NevadaAppeal.com
your target is our audience local residents business community visitors 580 Mallory Way | Carson City, NV 89701 | 775-882-2111 March 2016
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market overview The capitol of the Battle Born State… Carson City! A vibrant state capital located between the Sierra Nevada Mountains and the Great Basin Desert, just a short half hour drive away from the Jewel of the Sierra, Lake Tahoe. Carson City has been Nevada’s state capital since its inception into the union in 1864. Today, Carson City is an exciting mix of history and new industry. Carson City sits conveniently close to the activity of both Lake Tahoe and Reno, so residents take advantage of year-round activities such as skiing, boating, hiking, shows and casino nightlife. Carson City is home to Nevada’s Governor’s Mansion, State Legislature and State Museum. Residents enjoy a lively local arts scene, multiple world-class golf courses, and captivating historical exhibits such as the Nevada Railroad Museum, and the country’s largest National Historic Landmark, Virginia City, whose main street still retains the look of an 1850s mining town. Visit downtown Carson City for a memorable, and historic, shopping experience. Make a special point to visit at the end of October when Carson City hosts the official Nevada Day celebrations including a carnival and a parade. Proudly the Silver State’s oldest daily newspaper, the Nevada Appeal came into existence in May 1865. It is the longest continually operating business in Carson City and celebrated its 150th anniversary in 2015. Swift Communications, a Nevada-based company, has owned and operated the Appeal since 1995. The Appeal is a paid newspaper published Tuesday through Sunday, with an average daily readership of 19,429 and an average Sunday readership of 25,537. The Nevada Appeal and its affiliated website, www.nevadaappeal.com, focus on local and community news, as well as major world and national headlines. Special publications include the the Health & Wellness Guide, the Senior Services Directory and the Nevada Day magazine. The Nevada Appeal takes great pride in being the capital city newspaper!
audience demographics Population*
Carson City County ��������������������������
54,619
Median Household Income*
$50,908
Carson City County ����������������
Households*
Carson City County �������������������������
25,789
Number of Business Establishments*
3,346
Businesses Located in this Area �����������������������
print | digital | advertising | marketing
*Source: Alteryx, 2015 Estimate
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powerful reach Print Edition The Nevada Appeal is proud to be the hometown newspaper of Nevada’s capital! The residents of Carson City, and the surrounding areas, rely on the Nevada Appeal for local and national news, as well as high-quality reliable advertising for local businesses. Make sure your company’s message is reaching the demographic you want: affluent, decision-making residents! Our most recent CAC publisher statement shows a circulation (including e-edition) of almost 13,952 on weekdays and over 17,752 on Sunday!
Digital Services
NevadaAppeal.com
Our digital market tools will help spread your business’ message throughout the region. Ask our consultants about website display ads, mobile advertising, targeted email blasts, targeted digital display ads, social media marketing, website design and more! Make sure you are putting your message in front of your clients and future clients.
30-day traffic* Unique Visitors �������������
100,762
Page Views ������������������
516,764
Page Visits ���������������������
192,225
*12-month average. The Nevada Appeal shares a website with the Lahontan Valley News.
print | digital | advertising | marketing
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product snapshot Reach Northern Nevada’s Coverage Best Consumers Area with our Award-Winning Publications!
Nevada Appeal format: newsprint frequency: six days a week (Tue-Sun) quantity: 13,952 Tue-Sat / 17,752 Sunday Spice up your home after the New Year
HOME
You can give new life to your old things
Add depth and dimension to your walls
APPEAL
WINTER PREMIUM
015
R E A L E S TAT E
MAGAZINE
Create a beautiful glassware collection
To be featured in our next edition, contact Trevor Voight | 5.881.1 58 | tvoight@sierranevadamedia.com
Home Appeal format: glossy magazine frequency: quarterly quantity: 20,000 issue
Health & Wellness Directory
Viewpoint format: glossy magazine frequency: 2x annually quantity: 18,000+ issue
Our coverage area includes Carson City, Douglas, Lyon, Storey, Churchill Counties in Nevada and El Dorado County in California.
distribution NE VADA CALIFORNIA
format: glossy digest magazine frequency: annually quantity: 30,000+ issue
The Nevada Appeal is Nevada’s capital city newspaper. Based in Carson City this publication distributes six days a week, Tuesday through Sunday, and is available at hundreds of convenient locations including newspaper racks, grocery stores, convenience stores, hotels, hospitals and by home delivery.
89408 89406
89403 89440 89704 89706 89701 89703 89705 89411
89429
89423
A guide to this year’s celebration
October 31, 2015
NEVADA DAY
Nevada Day Program
96150
89449 89410
89447 89444
format: glossy magazine frequency: annually quantity: 25,000+ issue
For Marketing & Advertising Information, please visit us online at: www.NevadaAppeal.com and click on the ADVERTISE tab. Or call us at: 775-882-2111 Street Address: 580 Mallory Way, Carson City, NV 89701 print | digital | advertising | marketing
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