CKI Social Media Guide

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JUST A

CKI

Social Media

Guide


About & Contents

Social media is a great way to interact with members; therefore it is important to get to know at least the basics! The Social Media Guide will teach you the basic need-to-knows for the 4 mainstream social media apps up to date. There are also tips and tricks for social media beginners to take advantage of when using the app to keep up members updated!

1. Facebook 2. Twitter 3. Snapchat 4. Instagram


Facebook

Facebook is very useful with it’s all-in-one platform. You can share pictures, videos, create groups, etc… This social network is one of the popular ones amongst all the networks.

Page

A page is a profile that is specifically tailored for an organization. Advantages: Reveals stats on how interactive the page is. Data can allow changing in marketing strategy. Pages can also receive messages just like profiles. Events can also be created directly on a page. Disadvantages: The page must be “liked” to receive notifications.

Profile

A profile is used to share photos, videos and updates with friends. Advantages: Executives can use messenger app and allow personal interactions with members. Disadvantages: Members must add the profile to recieve updates. Password to the profile may get lost during transfer. *This option is not recommended for organizations. Facebook© advises organizations & businesses to use pages and groups. Profiles should be for personal use.

Groups

Allows for more privatized information. Builds a community structure. Advantages: Deeper discussion can be held. More administrative feature on who and what can be posted. Disadvantages: Requires more management from the administrator, information is not public and cannot help with advertisement of your organization. *If the group is not private, your network can see the messages that you post on their newsfeed. Tip: Hashtags can also be used on facebook to tag posts so they can be searched up easier.

Like the offical Circle K International Facebook Page! Facebook: Circle K International


Twitter

Quick, easy and efficient way to keep members up to date on club activities by Tweeting short statuses!

Hashtags (#) are used in Twitter to express key words in your status Example: Just finished a service project at the Boys and Girls Club. #CKI #Service #B&GC The advantage of using Hashtags is you can look them up and find out whenever someone used it before. Having District Convention in a couple weeks? Make everyone tweet before and during about the event. It brings excitement and you can always pull back the tweets and compile them for later use Example: Can’t wait to meet the _____ District! #DCON2015 #cantwait Tags don’t have to be short #theycanbereallylonglikethis simply for no reason but the number of them typically runs from 1 – 4 a status. (140 character limit)

Twitter Symbols Retweet, You are restating someone’s Tweet verbatim. It will show up as their tweet but stated, “retweeted by @SPICE”

Reply, to continue a conversation with someone.

Favourite, Similar to Facebook’s ‘Like’, you favourite in Twitter terms.

Retweet, Another way of retweeting without showing up as someone else is stating “RT” and then the person’s status. RT @circlekintl it’s DCON!

Follow the official Circle K International Twitter: @circlekintl


Snapchat Snapchat provides a quick, fun and effective way to update to your members on your club activities!

Pros - Great way to post recaps of events to all members - Quick and short-lived - Post pictures to your story that can last 24 hours - Easy to use and quite addictive - Notifies when someone screenshots a picture - No advertisments

Cons - Pictures only last temporarily, but the story can be saved - If you want to share an account, only one person can be logged on at a single time. Other users will automatically be logged out. - Unable to easily repost pictures - When posting a picture to your story, it forces you to take a picture, it cannot be uploaded from your gallery - Limited editing features compared to Instagram - Cannot 'like', comment or tag on the photos - Members can only see updates when an account has been added by both parties

Make sure to add the Circle K International snapchat! Snapchat ID: circlekintnl


Instagram Instagram is a fun and easy way to share important and memorable CKI moments member. Instagram is very similar to Twitter but i instead of sharing statuses, you can share pictures.

Instagram is known for its filter and editing abilities. The app has some neat features where you can take a photo or video, edit and upload on the spot. The app also allows users to upload from their phone galleries, making it possible to do the famous #throwback posts. Another great feature on Instagram are hashtags, similar to Twitter. Using hashtags on your photos can help you pull up thousands of images that have the similar interest.

Pros: - Take photos and short videos on the app and upload them on the spot. - Instagram offers a variety of filters. Filters can be added to both photos and videos. - Profiles are easy to navigate. The collection of photos form a collage where users can scroll through and look at all the photos at once. - A privacy filter can be set for the account. This only allows approved followers to view posts. - The app is easy to use, clean and straightforward.

Cons: - Once the photo or video has been uploaded, the filters on the picture cannot be adjusted. The caption can be edited however. - You can’t remove followers once they have started following. - The privacy of each photo is either public or private. - The user search only searches for user names and not the actual name.


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