ABOUT ME
ABOUT ME
www.jessicadurden.com hello@jessicadurden.com +44 (0)79 5173 1517 Twitter – @Jessica_Durden www.facebook.com/jessdurdenillustration Jessica Durden is a London based Designer and Illustrator. Illustration BA (Hons) graduate from, The Arts University Bournemouth. 2012.
WEBSITE
ENERGIE FITNESS The aim of this project was to re-fresh the design of a london gym. I began by researching their main competitors and analysing their branding, website and advertising. I wanted to create a modern, clean and flat design which would make them up to state whilst also standing out from their main competition. My design is a single column scroll with drop down boxes. I used a minimal flat design and introduced colour and visal elements with the vector graphics.
FOLLOW FOLLOW Follow Follow is a project that is a little bit of everything. It’s main function is that of an online clothing store but also contains elements of food, lifestyle, social media and fashion. The homepage that I designed is modern, clean and designed to be a fully responsive layout that makes it look perfect on any device. Follow Follow is a multi-purpose web design with greatly easy to customise layout. Multi-purpose Modern, clean design Simple, minimal colour scheme
CULTURAL ICON Cultural Icon is a clean, minimal and responsive web design for an online film and music magazine. I selected a simple clean background that would really enhance the imagery of the film and music cover artwork. This helps to keep the layout tidy and functional. I divided the review section into three tabs to organise the information on the homepage. Muted colour scheme Tabs to organise infomation on the page Scrolling carousel at the top Clean, minimal layout
is influence
Smart leaders, smart decisions, great results! Business Intelligence
Client quote:
Co
“ There is no doubt that the IDG Business Simulation, designed specifically for our business, delivers an exceptional delegate experience. We continue to receive excellent feedback from attendees from all levels of experience in our organisation who find the sessions highly engaging, very relevant and expertly delivered. As well as the obvious commercial mind-set that the programme engenders, we have found that the networking and team building opportunities provided by the simulation have also proved invaluable to the organisation. We are looking forward to working with IDG again this year.�
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- Andy Braddel, CB&I
in association with
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www.inspirationaldevelopment.com
Managing Difficult Conversations One Day Programme www.inspirationaldevelopment.com
LOGOS
Concepts for a programme logo for London Stock Exchange Group
Concepts for a training programme designed by the Inspirational Development Group
The brief to create a logo design for a vintage fashion company whose primary aim is to provide vintage day wear for today’s modern women. Target market are women in their early 20’s to mid 30’s, who has a keen sense of individualism and style. The logo is to have a look thats as clean, simplicit and dynamic as possible. Like the clothing the logo should have an edge and the ability to give a fresh twist to vintage clothing, thus appeal to it’s target market. I wanted to avoid obvious elements like a robin and overly vintage/ or an old ages feel. I created them a design that would remain robust and interchangable if ever a different route was taken in the future. The logo needs to be flexible and durable as it needs to be used for a stamp, printed on clothing labels and on the Etsy store. Overall I wanted to design a logo that created an impact and was memorable.
WEB ASSETS
Web Banners and Logos I designed whilst at Globe Business Publishing.
INFOGRAPHICS, GRAPHICS & MODELS
ILLUSTRATION
LAYOUT
THANK YOU