Strategic Content Plan - Los Argonautas

Page 1

STOP EDADISMO STRATEGIC CONTENT PLAN

TEAM E MVDM O1

JUNE 18, 2018


STRATEGY Narrative Goals Communities Content Measurements

FINAL PROJECT


#STOPEDADISMO

(ageism)

This is an awareness program dedicated to promoting a positive image of the elderly, with emphasis on disseminating a more realistic and diverse vision of these people.

FINAL PROJECT

PAGE 03


GOALS

ONE

TW0

THREE

Show the elderly in a positive way, using messages to face ageism (#stopedadismo)

Inform IE students about Ageism while fostering  good practices both professionally and personally

Inform and show the collaboration between Los Argonautas, LL&C, IE University as entities committed to spreading a realistic and positive image of elderlies

#STOPEDADISMO

PAGE 04


COMMUNITY

IE University Students Need to feel compelled by content Needs to seem relatable Needs to hit on an emotional level Community of Madrid Need to be legal and in-line with their guidelines Companies related to elderly Has the same goals as the NGO

#STOPEDADISMO

PAGE 05


TALKING ABOUT... - Ageing and how to face it - Importance of their family - Avoiding negative stereotypes - Promotion of active and healthy lifestyles - Changing negative standards and perceptions into positive ones starting with themselves

#STOPEDADISMO

PAGE 06


Existing Content

FINAL PROJECT

PAGE 07


Challenges...

Infoxication // Humanization // Hypertransparency FINAL PROJECT

PAGE 08


Infoxication...

develop new content approaches

FINAL PROJECT

PAGE 09


Social Media

FACEBOOK: With this campaign we aim to sensitize society about what is Ageism, how it can be avoided and to show it as something positive. We will be raising awareness for #StopEdadismo

#STOPEDADISMO

PAGE 10


Social Mood

FACEBOOK: Generally Positive Related to emotions, trust, and shared collaborationÂ

#STOPEDADISMO

PAGE 11


Content Calendar FACEBOOK: Scheduled posts- mix of videos, pictures, quotes, etc. All with the call to action to join the movement and visit our website. Posts scheduled during the time Los Argonautas users are most active.

#STOPEDADISMO

PAGE 12


Content

FINAL PROJECT

PAGE 13


Content

FINAL PROJECT

PAGE 14


Content

FINAL PROJECT

PAGE 15


Challenges...

Infoxication // Humanization // Hypertransparency FINAL PROJECT

PAGE 16


Humanization...

getting reccommendations

FINAL PROJECT

PAGE 17


Humanization... Europa Press

//

La Vanguardia

//

El Economista

// Mayor Actual

// Nosotros los mayores

// News 3edadng FINAL PROJECT

PAGE 18


Humanization...

FINAL PROJECT

PAGE 19


Challenges...

Infoxication // Humanization // Hypertransparency FINAL PROJECT

PAGE 20


Hypertransparancy...

winning reputation

FINAL PROJECT

PAGE 21


Hypertransparancy...

FINAL PROJECT

PAGE 22


Hypertransparancy...

FINAL PROJECT

PAGE 23


Results

FINAL PROJECT

PAGE 24


FINAL PROJECT

PAGE 25


Thank you!

FINAL PROJECT

PAGE 26


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.