SEASPICE
MARKETING PLAN 2018 SOCIAL MEDIA + DESIGN Presentation by Jessica Gomez
WHO IS SEASPICE? Seaspice is a Brasserie and Lounge that is more than a restaurant. It is the essence of waterfront dining. It's a place to dine, experience, and socialize.Â
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SEASPICE IS Unexpected
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SEASPICE IS Unexpected Sophisticated
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SEASPICE IS Unexpected Sophisticated Nautical
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SEASPICE IS Unexpected Sophisticated Nautical Modern
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MISSION Seaspice aims to be the go-to fine dining water-front restaurant in Miami
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VISION To uphold an image of being elegant yet charming, simple but fun, and to be “the place to see and be seen”
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DIGITALÂ GOALS
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INCREASE SOCIAL MEDIA PRESENCE DRIVE SOCIAL MEDIA TRAFFIC
CREATE & MAINTAIN SOCIAL MEDIA CALENDAR BEGIN REGULAR SOCIAL MEDIA ACTIVITY
IMPROVE BRAND IMAGE EXTEND BRAND REACH AND AWARENESS
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RETAIN LOYAL CUSTOMERS & NURTURE EXISTING CUSTOMERS MAKE CONTACT WITH POTENTIAL CUSTOMERS
MARKETING GOALS
CUSTOMER “You can’t improve what you don’t measure” It’s not about being everywhere, but being great where you are
KNOW YOUR AUDIENCE AND GET SPECIFIC. THE MORE WE KNOW, THE BETTER THE CONTENT.
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DIGITAL & MARKET STRATEGY
ANALYZE CONTENT ON INSIGHTS Figure out what posts have the most engagement and build on that Figure out which posts are not doing so well and make those better
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TACTICS SET CONSISTENT VOICE Photography style
ENGAGE FOLLOWERS People like: - Emotion - Social proof - Practical value - Stories - contagious content
POST DURING PEAK HOURS HAVE WEEKLY FEATURES ENGAGE WITH THE COMMUNITY LEVERAGE UGC SEASPICE
POSTS FOOD - What to order - New menu items - Share top menu recommendations
FUNCTIONS - Promote events - Go behind the scenes - Applicable to real time
LIFESTYLE - UGC Content - Ambiance - Mood
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WHAT NOT TO POST As important as it is to know what you SHOULD post, you should be aware of what consumers perceive as the most annoying actions brands take on social media:
HEAVY PROMOTION USING SLANG NO PERSONALITYÂ BEING "FUNNY" NO COMMUNICATION SEASPICE
SAMPLE POSTS A Mix of: - Food (dishes/drinks) - Function (fun, events, restaurant) - Lifestyle (people, the city)
Photography Style: - Ambiance: indoor/ outdoor - Subjects - mix of people - Colors - bright, colorful - Edits - lots of clarity, medium contrast - Language - simple, fun, engaging
COMMENTS & QUESTIONS? Jessica Gomez jessicagomez2323@gmail.com
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