JESSICA JOHNSON
MODULE 603 / BRIEF 1
SUSTAINABILITY WITHIN DESIGN
RESEARCH
Research began by looking at sustainability within design, it was key to see where the market was currently standing in terms of progression and development and to see if there were any gaps in the market. It was interesting to see how packaging was the key focus throughout the majority of examples that were looked at, it seems a primary unique selling point for many companies, specifically new and contemporary
businesses looking to add an alternative dimension to their brand identity. Ecovative was a company that came to light through online research, showing how our natural resources can be used, in this case a natural fungi and a form of mushroom is grown allowing this cork like packaging to have a protective characteristic with no carbon footprint through its entire process from beginning to end, also being recyclable.
JESSICA JOHNSON
MODULE 603 / BRIEF 1
SUSTAINABILITY WITHIN DESIGN
INITIAL IDEAS
Gathering ideas was key to narrowing down the research into specific categories and to highlight where there are possible gaps to enforce sustainability. Looking at being sustainable within our homes allows it to be apparent where design could be incorporated into objects such as compost bins. Encouraging our younger generation to walk to work or school is a great incentive to reducing carbon emissions through cars
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Walk to work scheme recycling campaign Recycled paper stock Compost bin design Anti Junk Mail Bottled water Vegan benefits organic foods
elephant poop
and other forms of transport, not only is it beneficial to the planet but also the people themselves in keeping fit and healthy. Concentrating on a paper stock is where the initial ideas lead to, some form of quality paper stock that is made from recycled and sustainable materials, how this can be made into something unique. Experimentation with colour and texture could allow for unique and one off pieces of stock.
tree bark
books letters
high fibre
paper
thick stock
leaves newspaper
banana stems
scrap
hair dye oil paints paints colours
food dye
banana leaves
Paper Making
inks
how? 1. tear + blend paper 2. Water Trough 3. pull with mold 4. press onto cloth 5. hang to dry 6. press to flatten
coloured paper Make mold?
grains/seeds bamboo leaves
Size textures
dandelions
dried plants
banana leaves
dried foods
a3/a4 use dried materials
Business cards
JESSICA JOHNSON
MODULE 603 / BRIEF 1
SUSTAINABILITY WITHIN DESIGN
PAPER DEVELOPMENT
Investigation into paper stock making has lead to a range of different paper outcomes. To enhance the texture a certain degree of fibre has to be added so experiments with vegetables such as kale or carrot peel have lead to interesting stocks with a thick and sturdy form. Incorporation of bamboo leaves gives a smooth surface but with a unique integrated pattern. The amounts of each different material added has an effect of how
much the stock is flexible and able to bend. It is about creating a balance between the fibres put in and the base materials used to create the right blend. Coloured paper has been created in pale shades, this allows for usable paper that isn’t distracting with bright colours. A plain thick stock has been created that would be ideal for printing complex designs on either digitally or with more traditional methods like etching.
JESSICA JOHNSON
MODULE 603 / BRIEF 1
SUSTAINABILITY WITHIN DESIGN
PRODUCT DEVELOPMENT
As a product this pack of paper needs to give an insight as to why the audience should buy this paper over standard paper sold. It needs to be able to sell itself on the visual appearance but it will also be backed up by a small informative piece of the font page to give a brief explanation as to how it was made and why it would be beneficial. The design of this page as shown below will be bold and clear, it will be very simple and be
PAPER / 22 PAPER / 22 PAPER / 22 PAPER / 22 PAPER / 22 PAPER / 22 PAPER / 22 PAPER / 22 PAPER / 22 PAPER / 22 PAPER / 22
told through a process of steps, this allows the audience to easily view and understand without much work on their behalf. The typeface and overall design needs to have a contemporary feel, it shouldn’t feel dated but current and interesting to look at for all age generations. A black ink will be used as the types of paper with vary and so this will reduce the chance of the ink colour clashing with the texture or colour of the stock.
1. 2. 3. The PROCESS
TEAR WASTE PAPER
filter with MOULD
HEAT press to flatten
Blend to a pulp
ta - da!
Why should you choose PAPER / 22? / Recycled paper produces 73% less air pollution than if it was made from raw materials.
JESSICA JOHNSON
MODULE 603 / BRIEF 1
SUSTAINABILITY WITHIN DESIGN
FINAL / CONTEXT
The final packs offer a range of neutral colours of paper, each A4 pack has ten sheets of high quality paper of the same ingredients. The five papers include carrot peel paper, kale paper, bamboo leaf paper and a white a grey plain stock. A thorough investigation was carried out to find how the stock could be flattened to a point where it was totally smooth and therefore available for all types of printing. A combination of a light spray
of water, the heat press for 45 seconds and a cold pinching press for thirty minutes allowed me to find the right balance of flattening the paper to a crisp light stock. This allowed screenprinting to work exactly how it should, there was full coverage on all areas exposed and an embossed belly band kept all the papers together in a way that not only looked neat and professional but also was recyclable and therefore sustianable.
JESSICA JOHNSON
MODULE 603 / BRIEF 1
SUSTAINABILITY WITHIN DESIGN
FINAL / CONTEXT
To give a bit more info about how the paper was made a poster was created to show the process, this would be an informative guide more for creative people who would want to have a go at creating paper themselves, this is something that all ability and ages could try. The poster was larger at the size of A3, a bigger size would be interesting to design but restricted facilities meant this is the biggest that could be done at present. The
bamboo leaf paper was chosen as the stock to use for this as it was pale enough not to distract from the content but also added a nice pattern on the surface to show that this stock had slightly more to it than your average paper. The name of the product was put down the side to show that this was part of a product available, these would be placed in and around creative environments and would be useful for others.