90 Days of Typography

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I took this photograph at a flea market in Fort Myers. This canvas caught my attention because of its successful use of overlapping. Two fonts are being used to differentiate the texts, both serif type faces. The script writing resembles a humanist script, or an old style font set in italics. The font that “sunshine” is in resembles the font Stencil in some aspects, but also could appear looking like Bodoni, a transitional font.

This is a CD case for one of my favorite bands, Aer. The playful, whimsical font fits the beach scene in the background. It is a sans serif and appears similar to handwriting. It has a calligraphic feel so I classified it as a humanistic sans serif. Although it closely resembles a humanist sans serif, it has little contrast in weight. The visual puncuation lines create for an interesting composition that is appealing to the eye.

This is an ad for essie nail polish I found in a Cosmopolitan magazine. I like how the quote is not based so traditionally, for example it starts with a lower case rather than uppercase. I also particularly like the loop on the lowercase “g.” I would classify this font as old style, like Geralde, because it has contrast between thin and thick strokes and detailed loops and ears of the “g’s.”

Although this font on this goji berry flavored green tea box seems natural and organic, I really do not like it. When the text is taken down below what reads “goji berry” it gets so hard to read and makes me feel anxious because there is little variation between letters. It does not help that the smaller text has a long sentence length, either. Just by looking at this box I can tell that the font is probably Papyrus, which is used for decorative and ornamented purposes. The classification of Papyrus is considered novelty.

The makeup company Bobbi Brown always uses the same font for every makeup piece, creating their own brand identity. The white text on black always creates for optimal readability of their logos. I would consider this font to be Univers and at an extended weight. This means the font would be called a neo-grotesque font that is often used in advertising body text because of its plain appearance.

I found this book at the library on campus and thought the small text on the large book cover represented a feeling of being lost or scared, perhaps what the book could be about. The text has varying weights of contrasts, such as the outside part of the bowls in the letters “D” and “B.” The font could be classified as an old style font, like Calson, because of that reasion and its serifs that are angled in.

This is on a koozie that holds cold drinks. This company’s logo is always seen in all lowercase and in this font. The loop of the “g” and the link of them help make this particular font stick out. I believe the font classification would be a transitional type and is very similar to Bell. The ears are different from Bell, where here they are more flat. Transitional type faces like this one have reduced diagonal stresses as well.

One of my friends had this sign hanging up in their kitchen area and my immediate thought was how “sweet” it was. The idea of cupcakes are very feminine, making for an appropriate use of the very scripted, feminine font. The font is a sans serif and a humanistic style because it resembles what hand written script may look like. The curls on the end terminals help add to the hand written feel.

This is the logo on a Victoria’s Secret shopping bag. The font appears to look as though it was stretched vertically because it is so tall. Perhaps it just has a large x-height, like Univers. It is a simple, to the point logo that feels although it would maintain a high readibility if reduced down in size. It resembles the plain-ness of a neo-grotesque sans serif font, such as Din, but because this brand is known for its playful, vibrant colors, the plain font works successfully.

I found this logo on a suitcase in Marshalls. The lettering is embossed into the silver plate it sits on. The word “RICARDO” reads clearly and is a sans serif type face. I think it could closely resemble a neogrotestque font like Univers if it did not have the cut outs of specific parts of the words. There is very little stroke weight contrast.

This is a logo for a clothing company, Vineyard Vines. When a package I got from this company arrived it came in a wonderfully designed box. This text was written on it when the box opened. I think this serif font resembles a transitional typeface, such as Minion or Baskerville. These fonts allow for great readibility when changed into italics.

I particularly liked how strongly the logo of this ale I recieved these earings as a gift and was drawn to the stood out amongst its competitors. This text has packing that they came in. This logo is written in an little to zero change in stroke weight and is set in elegant serif font, making it feel feminine. I believe the all capitals, making the readability of it successful. type classification would be a transitional type face, The strokes are heavy, making for good advertising, such as Baskerville, because of the bracketed serifs and it has square serifs. This font reminds me of and weight variation between thin and thick strokes. Rockwell, which is a slab serif, that is typically used to The hairline strokes included on the “N” and the advertising purposes because of its thick strokes. pointed apex of the “A” help to classify this.

This is one of my favorite granola bars and I often overlooked the labeling of it. I choose this image because the circular “o’s” in this font reminded me of the actual flavoring of the bar, which is coconut. I believe this font to be a geometric sans serif because of the little weight variation and perfect shaping of the “o,” like Futura. I particularly do not enjoy the drop shadow behind some of the text as it causes distraction.

I found these homeade cookies at the Farmer’s Market in Hyde Park. I think it is a cute approach to packaging and labeling for a woman’s personal business. I think this san serif calligraphic font is a successful choice, however, I do not like the outline of the stroke on the word “cookies.” That word could have been placed underneath “Miss Pat’s.” Because it is a scripty font, I classified it as a humanist sans serif.

I was given this sign by a friend who knows the passion I have for dancing. I had this hung up in my room earlier this semester so it could remind me of the love I have for dancing all the time. The font is readable and the overall sign has great contrast in terms of color. The font is a sans serif and resembles Futura. The open countered part of the “C” helped to classify this as it seems as though a perfect geometric circle could fit right in.

These chunky letter forms remind me of the way babies have a “puffed out” appearance and a chubbiness in their cheeks. The word “BABY” is spread on two different lines, but since it is such a short word it still reads successfully. I like the purple on green contrast because the font is large enough to understand. This font also could resemble Comic Sans writing or handwritten bubble letters, making it fit the humanistic sans serif classification best.

I found this Buddhist poster in the libray and thought it was interesting how the texture of the background came forward with the opaque title text. The text is a sans serif font face and is typically used for large format text like headlines. The text is similar to the style of Futura, a geometric sans serif, because of the rounded, circular counters in the “a” and “b.”

This image was found on a poster board in the library explaining an old club and this is the membership invitation to it. I thing the colors work well together and the visual puncuation works nicely to break elements of the design up. The font that “club” is written in could be considered a sans serif neo-grotesque font. The shapes within the letter forms are not perfectly geometrical therefore neogrotesque letterforms have a tendency to look plain.

These Downy scent boosters have a unique packing label. Every scent has a different color that the word “unstopables” is written in which I found interesting. That word itself has a unique sans serif humanistic form to it. It integrates earlier Roman handwriting, but does not have any serifs within it.

I really like the tag of this shirt I got from Urban Outfitters. It is simple, yet elegant and highlights specifics in a different color. Because of the thickness of the strokes of the letters, I think this font would be a slab serif. Slab serifs do not have many fonts hairline strokes, a characteristic that this brand name does not incorporate. They also have square-ish serifs and very little diagonal stresses, like Rockwell.

I found this logo in a graphic design book and it is for a transportation comapany. I thought it was interesting how the two letters on the end of the overall text encompasses the words before and after them. I think this text would closely resemble a geometric sans serif font, like Futura.

This is a leave in conditioning hair product by a company called “It’s a 10.” The text is always set in lowercase lettering making it unique amongst its competitors. The font itself resembles Futura, as everything similarly resembles the circle in the middle of the logo.

I really like this labeling of a necklace I ordered. The monogram of the “ML” takes a modern approach on a new fashion phenomenom and makes the label visually appealing. The font is a sans serif and has no weight variation in it. I believe it is Futura, which is a geometric sans serif. Using this font makes the designer able to condense letters together, which I do think was done, because it has so many different weights.

This was found on the cup of a Dunkin’ Donuts coffee. It is a thick sans serif font and looks similar to Comic San’s bubbliness. I do not like how the ends of the words do not match up in line width in correlation to the one before it. The readibility is okay here, but if the text was to be reduced, it would be hard to distinguish certain text factors, like the eye of the “e.” I believe this font to be a humaist sans serif because of the calligraphic feel and thick, rounded weight structure.

I found this ad for a television documentary, “Hatfields & McCoys,” and chose to photograph it because of the beautiful amperstamp is had. The amperstamp has ball terminals, so it could be a modern serif font, but the main text has flat serifed terminals. It is likely that this font is Baskerville, a transitional type face, because of its flattened serifs and thin hairline strokes (such as the left stroke of the “M”). This font also has a predominant diagonal stress.

I really like decorative font that is incorporated into this design of a cinnamon sugar grinder from Trader Joe’s. The swirls of the end of the serifs make this font have an extremely feminine feel. The font colors work extremely well together and represent cinnamon in a good manner. The font classification I believe that the font is a humanist serif font because it has different sized bowls and different angles of serifs that could be viewed as handwritten.

Thie is a book cover I found in the lubrary. I like how all the text width works accordingly and lines up. I believe that this sans serif font would be neo-grotesque due to the larger x-height. To make everything line up in a coohesive manner, neo-grotesques also enable designers to set things at different weights (such as extended or condensed in Univers).

I found this book cover in the library and though it was interesting how technical the font looked when two words were stacked on top of eachother as such. The font is very masculine and sans serif. The colors help to add to the masculine feeling as well. The font could be considered a neogrotesque sans serif, like Helvetica.

I zoomed in on the Florida Strawberry Festival’s main stage logo from far away, but liked how the words were curved into a circular shape, like the outline of a strawberry. This is a serif font with flat and thin serifs, like the font Minion. Minion is a transitional serif with diagonal stresses that lean in more towards the center of the letterform. Transitional types also include more hairline strokes in their lettering.

There is a heavy design in the background of this cover of a journal that I found in Marshalls, so a clear and percise text box makes for great readibility. Although I am not a fan of the use of small caps, since it is only about 6 words, I think it works nicely. The font is a sans serif and one that does not have very much stroke weight variation. I believe this is a grotesque type and could be Helvetica.

I photographed my own necklace which is my monogram. I think it is especially unique because at first glance it looks as though it would be a pattern, not actual letters. It would closely resemble hand written text, so I believe it to be a humanist sans serif. The terminals are extremely curled and curved making it overall feel very girly.

This label for Bud Light’s Mang-o-Ritas screams fun. The colors are vibrant, which makes the box more entertaining for the eye, but makes the text require a drop shadow behind them. The font is a mix up of sans serif and serif (no serifs on the “o” or “i,” but serif on the “g” and “t”) which makes it rather difficult to classify. I would consider it a mixture between a slab serif, because it has straight serifs with heavy strokes, and a humanist sans serif, because it has the same shape as many serif letters, but does not always contain serifs.

I found this tapestry at a country concert earlier this semester. I like the visual puncuation elements around the “by the” and how it makes the overall composition more visually appealing. I believe this font to be a humanist serif one because of its decorative manner. The serifs thin out and angle up on the end which is similar to some handwritten humanistic serif fonts.

I got this smoothie drink at Dairy Queen and liked how the word “Julius” fit underneath the word “Orange” proportionally utilizing the descender of the “g.” The font is a sans serif and has thick strokes to define it. It has little weight constrast of strokes and could be viewed as a humanisitic lineal. This font looks although it could easily have serifs which is a common characteristic of humanist sans serif fonts. The ear of the “g” is also a distinct feature that helps to classify it.

This is a calligraphic logo of a company called Splash of Pink in which I shop at often. I think the logo could have been more creative; it looks like the designer just picked out a script font and called it a day. I would have made “Splash” and “Pink” larger and have “of” inbetween sit at a smaller size and different baseline. This font could be classified as a humanistic sans serif.

Passing through Starbucks I decided to get Tazo Tea K-Cups This photo was taken at the Strawberry Festival in Plant City. for my Keurig machine. When I took my cup out, I noticed I took the picture because of the use of strokes around each beautiful serif writing, similar to both Palatino Linotype, letter, which I did not like at all because of the distraction they an old style font face, and Baskerville, a transitional font. caused. All of the text is a sans serif and the “deep fried” part There are distinct changes between thick and thin lines and looks similar to Futura, which I worked with before. Futura is a it has a vertical stress displayed on the “e.” The purpose of geometric sans serif, a font that is centered upon geometric forms transitional typefaces were to bridge a gap between old style and used frequently for large billboards and advertisements. fonts before it and modern fonts that came after. I classified this font as Calibri, a humanist sans serif typeface designed by Microsoft for optimal readability in their programs.

This is the outside labeling of a coconut water, Coco Libre. I thought it was interesting how the company used a font for the word “CoCo” that has distinct rounded “o’s” giving off the actual feel of a real coconut. The font used there could be Futura because of its geometric proportions and sans serif terminals. Overall, this logo could probably get past without the outer stroke of letters.

I took this photograph from an M&Ms package I recieved on Valentine’s Day. The ‘M” sticks out right away and creates a signature logo that is recognized by all throughout. The “m” has a heavy, thick stroke and contains serifs. I would classify this font as a slab serif, such as Rockwell.

I found this decorative description on a Kellog’s granola bar package of Special K. When I read this, I actually felt a sincere sweetness, which makes for great advertising. I like the way this font has distinct ball terminals and is calligraphic. I would classify this font as a humanistic sans serif font (especially the word “sweet”) because there are no serifs and it resembles script handwriting.

I took this photograph of a flyer I found posted by the elevators of my residence hall. I particularly chose to photograph it because I see a mixture of many fonts used within it, both serif and sans serif. With my understanding of typefaces, using one font that has a variety of weight could have benefitted the design of this poster making readability more fluid. The main font, used with the headline writing, reminds me of Univers and is a linale neo-grotesque sans serif. Sans serifs are typically used for headlines because of their clear and percise lines, which could be a reason the designer chose this specific font.

This is a logo of a woman and girls brand name, Lilly Pulitzer. I chose this logo because the font of it defines what the brand is known for: colorful, playful, bright, and femininity. It may have been the signature of the woman Lilly herself as it resembles scripted handwriting. I believe it would be a humanist sans serif, or a decorative font face, because there are no serifs and very little weight contrast. Logos like this one typically act as more of a decoration than something that is made to have optimal reading ability.

For the love of chocolate, this image was taken. The chocolates inside this tin box were rich, and a serif font gives off an elegant feeling that could match the taste of each smooth chocolate piece. I noticed right away the ball terminals of the “c” and the “a” and defined this type as a neoclassical/didone/modern font. Ball terminals are popular amongst these fonts and stroke contrast becomes even more predominant than transitional fonts in an earlier time.

I found this label for chocolate covered soybeans to be quite elegant because of the serif writing. I think the serif font works because it has an antique feel that tends to an older audience and I do not picture people younger than young adults picking up a soybean package at the grocery store. The font in this case is successful in matching the product. It is a transitional font face, having wide serifs with flat bases.

For the love of chocolate, this image was taken. The chocolates inside this tin box were rich, and a serif font gives off an elegant feeling that could match the taste of each smooth chocolate piece. I noticed right away the ball terminals of the “c” and the “a” and defined this type as a neoclassical/didone/modern font. Ball terminals are popular amongst these fonts and stroke contrast becomes even more predominant than transitional fonts in an earlier time.

0 9 The Look Boutique is a small shop located in Tampa. They have trendy styles of clothing and often are higher in the price range. Their logo represents the idea of taking something traditional and transforming it into a more modern feel, which is what I find many of their clothes represent. “The Look” is a serif font with vertical stresses, similar to letters in the modern/ didone class type. Thinner strokes are reduces to hairline strokes, such as the upper stroke on the “k.” A font similar to this may be Didot.

I choose this sauce to photograph because it is made by a favorite food company of mine and I wanted to look into the company’s chosen font face. The font of their company is a sans serif and has sharp edges, such as the”A’s” apex coming to a point. It resembles Din, a grotesque sans serif font. The labeling is successful, set in a sans serif, creating the chance that it will attract male shoppers, too.

This dip was found at Trader Joe’s food market and was photographed because of its decorative logo. The thick strokes of the letterforms remind me of Rockwell, however, this is not a serif font. While the font may resemble handwriting because of the fancy tails and decorative amperstamp, it could also be classified as a humanist sans serif type face. Humanist sans serif have a degree of weight changes in strokes, like Gill Sans, and have a more calligraphic feel than humanist serif fonts.

In the oatmeal and cereal aisle at the grocery store, this particular oatmeal stood out to me because of its label. Most oatmeals had plain, traditional logos, but this one seemed to take a more youthful approach. The font of the brand name a thicker serif and has fancy terminals on the first letter of each word. Without the fancy terminals, I could classify this font as a slab serif, where all the stroke weights are the same. For the most part the serifs are flat and rectangular shaped, an attribute of the type face.

This paper slip came in a phone case package that I purchased. The font of this logo suits the different phone cases that are made because they are all simple in design and writing. The type is very similar to Baskerville, a transitional serif. There are similarities between this type and old style fonts, such as the extension of the leg on the “R,” but overall due to contrast variation and bracketed serifs, transitional fonts fit it best.

I recieved this information sheet about an online survey after sitting down at the Oxford Exchange on West Kennedy. I thought it was interesting that many of Oxford’s designs were in a serif font, but this paper was not. I think it works successfully, however, because it stands apart from the rest of the displays because it is not in serif writing. I believe the classification of type to be a grotesque sans serif, where readibility is high due to larger spacing between letters and words.

This is a book written by Matthew Quick showing its cover. I chose to capture this because I enjoyed the way certain words fit together and were staggered, but the text was still read clear. For example, the baseline of “ME” sits inbetween the ascender of the “L” in Leonard and the stoke of the ending “D.” I think this font would be a neo-grotesque sans serif font, resembling parts of Univers. There is low stroke contrast and most of the terminals are set horizontally.

I got this sticker in the mail with the purchase of a shirt at BrandyMelville.com. This website has a lot of clothing that has graphics on them, such as this graphic above. I think it is interesting how they incorporated a perfectly circled shape, a yin and yang, into the “o’s” of the word “cool.” Because those letters are so geometric, the font could be considered a geometric sans serif. Of course since it is supposed to look handwritten, not all the letters are in perfect geometric form.

This is the front of an eyeshadow palette that I have. I thought this font was interesting, because for such a girly product, the font of the logo is a sans serif and very squared off. It almost looks like a stenciled font which makes it more visually appealing because due to low weight contrast of strokes and no serifs, this font could have the potential to appear “boring.” I believe it to be most similar to Univers, at an extended weight, which is a neo-grotesque sans serif. These fonts are relatively plain, so are printed on unique packaging to make them more appealing, but still have readibility.

I bought an “Alex and Ani” charm bracelet earlier in the year. Each bracelet is characterized by the charm and comes with a slip like this one explaining the meaning behind it. The logo of the company is a sans serif, making it more youthful, and is highly readable when it is taken down in size due to low variation of lettering. The font has a calligraphic feel, which leads me to classify it as a humanist sans serif, such as Gill Sans. At first it even reminded me of a “filled in” version of Papyrus that had better typographic design.

f o s day

Y H P A R G

In search for a new dry shampoo product, I came across the design of this bottle by TRESemme. The font of the actual text (not the logo) I noticed was set in different weights, such as a bolder one, a regular one, an extended one. Taking advantage of a font with many different weights is extremely important in design as it does not confuse the reader. Due to the many weights featured, I would consider this font to be in the geometric sans serif font family. Geometric sans serif take a modern approach to text present day.

O P Y T

I got this business card from a Tampa taxi driver. Many business cards I had gotten previously from drivers had very plain, boring fonts and compositions. I enjoyed the simplicity of this one and its incorporation of an image of sorts to make it more visually appealing. The font of “TAXI” looks similar to a typewriter font giving it a more ancient feel. It would be classified as a slab serif due to the thickness of strokes and wide, flat, horizontal serifs.

The Jack Daniels brand created a strong, recognizable logo for itself that people world wide know of. The font is a decorative serif and gives off an older style feel. The logo has a lot of different word components and is all set in white which could make for confusion or anxiety of the audience. The main text, however, is set at a larger height than the rest distinguishing it as most important. This serif type could be classified as a humanist face because the serifs tend to thin out towards their ends and diagonal stresses are seen throughout letterforms.

This image is the cover of a social media book called “Friends, Followers, and the Future.” I liked how the designer flipped the words “and the” on their side because they are less important to the title. I do not like, however, the random mix of lowercase and capital letters where the first letter of each word is lowercase and the rest of the word is uppercase. This caused me confusion. I would name this font as a geometric sans serif because of the perfect circles and perfectly shaped counters the font includes.

This canvas was painted by one of my close friends and I found it interesting initially that she used what could be viewed as a stroke on each letter. Perhaps the light blue on the pink did not successfully work in terms of readibility because of the high saturation of each tone. The font she hand wrote resembles Comic Sans because of its bubbly words and rounded terminals. I would classify this as a humanist sans serif because it is hand written, has no serifs, and is decorative in manner.

This is a picture of a tank top that I found at a local botique shop. The shirt is interesting because it is so simple, yet includes such a powerful message on it. The words look as if they were typed on with a typewriter. It is a serif font in which I classified as a slab serif type, like American Typewriter. For the most part the serifs are flat and horizontal, with the exception of of these ball terminals which add flavor to the text. Flat terminals and thicker strokes throughout are characterisitcs of slab serifs.

Because this font is fancy and looks like it could have been handwritten, it closely resembles humanistic serif typefaces. The serifs are completely flat making it unique. The font face it could be similar to would be Caslon or Bembo.

This unsweetened iced tea label used both serif and sans serif fonts which I found interesting. I chose to photograph it and focus on the serif lettering. There are many different stroke contrasts in this font, for example the arms on the “F” being thinner than that letters main stroke. The hairline stroke of the “A” is also very thin, as well as that letter’s cross stroke. For such reasons I would classify this font as a transitional serif.

The “Oreo” text is signature because of its thickness and bubbliness. The circles are always perfectly rounded and formed geometrically, which leads me to believe that it would fit the type classification of Futura the best. Other geometric sans serif fonts may work to resemble it as well, such as Din.

This is a picture of a ticket used for an on campus event during March, Delta Zeta’s Green Gala. I find the ticket to be very plain and boring and there is so much white space that could have been utilized if a better grid structure was composed first of. The first font is a calligraphic script that resembles early manuscript handwriting, so it could be viewed as being a humanist type. The font underneath that resembles Georgia due to bracketed, flat serifs and thin cross strokes. This font could be classified as a transitional typeface.

This is a sign I found in my peers room that she hand created. The font would be considred a humanistic sans serif font because it is handwritten. There is little weight contrast within it.

I took this image at the Farmer’s Market. This was one of the only stands that did not try to go super fancy with their banners and because of that, high readibility was achieved. I believe this font would be a slab serif because of the thick strokes seen throughout. The serifs are heavy to match the line weight of the strokes, but they are still present.

I chose this book cover, which is a history book of the island of Key West, because I did not like it. Historical information texts are usually not seen as being expressed in san serif format and the text being used here looks very futuristic or comical. It is also set in cubic form lettering, which I think lowers its readibility. The font may be considered a humanistic linale sans serif because it is more expressive in terms of design than most sans serifs.

This is another ad for Tic Tacs. The font used is a sans serif and is very blocky. I think it closely resembles a geometric font face because of the little weight contrast of strokes.

I found this particular image on Neenah Paper Company’s pamphlet of different paper they carry. All of their paper samples included some sort of typographic design so designers could see how text looks upon it. This interesting quote is set in a slab serif and almost looks like it could be a stencil. The serifs are wide and heavy and the overall letter forms are very thick in terms of stroke contrast and weight.

This design is on a bag I got free with a purchase at Victoria’s Secret. I think it fits the modern appeal for block writing on merchandise, but I am not a fan of the “cut out” lettering that is only written with a stroke. From far away, that stroke becomes harder to distinguish, making the words less readable. The font’s letterforms appear to have a large x-height, making “o’s” look more like ovals rather than circles. As a result, I classified this font as a neo-grotesque one that gives designers the option to use many different weight variations.

I thought this light, airy, dried fruit snack logo was very visually appealing. Dried fruit has been processed through airing out the actual fruit, and this font has a very light feel to it matching the product. I would consider this a linal type font most similar to a geometric classification. The “e’s” are set in perfect roundals and the counters of the “d” and “p” are very open and rounded as well.

This is the label of a cream cheese package. The font used is a serif, and in a way resembles earlier hand written type. Because of this, it could be considered an old style or humanist serif font.

I found this logo in a designers hand book about brand identity. I like how it is all set within a circle and broken apart with aspects of visual puncuation. The font is very linale and square, which makes me question why they would not use something more geometric, like Futura, to represent perhaps the tires on the bike. The font could be a neo-grotesque font like Univers.

This font is found on a vitamin bottle in a vitamin store and stood out to me because of how it is a serif font, but there is no weight variation in strokes. The type classification that fits this description is a slab serif font. The “O,” however, looks like a perfect circle, which means it could be considered a geometric sans serif in some aspects.

This was an advertisement for Cheez-It’s found in a magazine. I thought it was interesting because it was so colorful, but still had a distinct palette that it used. It probably would have reached out to those who are at a younger age because of the sans serif font that looks like handwriting and the variety of different colors. The font successfully mimics a neo-grotesque type face, which has little weight variation of strokes. This font, however, also has a calligraphic feel so it could be a humanist sans serif.

This composition was found on a Neenah paper phamplet’s cover. The company covers various amount of paper design and I thought how this fancy font turned a plain old notepad’s design and brought it to life. The colored font is a decorative calligraphic serif, which I classified as a modern typeface. Modern typefaces, like Didot, are often successful when set in italics because the differentiation of stroke weight is high and does not change when the weight of the font changes. Modern typefaces are proportionate to the weights they are set it.

This composition was included in a sample of designs of the Neenah paper company. I did not understand the idea behind making each letter of the text a different color, but if you relate it to the image of ice cream everyone knows that ice cream comes in a variety of flavors (“colors”) so the design ends up being successful. The font that “your” is would be similar to Helvetica, a neo-grotesque typeface because it lacks in excitement and has a plain appearance, and the word “flavor” could be a humanist serif type because of its angeled stresses (on the letter “R” and “L”) and decorative, not flat, serif terminals.

This is a sign that I found at a Flea Market in Fort Myers. While I do not enjoy this font choice, I do like the Bob Marley message it conveys. I wish this font face looked less like a sort of Comic Sans because then I would love this sign. The font used could be a humanist sans serif because it looks like handwritten wording. It also could easily have serifs added onto the terminals of each word, if so the designer chose to do so.

Peet’s Coffee brand incorporates a whimsical approach to a classic serif font. I particularly enjoy the curved terminals of certain letters which is why I chose this box to photograph. There is stroke variation on the letterforms which leads me to classify this font as a humanist serif. Old style fonts, such as one that this may be, tend to make things have a more ancient feel. The font fits the packaging since an older black and white image is shown.

The logo used for Altoids is also a branding technique that successfully works and is easily recognizable. I chose this image because we often overlook the design of things that we have grown accustomed to using over many years. The font face looks similar to Baskerville and Georgia, transitional type faces, where diagonal stresses are present, but not the main focus of the lettering. The stroke contrast in such fonts becomes stronger than the fonts classified as old style.

This font is a serif font that I found on a coffee creamer bottle. The font closely resembles trasitional serif fonts, like Baskerville, and has distinct strokes of varying weight contrast.

I found this design in a graphic design book, “Designing Brand Identity.” This is one way a designer was able to express themselves through type. This font closely resembles Futura or Helvetica, which are both geometric sans serifs. These types of fonts are good for creating distinct titles or headlines.

I found this Tic Tac ad in a magazine and thought it was extremely busy and too colorful. The bright yellows and oranges set against blue make for a decrease in overall readibility and the use of many fonts cause confusion to the audience. The font I recognized most were the first and last lines of the ad and written in white. The font is a sans serif and similar to Futura, a geometric sans serif. The geometric shapes are not as clear as Futura’s, but they still have a similar stroke weight and appear to be set in different weights (the bottom line condensed).

I fond this trendy design in a Neenah paper notebook that included all different quotes. I was drawn to it by the color combination, turquoise and a dark coral, and use of opacity to allow for overlapping to occur. The font which I related the text to was the geometric sans serif, Futura, and it is similar to the type face’s extended weight. The “o’s” are perfect circles and the x-height of the text is larger than other san serif typefaces.

I took this picture of a bucket at the Outpost bar and restaurant. The Pabst beers are hand drawn and makes for a pleasing appearance rather than just being used to seeing photographs of the real cans mounted onto things. The Pabst logo is a combination of a san serif calligraphic script, a humanist sans serif, and a old style serif font. The old style text is “blue ribbon” and has thin, angeled serifs that help to identify it.

This pack of gum takes a modern approach to logos. I like how the “S” takes up most of the composition, but because the actual name of the gum is a similar color to the background and so much smaller than the large “S,” the logo actually gets lost. I would classify this font as a neogrotesque sans serif because of its low weight variation of strokes. It appears to look like a flatter, more square version of the font face Univers.

This is a hat I got at the Yacht Club my family belongs to in New York. The logo is set written in all capitals, but because it is only three words, readibility is still successful. The font is very calligraphic and gives off a feeling that it would have been used on an old pirate ship because of its fancy serifs. The serifs tend to thin out and a change in weight strokes is present. I think this font would be a humanist serif, like Centaur, because of the resemblence it has to hand lettering that was used during the 15th century.

This was found on a cooler in a department store. The font is very squared off and is also contains no serifs. I think it could have been in a different color because the swirl through the text in the same color creates distraction. The text could be believed to be Univers in an oblique weight.


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