Market Report by jessicaclemes

MARKET REPORT

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CONTENTS The Market Sector Market Leaders Sector Innovators Feeder Trends Promotional Strategies Production & Distribution Rough Project Plan Timeline Budget & Funding Partners Ethics Bibliography

THE MARKER SECTOR

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SUSTAINABLE BEAUT Y Sustainable beauty is something that is becoming a big trend right now, especially among those in Generation Z and the Millennials, who are looking at more ways in which to save the planet, and sustainable beauty becomes a lot more relevant as it’s something they are more likely to buy into. The cosmetic world is growing massively but it doesn’t exactly have the best reputation when it comes to sustainability especially with the non-recyclable plastic packaging, but in the last year beauty brands have started to try and decrease their carbon footprint. But not only are brands looking at changing their packaging they are also changing their ingredients to make them more natural and organic which is not only better for our skin but also the environment.

Generation Z and the Millennials are wanting to start ditching the plastic and start changing their beauty routines into zero waste, and this is a growing trend. The global cosmetics and beauty industry produces 120 billion units of packaging each year, and the majority of this actually can’t or is not recycled. ‘The annual Soil Association Certification Organic Beauty & Well-being Market Report reveals a +14% growth year to date of certified organic beauty & wellbeing in 2018.’ So that shows us that we know organic beauty is on the rise.

ÂŁ 8 6 . 5 Million In 2018

Sales of certified organic and natural beauty products in the UK

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“70 per cent of the waste from the beauty industry is from packaging”

“There are 10 rivers in the world responsible for 90 per cent of the plastic in our oceans - eight in Asia, two in Africa, Rubbish from gigantic landfills filters through into these rivers and flows into the sea. There are tons of ocean plastic, and it’s a very long process to sort it, with the resulting bottle costing around 15 times more than virgin plastic. We were told that 10 per cent ocean plastic was the maximum we could incorporate, and we’ve made it 20 per cent because we wanted to make a statement.” - Arnaud Meysselle, CEO of Ren Clean Skincare.

“IF YOU CANNOT OR WILL NOT IMAGINE THE RESULTS OF YOUR ACTIONS, THERE IS NO WAY YOU CAN ACT MORALLY OR RESPONSIBLY.” Ursula Le Guin, Author.

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A ZERO-WASTE CONSUMER The average British consumer throws away their body weight in rubbish every 7 weeks. By the way we are going now experts predict that by 2100 the global soildwaste generation will exceed 11 million tons per year. Generation z and the Millennials are now starting to embrace a zero or low waste lifestyle. They are doing this by reducing the amount they consume such as reusing or refilling products. Making sure they prevent products being thrown into landfill.

42%

Of UK personal care consumers buy natural and organic personal care products because they believe they are better for the environment. Data from COSMOS & Soil Association

MARKER LEADERS LUSH

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â&#x20AC;&#x153;Since Lush began, our founders and staff have been aware of how the products we manufacture and sell interact with the environment. We have always used creative solutions to make a positive impact on the planet, like the invention of the first-ever solid shampoo bar.â&#x20AC;? LUSH

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Environmental issues has always been the heart of lush, they are defiantly committed to being more sustainable the bigger they get, and they are using their buying power to drive more change in the world. A huge belief for them is that everyone has a responsibility to look after the environment. Lush’s main aim especially for packing is to try and get rid of it when they are designing their products, they try and use as little packing as they can especially in their shops and they give us this choice. They say that about half of their products can be taken home with no packaging. When packaging is unavoidable for them they use recycled materials, they want their packaging to be reused, recycled or composted and aim to have 100% of their packaging recycled or compostable.

“90%, by weight, of our packaging material is recycled and we’re working on the remaining 10%” Lush take great care when they are buying their raw materials for their products, they use ingredients that are produced in a sustainable way. Over 70% of their range is selfpreserving and they are always looking at ways to improve on that. Lush also choose to give their love and also money to suppliers that respect the environment and the animals and people living there which totally goes with their ethics and what they believe in as a company.

MARKER LEADERS THE BODY SHOP

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COMMITTED TO... ENRICH THEIR PEOPLE ENRICH THEIR PRODUCTS ENRICH OUR PLANET REDUCING THEIR ENVIRONMENTAL FOOTPRINT

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The Body Shop aim to be the world’s most ethical and sustainable business. They have started an ‘Enrich Not Exploit’ commitment where they have made it their mission to enrich their products, their people and our planet. This means for them that they are working fairly with their farmers and also their suppliers and helping all our communities to thrive through their Community Trade programme. They are 100% vegetarian and completely against animal testing.

They actively help to enrich the biodiversity where they grow their own ingredients, they act and campaign to enrich but also support threatened areas of outstanding natural value to the planet. They are working towards being a true sustainable business, they review their products for a biodegradability and water footprint, and they also source ingredients from ‘green chemistry’ and renewable nature origin.

MARKER LEADERS GARNIER

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â&#x20AC;&#x153;Our commitment is rooted in a programme of support focusing on naturality, sustainability, future generations and beauty for allâ&#x20AC;?

Garnier is known for being all about nature, they use fruits, seeds, buds and flowers. The ingredients are extracted by using the brands cutting-edge expertise and techniques. Garnier is very committed to sustainable sourcing, they are constantly trying to reduce the environmental footprint of our packaging and they are always trying to improve the ecological profile and biodegradability of their formulas.

MARKER LEADERS L’ORÉAL

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“ WE HAVE SEEN THAT A DEDICATION TO SUSTAINABILITY FOSTERS INNOVATION, INSPIRES CREATIVITY AND BUILDS A STRONG TEAM SPIRIT” - Frederic Roze ( President & CEO, L’Oreal USA )

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L’Oréal aims to empower their consumers by making more sustainable choice to help our environment. By the end of 2020, 100% of L’Oréal’s products will have improved environmentally or social profile. L’Oréal seeks to innovate sustainability by reducing the environmental footprint of formulas, respecting biodiversity through a sustainable sourcing policy for raw materials, committing to zero deforestation and using ecodesigned packaging. In 2018, 79% of our new or renovated products had an improved social or environmental profile. And by 2025, 100% of the Group’s plastic packaging will be refillable, reusable, recyclable or compostable.

73%

Of brand senior decision makers see sustainability as an opportunity for their brand Data from COSMOS & Soil Association

SECTOR

INNOVATORS

FRUU

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Fruu uses discarded fruit waste in their lip balms. They partner is small fruit farmers to source their processed fruit waste. This helps support local communities by generating revenue for the farmers. Their products are of ingredients extracted and derived from more than 15 different types fruits which is 100% biodegradable.

SECTOR

INNOVATORS ELATE CLEAN C O S M ET I C S

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Elate clean cosmetics has a pressed powder that is packaged in seed paper that sprouts into herbs and flowers when it is planted. They commit up to 2% of sales to charitable causes each year through their Social and Environmental Impact program.

SECTOR

INNOVATORS BREWING SUDS COMPANY

They convert brewery waste into hand-crafted soap, skin and hair care products. But they also use beer and spent grains to craft luxurious items that are as diverse and distinctive as possible. Beer has an ingredient called hops which has anti-inflammatory properties, which has been known to help soothe and calm irritated skin. Their waste for their products is given to them for free From the local breweries in Ohio.

SECTOR

INNOVATORS

BIOME

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Biome had opened Australiaâ&#x20AC;&#x2122;s first zero-waste beauty bar in The Balmoral store in Brisbane. This beauty bar offers zero waste solutions to their customers where they can make their own natural beauty products using a reusable jar to take home.

SECTOR

INNOVATORS PAINE PRODUCTS

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Plaine products offers us shampoo’s, conditioner ’s and body washes that all come in plastic-free packaging. The bottles are made from aluminium which can be returned and refilled as many times as you want. ‘To protect the bottles, a specially designed shipping carton has been developed using 95% post-consumer waste and 5% post-industrial waste.’ plaine products. They decided to go with aluminium because aluminium has proven to be a key material in successful recycling programs.

71%

Of UK household care product buyers agree that using recovered ocean plastic in packaging is a good way to protect the environment

FEEDER TRENDS

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VEGAN BEAUTY “ With huge developments taking place in vegan beauty, it’s important that we listen to our customers so we can offer them the latest and most innovative products. “ Joanna Rogers, Boots UK

Vegan beauty is definitely one of the fastest growing beauty and skincare trends at the moment with more and more brands making more of an effort to provide our consumers with animal-free options. ‘Sales of vegan beauty products in the UK grew 38% in 2018, with research from The Vegan Society finding more than half (56%) of Brits now adopt vegan buying behaviours such as only purchasing vegan products and checking their toiletries are cruelty-free.’ - (Marketing week) The body shop is one of our marketing leaders for vegan beauty with selling over 3 million vegan products in the UK in 2018. Lush is another brand who is doing their very best with being vegan, 80% of their products are already vegan and they have now taken eggs out of their haircare products.

There has been a 175% increase in vegan cosmetics launches over the past five years

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REUSE AND REFILL Products that can be refilled and reused is becoming a massive trend for consumers. From makeup, to skincare and bodycare packaging waste is a major challenge, brands are really starting to cut down on their carbon footprint, but so are consumers. A good example of a brand that is doing this well is Kjaer Weis each item she has in her brand has a refillable component.

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ETHICAL LABELS With sustainable beauty on the up-rise we are expected to see a lot more ethical labels on our beauty products. More consumers are looking for brands and supporting that are doing the right thing. Buying any product that ticks the sustainable beauty criteria and has one of these labels is no doubt a positive step in the right direction for saving the planet and making a positive change.

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SUSTAINABLE BEAUTY TREND HIGHLIGHTS - Younger consumers are pushing for positive change in the industry. - 65% of consumers expect brands to share ingredients sourcing. - Younger consumers expect to be able to buy beauty and cosmetics that reflect their principles. - Millennials are becoming less trusting in corporates : In 2017 65% believe business behave in an ethical manner vs 48% in 2018. - There is continued support for entrepreneurial & ethical brands. (Information from COSMOS & Soil Association - https://www. soilassociation.org/media/18023/soil-association-organic-beauty-andwellbeing-report.pdf )

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BIOENGINEERED BEAUTY Both suppliers and brands are adopting bioengineered ingredients as a sustainable alternative to natureâ&#x20AC;&#x2122;s own. Bio-engineered Beauty can play an important role in the development and production of ingredients that benefits consumers and also the environment. Bioengineering is hardly a new practice, but today however it can operate in such a huge scale, and is becoming a more viable process in the beauty industry. Biotechnology harnesses the power of micro-organisms and the process of fermentation to harvest, sequence and replicate the DNA Of a plant and reproduce it on a mass scale within the confines of a microbrewery. Bioengineering saves time, money and also the environment.

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SCIENTIFIC N AT U R E Natural brands are starting to take more of a scientific based approach to natural beauty. â&#x20AC;&#x153; Providing consumers with the science behind the products and data on the effectiveness of ingredients will help to tackle traditional perceptions that natural products are less effective or donâ&#x20AC;&#x2122;t perform as well as those with chemicals.â&#x20AC;? (WGSN) Brands are starting to give us products with formulas that are backed up with scientific facts and data, which makes consumers trust the brand more but also we know if there is science behind it, what they are telling us is true.

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RFID TECHNOLOGY Technology nowadays allows sustainability to be measurable and also reportable, which makes companies and consumers have more confidence in the ethical cycle of their products. RFID is an example of a technology that allows companies to implement an increase of sustainability and to also allow them to track their processes. RFID can eliminate unnecessary waste, management and disposal of assets, transportation efficiency and also carbon footprint reduction. The biggest positive of RFID technology is that it validates the brands/companies claims of sustainability, it allows customers to know the origin of their products. RFID technology will build a better reputation for brands/companies but it also increases the customer brand trust.

2050

By Our oceans will be burdened by more plastic than fish by weight...

PROMOTIONAL STRATEGIES SOCIAL MEDIA

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Social media have a huge part to play in most beauty brands. The popularity of social media and the huge number of users on social media have made it an important part of every beauty brandâ&#x20AC;&#x2122;s marketing strategy. The beauty industry has benefited massively from this and has evolved to be a $5.5 trillion industry. On social media like Instagram for example you can now shop on their posts making it a lot more easier for their consumers, which has shown a boost in sales. Pre social media beauty brands had to reply of massive AD campaigns to gain sales, but for the smaller and new brands just starting AD campaigns cost a lot but with social media it is free and a great place to get your brand out there, Social media is reshaping the beauty industry, bringing a whole host of new opportunities and challenges with it. Social media gives beauty brands the opportunity to capitalize on trends as well as create them, but they need to be able to react quickly in order to not be left behind.

PROMOTIONAL STRATEGIES INFLUENCERS

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Influencers bring products to life and help bring products to life and help build a connection between social media and the consumers. Influencer marketing has reached maturity, brands have also realised that it is part of a long-term and wider strategy. Many brands are also starting to offer influencers longterm contracts rather than one-off or short-term deals, as well as more creative projects such as the chance to create beauty products. 65% of generation Z relying on social media to beauty products, these expectations have impacted the type of content and influencers that brands use. Skincare brand Origins is one example of this, often partnering with influencers that represent its commitment to natural and cruelty-free products.

PROMOTIONAL STRATEGIES DIGITAL CAMPAIGNS

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Digital campaigns do more than debut a product they excite, inspire, deepen an audience’s connection to the brand. With digital campaigns you need to get people talking with beauty that usually means creating a unique and captivating content, engaging with influencers, and dominating social media feeds. Rimmel London launched a marketing campaign called #LiveTheLondonLook which featured an short movie starring several beauty influencers, including one male blogger. The message of this campaign was: Be bold, be you. The idea behind it is that everyone should aspire to their own unique look, rather than trying to copy someone else’s. This campaign really worked because it is inspiring others to be their best, be beautiful and be unique. It tells their audience that it’s okay to be themselves and it is okay to express who you are through makeup. Its a great message that nearly anyone can relate to.

PROMOTIONAL STRATEGIES BEAUTY BRANDS

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Benefit’s ‘browmobile’ competition - Benefit put out an online competition offering consumers the chance to win a visit from the browmobile. A lucky few would be able to enjoy a personalised brow tutorial, treatments, and a hamper of Benefit goodies. The competition got 61,000 visitors, plus a tonne of buzz and engagement on social media.

NYX #faceawards - The Face Awards is an online makeup competition for beauty vloggers, where anyone can enter by creating a video showcasing their makeup skills. The competition culminates in the ‘Beauty Vlogger of the Year ’ award, with the finalists and eventual winner being decided by the audience. The competition increase general awareness of the NYX brand, but by involving the audience throughout, it gives them something to truly invest in.

50%

Of Gen Z watch Instagram stories regularly

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PRODUCTION & DISTRIBUTION With sustainability being the focus, and the beauty industry being huge it is hard to ignore the beauty industry’s carbon footprint. With more consumers buying into sustainable beauty we also need to think about the production and distribution. Zero waste beauty packaging is very important for sustainability in production for the beauty industry. 100% plastic free packaging is the way forward for saving the planet, using packaging such as compostable recyclable cardboard or reusable tins and glass - they are all totally zero waste. For distribution keeping it minimal and superfluousness, with hardly any packaging ( or packaging that is 100% recyclable ) keeps the carbon foot print down and makes the brand more sustainable. A brand called ‘ Fat & the moon’ makes their products to order because products are also like food and they don’t last forever so they are saving a lot on waste by making to order. Another brand is ‘BYBI’ they send off their products in grass paper boxes, saving up to 4,800 tonnes of C02 emissions.

ROUGH PROJECT PLAN

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For my FMP I would like to create my own sustainable beauty line. Realistically I will not be able to make the actual products, but I want to create all the packaging and the marketing for my brand. My aim is to create an 100% sustainable beauty line, and also do a lot of research into the ingredients that would be in the products if I was going to create them. I want to make sure that my brand that I create will have no plastic to it at all because that is our worlds issue, is that we use too much plastic, especially in products. I want to create social media accounts, and maybe a website,and all the branding that comes with making a brand. The main aim for my project is to make an ethical and sustainable brand.

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TIME LINE SEPTEMBER 2019

JANUARY 2020

Start thinking and doing the research for my projects. Looking deeply into sustainable beauty which will help for when I start my market report. I want to have a deep understanding of the market that I am going into.

301 hand-in completed and really start focusing on my brand and creating the packaging and what market strategies I want to use.

OCTOBER/ NOVEMBER 2019 To have the market report finished with a hard copy printed, so I donâ&#x20AC;&#x2122;t have to worry about it. Then start thinking about the innovation portfolio and the cultural film. Thinking about a brand name and logo. DECEMBER 2019 To have all my ideas down to start creating my brand with all the work almost completed ready for hand in. Photo-shoot ideas also starting to come together with models in mind. Start putting together social media.

FEBRUARY/MARCH 2020 All about my brand and packaging. I am I doing the packaging, the designs etc... follow on from the innovation portfolio making ideas stronger and to come to life. APRIL 2020 FMP starting to come to life, this is the time to start doing all the finishing touches and start printing. Thinking about what I want for graduate fashion week. MAY 2020 FINAL HAND-IN AND GRADUATE FASHION WEEK.

UK government banned the use of micro-beads in products in 2018 and has banned cotton buds from 2020.

BUDGET & FUNDING

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My budget for my FMP project will be around £500 and this money will come from the PCA art bursary. My project is going to be led by social media keeping the costs low and its more sustainable. My costs will all be on printing for my packaging. I haven’t completely decided on what material I want to use for my packaging yet, but this will be my only costs im hoping for my project so I have £400 to play with for this. There might be other costs that can creep up, so I am leaving myself £100 for them. The less money spent on printing the better because its more sustainable.

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PARTNERS Being in a creative university is ideal if I am watching to collaborate. With also studying pre degree Graphic Design I also have a lot of contacts to help/ collaborate. My main collaboration will be with photography as that is not my strongest area, with this I will need to be a strong creative director and tell them exactly what I want. With models for my photos I will reach out on social media and with friends that will have the perfect look for my brand.

ETHICS

When doing my research I will make sure that my research is true, I will respect participants and treat them fairly, I will avoid all kinds of discrimination and will not tolerate it. If im doing photoshots for my brand, I will accurately represent my subject, obey all health and safety risks, make sure I have model release forms and shoot schedules given to my models. If in interview and my participant does not want to be named, or aged or even shown, I will respect this. All participants will be asked before any sort of interviewing takes place, and I will have this in writing. I will also tell my participant where the work is going, who it is being shown to and also what it is for.

BIBLIOGRAPHY

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“Best Zero Waste Beauty Brands UK - Plastic-Free Beauty & Eco Makeup.” n.d. Accessed January 15, 2020. https:// www.wearthlondon.com/blog/zerowastebeauty-brands-uk. Chong, Nicole. 2017. “4 Beauty Marketing Strategies From Glossier | Synthesio.” Synthesio. June 7, 2017. https://www.synthesio.com/blog/beautymarketing-strategies-glossier/. cosmeticsdesign-europe.com. 2019. “8 Top Predictions for Sustainable Cosmetics in 2019.” CosmeticsdesignEurope.com. January 28, 2019. https:// www.cosmeticsdesign-europe.com/ Article/2019/01/28/8-top-predictions-forsustainable-cosmetics-in-2019. “Eco Friendly Refillable Beauty Products | CONTENT Beauty.” 2017. Content Beauty. August 20, 2017. http://blog. contentbeautywellbeing.com/ecofriendly-refillable-beauty-products/. “Environmental Footprint | Reduce Impact | The Body Shop®.” n.d. Accessed January 15, 2020. https:// www.thebodyshop.com/en-gb/aboutus/our-commitment/enrich-product/ environmental-footprint. Gilliland, Nikki. 2018a. “How Beauty Brands Have Evolved Their Influencer Marketing – Econsultancy.” Econsultancy. June 6, 2018. https:// econsultancy.com/how-beautybrands-have-evolved-their-influencermarketing/. ———. 2018b. “Brilliant Examples of Content Marketing from Beauty Brands Econsultancy.” Econsultancy. November 29, 2018. https://econsultancy.com/ content-marketing-beauty-brands/. “Home | WGSN.” n.d. Accessed January 15, 2020. https://www.wgsn.com/fashion.

“How Social Media Is Shaping the Beauty Industry (+5 Social Media Strategies for Beauty Brands).” 2019. Influencer Marketing Hub. June 25, 2019. https://influencermarketinghub.com/ social-media-beauty-industry/. “How Wearable Technology Is Transforming Beauty.” n.d. Accessed January 15, 2020. https://www.cosmeticsbusiness.com/news/article_page/How_wearable_technology_is_transforming_beauty/122613. Hughes, Sali. 2019. “Sali Hughes’s 40 Best Sustainable Beauty Brands.” The Guardian, September 14, 2019. http://www.theguardian. com/fashion/2019/sep/14/sali-hughes-40-bestsustainable-beauty-brands. “LS:N Global.” n.d. LS:N Global. Accessed January 15, 2020. https://www.lsnglobal. com/search?search%5Bterm%5D=sustainable+beauty&search%5Btimeframe%5D=. March, Bridget. 2018. “13 Big Beauty Trends for 2019.” Harper’s BAZAAR. Harper’s BAZAAR. December 14, 2018. https://www. harpersbazaar.com/uk/beauty/skincare/ a25568595/beauty-trends-2019/. Murray, Georgia. n.d. “The Best Beauty Brands Using Sustainable Packaging.” Accessed January 15, 2020. https://www.refinery29.com/ en-gb/2018/01/186394/beauty-brands-sustainable-packaging. “[No Title].” n.d. Accessed January 15, 2020a. https://www.wgsn.com/content/board_viewer/#/72607/page/4. ———. n.d. Accessed January 15, 2020b. https://www.wgsn.com/content/board_viewer/#/78517/page/5. “Our Philosophy | The Drunk Elephant Difference | Bio-Compatibility.” n.d. Accessed January 15, 2020. https://www.drunkelephant.com/ pages/philosophy. Patterson, Shanea. 2019. “6 Cosmetics Marketing Campaign Examples & Why The Ideas Work.” Woobox Blog. Woobox. May 22, 2019. https://blog.woobox.com/2019/05/6-cosmetics-marketing-campaign-examples-why-the-ideas-work/.

BIBLIOGRAPHY

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Patwa, Priyadarshini. 2019. “#6 Trends & Innovations That Are Redefining the Face of Beauty Industry.” Entrepreneur. August 10, 2019. https://www. entrepreneur.com/article/338016.

“Sustainable Innovation in Cosmetics.” n.d. None. Accessed January 15, 2020. https://www.plugandplaytechcenter. com/resources/sustainable-innovationcosmetics/.

“Powerful Social Media Marketing Strategies to Get E-Commerce Traffic from Instagram.” 2018. Influencer Marketing Hub. December 10, 2018. https://influencermarketinghub.com/ powerful-social-media-marketingstrategies-to-get-e-commerce-trafficfrom-instagram/.

“Top 5 Digital Campaigns in Fashion, Luxury & Beauty in 2018.” n.d. Launchmetrics. Accessed January 15, 2020. https://www.launchmetrics.com/ resources/blog/top-digital-campaigns.

Smart, By Naomi, By Susan Devaney, By Alice Newbold, By Alice Bell, By Ellie Pithers, By Alice Cary, By Harriet Davey, et al. n.d. “British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers.” British Vogue. Accessed January 15, 2020. https://www.vogue. co.uk/. “Soil Association.” n.d. Accessed January 15, 2020. https://www. soilassociation.org/. “Sustainability - L’Oréal Group | World Leader in Beauty | Official Website.” n.d. Accessed January 15, 2020. https:// www.loreal.com/sustainability. “Sustainability | Garnier.” n.d. Accessed January 15, 2020. https://www.garnier. co.uk/naturally-committed/sustainability. “Sustainability Report | The Body Shop.” n.d. Accessed January 15, 2020. https:// www.thebodyshop.com/en-gb/about-us/ our-commitment/enrich-not-exploitsustainability-report. “Sustainable and Ethical Beauty: What These Terms Actually Mean?” 2017. Sustainable Jungle. September 15, 2017. https://www.sustainablejungle. com/sustainable-beauty/ sustainableconsumer/.

Valentine, Olivia. 2019. “How Social Media Is Reshaping the Beauty Industry - GlobalWedIndex.” GlobalWebIndex Blog. July 23, 2019. https://blog. globalwebindex.com/chart-of-the-week/ social-media-for-beauty-industry/. web-services. 2014. “Our Environmental Policy.” Lush Fresh Handmade Cosmetics UK. April 30, 2014. https:// uk.lush.com/article/our-environmentalpolicy. “What the $532bn Beauty Industry Looks like in 2019 — EDITED.” 2019. EDITED. July 2, 2019. https://edited.com/ resources/what-the-beauty-industrylooks-like-in-the-future/. “Zero Waste Beauty: 11 Brands with the Best Eco-Credentials.” 2019. Sustainable Jungle. June 29, 2019. https://www.sustainablejungle.com/zerowaste/best-zero-waste-beauty-brands/.

JESSICA CLEMES BAFM301