PORTFOLIO 2013
“I am not afraid, I was born to do this.” - Joan of Arc
CAMPAIGN Client: Sharpie’s have many different uses, but in a world of advancing technology we often forget where we began. Sharpie’s make a bold permanent statement and let imaginations run wild, by the use of these simple tag lines consumers can reconnect with the true meaning of Sharpie.
ONE-OFF Client: Centrum is a multi-vitamin that compensates for vitamins you may miss daily. Over time vegetables like brussels sprouts and broccoli have been commonly connected with something parents made their kids eat to get vital vitamins. With Centrum you can avoid the bitter taste some vegetables have and get your daily vitamins faster.
ONE-OFF Client: The brand Band-Aid has been around since the 1920s and has definitely stood the test of time. Not only do they offer a quality product but one that has dominated it’s market since the beginning. Because of this the simplicity of this visual and straight to the point copy captures what the brand had already proven.
ONE-OFF Client: For those of us on the go in this fast pace society accidents are a part of every day life. With Tide to go consumers can “undo� lifes little mistakes.
Stains
Button
ONE-OFF Client: A wingman always has your back, so why shouldn’t your clothing be covered to. With Tide to go your clothing is safe from unexpected stains.
Clothing’s favorite “Wingman”
ONE-OFF
The Weather is Unpredictable,
Client:
Keeping your hair under control can be a challenge. With Moroccan Oil hair products you can insure yourself a good hair day no matter what weather is thrown at you.
Your Hair shouldn’t be.
40 Gallons of clean water...
ONE-OFF Client:
With the focus on a greener earth growing in popularity the Brita water bottle offers a easy way to go green and save money at the same time.
one 16 oz. bottle
We only get one earth to enhabit and with this one water bottle we can be one step closer to a greener planet.
ONE-OFF Client:
In today’s fast pace society sometimes we don’t have time to enjoy a cup of starbucks everyday. With Coffee-mate creamer you can enjoy 25 flavored creamers in the convenience of your own home.
25 flavors
Find your perfect mate.
ONE-OFF Client:
You can’t always expect the things that will happen in life but you can prepare for them. With the Lacie external hard drive you can save the “save” and make sure your documents are safe no matter what the circumstance.
Save the “Save”
Always have a backup plan.
External Hard Drive
440.474.3408
[
[
jalaurel@syr.edu
417 Comstock Ave. Syracuse, NY 13210
A bit more about me...
EXPERIENCE SPONSORSHIP/PROMOTIONS, Cartoon Network (Turner Broadcasting) Atlanta, GA (Summer 2013-Present) manage relations between network and sponsors • brainstorm custom promotions •attend meetings for content developed by network •work to co-brand the network with clients •research competitors and sponsorships in place with mutual clients •created winning intern video featured on company website
GRAPHIC DESIGNER, Kiwi Creative Cleveland, OH (Summer 2012) worked independently on 2 small business designs •managed social media and online presence (Twitter, Facebook, Wordpress) •attended client meetings and Cleveland communications events
ADVERTISING DIRECTOR, Zipped Magazine Syracuse, NY (Fall 2011-Fall 2012) magazine prints once a semester •responsible for 1 full page of ad space •create advertisements as needed
PROJECT MANAGEMENT, iifa: International Indian Film Academy Awards Toronto, Canada (Summer 2011) worked with Wizcraft International Entertainment Pvt. Ltd.•created a volunteer program of over 300 Toronto locals •managed the set up for the sub-events leading up to the awards •helped
ACTIVITIES
SKILLS
STYLIST (Fall 2011-Fall 2012): Volunteer at Jerk Magazine, Syracuse student publication.
Microsoft Office•PC•Mac•Photoshop• InDesign•Illustrator•Final Cut Express• Illustration/Drawing•Facebook• Twitter•Instagram•LinkedIn•Wordpress• Pinterest•Simmons•MRI+
MEMBER (Fall 2011-Present): Sigma Delta Tau Sorority, active member.
EDUCATION SYRACUSE UNIVERSITY S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS B.S. Creative Advertising, Class of 2014