“Sustainability is of paramount importance to us. In the early 2000’s we disrupted the denim market with the original, unisex, skinny fit jeans `Tight´. Now, through our brand ambition - to be the most relevant and sustainable jeanswear brand on the street, we are taking the next steps by increasing our focus on more sustainable denim finishing processes and eco-friendlier materials across our collections.” Cheap Monday
Cheap Mondays collections mix their influences from street fashion and youth subcultures, its edgy. Their denim range is the foundation to Cheap Monday. They care about how their clothes are manufactured and who they are manufactured by.
James is a male who is 19 years of age and is 6 foot 3. He moved from Bruton, Somerset, an is now living in London. He moved to London to study graphic design in the University of the Arts London. As he is living away from home he is staying in student halls with five other flat mates. James has a part time job in XOYO nightclub as a bar tender but does minimal hours due to also being a full time student. He tends to work most weekends and sometimes during the week if they are desperate for staff. His other source of income is also his student loan, being in London and due to family circumstances James get the highest possible student loan.
Although James works and studies most of the time he still manages to fit in time to see his mates. Most times after work he will go out and meet his mates out in a night club. When he has spare time he will meet up with his mates an go for a skate in their local park or will treat himself and go shopping . James likes to be very on trend with his fashion and now he lives in London he is more on trend than ever.
James is very caring when it comes to his friends and family. Although he likes to spend his wages on going out and buying clothes he does try and go home to see him family as much as possible. He is really close with his sister, they like to go shopping together when they have the chance to. James gets a lot of influence from his sister but also instagram. They both share their love Cheap Monday. James wants to go into the graphic design industry after University and he feels that it is very important to to look smart and for him he also likes to be on trend. James’ graphic design work defiantly reflects on him. He uses his fashion sense and social life as influences for his work. His work is very edgy and out there, but at times and when he needs to be he can create beautiful simplistic work.
With James’ busy lifestyle he doesn’t have a lot of time to go to the gym. So he likes to makes sure that he eats healthy and tries to stick to organic foods. But being a student and working its very hard for James to keep on top of eating healthy, so he has to make sure that he meal preps, but after a late shift XOYO he might grab a McDonald’s after but this is rare. The mates that James lives with are also healthy eaters so this keeps him motivated and living in London James has so many healthy restaurants to choose from.
James mostly wears jeans all the time. Especially when he goes skating with his mates. If James doesn’t buy a decent pair of jeans for when he is skating they get ruined, as he can find himself falling over quite a few times and his cheaper pairs of jeans will always rip. He found a love for Cheap Monday jeans, they fit him perfectly and they come in various different styles. They last him a lot longer which is ideal for when he is out skating.
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