RecordCourier.com
your target is our audience local residents second homeowners visitors 1503 Highway 395 North, Suite G | Gardnerville, NV 89410 | 775-782-5121 March 2016
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market overview What will you find in the Carson Valley? Tracing its roots back to 1875 as the Carson Valley News, The Record Courier is the oldest continuously run business in Douglas County. Publishing a print edition three times a week and digital edition 24/7, it is the leading source of community news in Carson Valley. The Record Courier is often rated among the best newspapers in Nevada by the Nevada Press Association. The awards include General Excellence, Best Website, Journalist of Merit, Best Online Writing, Best Overall Design and others. The Record Courier is owned by Swift Communications and is part of the Sierra Nevada Media Group (SNMG). SNMG consists of newspapers and their websites across Northern Nevada. Our group includes newspapers and websites in Carson Valley, Lake Tahoe, Carson City and Fallon. The Big Nickel, Northern Nevada Business Weekly and Healthy Beginnings are also SNMG properties located in Reno. Advertisers can buy one of these markets or all of them with our one order, one bill, one contact service. Together you can reach readers of over 71,000 copies in all our print publications or 317,000 unique visitors of on our websites with just one phone call. We also have a host of digital services including email blasts, website design and behavioral targeting. We can also create a custom digital network targeting your best prospects anywhere in the country. Carson Valley is a community nestled at the base of the awe inspiring Sierra Nevada Mountain Range. We’re located just a half hour drive away from Lake Tahoe, south of Reno and Carson City. The Carson Valley boasts Nevada’s oldest settlement, Genoa. We are a gateway between the Sierra Nevada mountain range and the Great Basin Desert. The Sierra Nevada contains over 32,000 acres of skiable terrain and is home to the Tahoe Rim Trail, a 162 mile hiking trail circumnavigating the ridges surrounding Lake Tahoe.
audience demographics Population*
Gardnerville, Nevada ����������������������������
37,061
Household Income*
$64,557
Gardnerville, Nevada ������������������
Households*
Gardnerville, Nevada ���������������������������
15,258
Number of Business Establishments* Businesses Located in this Area ��������������������
37,061 *Source: Alteryx
print | digital | advertising | marketing
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powerful reach Print Edition The Record-Courier was first started in 1875 as the Carson Valley News. The Record-Courier is owned and operated by Swift Communications, a Nevada-based company. The paid newspaper is published on Wednesday, Friday and Sunday. The Record-Courier and its affiliated website, www.recordcourier.com, focus on local and community news. Special publications include the Carson Valley Almanac, the Douglas County Parks & Recreation Guide, and the Best of the Carson Valley.
RecordCourier.com 30-day traffic*
Digital Services Our digital services mean more customers for you. Our digital marketing tools find your best prospects efficiently. • Targeted Digital Display Ads • Behavioral Targeting • Search Engine Marketing • Social Media Marketing • Targeted Mobile Marketing
Unique Visitors � � � � � � � � � � � Page Views � � � � � � � �
42,512
308,567
Page Visits � � � � � � � � � � �
105,351 *12-month average
• Website Design • Video print | digital | advertising | marketing
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product snapshot Reach Carson Valley’s Best Consumers
Coverage Area
with our Award-Winning Publications!
The Record-Courier format: newsprint frequency: 3X weekly quantity: 8,014 issue
The Record-Courier is the Carson Valley’s hometown newspaper. Based in Gardnerville this publication distributes three days a week (Wednesday, Friday and Sunday) and is available at hundreds of convenient locations including newspaper racks, grocery stores, convenience stores, hotels, hospitals and by home delivery.
Best of Carson Valley format: newsprint frequency: annually number of votes: 109,000
Carson Valley Almanac
Our coverage area includes Douglas, Lyon, and Carson City Counties in Nevada and Mono, Alpine and El Dorado Counties in California.
distribution Lake Tahoe
89705
96150
89701 89423
89411
format: glossy magazine frequency: annually quantity: 6,500 issue
89460 89410
89444
Carson City Genoa Minden Gardnerville Wellington
96120 CARSON VALLEY & SOUTH SHORE
REGIONAL RECREATION & TRANSPORTATION GUIDE
WINTER/SPRING Brought to you by:
Douglas County Parks & Recreation Department & City of South Lake Tahoe Recreation Services
2016
Douglas County Parks & Recreation Guide
South Lake Tahoe Markleeville Coleville
format: magazine frequency: tri-annually quantity: 22,000 issue
96107 CA NEV A LI FO DA RN IA
For Marketing & Advertising Information, please visit us online at: www.RecordCourier.com and click on the ADVERTISE tab� Or call us at: 775-782-5121 Street Address: 1503 Highway 395 North, Suite G, Gardnerville, NV 89410 print | digital | advertising | marketing