Levi’s Final Presentation Team E Dylan D’Lima, Eugenia Santaella Jessica Gomez, Khethiwe Gumede Lorenzo Alibrandi, Neha Bhamburdekar
We Were Here:
ESCAPE THE ORDINARY The claim: “Strong enough to make you stronger”
A LOOK FROM THE AGENCY’S BRIEF
The Concept: ◦ A rope is made of jeans tied up together ◦ The man pulling the rope is wearing a suit ◦ Shot proposal: In a studio
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WE WERE HERE Duma’s creative concept sample
MOODBOARD
A man’s hand
Levi’s jeans rope
Sui t
THE PROCESS
THE PROCESS
Challenges:
◦ Designing the Levi’s rope ◦ Choosing the right lighting mood ◦ Showcasing the idea in one single powerful picture
THE RESULT Time to see your vision into a reality!
THE IMAGE Public appearance
MOCK UP 1
MOCK UP 2
THANK S!
ANY QUESTIONS?