect for the accent color. Using all three tones for the furniture pieces and rug ties the space together with about 10% coverage.

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PROJECT: THE VICEROY HOTEL DESIGNER: KELLY WEARSTLER LOCATION: MIAMI, FL

COLOR + VARIETY Commercial Design Analysis HOSPITALITY

VARIETY is a principle of design that is concerned with the combination of one or more color elements that use line, shape, texture, and/or pattern to create diversity and contrast in an interior space.

SUAREZ Color + Hospitality_M.11

IMAGE for analysis

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Elevator Lobby

PALLETTE

This space has an analogous color scheme with tones of brown, yellow, and orange. Brown is used in many hotel color schemes because it reminds people of the comfort of home. It is a calming color, which works well to balance the tones of yellow, which is a much more vibrant color.

The yellow here is more towards gold, which represents wealth and luxury. Orange is a color of warmth and happiness and is often associated with holidays.

COLOR + LINE: The first image shows the introduction of a new material that was placed in panels along the wall.

This helps create a contrast in material and creates lines to help balance the proportions of the room.

COLOR + SHAPE: Most of the elements in the room have a linear quality to them. The circular lamps above show a contrast to that rule and give the eye a break.

line

COLOR + LINE

shape

COLOR + SHAPE

COLOR + TEXTURE: Inside the elevator there is a piece of 3D art that looks like an eyeball. This shows a variety in texture and creates a focal point for people to follow.

COLOR + PATTERN: The pattern of the material on the added panels creates interest to the eye and helps people know how they should be moving through the space.

texture

COLOR + TEXTURE

pattern

COLOR + PATTERN

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IMAGE for analysis

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Restaurant

PALLETTE

The color scheme of the restaurant also follows an analogous color scheme because each of these colors are next to each other on the color wheel. Purple has an air of royalty to it. Red for the restaurant works well because it increases appetite. The yellow and orange tie this room to the rest of the hotel with the vibe of optimism and festivity.

COLOR + LINE: In the first image you can see a variety of linear elements added to the entrance space in different colors and shapes. This created visual interest to the space.

line

shape

COLOR + SHAPE: The sitting area on the side of the restaurant has couches and rugs with colors that contrast each other to draw people into the space.

COLOR + LINE

COLOR + SHAPE

COLOR + TEXTURE: These hanging bird cages are an artistic element added for contrast of texture. They are placed in front of a plain wall as an entrance to the wine storage.

COLOR + PATTERN: Coming into the restaurant there are many patterns to interest the eye. This includes the checkered pattern on the floor tile and a colorful mural on the wall.

texture

COLOR + TEXTURE

pattern

COLOR + PATTERN

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OVERVIEW IMAGE

PROJECT: Macquarie Group DESIGNER: Clive Wilkinson LOCATION: Sydney, Australia

SUAREZ Color + Workplace_M.12

LINE

ANALYSIS

The use of line going up from the main lobby vertically through the building acts as a detail to catch your eye. The lines create a contrast with the architectural elements around it. The consistency of the pattern going through the space may also act as a constant, or reference point, for people to orient themselves.

The blue that is used for the seating and carpet of the conference room is a color that promotes concentration. It may even help keep employees calm during a presentation.

The warm red and brown hues of the lobby create a more comfortable and homey feel.

line

line

examples

shape

texture

pattern

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SHAPE

ANALYSIS

This building is filled with pods which create internal workspaces and conference rooms.

The interior of these spaces use shades of green to promote the idea of growth and to keep the environment calm.

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line

line

examples

ANALYSIS

PATTERN There are many patterns used in this project.

The wood floor panels creates a grain for users to follow and move through the space. Even the functional elements follow the movement of the space, including the rectangular lighting and the ceiling vents.

The colors remain mostly warm to allow people to feel comfortable in the space.

shape

texture

pattern

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DETAILS CONCLUSION The architecture for this workspace is very internal. The spaces created allow for workers and clients to concentrate on what their doing without outside distractions. The color schemes involved help this concept and allow for optimal communication and work flow.

References: http://www.idesignarch.com/ macquarie-grouprevolutionary-workplacedesign/

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My culture and country is Cuba and I have chosen India to learn about their culture and how they use color.

While I have never been to India, it’s a place that holds a lot of interest for me because the culture is so different from anything I’ve ever seen or experienced.

SUAREZ Color + Culture_M.13

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My Country CUBA

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COLOR palette African roots Nature Animals

My Country CUBA LOCATION Cuba is a small island in the Caribbean. Since it is surrounded by water, shades of blue are a big part of the culture.

CLIMATE Cuba, as part of the Caribbean, has a very warm and humid climate. This is why the more saturated colors are preferred.

ROOTS Many Cubans are from African decent. The bright reds associated with the culture are a reference to that.

ARCHITECTURE The buildings in Cuba are all soft warm colors. In fact, Cubans are more likely to associate pink with buildings.

Buildings

Death

Water Animals

Riches

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Additional Country INDIA

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COLOR palette Nature

Additional Country INDIA CELEBRATIONS The tones of red in Indian culture symbolize beauty and fertility. This makes it the perfect color for wedding dresses. A more brown hue of red is used for henna, which is a dye. It is used for temporary body art as a celebration for a wedding.

TRADE India is known for a wide variety of commerce, including rugs and spices. The prominent green color in Indian culture represents nature and crops, which they are proud of.

RELIGION The elephant is a symbol of wisdom in the Hindu religion, which is the dominant religion in India. One of the major concepts associated with Hinduism is reincarnation, which is represented by the color white.

Rebirth Serenity

Sun Commerce

Henna

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COLOR + CULTURE references • Color + Design by Ron Reed • http://globalpropaganda.com/articles/T ranslatingColours.pdf • http://visual.ly/colors-around-world

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