Branding Process Book by Jessica Ogden

Personal Brand Identity

Jessica Ogden Professor Betancur Fashion 210

Index Page Statement of Purpose Key words Logo/Type Research Sketches

Digital Sketches Color Inspiration Color Drafts Style Guide Business Card Research Business Card Draft

Letterhead/Resume Research

Leatterhead Drafts Resume Drafts

Email Signature Research

Email Signature Drafts

The Finale

Statement Of Purpose To establish a personal brand that strengthens as I gain more knowledge and experience in the fashion world. One that captures the determination and dedication that I possess. Minimalistic, while

also emitting the sameâ&#x20AC;&#x2030;

effortlessly chic nature of a cozy Sunday afternoon.

Key Words Classic Effortless Luminous Chic Sophisticated Inviting

Logo/Type Research

Sketches

Digital Sketches

Digital Sketches marketing fashion

fashion marketing

jo j j

fashion marketing

fashion marketing fashion marketing fashion marketing fashion marketing fashion marketing

fashion marketing

Color Inspiration

First Color Drafts fashion marketing

fashion marketing

jo jo jo

fashion marketing fashion marketing fashion marketing

fashion marketing

fashion marketing Jessica Ogden

fashion marketing

508-494-8291 jogden21@student.scad.edu jessicaogden.com

Color Drafts fashion marketing

fashion marketing

jo jo jo jo

fashion marketing fashion marketing fashion marketing fashion marketing

fashion marketing

fashion marketing fashion marketing

fashion marketing

Style Guide

Doâ&#x20AC;&#x2122;s fashion marketing fashion marketing

Dontâ&#x20AC;&#x2122;s

fashion marketing

Type-Courier New

a b c d e f g h i j k l m n o p q r s t u v w x y z

Colors

C0 M87 Y100 K0

C11 M15 Y22 K0

C42 M76 Y87 K60

Pantone 172 C

Pantone 4755 UP

Pantone 4625 C

Buisness Card â&#x20AC;&#x2030;Research

Buisness Card â&#x20AC;&#x2030;Drafts

Jessica Ogden

Buisness Card â&#x20AC;&#x2030;Drafts fashion marketing

Jessica Ogden fashion marketing

Jessica Ogden Jessica Ogden

fashion marketing

Jessica Ogden essica

fashion marketing

Jessica Ogden

gden

Fashion Marketing

Buisness Card â&#x20AC;&#x2030;Drafts

Jessica Ogden

jogden21@student.scad.edu 508-494-8291 jessicaogden.com

Fashion Marketing

Buisness Card â&#x20AC;&#x2030;Drafts Jessica Ogden

Jessica Ogden

jogden21@student.scad.edu 508-494-8291 jessicaogden.com

Fashion Marketing

Jessica Ogden

Jessica Ogden Jessica Ogden

Fashion Marketing

Jessica Ogden

Fashion Marketing

Jessica Ogden

Letterhead/Resume Research

First Letterhead Drafts fashion marketing

fashion marketing

Jessica Ogden 508-494-8291

508-494-8291 jogden21@student.scad.edu jessicaogden.com

Jessica Ogden

jogden21@student.scad.edu jessicaogden.com

Jessica Ogden

First Letterhead Drafts Jessica Ogden

Jessica Ogden 508-494-8291

jogden21@student.scad.edu jessicaogden.com

jogden21@student.scad.edu

Jessica Ogden

Letterhead Drafts Jessica Ogden

Jessica Ogden

jogden21@student.scad.edu

Jessica Ogden

Letterhead Drafts Jessica Ogden

jogden21@student.scad.edu

Jessica Ogden

First Resume Drafts Education -Savannah College of Art and Design (2014-2018) Savannah, GA Fashion Marketing Skills & Software -Type -Collaborating with others -Works well with others -Able to research -Draw -Steam/Iron -Microsoft Ofﬁce -Microsoft Excel -Adobe Photoshop -Adobe Illustrator -Adobe InDesign

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jessicaogden.com

508-494-8291

jogden21@student.scad.edu

Other Teen Vogue Fashion University - Attended many fashion conferences

Experience -Plum Island Grille (September 2013-Present) Hostess: Having to work face to face with costumers, talk on the phone, schedule events and reservations, and help waitresses/waiters Bar Back: Restock bar, help bartender, get ice and clear dishes Busser: Clear tables, set up for events, and clean restaurant Food Runner: Bring food to tables -Bennett & Company Manufacturing Assistant (April 22-April 23 2014) Helped get Bennett & Companies linger ready for a meeting with Victoria’s Secret Organized clothing for different shipments Ironed and steamed clothing Stitched beads on sample bras and undies Took pictures of clothes Typed ID numbers of fabrics into Microsoft Excel -Dog walker (own company) (January 2010-January 2012) Took dogs on two walks every weekday and gave them food and water once a day Honors/Awards -John and Abigail Adams Scholarship -Savannah College of Art and Design Academic Honors Scholarship: $15,500 -Unsung Hero Award (2013) for Cross Country

Other Teen Vogue Fashion University - Attended many fashion conferences

Skills & Software -Type -Collaborating with others -Works well with others -Able to research -Draw -Steam/Iron -Microsoft Ofﬁce -Microsoft Excel -Adobe Photoshop -Adobe Illustrator -Adobe InDesign

Honors/Awards -John and Abigail Adams Scholarship -Savannah College of Art and Design Academic Honors Scholarship: $15,500 -Unsung Hero Award (2013) for Cross Country

Volunteer -YWCA of Newburyport, Board Member, (2012-2014) Teacher recommended full voting position on board of directors Member of Racial Justice and Development Committees 2 year Participant in Empowering Women Luncheon (planning, set-up, registration) 2 year Participant in Martin Luther King Luncheon (planning, set-up, ran activities) -Gulf of Maine Institute, (2011-2014) Member of Marine Invasive and Water Quality Committees Monthly meeting regarding environmental concerns Part of each monthly meeting includes various volunteer activities (beach clean ups, garden, maintenance, water quality testing etc.) Teaching middle school students about the cause and effect of rising sea levels -Hope Church Daycare volunteer 30 Hour Famine participant -Green Strides 5K (2010-2013) Race volunteer -Stage Crew, volunteer for Middle School play Helped students with costumes, entrances, and lines

Education -Savannah College of Art and Design (2014-2018) Savannah, GA Fashion Marketing

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Volunteer YWCA of Newburyport, Board Member, (2012-2014) Teacher recommended full voting position on board of directors Member of Racial Justice and Development Committees 2 year Participant in Empowering Women Luncheon (planning, set-up, registration) 2 year Participant in Martin Luther King Luncheon (planning, set-up, ran activities) Gulf of Maine Institute, (2011-2014) Member of Marine Invasive and Water Quality Committees Monthly meeting regarding environmental concerns Part of each monthly meeting includes various volunteer activities (beach clean ups, garden, maintenance, water quality testing etc.) Teaching middle school students about the cause and effect of rising sea levels Hope Church Daycare volunteer 30 Hour Famine participant Green Strides 5K (2010-2013) Race volunteer Stage Crew, volunteer for Middle School play Helped students with costumes, entrances, and lines

Jessica Ogden

First Resume Drafts Jessica Ogden

Education -Savannah College of Art and Design (2014-2018) Savannah, GA Fashion Marketing Skills & Software -Type -Collaborating with others -Works well with others -Able to research -Draw -Steam/Iron -Microsoft Ofﬁce -Microsoft Excel -Adobe Photoshop -Adobe Illustrator -Adobe InDesign

Volunteer -YWCA of Newburyport, Board Member, (2012-2014) Teacher recommended full voting position on board of directors Member of Racial Justice and Development Committees 2 year Participant in Empowering Women Luncheon (planning, set-up, registration) 2 year Participant in Martin Luther King Luncheon (planning, set-up, ran activities) -Gulf of Maine Institute, (2011-2014) Member of Marine Invasive and Water Quality Committees Monthly meeting regarding environmental concerns Part of each monthly meeting includes various volunteer activities (beach clean ups, garden, maintenance, water quality testing etc.) Teaching middle school students about the cause and effect of rising sea levels -Hope Church Daycare volunteer 30 Hour Famine participant -Green Strides 5K (2010-2013) Race volunteer -Stage Crew, volunteer for Middle School play Helped students with costumes, entrances, and lines

Other Teen Vogue Fashion University - Attended many fashion conferences

jogden21@student.scad.edu

Jessica Ogden Volunteer -YWCA of Newburyport, Board Member, (2012-2014) Teacher recommended full voting position on board of directors Member of Racial Justice and Development Committees 2 year Participant in Empowering Women Luncheon (planning, set-up, registration) 2 year Participant in Martin Luther King Luncheon (planning, set-up, ran activities) -Gulf of Maine Institute, (2011-2014) Member of Marine Invasive and Water Quality Committees Monthly meeting regarding environmental concerns Part of each monthly meeting includes various volunteer activities (beach clean ups, garden, maintenance, water quality testing etc.) Teaching middle school students about the cause and effect of rising sea levels -Hope Church Daycare volunteer 30 Hour Famine participant -Green Strides 5K (2010-2013) Race volunteer -Stage Crew, volunteer for Middle School play Helped students with costumes, entrances, and lines Honors/Awards -John and Abigail Adams Scholarship -Savannah College of Art and Design Academic Honors Scholarship: $15,500 -Unsung Hero Award (2013) for Cross Country Other Teen Vogue Fashion University - Attended many fashion conferences

Jessica Ogden

Honors/Awards -John and Abigail Adams Scholarship -Savannah College of Art and Design Academic Honors Scholarship: $15,500 -Unsung Hero Award (2013) for Cross Country

fashion marketing

Volunteer -YWCA of Newburyport, Board Member, (2012-2014) Teacher recommended full voting position on board of directors Member of Racial Justice and Development Committees 2 year Participant in Empowering Women Experience Luncheon (planning, set-up, registration) -Plum Island Grille (September 2013-Present) 2 year Participant in Martin Luther King Luncheon Hostess: Having to work face to face with costumers, talk (planning, set-up, ran activities) on the phone, schedule events and reservations, and help -Gulf of Maine Institute, (2011-2014) waitresses/waiters Member of Marine Invasive and Water Quality Bar Back: Restock bar, help bartender, get ice and clear Committees dishes Monthly meeting regarding environmental Busser: Clear tables, set up for events, and clean restaurant concerns Food Runner: Bring food to tables Part of each monthly meeting includes various -Bennett & Company Manufacturing Assistant (April 22-April 23 volunteer activities (beach clean ups, garden, mainte2014) nance, water quality testing etc.) Helped get Bennett & Companies linger ready for a Teaching middle school students about the cause meeting with Victoria’s Secret and effect of rising sea levels Organized clothing for different shipments -Hope Church Daycare volunteer Ironed and steamed clothing 30 Hour Famine participant Stitched beads on sample bras and undies -Green Strides 5K (2010-2013) Took pictures of clothes Race volunteer Typed ID numbers of fabrics into Microsoft Excel -Stage Crew, volunteer for Middle School play -Dog walker (own company) (January 2010-January 2012) Helped students with costumes, entrances, and Took dogs on two walks every weekday and gave them lines food and water once a day Honors/Awards -John and Abigail Adams Scholarship -Savannah College of Art and Design Academic Honors Scholarship: $15,500 -Unsung Hero Award (2013) for Cross Country Other Teen Vogue Fashion University - Attended many fashion conferences

Jessica Ogden 508-494-8291

jogden21@student.scad.edu jessicaogden.com

Resume Drafts Jessica Ogden

Experience -Plum Island Grille (September 2013-Present) Hostess: Work face to face with costumers, talk on the phone, schedule events/reservations Bar Back: Restock bar, help bartender, get ice Busser: Clear tables, set up for events, and clean restaurant Food Runner: Bring food to tables -Bennett & Company Manufacturing Assistant (April 22-23, 2014) Helped get Bennett & Companies linger ready for a meeting with Victoria’s Secret Organized clothing for different shipments Ironed and steamed clothing Stitched beads on sample bras and undies Took pictures of clothes Typed ID numbers of fabrics into Microsoft Excel -Dog walker (own company) (January 2010-January 2012) Took dogs on two walks every weekday and gave them food and water once a day

Education

Skills & Software

-Savannah College of Art and Design (2014-2018) Savannah, GA Fashion Marketing

-Collaborating with others -Works well with others -Able to research -Draw -Steam/Iron -Microsoft Ofﬁce -Microsoft Excel -Adobe Photoshop -Adobe Illustrator -Adobe InDesign

Honors/Awards -John and Abigail Adams Scholarship -Savannah College of Art and Design Academic Honors Scholarship: $15,500 -Unsung Hero Award (2013) for Cross Country

Volunteer

Other

-YWCA of Newburyport, Board Member, (2012-2014) Full voting position on board of directors Teen Vogue Fashion University Member of Racial Justice and Development Committees - Attended many fashion conferences 2 year Participant in Empowering Women & MLK Luncheon (planning, set-up, registration) -Gulf of Maine Institute, (2011-2014) Monthly meetings/activities regarding environmental concerns Teaching middle school students about the cause and effect of rising sea levels -Hope Church Daycare volunteer 30 Hour Famine participant -Green Strides 5K (2010-2013) Race volunteer -Stage Crew, volunteer for Middle School play Helped students with costumes, entrances, and lines

Skills & Software -Collaborating with others -Works well with others -Able to research -Draw -Steam/Iron -Microsoft Ofﬁce -Microsoft Excel -Adobe Photoshop -Adobe Illustrator -Adobe InDesign

Education -Savannah College of Art and Design (2014-2018) Savannah, GA Fashion Marketing

Other Teen Vogue Fashion University - Attended many fashion conferences

Jessica Ogden

Honors/Awards -John and Abigail Adams Scholarship -Savannah College of Art and Design Academic Honors Scholarship: $15,500 -Unsung Hero Award (2013) for Cross Country

Skills & Software -Collaborating with others -Works well with others -Able to research -Draw -Steam/Iron -Microsoft Ofﬁce -Microsoft Excel -Adobe Photoshop -Adobe Illustrator -Adobe InDesign

Education -Savannah College of Art and Design (2014-2018) Savannah, GA Fashion Marketing

Other Teen Vogue Fashion University - Attended many fashion conferences

Volunteer -YWCA of Newburyport, Board Member, (2012-2014) Full voting position on board of directors Member of Racial Justice and Development Committees 2 year Participant in Empowering Women & MLK Luncheon (planning, set-up, registration) -Gulf of Maine Institute, (2011-2014) Monthly meetings/activities regarding environmental concerns Teaching middle school students about the cause and effect of rising sea levels -Hope Church Daycare volunteer 30 Hour Famine participant -Green Strides 5K (2010-2013) Race volunteer -Stage Crew, volunteer for Middle School play Helped students with costumes, entrances, and lines

Jessica Ogden

Mr. Jones May Poetter Gallery 342 Bull Street Savannah GA, 31402

January 15, 2016 Dear Mr. Jones, I am writing this to express my interest in you helping me with my resume. As you can tell, this is a mock cover letter to act as a placeholder. I learned about the Career Fair through my teachers and SCAD email announcements. I am interested in your help because I will be using my resume for job interviews in the future. I am highly interested in what you have to say. I have many things to learn about writing a resume but this is a good start. I am organized, dependable and willing to learn always. I think being at this “Career Boot Camp” is exactly where I need to be. I can’t wait to talk to you about my resume and this position and look forward to hearing from you.

Best, Jessica Ogden

Jessica Ogden

Education

Skills & Software

-Savannah College of Art and Design (2014-2018) Savannah, GA Fashion Marketing

-Collaborating with others -Works well with others -Able to research -Draw -Steam/Iron -Microsoft Ofﬁce -Microsoft Excel -Adobe Photoshop -Adobe Illustrator -Adobe InDesign

Honors/Awards -John and Abigail Adams Scholarship -Savannah College of Art and Design Academic Honors Scholarship: $15,500 -Unsung Hero Award (2013) for Cross Country

Volunteer

Other

Email Signature Research

Email Signature Drafts Jessica Ogden fashion marketing

Jessica Ogden

Email Signature Drafts Jessica Ogden

Jessica Ogden

Simplicity is the Ultimate Sophistication