Springtime spaceage

ISSUE FOUR -

EDITOR & CHIEF JESSICA GREENE

Off.

A Future Trend Briefing

MENS & WOMENS

SPRING SUMMER 2016

SPRINGTIME SPACE-AGE A VISION OF A FUTURE METROPOLIS INSPIRED WITH A SPACE-AGE SOPHISTICATION

MEN’S A ND WOMEN’S SS16 TREND FORECAST

PREFACE 4 INTRODUCTION 5 TREND DRIVERS 6-7 TREND BRIEFING 8 - 33 PANTONES 34 MATERIALS 35 TREND TAKEAWAYS 36 REFERENCES 37 -

PRE FACE People’s desire to belong — through blending in fuels the growing lack of distinction between different kinds of people, when looking at style and dress. Therefore this Spring Summer 2016 trend; Springtime Space-Age, endeavours to provide a direct antithesis to mainstream fashion, by highlighting counter cultural movements taking place. By bringing to light these social and cultural shifts individuals are encouraged to express their inner creativity and thought, and as a result redefine what is considered ‘on-trend’ and ‘off-trend.’

The universe is home to around 10-billion superclusters and has an estimated 350-billion large galaxies — like the Milky Way (Filmer, 2014). However the Spring Summer 2016 trend predetermined by trend agencies operating in a crowded marketplace diverts attention away from outer space and into the misty depths of the ocean. The unexplored corners of our solar system are home to some of the most valuable information that the world will ever hold concerning life as we know it, and to determine what the future holds (Filmer, 2014).

Springtime Space-Age returns attention to the most valuable information source the world will ever have access to. Consequently, providing an alternative to the darkened eerie depths of the sea, that inspires trends set out for brands to pass on to customers that will passively consume its styles for Spring Summer 2016.

INTR ODUC T I ON

Deep Summer, the Spring Summer 2016 trend forecasted by trend agency WGSN explores the misty depths of the ocean — home to weird creatures, bio-mimicry and morphing substances. But where the Deep Summer trend draws on inspiration from what lies beneath, Springtime Space-Age looks to the skies.

Deep Summer fails to harness the most valuable information source the world has access to, and in turn diverts attention away from the worlds most vital asset.

Springtime Space-Age provides a new type of consumer with an alternative trend that is intrigued by the unexplored corners of the solar system and unexplained phenomenons of the universe.

In a rapidly enhancing world Springtime Space-Age is a vision of a future metropolis inspired with a space age sophistication. Styles are forward-thinking, yet cosmopolitan and in a world that continuously encourages individuals to look towards the future to provide answers for the unknown, it is no question why Springtime Space-Age is a leading trend for the innovators and opinion formers, who drive the creative industry forward.

TREND DRIVERS —

Antonella Arismend Photography

Rick Owens Autumn Winter 2015/16 womenswear, make-up by Lucia Pieroni

Sadie Williams for Dazed Digital 2015

Anrealage Autumn Winter 2015-16

Alexander McQueen Fall Winter 20142015

Fyodor Golan Spring Summer 2015

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TREND DRIVERS —

TUI is currently developing a revolutionary suite of technologies called “SpiderFab” to enable onorbit fabrication of large spacecraft components

Shimmer Table BY Patricia Urquiola: made from iridescent glass that gives a chromatic colour effect, was on show at Glas Italia (2014).

Street Style 2014: How Two Live

Out of this World: Web Platform enables users to communicate with Astronauts

Momentum Exhibition (2014)

Rosetta spacecraft set out on a mission to explore a passing meteorite.

Launching a small probe, the craft was able to sample the tiny particles.

Givaudan, a leading flavouring and fragrance company, has acquired a miniature version of the instrument developed for the mission.

ISSUE FOUR SPRINGTIME SPACE-AGE

HOLOGRAPHIC

HOLOGRAPH IC //

HOLOGRAPHIC is a metallic sheen of the solar system, dynamically altering pastel shades offer an alternative to Deep Summer’s submerged colour palette of dark greens and blacks.

Taking inspiration from Fyodor Golan’s Spring Summer 2015 collection, which sees playful voluminous silhouettes and mirrored holographic materials.

This space-age cosmopolitan trend direction encourages brands and consumers to run from what is expected of them, towards a utopian space-age future.

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SHEER IRIDESCENT

SHEER IRIDESCENCE // Sheer iridescent layers are placed over key items for a futuristic approach to Spring Summer 2016.

Unlike Deep Summer’s dark colourways and style aesthetic, Springtime Space-Age offer a light hearted, utopian driven future trend inspire the innovators and those living outside of the box, who are bored of the same old thing.

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IRIDESCENT SHIMMER

IRIDESCENT SHIMMER // The traditional ‘less is more’ approach to styling is thrown to the wind in this trend direction.

A maximalist take on embellishments sees that a ‘more is more’ approach influences the innovators and risk takers.

Inspired by Manish Arora’s Spring Summer 2015 collection, which sees garments and accessories dripping with iridescent embellishments.

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MIRRORED METALLIC

MIRRORED METALLIC

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Springtime Space-Age focuses on mirrored metallic coating, which is explored through this trend direction. Inspiration is taken from a starry gaze of the solar system and the pristine imagery of a space craft.

Drawing inspiration from the immaculate metallic coating of Nike’s Lunar Force 1. This trend direction provides an alternative to the Spring Summer 2016 trend inspired by the murky depths of the ocean.

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FOIL

Foiled material manipulation adds a tactile approach to a metallic sheen.

FOIL draws inspiration from an ethereal alien-like creature.

Make-up artist; Lucia Pieroni was also inspired to create similar effects for Rick Owens’ Autumn Winter 2015-16 womenswear collection.

Offering an alternative to the mutated, unknown creatures that lay in the misty depths of the ocean.

FOIL //

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ALIEN

ALIEN draws inspiration from Alexander McQueen’s Fall Winter 2014-2015 beauty and hair trends.

Experimental braiding and an extreme pale make-up palette encourages individuals to run from the mainstream confinements, and experiment with this utopian futuristic trend theme.

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ALIEN //

ALIEN is an unsettling stylistic experience, with styling for this trend direction takes a surgically minimal approach — the alien-like quality is therefore exuded through the hair and beauty trends of Spring Summer 2016.

OUTER SPACE EXPLORER

OUTE R // SPACE EXPLORER Space suit inspired jumpsuits propel traditional spring summer styling into outer space.

OUTER SPACE EXPLORER draws Inspiration from designs belonging to H&M’s Autumn Winter 2015 collection.

Metallic silver and immaculate white colourways offer an alternative to Deep Summers eerie dark colour palette.

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LIGHTING LUMINESCENCE

LIGHTING LUMINESCENCE //

Improvements in technology see the increase in use of e-textiles. E-textiles create a glowing luminescence that resembles the iridescent colour manipulations of the solar system.

Richard Nicoll designed a slip dress using mainly e-textiles for his Spring Summer 2015 collection . In a world where consumers are demanding more, it is not satisfactory for materials to just hang of the body, therefore this trend direction offers a sensory experience for its wearer.

LIGHTING LUMINESCENCE takes inspiration from the most valuable information source that the world has access to.

Offering an alternative to spring summer trends that aim to provide for the mass market, instead of appealing to a specific group of creative innovators.

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MINIMAL INTERSTELLAR

MINIMAL INTERSTELLAR provides a minimalist inspired trend direction to provide a balance to the otherwise maximal approach to Spring Summer 2016.

Inspired by Gareth Pugh’s Spring Summer 2009 collection. A monochromatic colour palette heightens the minimal approach to styling however this is juxtaposed by the trend directions unconventional take on structural silhouettes. Lines are sharpened, as bold voluminous shapes offer innovators and early adopters a sense of creativity.

MINIMAL INTERSTELLA R

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SOLAR SYSTEM

SOLAR SYSTEM // Print takes inspiration from the unexplored corners of the universe.

Inspired by Valentino’s Pre-Fall 2015 collection, garments are taken over by mesmerising imagery of the Solar system. This offers an alternative to the haunting distorted imagery found in the depths of the ocean.

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STARLIGHT

Shimmering silvers see colour altering reflections propelling this trend towards a utopian space age future.

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ST A RLI GHT //

Fashion takes inspiration from a metallic iridescence that resembles the properties of a star. Drawing inspiration from makeup artist and creative; Ellis Faas.

LUNAR

LUNAR //

Springtime Space-Age sees a darkened trend direction; LUNAR acts as an unconventional inspiration for key shapes and prints for Spring Summer 2016.

LUNAR draws on inspiration from the unconventional designs of Anrealage’s Autumn Winter 2015-16 collection.

Rounded shoulders and voluminous shapes, when paired together with a crater print inspiration resemble the moon.

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UNIDENTIFIED STRUCTURE

UNIDENTIFIED STRUCTURE Unexpected shapes take form to launch this Spring Summer 2016 trend into outer space. Metallic coated materials, structural garments and headwear shapes resemble a UFO. Inspired by keys shapes from Hussein Chalayan Spring Summer 2007 collection. This trend direction offers a voluminous structural alternative to the flatten lines and refined silhouettes of Spring Summer 2016’s rigid trends — provided by monopolising trend agencies, operating in a crowded marketplace.

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PANTONES — Pastel metallic colourways take lead in this counter-culture inspired trend. Pastel hues, transform on iridescent materials, as monochromatic colourways provide an immaculate approach to Spring Summer 2016.

STARLIGHT SILVER

METALLIC LAVENDER ICE BLUE

ROSE PETAL PINK

GOLD

LUMINESCENT GREEN

STARK WHITE

SKY BLUE

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MATERIALS — Unconventional, stiffened materials create sculpted structures, whilst technologically enhanced materials, like E-textiles resemble a starlit universe

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TREND TAKEAWAYS —

• Pastel metallic colourways take lead in this counterculture inspired trend. Pastel hues, transform on iridescent materials, as monochromatic colourways provide an immaculate approach to Spring Summer 2016.

• Holographic and iridescent materials provide a metallic sheen of the solar system, dynamically altering pastel shades offer an alternative to Deep Summer’s submerged colour palette of dark greens and blacks.

• A maximalist take on embellishments sees that a ‘more is more’ approach influences the innovators and risk takers.

• Springtime Space-Age focuses on mirrored metallic coating, • Hair and beauty trends are inspired by an ethereal alien-like creature.

• An extreme minimal monochromatic colour palette resembles that of an interstellar space craft. However, this is juxtaposed by an unconventional take on structural silhouettes. Lines are sharpened, as bold voluminous shapes offer innovators and early adopters a sense of creativity.

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REFERENCES —

Manish Arora Spring Summer 2015

Nike Lunar Force 1

Iceberg Fall Winter 2014-15

Marques Almeida Fall Winter 2015-16

Lanvin Spring Summer 2015

Hussein Chalayan Spring Summer 2007

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ISSUE FOUR SPRINGTIME SPACE-AGE

ISSUE FOUR SPRINGTIME SPACE-AGE

Off. Off, the online fashion forecasting agency that sees the fashion industry through a different lens. Challenging the views of some of the most powerful trend agencies operating in a crowded marketplace — offering an alternative to the early adopters and opinion formers. ‘Off’ encourage people to run from what is comfortable and reject what the crowd is doing by questioning the views and trends of those in power.

‘Off’ is an online trend forecasting agency for innovation, consumer, and cultural research.

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www.off-fashionforecasting.co.uk off-fashionforecasting@hotmail.com -

Editor & Chief Jessica Greene