jessica ann
LAURELLO POrtfolio
“I am not afraid, I was born to do this.” - Joan of Arc
CAMPAIGN Client:
Centrum is a multi-vitamin that compensates for vitamins you may miss daily. Over time vegetables like brussels sprouts and broccoli have been commonly connected with something parents made their kids eat to get vital vitamins. With Centrum you can avoid the bitter taste some vegetables have and get your daily vitamins faster.
CAMPAIGN Client:
Sharpie’s have many different uses, but in a world of advancing technology we often forget where we began. Sharpie’s make a bold permanent statement and let imaginations run wild, by the use of these simple tag lines consumers can reconnect with the true meaning of Sharpie.
ONE-OFF Client:
The brand Band-Aid has been around since the 1920s and has definitely stood the test of time. Not only do they offer a quality product but one that has dominated it’s market since the beginning. Because of this the simplicity of this visual and straight to the point copy captures what the brand had already proven.
[ [ Upon scanning the QR code consumers will receive a message from HomeAgain about their mission and then be taken to their mobile application.
GUERILLA Client:
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HomeAgain is a microchip for pets that allows them to be identified by vets and local shelters in the case they become missing. HomeAgain advocates for all lost pets and is committed to reuniting owners with their pets. Many people do not realize how many pets actually go missing everyday and how many more could be found with the use of microchip technology.
This is the digital display board wrapped around a pole on the platform of a subway station. The ‘Missing’ poster are meant to look life like and appear to come off of the board.
MISSING MISSING
FOUND Name: Buddy Male/Female: Male Breed/Mix: Boxer Age: 8 Years Old Last Seen: In Central Park Special Features: Black Collar, White patch on belly.
Name: Buddy Male/Female: Male Breed/Mix: Boxer Age: 8 Years Old Last Seen: In Central Park Special Features: Black Collar, White patch on belly.
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SCAN ME
SCAN ME
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This is the computer generated poster via the HomeAgain website. This is what will appear on the digital posters. Once the pet is found that message will appear over the digital poster and replaced by a new one.
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In order to raise awareness of this growing issue HomeAgain will set up several digital advertising boards within big cities in their heavily trafficked areas. The digital boards will wrap around poles and feature over 30 different ‘Missing’ posters via HomeAgain’s online alert reporter. When pet owners within 20 miles of the digital boards report their pet missing the animal’s ‘Missing’ poster will be generated and displayed on the board. These posters will fi lter through every hour until the pet is found. People traveling through the areas where the boards are will have the option of scanning a QR code located on every ‘Missing’ poster that will take them to Home Again’s mobile application and immediately give them the shocking statistic about how many pets stay missing without the proper ID.
NEW MEDIA Client:
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Smart Phone App Icon
Need A Ride? In A Hurry? Travel Responsibly
Beck Taxi located in Toronto, Canada and currently has the biggest fleet in the area. Although they out number their competitors and maintain a reputation for fast service, the Travel Responsibly smart phone app can only enhance this. With this app consumers are able to get a cab with one click of a button. The app also offers virtual payments and opportunities to earn rewards with frequent use. Because Toronto is a fast pace city and convenience is a top priority, the ability to take care of everything in a few moments is essential to getting from point A to B fast, without the extra fuss.
Sign up, it’s easy.
Username Password
Let’s Go!
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Upon opening Beck’s app first time users will be asked to create an account to make calling a Taxi a one step job.
[ [ Once your account is created getting a cab just takes one click of a button and GPS locating technology takes care of the rest. Depending in the mode of contact the user choose they will receive a call or text when their cab arrives.
Travel Responsibly Name
Enter Your Cell Phone #...
Please Text Me
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Consumers who create accounts will have the option to load money to it for faster payment and the opportunity to earn rewards towards future cab rides as a result of frequent use.
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The locations feature will allow users to see where the cab they ordered is and how long until it reaches their location.
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Next users will be asked to fi ll out contact and payment information to save to their account.
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education
ADVERTISING DIRECTOR, Zipped Magazine Syracuse, NY (spring 2012)
Syracuse University
magazine prints once a semester •responsible for 1 full pages of ad space •create advertisements as needed
S.I. Newhouse School of Public Communications B.S. Advertising, 2014 *Deans List
ACCOUNT MANAGER, TNH: The NewHouse Agency Syracuse, NY (spring 2012)
activities
working with a non-profit, Our Secret Prom Dress Closet •creating a advertising campaign
PROJECT LEADER, COMM.unity Syracuse, NY (fall 2011- Present)
created overall communications plan •developed PR, Media, and Graphic design plan for the school •overall managing a group of 15 students
ADVERTISING DIRECTOR, Equal Time Magazine Syracuse, NY (spring 2012)
contact local businesses to buy ad space •create system for selling ad space (first semester magazine is selling space) •magazine is produced once a semester
STYLIST (Fall 2011–Present): Volunteer at Jerk Magazine MEMBER (Spring 2011–Present): Sigma Delta Tau Sorority, active member
skills
Microsoft Office•PC•Mac•Photoshop•InDesign •Illustrator•Final Cut Express•Illustration/ Drawing •Conversational Italian•Twitter•Facebook•Tumblr •Wordpress•Simmons•MRI+
DESIGNER/PHOTOGRAPHER, What the Health Magazine Syracuse, NY (fall 2011-Present) creates layouts for two stories •produced once a semester
PROJECT MANAGEMENT, iifa: International Indian Film Academy Awards Toronto, Canada (summer 2011)
worked with Wizcraft International Entertainment Pvt. Ltd.•created a volunteer program of over 300 Toronto locals •managed the set up for the sub-events leading up to the awards •helped manage sponsor relations
{ jalaurel@syr.edu • 440.474.3408 • 801 University Ave. Syracuse, NY 13210 {