Cipe Pineles In This Issue
The Journey Begins (p. 1) A Woman Breaks into GD (p. 3) Art Directors Club (p. 4) Greatest Works (p. 5) An Everlasting Legacy (p. 9) Journey’s End (p. 10)
The Journey Begins
Born: June 23,1908 Vienna, Austria
1
Moves to NYC at 13 years old.
Graduates from Pratt Institute in 1929.
2
A Woman Breaks into Graphic Design
Contempora First Job at:
Assistant Art Director
1st woman AD of a massmarket American publicaiton Art Director at:
3
The Art Director’s Club
Struggling in the face of sexism, Cipe worked her way up to the top. After years of discrimination, The Art Director’s Club finally made her a member in 1943, the first female member. In 1975, she became the first woman inducted into The Art Director’s Club’s Hall of Fame. The Art Director’s Club is an internationally recognized organization that promotes art directors’ work through exhibitions and awards.
4
Greatest Works
Photography takes presedence over illustration. Photography reproduced large on the page.
Purely decorative elements disappeared.
Pictures bleeding off or transgressing across the gutter. Scale and proportion creates a sense of depth. Graphic elements move your eyes around the page. Directional elements bring you to the body of text.
Headlines and text could be anywhere on the page. Typography was simplified.
6
Innovative covers.
7
Margins were opened and photographs were cropped or placed to the edge of the page
More negative space. 8
An Everlasting Legacy Quite a Change
American magazines prior to Cipe Pinele’s work used text and illustration separatley, divided by white margins.
9
Journey’s End Widowed from William Golden in 1959 after twenty years of marriage, the two left behind one son - Thomas Pineles Golden. Widowed from Will Burtin in 1972 after eleven years of marriage, the two left behind one daughter - Carol Burtin Fripp. Her two children and two grandchildren now carry on her legacy. Never retired, worked until her death at age 83. Died: January 3, 1991
10
“...one of the most prominent designers of the twentieth century...” “...immigrant, plucky career girl, wartime wife, struggling professional, editorial team member, working mother, widow, design partner, teacher, lover, friend, and colleague.” “One of the unsung pioneers of American graphic design...” “What Pineles contributed was not just an incisive and witty design eye, but a cultured sensibility and great commissioning skills, happily unencumbered by the commercial pressures of today.”