SPRING 2015
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O P F Convenience for the home with Whirlpool速 appliances
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READY FOR ANY CUSTOMER Whirlpool appliances are available In-store, Depot Direct and Online ®
It’s easy to sell Whirlpool brand appliances even if they’re not on your sales floor. More than 600 SKUs are available to all stores via Depot Direct, Special Services and the ProDesk. All of these models are delivered through your current delivery network and can often be ready for the customer in as little as 3–4 days. Also, all Whirlpool home appliances are available on homedepot.com. ®
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sales support tools make it simple
cooking
top load laundry
refrigerators
dishwashers
knowledge challenge
Customer star ratings for Whirlpool® appliances can be found at homedepot.com
THE HOME DEPOT, MORE SAVING. MORE DOING. and ECO OPTIONS are registered trademarks of Homer TLC, Inc. ®/™ ©2015 Whirlpool. All rights reserved. ENERGY STAR and certain other trademarks are owned by their respective companies. THD17999. Printed in the U.S.A. 2/15.
On the sales floor
Online
On the phone
Use your AOS Kiosk to access and print detailed Whirlpool® product spec sheets. Also, reference your Whirlpool brand catalog.
Go to the Whirlpool brand page at homedepot.com for product information and demos you can share with your customers. A special Whirlpool brand experience site, whirlpoolhomedepot.com, is available as well.
Call the Whirlpool Support Hotline at 877-WIN-WTHD (877-946-9843) for Depot Direct/store orders, delivery information, product availability, product information, service and parts support.
A look that fits These new front control ranges make it easy for customers to upgrade from their freestanding 30" range to a premium look without the need to remodel the entire kitchen.
Flexible cooking with just the right heat
American Pride Designed, Engineered & Assembled in the U.S.A.
Whirlpool® gas cooktops deliver precise temperature control to make achieving delicious results effortless. The new design makes cleanup fast and easy too. WEE730H0DS WCG51US6DS
6.2 cu. ft. capacity AquaLift self-cleaning technology
36" gas cooktop
Fan convection cooking
SpillGuard™ cooktop
Frozen Bake™ technology
SpeedHeat™ burner
Front control range with the FIT system
5,000-BTU AccuSimmer® burner
®
AccuBake® temperature management system
4.5 RATING
6" Warm Zone radiant element 9"/6" Dual radiant element
Available in Black (B) and Stainless Steel (S). Black Ice package option also available.
Gas model also available. (WEG730H0DS)
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American Pride
6.2 FT.
CU.
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Designed, Engineered & Assembled in the U.S.A.
Industry-exclusive EZ-2-Lift™ hinged cast-iron grates lift effortlessly and stay upright for better cleaning access.
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4.6
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Available in White (W), Black (B) and Stainless Steel (S). Gas model also available. (WEG730H0DS)
New hinged-grate design cleans easily
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RATING
Maximized cooking space
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Maximize your cooktop’s usable space with five burners, including a middle burner for added flexibility.
Whirlpool Brand Innovation: FIT System
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1 Fits any freestanding range cutout.* Front control ranges with the FIT system offer the premium look of a slidein without the hassle of remodeling. If it does not fit, Whirlpool brand will provide up to $100 toward countertop modification.
The FlexHeat™ burner features two rows of flames that reach high heat for rapid boiling and searing and one row that uses accurate lower temperatures for delicate dishes.
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NO KIT NEEDED!
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4.8 Available in Stainless Steel (S).
Flexible cooking
Even heating for delicate foods Precisely control low simmering temperatures while spreading heat evenly for more consistent heating with the AccuSimmer® Plus burner.
RATING
WCG97US0DS 30" gas cooktop EZ-2-Lift™ hinged cast-iron grates Fifth burner FlexHeat™ burner
@DaddySweeney: #EveryDayCare is about the little things. Having a fab kitchen is part of that! @whirlpool is amazing at #CES2015 http://ctap.it/1w13FKD #ad
AccuSimmer® Plus burner *Based on existing cutout width of 30”, cabinet depth of 23”-24” and countertop cutout depth of 24”-25”. Countertop cutout <24” can qualify for side trim kit and up to $100 for professional countertop cutout modification. Valid for purchases 9/1/14-9/1/15 only. For complete details, visit whirlpool.com/fitsystemlimitedguarantee.
Key selling features appear in bold type.
Select Whirlpool® models are available on all floors.
All models available via Depot Direct or homedepot.com.
Key selling features appear in bold type.
Great top load laundry
Commercial laundry
This Whirlpool® top load pair makes laundry less of a task. With high-efficiency cleaning and the AutoDry™ drying system, you can be sure laundry is done right the first time.
Available in pay or no-pay models, these Whirlpool® commercial laundry pairs offer great cleaning options in a durable commercial platform.
Automatic load sensing
Durable, easy-to-use consoles
At the beginning of the cycle, the washer measures each load. This makes sure that only the right amounts of water and energy are used for the current size load.
All-metal console and ergonomic control knobs combine for a more premium look and easy operation.
WTW4815EW & WE/GD4815EW 3.5 cu. ft. washer & 7.0 cu. ft. dryer capacity HE agitator with fabric softener cap Deep Water Wash cycle Automatic load sensing
Lid lock with safe release
Large capacity
Locks the washer lid during the cycle. This keeps clothes safe and prevents damage from forced opening.
A 7.4 cu. ft. capacity dryer allows family-sized loads to dry evenly.
AutoDry™ drying system Clean Washer cycle with affresh® Washer Cleaner Wrinkle Shield™ option Heavy Duty dryer cycle
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3 RATING
CAE2743BQ & CE/GM2743BQ
Efficient cleaning and care
Drying right on time
Get better, high-efficiency cleaning and fabric softener dispensing at just the right time with the HE agitator with fabric softener cap.
Avoid overdrying clothes, for a clean and smooth look with the AutoDry™ drying system. It automatically senses when clothes have reached the right temperature and stops the cycle, saving you energy.
2.9 cu. ft. washer & 7.4 cu. ft. dryer capacity Coin Pay with high security coin vault Delicate, Normal & Permanent Press wash cycles
American Pride Designed, Engineered & Assembled in the U.S.A.
Key selling features appear in bold type.
Select Whirlpool® models are available on all floors.
CAE2793BQ & CE/GM2793BQ 2.9 cu. ft. washer & 7.4 cu. ft. dryer capacity No Pay Delicate, Normal & Heavy Duty wash cycles Rinse & Spin/Drain & Spin
Automatic load sensing
Automatic load sensing
Lid lock
Lid lock
Delicate, Normal & Heavy Duty dry cycles
Delicate, Normal & Heavy Duty dry cycles
Ergonomic control knobs
Ergonomic control knobs
All metal consoles
All metal consoles
All models available via Depot Direct or homedepot.com.
Key selling features appear in bold type.
Introducing the lineup of EveryDrop Refrigerator Filters by Whirlpool Water TM
®
NEW IN 2015
The EveryDrop™ Ice & Water Refrigerator Filters reduce the most contaminants ever — including: • • • • • • • • •
Pharmaceuticals* Waterborne Parasites Industrial Chemicals Pesticides Asbestos Lead Mercury Chlorine Plus so much more
Statistics state:
A FRESH NEW LOOK AT HEALTHY HYDRATION
THE MOST ADVANCED GENERATION OF ICE & WATER REFRIGERATOR FILTERS
Pharmaceutical reductions certified by NSF
Now all Whirlpool® and Maytag® water filters are EveryDrop™ Ice & Water Refrigerator Filters.
The EveryDrop™ Ice & Water Refrigerator Filters reduce the most contaminants ever.
Clear-view packaging makes it easier to select the right filter
Remind your customers to replace their filters every 6 months for maximum contaminant reduction and protection.
Improved, faster flow rate
The new lineup of EveryDrop™ Ice & Water Refrigerator Filters fits these leading refrigerator brands:
82% of consumers report that they are concerned about the negative effects of emerging contaminants in drinking water.
*Filters 1-5 only
Key selling features appear in bold type.
Whirlpool brand’s first 5-door refrigerators WRV976FDEM is the industry’s first 5-door refrigerator. It offers great food storage with the addition of two pullout drawers. This refrigerator redefines flexible organization with all the right storage spots.
PerfectPlaces™ system There’s room for all of your customer’s favorites with the PerfectPlaces™ system. Convenient storage zones make organizing and preserving food easy and accessible. The number of storage zones vary by model. WRV976FDEM offers 9 helpful zones:
High value french door Includes the PerfectPlaces™ system with 7 storage zones.
WRV976FDEM 26 cu. ft. capacity Two-tier freezer storage StoreRight™ system 5-temperature selection drawer with a thaw setting
FreshFlow™ produce preserver
The
Tuck shelf
In-Door-Ice® system
FreshFlow™ produce preserver
5-temperature selection drawer with a thaw setting
Exterior ice and water with EveryDrop™ water filter Dual icemakers Available in Monochromatic Stainless Steel (M).
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WRF757SDEM 27 cu. ft. capacity
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StoreRight™ system Two-tier freezer storage Exterior ice and water with EveryDrop™ water filter SpillGuard™ glass shelves
Store fruits and veggies in the produce drawer with the FreshFlow™ produce preserver.
Small items bin
Triple crisper
Available in Monochromatic Stainless Steel (M), White Ice (H) and Black Ice (E).
American Pride Designed, Engineered & Assembled in the U.S.A.
he left drawer provides five T temperature settings allowing precise temperature control to store meat/fish, snacks, cold drinks, deli/cheese or to thaw frozen foods.
Adjustable gallon door bins
Pizza Pocket
American Pride Designed, Engineered & Assembled in the U.S.A.
@jimhigley: Say this 5 times: Double Drawer French Door Refrigerator @whirlpoolusa #CES2015. Avail Apr. So Smart. http://ow.ly/i/8bpfg #EveryDayCare Two-tier
Key selling features appear in bold type.
Select Whirlpool® models are available on all floors.
freezer storage
All models available via Depot Direct or homedepot.com.
Key selling features appear in bold type.
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Leave the leftovers
Whirlpool Brand Innovation: Silverware Spray The pressure’s on
Whirlpool® dishwashers offer powerful features like the TargetClean™ option and Silverware Spray that blast away baked-on foods. Dishes and silverware come out clean so your customers can keep the leftovers in the refrigerator, not on the fork.
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Paired with the AnyWare™ Plus silverware basket, utensils will get the attention they need with high-pressure spray jets for a powerful clean. Blast away food with 41 high-pressure spray jets that focus solely on the AnyWare™ Plus silverware basket. Load the AnyWare™ Plus silverware basket either on the door or the lower rack for greater loading flexibility to allow silverware to get the clean they need.
WDF760SADM
RATING
TargetClean™ option Silverware Spray
American Pride
Sensor cycle
Designed, Engineered & Assembled in the U.S.A.
TotalCoverage spray arm AnyWare™ Plus silverware basket EZ-2-Lift™ adjustable upper rack Stainless steel tub Available in White (W), Black (B), Biscuit (T) and Monochromatic Stainless Steel (M).
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Did you know
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54% of consumers say 1 of 3 common items left most unclean are located on the lower rack. This includes items such as casserole and baking dishes, pots and pans and silverware.**
The bottom rack dishwashing hack The TargetClean™ option offers 40 spray jets focused on the bottom rack to scour away baked-on foods that used to leave customers soaking and scrubbing. An additional fold-down tine in the lower rack, provides flexibility, allowing larger items to be thoroughly cleaned without taking up valuable space.
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4.4
RATING
RATING
WDT720PADB
WDT920SADM
Sensor cycle
TargetClean™ option
Silverware Spray
TotalCoverage spray arm
AnyWare™ Plus silverware basket
EZ-2-Lift™ adjustable upper rack
Sani Rinse option
Silverware Spray
1-Hour Wash cycle
Sensor cycle
Remembers the last cycle
AnyWare™ Plus silverware basket
Cycle status indicator
Stainless steel tub
Available in White (W), Black (B), Monochromatic Stainless Steel (M), White Ice (H) and Black Ice (E).
American Pride Designed, Engineered & Assembled in the U.S.A.
Available in Monochromatic Stainless Steel (M), White Ice (H) and Black Ice (E).
@MeaganFrancis: The acts of washing, drying, cooking, cleaning may seem routine, but they have the power to change the world. - @WhirlpoolUSA #EveryDayCare
*According to a leading consumer magazine. **Consumer Insights Survey: Dishwasher Habits and Practices.
Key selling features appear in bold type.
Select Whirlpool® models are available on all floors.
All models available via Depot Direct or homedepot.com.
Key selling features appear in bold type.
Help improve customer satisfaction Looking at customer reviews from HomeDepot.com can help you better understand what your customers might appreciate about our full-depth slide-in ranges. (WEE/G730H0D, WEE/G760H0D)
Awesome range
Patawat
5 RATING
I bought my range a month ago and I absolutely love it! It looks smart in my kitchen. I love the way it cooks and the easy clean up. I love the location of the knobs, everything about this stove is awesome! Whirlpool you did good!
O P F
A good change
Nurse1003
5 RATING
I have only had this range for a couple of weeks, but I really like it. It is an adjustment to use the flat cooking surface, but it is much cleaner and neater looking, and it works great! Even my teenage boys are cooking some now! This range is our last large kitchen appliance to be upgraded to Whirlpool. We have already replaced the dishwasher and fridge. Whirlpool is my favorite brand!
Customers not only love cooking on this front control range, but they love the premium look. Remind them how easy it is to clean with the glass-ceramic cooktop and AquaLift® self-cleaning technology.
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Amazing stove
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Justajoe
5 RATING
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A lot of great features are found in this stove. It replaced a freestanding model, the 30" measurement fit perfectly in our space provided. We appreciate the form function and appearance this makes in our kitchen. A much larger oven and convection system are a plus to use. The rapid preheat function is a great feature. This look will fit well with all black or some stainless steel appliances. We are very happy with our purchase.
Great range!!
mtzelis
5 RATING
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I bought this range for my wife a few months ago, and she is very happy with it. She loves all the great features like the rapid boil, the warming zone and don’t get her started on the oven features. Overall we are very satisfied with the purchase.
Tell customers about the easy installation thanks to the FIT system. They can update their freestanding range with this premium look, or replace their current slide-in. There’s no need to remodel the kitchen, the front control range is guaranteed to FIT!•
@melissabassett2: Care isn’t easy but my family is worth the extra love & attention. Lots of baking 4 them http://bit.ly/16EFTzc #CareCrowd #ad #EveryDayCare
Knowledge Challenge 1. What items do consumers say are commonly left unclean after being washed in the dishwasher?
4. How many spray jets does the TargetClean™ option use to blast away baked-on food?
a. Casserole/baking dishes b. Pots and pans c. Silverware d. All of the above
a. 41 b. 14 c. 44 d. 40
2. Up to how many storage zones does the PerfectPlaces™ system offer?
5. What appliance offers the SpeedHeat™ option?
a. 8 b. 5 c. 9 d. 6
a. Cooktops b. Top load dryers c. Front control ranges d. Freestanding ranges
3. Whirlpool® appliances are available:
6. What does the AutoDry™ system do?
a. Through Depot Direct b. On select floors c. At homedepot.com d. All of the above
a. Detects damp hits in the dryer b. Stops for clothes that can’t be fully dried c. Stops the load when clothes are fully dried d. Reduces wrinkles in the dryer
*Based on existing cutout width of 30", cabinet depth of 23"-24" and countertop cutout depth of 24"-25". Countertop cutout <24" can qualify for side trim kit and up to $100 for professional countertop cutout modification. Valid for purchases 9/1/14-9/1/15 only. For complete details, visit whirlpool.com/fitsystemlimitedguarantee.
Select Whirlpool® models are available on all floors.
All Whirlpool® models are available via Depot Direct or homedepot.com
7. If front control ranges with the FIT system do not fit, up to how much is offered towards countertop modification ? a. $100 b. $200 c. $250 d. $300 8. W hat can you store in the FreshFlow™ drawer? a. Fruits and vegetables b. Meat/fish c. Deli/cheese d. None of the above
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LIFE IS MESSY Thatâ&#x20AC;&#x2122;s why we believe that care for even the littlest details can mean the most.
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