JESSICA LEECH PROFESSIONAL PRACTICE KENZO
DIGITAL FASHION inspired by living plants found under the sea, i have created 6 final print designs for the brand stella mccartney. i have produced designs which i could see following stella mccartney’s usual signature look combined with my own incorporation of theme.
CREATIVE PRACTICE the ‘white shirt’ project, inspired by the maori culture. by recreating the shapes of the ta moko (maori facial tattoos) i both designed and created a white shirt, with redesigning the collar, cuffs and placket following inspiration from my research.
CREATIVE REALISATION
A DELIRIOUS STATE OF MIND
CREATIVE DRAWING AND DIGITAL APPLICATION exploring the use of drawing both by hand and digitally to learn new skills and applications.
DENIM +
UNITY MANIFESTO unity is a unique denim brand selling only unisex denim on the high street. with competitors such as cos, the kooples, whistles and other high street high end brands within the medium price point, my brand stands out with its unique and individual selling point of blending the idea of gender within fashion. unity is the beginning of a new revolution, targeting a fresh generation of trend setters. with its high quality denim and subtle designs, each piece has been carefully created to suit both male and female. this identifies a reason for unity to stand out from such competitors, with the brand having an individual ethnicity.
once i had established my colour, font type and symbol for my brand i then explored a number of logo outcomes using illustrator. this gave me the chance to see what worked best before deciding on the final.
Using online mock up sites, i was able to put my brand’s logo onto physical pieces of merchandise including a poster, notebook, business cards as well as stationary. this gave me the chance to visualise my brands logo as how it may look when inserted onto merchandise and whether it will work or not before creating the actual outcomes. Using the programme Sketch Up, I produced a 3D graphic of a design of a pop up shop for my brand; unity. This programme allowed me to design a prototype of how my stores may look in person. I made sure to continue to express the character of my brand through the way I designed the shop, including my choice of colour, layout and furniture.
PHOTOSHOOT MOOD BOARD
For my brands photoshoot i would like to get across my brands identity including the main issue that is my unique selling point of it being purely a unisex brand. i want to be able to get through to my audience the idea of blending the issue of gender into one. using the inspiration from such brands such as the kooples and calvin klein.
SOURCING DENIM FOR SHOOT
for my shoot i have begun collecting denim garments that can be worn by both the sexes to help represent the identity of my brand. i have decided upon having a majority of different shades of blue denim for the shoot, which has encouraged my collecting. i have gone to charity shops, friend’s wardrobes as well as my own to source the denim. the garments collected include jeans, shorts, dungarees, shirts as well as denim jackets, all that can be worn by both of the genders. my brand is all about merging the idea of the male and female roles, so i plan to hopefully suggest this through the use of oversized and baggy pieces of denim.
UNITY the union of merging gender to introduce a nEw revolution of fashion, undefined by a person’s sex.