Binder1

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BANK

LEEDS Through this design I have created a clean and minimal logo to represent Left Bank in such a way that offers a modern edge with style and a carries a memorable and lasting impression.

Arch silhouette vectors.

Rotated on 120 degree angle to represent equality.

LOGO DESIGN: The architecture of the location has such great detail and is an iconic feature of this building, therefore I thought it was important that the space itself was reflected in the logo. Shapes from the arches were taken which allowed me to work with a great dynamic contour. I chose to repeat this three times to promote creativity, connection and well-being.

LEFT

BANK

LEEDS HELVETICA NEUE BOLD 32PT HELVETICA NEUE LIGHT 32PT

TYPEFACE: Reviewing the brief I decided that Helvetica was a well suited typeface for such a creative space. Within the logo I have used Helvetica Neue Bold and Light. Helvetica Neue adds a contemporary edge to the typography element and leaves Helvetica Neue Regular for any body copy text on publication where necessary.

The light and bold adds a great contrast and clearly defines the name of the venue and the location. It is important that this is such a dominant part of the logo so that it becomes part of the visuals we connect with Left Bank.

The tracking on this typeface is set to 394; this allows it to be easily readable in a way that is spaced out enough to give it a unique quality.

LEFT

BANK

LEEDS

LEFT

BANK

LEEDS

SOCIAL MEDIA: As social media is such an important platform for advertisement and spreading the word through this media is key, it needs to show the identity of Left Bank clearly. As the format of the logo has equal length sides, this allows it to fit well into the square spaces given to display a profile picture.

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BANK

LEEDS

DIGITAL & PRINT By applying the logo to both printed products and digital layouts we can see it is successful both as a digital logo and as part of a printed campaign. It would work well on posters and across all internet advertisement opportunities.

REVERSE: This logo is versatile in a range of ways including colour, size and positioning. As a white logo it works great against busy colourful photographs and darker images.

LEFT

BANK

LEEDS Thank you for taking the time to look through my process and logo development, I hope you will consider my design and I hope to hear from you soon.

Jessica Johnson Email: jessicajohnson1103@hotmail.com Tel: 07572542577

Route 2: The three arches are a main feature of the building and so they have been taken in a more literal illustrative way.

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Route 2: To show that Left Bank is an all round venue that offers the space to all creatives it seemed it would be logical to encompass the logo in a circular shape. This presents the name of the space clearly and with high readability.

LE Thank you for taking the time to consider my final two propositions, I look forward to hearing you soon. jessicajohnson1103@hotmail.com 07572542577

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