BUILDING ON A CENTURY OF INTEGRITY AND INNOVATION
THE WHIRLPOOL CORPORATION INSIDE ADVANTAGE
As the global leader in the home appliance industry, the success of Whirlpool Corporation can be traced to the deep roots of our Midwestern values. Since we were founded more than 100 years ago in Benton Harbor, Michigan, by Fred and Lou Upton, our company and our people who comprise it have believed “there is no right way to do a wrong thing.” It is our values of doing business with integrity, working as a team and embracing diversity and inclusion with a spirit of winning that enabled our company to succeed. The strength of our global enterprise is bolstered by the ingenuity and commitment of our 22,000 U.S. employees. With over 15,000 manufacturing colleagues, we have more U.S. manufacturing employees than any other major competitor. Our headquarters, global design, engineering and technology organizations are located in the United States, and we work closely with over 3,500 U.S.-based direct and indirect suppliers. Of the appliances we make, more than 80 percent of those sold in the U.S. are assembled in the U.S. At Whirlpool Corporation, every moment matters in building products and providing great services that are important to you, our customer. We operate under a global strategy with a commitment to local
TABLE OF CONTENTS
execution. At Whirlpool Corporation, we have established a powerful Introduction to Whirlpool Corporation
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innovative features that matter to consumers. We work every day to
Strategic Brand Portfolio
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create demand for our products and earn the trust of our customers.
Exceptional Manufacturing
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Purposeful Innovation
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Operational Excellence
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Responsible Leadership
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platform for growth that includes the strongest brand portfolio with
Sustainability 25 Jeff Fettig, Chairman and CEO, Whirlpool Corporation
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THERE’S NO RIGHT WAY TO DO A WRONG THING.
| IN TR O D UC TIO N TO W H IR LP O O L C O R P O R AT I O N |
A CENTURY OF LEADERSHIP We are proud to be the number one selling major appliance manufacturer in the world. But it is more than just quality appliances that will propel us and our customers to a successful future; it is our ongoing commitment to this industry and the people who sell, install and use our appliances.
American ingenuity We know appliances — and the consumers who use them. Each year we invest billions into our U.S. manufacturing, operations, and research and development systems. These investments go toward producing quality appliances, making consumers’ lives easier and providing our trade customers with the service they deserve from the partner they trust.
Jeff Fettig, Chairman and CEO, Whirlpool Corporation
OUR COMMITMENT TO INVESTING IN AMERICA
22,000 U.S. employees
Global Headquarters in Benton Harbor, MI
$7.4B+ spent annually to operate and invest in U.S. manufacturing plants
$1.4B+ invested in facilities since 2010
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Of the appliances we make, more than 80 percent of those sold in the U.S. are assembled in the U.S.
Uni ted We B u ild Ac ross A m e ri c a
YOUR PRIORITIES SHAPE OUR APPROACH We’re focused on the relationship. You can count on a personal, proactive supplier dedicated to making your life, and managing your business, easier. And you can enjoy the continuity of service that comes with a long-term relationship and a team of professionals who know you and your business.
We get it We understand your business and the economic challenges standing between you and your bottom line. And because we understand, we are working every day to make sure we’re meeting your customers’ needs and improving your experiences. We provide reliable delivery, scheduling and tracking. We offer consumer-driven design and functionality. We deliver both depth of brand portfolio and breadth of manufacturing and distribution. From the initial order through the installation and post-purchase service, we’re committed to exceeding your expectations.
BUILT FOR SUCCESS
Brand and product development based on more than 100 years of industry and consumer insights
Access to product specs and installation instructions on InsideAdvantage.com
24/7 online account access and support on Web World Dedicated local market manager
World class strategic distribution network
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EXCEPTIONAL DESIGN IS THE RESULT OF ENDLESS CURIOSITY AND CAREFUL STUDY.
| STR ATE GIC B R A N D P O RTF O LIO |
IRRESISTIBLE APPEAL FOR YOUR CUSTOMER Our portfolio of brands is more than just a collection of legendary names; it’s a strategically crafted portfolio based on consumer insights and more than 100 years of experience in the appliance industry. Each brand has been thoughtfully designed to suit a specific customer and home type, giving you the depth and breadth of appliance options to suit virtually any project.
A strategic advantage As a Whirlpool Corporation customer, you get access to not only our strategic portfolio of brands, but also the resources to help you match the right appliances to your project and your customers. To see the full product lines, visit: InsideAdvantage.com/view-products.
Pat Schiavone, Vice President, Global Consumer Design, Whirlpool Corporation
FIVE BRANDS, ONE POWERFUL APPLIANCE PORTFOLIO
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PRICED RIGHT If value-driven defines the single or multi-family project, Amana brand is where it’s all happening. The Amana brand customer values hassle-free use and quality in-home appliances
FEATURED RIGHT
that are budget-friendly from the inside out.
A PORTFOLIO WITH A PURPOSE Appliances define kitchens, and kitchens sell homes To your customers, a kitchen is not just another room in the house. The kitchen is a focal point — one that must match their personal style as well as the style of their home. And the appliances in a kitchen define the style as much as the cabinetry, flooring and countertops. Simply said, kitchens, and the appliances in them, matter.
Five brands your customers demand Every project and every customer are different, and Whirlpool Corporation provides a clearly differentiated appliance brand to suit every level. From the value-driven simplicity of Amana brand to the status and prestige of Jenn-Air brand, each brand is strategically designed with a specific customer and home type in mind. You know your homes and your customers. The Whirlpool Corporation portfolio of brands can help you choose the appliance brand, style, features and upgrades that will allow you to provide them with the complete home experience they’re looking for.
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Amana brand focuses on easy-to-use features that simplify lives and allow the customer to get the job done well each and every time.
MADE RIGHT
DURABILITY Homes built for demanding families deserve the power and durability of a MaytagÂŽ appliance.
RELIABILITY
Maytag brand customers value function over form and count on their appliances to keep their home running smoothly. This legendary brand is built to last.
POWER
REMOVES COMPLEXITY The flagship brand of the company, Whirlpool brand exists to help families thrive and is
INTUITIVE DESIGN
ideal for most mid-range projects. The Whirlpool brand customer values organization and efficiency, and they live real, not perfect lives. They seek appliances with purposeful innovation that help them with what
BEST CARE
matters most — caring for their family.
THOUGHTFUL CRAFTSMANSHIP The ideal choice for homeowners passionate about their culinary creations and looking to upgrade their
SUPERIOR PERFORMANCE
appliance experience, KitchenAid brand delivers the superior performance home chefs need with the design appeal they desire. Your KitchenAid brand customers view their appliances as critical tools in their culinary pursuit and
ICONIC DESIGN
use them as a centerpiece for entertaining and bringing family together. This iconic brand helps them deliver the exceptional culinary results they seek.
BEST-IN-CLASS PERFORMANCE Perfect for the custom home build or remodel, Jenn-Air brand offers leading edge culinary products that achieve extraordinary results. There is no compromise between beauty
ELEGANT DESIGN
and performance. The Jenn-Air brand consumer entertains frequently and sees technology as a way to enable a certain lifestyle. Ultimate prestige for your most discerning customer.
REFINED CRAFTSMANSHIP
| E XC E P TIO N A L M A N UFAC TUR IN G |
C l evel a n d, Te n n e ss e e, Manufac turi ng Fa cility
HOW IT’S MADE MATTERS Whirlpool Corporation knows that the appliances we make are only as good as the parts and process we use to make them. We are absolute in our commitment to meeting the highest standards possible. And we are resolute in our belief in the superiority of the American workforce and American invention, innovation and quality.
Experience matters Whirlpool Corporation has been building appliances for more than a hundred years. It’s what we do and it’s all we do. And that 100 years of experience is what guides us in the development of the technology and manufacturing processes that produce appliances that help make your customers’ lives easier and drive overall satisfaction with the projects you complete.
American manufacturing matters Investing in America isn’t just the right thing to do — it’s the smart thing to do. Each year, we spend more than $7.4 billion to operate nine U.S. plants and keep our approximately 15,000 manufacturing employees at work. We employ more U.S. manufacturing employees than any other major competitor, and more than 80 percent of the appliances we sell in the United States are assembled right here in the United States.
OUR U.S. MANUFACTURING FOOTPRINT
Corporate Headquarters Benton Harbor, Michigan Ottawa, Ohio
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Tulsa, Oklahoma
Findlay, Ohio
Amana, Iowa
Clyde, Ohio
Cleveland, Tennessee
Marion, Ohio
Fall River, Massachusetts
Greenville, Ohio
| PUR PO SE FU L IN N OVAT ION |
Wh ir lp o o l Du et Wa s h er a n d H yb r id Ca re ™ H eat Pu mp Dr yer ®
INNOVATION DEFINES US From the f irst side -by-side refrigerator to the original microwave oven, Whirlpool Corporation and its por t folio of brands have been synonymous with break through produc ts for over 100 years. Our history of innovation is marked by game-changing appliances that improve lives — both for your customers and for you.
Innovation with a purpose Our def inition of innovation goes beyond the sur face. We’re not interested in ex traneous, low-function features and technologies. We’re commit ted to innovation that enhances your customers’ experience and makes your processes, from selection to post-purchase ser vice, easier.
GAME-CHANGING INNOVATION HybridCare™ Heat Pump Dryer In 2014, Whirlpool brand introduced the first ventless heat pump dryer to use refrigeration technology. This revolutionary technology allowed the dryer to be placed virtually anywhere in the home without releasing hot, humid air into a room. ENERGY STAR® certified, the Whirlpool® HybridCare™ dryer is our most ef ficient dryer available, using 73 percent less energy* with the Eco option. *Compared to pre-2004 traditional dryers, when paired with a matching washer, Normal cycle, electric only.
73%
LESS ENERGY USED
OVER 100 YEARS OF PURPOSEFUL INNOVATIONS
1937
1911 Whirlpool Brand First electric wringer clothes washer
1961
KitchenAid Brand First KitchenAid® stand mixer
1949 Amana Brand First side-by-side refrigerator for the home
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Jenn-Air Brand First self-ventilated cooktop
2008 Maytag Brand First top load laundry pair with steam cycle
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PEOPLE HAVE ALWAYS BEEN OUR GREATEST ASSET AND, ULTIMATELY, OUR GREATEST DIFFERENTIATOR.
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FINELY TUNED OPERATIONS EXPERTLY TRAINED SUPPORT Whirlpool Corporation knows that appliances are just one piece of the building and selling process, and we’re committed to providing you with best-in-class services, from flexible ordering to warranty support, so you can get back to what matters most. We understand how important your time is, which is why 70% of service calls are completed in six days or less. We’re invested in your success, because when you succeed, we succeed.
On-time deliveries We understand the critical importance of timing on the job. We grasp the need for precise scheduling. The appliance package must be on time and off your list of things to worry about. We get it. Getting your order to the job site on time is our top priority.
We have your back Our people are the face of our business, and they’re invested in yours. You need a knowledgeable resource you can rely on for support and insights, and our specialized teams are dedicated specifically to your needs.
Tom Arent, General Manager, Field Sales North American Region, Whirlpool Corporation
OPERATIONAL EXCELLENCE
Dedicated builder order teams
Ten regional mega and ninety local distribution facilities in the continental U.S. Flexible ordering systems to meet your specific needs
TRUSTED CARE warranty services
Single source local delivery and installation services by J.B. Hunt
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Ded i c ate d De liver y S e r vi ce s By J.B. Hu nt
ENGINEERED AROUND YOU Support with every step You need accuracy and support in completing a project on time and to your customers’ satisfaction. And we realize that the systems we put in place as your partner are directly tied to accomplishing it. From product selection to ordering, all the way through delivery and warranty services, we’ve created an operational model designed for seamless efficiency to support you. • Dedicated builder order teams • Flexible ordering systems to meet your specific needs • Ten regional distribution mega facilities in the continental U.S. • J.B. Hunt Final Mile Services (FMS) is our single source provider for builder direct installation services • Dedicated warranty services can reduce service time by half
We never stop at good enough We live by a philosophy that no matter how good we are today, we can still be better tomorrow. We are continually listening to you, working to better solve your business issues and investing in system improvements that will ensure all of our success. In the past three years alone, Whirlpool Corporation has invested $500 million to implement new systems and infrastructure for ordering, purchasing, delivery and installation. And we’ll continue working with you to make things even better for tomorrow.
OUR CONTINENTAL U.S. NATIONAL DISTRIBUTION NETWORK J.B. Hunt provides delivery and installation services for builder direct Whirlpool Corporation products nationally. 98% of the nation’s population served within 150 miles.
Distribution Centers Regional Local
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B o b Bergeth , Gen era l Ma n a ger, B u il d er Sa l es , Wh ir lp o o l Co r p o rat i o n
DEDICATED TO SUPPORTING YOU Top talent and expertise Our people make the difference. We’re not just another voice at the end of a phone; our support team is dedicated, literally, to you and your business. So when you’re talking to your Whirlpool Corporation team, you know whom you’re dealing with and that you can expect the quality service you need.
Immersed in the industry Like Whirlpool Corporation, appliances are all our team does. We work daily with industry associations, consumer research teams, trade and retail customers and our product teams, staying up to date on trends and information for both consumer and trade. Our people bring an in-depth understanding of your needs, delivering additional value to our customers.
Born and bred experience
FIELD SALES REGIONS
We don’t just hire the best. We continually invest in them. From our Real Whirled program — a 10-week deep immersion into product education — to ongoing certifications and training, our dedicated sales force understands the next generation of products and changing dynamics impacting the way you work. Our people are cross-trained and work daily on both the professional and consumer ends of the business, so whether you’re looking for specific product information or insights into matching customer lifestyles, our expert team is there to support you.
Benton Harbor, Michigan, Corporate Headquarters
• Northwest • California • Great Plains • Central States • Gulf States
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• Great Lakes • Atlantic Coast • Florida • Northeast • Southwest
| R E SP O N SIB LE LE A D E R SH IP |
H ab i t at fo r Hu mani ty
GIVING BACK ONE COMMUNITY AT A TIME Our founders felt a strong sense of responsibility to the community. And while Whirlpool Corporation has grown from a family-owned business to a global company, that commitment has shaped the Whirlpool Corporation culture and philosophy to this day. We continue to maintain a strong connection between our brands and signature charities that make a positive impact in our local communities. Since 2009, more than $75 million in cash and in-kind donations have been made to U.S.-based nonprofit organizations.
Not just the right thing Eighty-two percent of consumers consider corporate social responsibility when they decide where to shop and what to buy.* When you do business with Whirlpool Corporation, you’re using a socially responsible company with a product story that resonates with your customers and gives you the selling edge. *Source: 2013 Cone Communications Social Impact Study.
HOMES FOR OUR TROOPS Whirlpool Corporation is proud to be the official appliance supplier for Homes for Our Troops®, supplying each home with Whirlpool® kitchen and laundry appliances, as well as KitchenAid® small appliances. Homes for Our Troops® builds mortgage-free, specially adapted homes for severely injured veterans post 9-11 to enable them to rebuild their lives.
INVESTING IN THE COMMUNITIES WHERE WE WORK AND LIVE
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| SUSTA IN A B ILITY |
WE PROUDLY ACCEPT THE RESPONSIBILITY THAT COMES WITH BEING INDUSTRY LEADERS IN SUSTAINABILITY. Ron Voglewede, Global Sustainability Director, Whirlpool Corporation
SUSTAINABILITY HAS ALWAYS MATTERED In 1970, Whirlpool Corporation became the first home appliance manufacturer to open an office of environmental control. Our sustainability strategy today engages nearly every aspect of our business, from materials and processes to product technologies and end-of-life recycling, all aimed at a more sustainable future.
Our appliances tell the story Our sustainability efforts began in 1970 1 — we’ve been leading the industry in sustainability initiatives ever since. Today’s refrigerators use less energy than that of a 60 -watt incandescent light bulb. HE clothes washers built today use 74 percent less energy and 43 percent less water than those built in 1992 — keep in mind, their capacity has even increased by 42 percent. By creating industry-leading products that perform better while significantly lowering operating costs and environmental impacts, we’re able to give you more choices, not compromises, for your customers.
1
Better Appliances: An Analysis of Performance, Features, and Price as Efficiency Has Improved; ACEEE Report
DOING THE RIGHT THINGS, THE RIGHT WAY. ALWAYS
Established a corporate office for environmental control in 1970
Helped craft U.S. Federal Trade Commission Energy Labeling Rule
World’s first appliance manufacturer to announce a global greenhouse gas (GHG) reduction target
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Partnered with Purdue University to develop the next generation of ultra low resource appliances
First use of Honeywell Solstice® Liquid Blowing Agent in refrigerators, which offers a 99.9% decrease in global warming potential
TAKE ADVANTAGE POSITIONED FOR THE FUTURE Whirlpool Corporation has come a long way during the past 100 years, but our investment in America has never wavered. That’s because we owe our success to you — the American builder, remodeler and architect. Your “can-do” spirit that built this country is as strong today as it ever was, and it’s alive in each of us. It’s the reason we work the way we do. And the reason we built our business around you. We guarantee American-made quality of workmanship and manufacturing with a logistics distribution network developed for maximum efficiency and seamless delivery. So you’re assured reduced callbacks, on-time delivery and happy homeowners. We invest in continual quality improvement and functional, practical innovation. We cultivate a culture of volunteerism, employ sustainable manufacturing, design eco-friendly products and are major contributors to the many communities we call home. Through these principles we can accomplish anything we set out to do — from building the best products to making a better life for our families, communities and nation. Yes, being invested in America matters. It has served us well the past 100 years and positions us perfectly for the next century.
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