CONTENTS ONE: CONCEPT
7. The Slow Fashion Movement TWO: INSPIRATION 14. Missoni: Art Colour 20. Reusing Denim THREE: FINAL PRODUCT/BRAND 22. Line Up
27. Conscientious 28. Garment Detailing 32. Promotion
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THE TRIBES INFLUENCE
THE SLOW FASHION MOVEMENT For Conscientious By Jessica Parker
Status
used to be about the possession of certain objects. In a generation where people have so much, status has become less about ‘what we have’ and much more about ‘who we are’: namely, more ethical, creative, connected, tasteful than the masses. Looking forward into 2017, there seems to be a shift towards ethical production. To avoid this mystic of recycled clothing that our generation have been brought up to assume is the entirety of the word ‘ethical’. Brands use materials which are more durable to suggest a product will last a long time rather than the simplicity of high street branded fast fashion garments. This reflects on ‘who we are’ when we buy garments as we know we are doing better and being safer to our planet. Slow fashion dives into a whole new way of consuming garments and exploring alternative production methods as well as simply recycling clothing. It isn’t your typical seasonal fashion trend, it is a movement that is gaining momentum in a fastpaced fashion world.
‘...to avoid the mystic of recycled clothing.’ Vintage stores are the backbone of the ethical clothing movement but to combat the fast fashion generation a new step is needed to bridge the divide between these two shoppers. A typical thrift store shopper seeks a certain image of fashion revival and continuation. However, those who seek slow fashion are looking for more products with a current feel to them. They seek timeless classics; therefore, slow fashion designers consider a need for creativity and tasteful garments which when well executed can cause a larger price tag to adorn their clothing.
and concerning nature of some factory conditions questions the sustainability of how some garments are made. To allow us to combat the generation before us it is our duty to look at clothing and question its need. We shop in a way that we wear an outfit just once and throw it away. However, in the long run this will become more expensive than buying one garment that will last a life time. Seek a curated closet that includes key pieces that represent you as an individual and your style will remain eternal.
This ideal doesn’t appeal to those of us who are used to a low cost, mass produced wardrobe. But at current it is all that we can do to combat the fast fashion industry. The fashion industry contributes heavily to the depletion of fossil fuels in terms of transportation as well as the ever-growing concerns within the cotton business. The developments in pesticides 7.
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MISSONI: ART COLOUR FASHION AND TEXTILE MUSEUM
In a sea of denim lies a colour twist that invites the audience in to view the differences within the collection. A story based on recycling and bleaching to reuse garment parts its brought forward with a modern twist based on the creations of Missoni. Inspired by the Missoni: Art Colour exhibition at the Fashion and Textile Museum the print
used within the designs reflects the colour scheme adapted from Missoni’s own artwork. Transferred through to fabric the vibrant orange colour plays a vital role in the final design.
the work shows a clear story of Missoni’s imagination. This adaptation of print shows colour contrasts with the denim blues used throughout the project. Missoni’s display of garments on the stand invites the audience to The exhibition was a telling explore his best work. The contrast of Missoni’s lifework from of bright oranges and darker hues inspiration through to final of blue help inspire his artwork. garments. Displayed vividly through knitwear and colour
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REUSING DENIM THE STAGES OF BLEACHING
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CONSCIENTIOUS FINAL GARMENT
Conscientious is a lifestyle brand with clothing suitable for each season. The focus on denim wear makes the clothing versatile and suitable for all weathers. The branding derives from the
concept which is about slow fashion and creating sustainable clothing. The brand name allows the wearer of the clothing to constantly remember to be conscientious in
terms of the clothing they buy. Rather than deterring the customer from buying our product it encourages them to buy our long lasting garments rather than a fast fashion product.
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2. 1. Eco Friendly Bags-Made from recycled material. 2. Swing Tags for clothing. 3. Tissue Paper with brand identity. 4. Button featured on garment sold in store. 32.
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