River Island Pop Up Shop by Jessica R. Smith

Mr. Paul Smith, Loan Officer Bank of America 3116 Peachtree Road Atlanta, GA (404) 262-6340

Dear Mr. Paul Smith, As we agreed during our meeting on November 1, we are enclosing the business plan to support a loan request in the amount of $60,000 for start-up capital for our company, River Island, LLC. Furthermore, an additional line of credit is requested in the amount of $65,000 for inventory and any other unanticipated start-up expenses. Thank you for your time and consideration, we look forward to your response. Sincerely, Azra Cerimouic Daniela McIntire Kiara Wright Jessica Smith River Island 3400 Around Lenox Rd, NE Atlanta, GA 404.856.4888 riverisland@email.com

Enclosures attached

River Island Prepared by: Azra Cerimovic, Daniella, Jessica Smith, River Island London River Island Chelsea House Westgate London, W5 1DR Phone Number: +44(0) 344 576 6444 Customer.services@river-island.com

Date prepared: November 15, 2014

All rights reserved to River Island. Private and confidential. No information can be disclosed, copied, or distributed without prior written consent of River Island. The content of the enclosed information is confidential and is the sole property of River Island. Any reproduction of this source or information without the consent of River Island is prohibited. Legal action will be taken.

Shops Around Lenox

Table Of Contents Executive Summary Business Overview The Management Team The Market Financial Plan Management Plan Business Structure Management Team Management Compensation Personnel Compensation Key Advisors/Directors Communication Governmental Approvals Merchandising/Product Plan Merchandise/Product Description Unique Characteristics Proposed Lines Proprietary Aspects Four Week Merchandise Plan Merchandise Assortment Markup/Markdown Policies Brick-and-Mortar Location Plan Physical Location Location Features Target Market Considerations Leasehold Improvements Web Plan Summary Overview Internet Strategies Online Marketing Strategy Costs Buying and Shipping Methods

Shops Around Lenox

Marketing Plan Industry Profile Market Economic Factors Market Analysis Summary Market Needs Customer Profile Future Markets Competitive Analysis Competitive Advantage Pricing Pricing Strategy Price List Market Penetration Brand Strategy Advertising and Promotion Sales Strategy Publicity Promotional Events Evaluating Marketing Efforts Financial Plan Sales Forecast Cash Requirements Break-Even Analysis Projected Financial Statements Retail Operations Plan Reporting Policies Employee Development Staffing Levels Hours/Days of Operation Inventory Control Security Systems/Shrinkage Control Appendix

Shops Around Lenox

Executive Summary Business Overview River Island is a London based high street fashion brand that operates 300 stores across the United Kingdom, Ireland, throughout Asia, The Middle East, and Europe. Our team is bringing River Island to the United States and testing the market through a pop up shop in Atlanta, Georgia. Mission: At River Island we have design at heart and offer stylish, affordable fashion in all categories to complete any look from head-to-toe. River Island is known for their in-house design team who designs stylish and affordable fashion. The pop up shop will be located in Shops Around Lenox shopping center in Atlanta, GA. This location is a centered in the heart of Buckhead, which is a convenient location for young professionals entering the industry while also appealing to the nightlife scene. There is a demand for affordable fashion forward clothing in Buckhead for the young professional. The Management Team The River Island management team consists of Azra Cerimouic, the Marketing Manager, Daniela McIntire the Financial Manager, Kiara Wright the buyer, and Jessica Smith the sales manager. We will all run our departments and the store as a collaborative team with equal ownership of 25% each. River Island will employee 3 part time sales associates who will assist customers and maintain the store. The Market The River Island customer is a young professional between the ages of 20-30, they are entering the work force, looking for affordable/fashion forward clothing, are trend sensitive, and on a budget. River island- offering a broad assortment of merchandise, including both fashion styles and basics that will last through seasons. All about affordability. Exclusive to Atlanta and London. The direct competition includes Armani Exchange, Bebe, and Express. From a merchandising perspective, the assortment of clothing consists of a size range from 2-8. Items are moderately priced between $40-$200. Financial Plan River Island is requesting a loan of 60,000 for startup costs with an additional line of credit of 65,000 for other start up costs and any unanticipated expenses. The funds from the loan will be used to purchase inventory and cover all start up costs.

Shops Around Lenox

Management Plan Business Structure River Island is a Limited Liability Corporation. Ownership will be split equally at 25% for each member of management. Management Team The River Island management team consists of the floor manager, sales manager, the buyer, and the marketing manager. All positions will collaborate with one another while monitoring and delegating their department of the business operations. A summary of the qualifications and duties of each position are described below. Azra Cerimouic- Marketing Manager: • Develop promotional strategies to entice the target customer • Analyze the market and competition, create all advertising and promotions, maintain social media presence Daniela McIntire -Buyer • Planning, organizing, and buying the merchandise assortment • Understanding the target customer, trend forecasting, maintaining the budget, pricing the products, markups/markdowns, promoting the selected merchandise, analyzing sales, and handling the relationships with vendors/suppliers. Jessica Smith- Sales Manager • Main focus is to maximize profits while minimizing costs • Educating the staff on promotions and customer service, analyzing sales figures, monitoring supply and demand, and forecasting future sales and trends. Kiara Wright- Floor Manager • Day-to-day management of the store operations • Managing staff, meeting customer demands, managing stock levels, maintaining store cleanliness and visuals, analyzing sales, performance reviews, and performing the opening and closing routines. Sales Associates River Island will employ 3 part time sales associates. Sales associates will be hired based on their prior experience in fashion retail sales. Their duties and responsibilities will include exceptional customers service, operating a cash register, folding and steaming merchandise, visuals and windows displays, assisting customers, styling, selling, organizing, keeping the store clean and tidy, opening/closing routines, and basic inventory management. Each sales associate will work an estimated 25 hours per week. There will be 3 people working in the store at all times, at least 1 manager, and 2 sales associates. The employees will rotate and work one of the 2 shifts, open to 3pm, or 3pm to close. Advertisements for these positions will be placed online and through social media. 7

Shops Around Lenox

Management Compensation River Island will compensate the management team by splitting the total profit at the end of the month evenly between the 4 managers. (Projected $11,900.50 each) Personnel Compensation Sales associates will be compensated hourly at $5.00/hr. + individual commission of sales. Training will begin 2 weeks prior to opening, followed by 4 weeks of sales, equating a total of 6 weeks of compensation. Key Advisors/ Directors At this time, River Island has no members on the board of directors. However, in the future these roles will be filled. Communication Constant and open communication will be a key factor at River Island. There will be weekly manager meetings. In these meetings the team will discuss and reflect on what happened last week, and then set goals for the week to come. There will also be daily sales report checkpoints with our sales associates. The goal will be to keep everyone on the same page on a daily basis when it comes to sales and monitoring inventory. Governmental Approvals The United States Internal Revenue Service (IRS) requires an Employers Identification Number (EIN). The Federal Trade Commission (FTC) regulations require retailers to sell clothing that is accurately labeled. River Island is aware of these regulations and will sell merchandise with the correct labeling. Local Licenses and Permits Atlanta, Georgia requires: • City Business License and tax permits • Occupancy permits -in order to conduct business. • Signage permit Insurance: • General Liability insurance All local licenses and permits will be obtained as required by local and state laws and regulations.

Shops Around Lenox

Merchandising & Product Plan Merchandise / Product River Island LLC., will carry stylish, affordable and contemporary womenswear apparel that will range in sizes from 2 to 8. The assortment of merchandise will contain apparel and shoes that women can wear on an everyday basis, whether they are going to work or a late night outing. Since we are private label we will only carry River Island merchandise. Unique Characteristics River Island LLC., has an affordable to moderate price range. Merchandise in our store will be exclusive to our Atlanta market for our pop up shop. River Island has an in-house design team, so each product stocked inside our store will be especially for River Island, and no other store or wholesaler will have this merchandise. We are also the first North American River Island store. Proprietary Aspects River Island LLC will only carry products designed and made by River Islandâ&#x20AC;&#x2122;s design team and suppliers. Merchandise Assortment Merchandise classifications percentages for River Island: Clothing Careerwear 10% Tops, pants, skirts, blazers Sportswear 30% Tops, pants, skirts Dresses 15% Career and causal Denim 15% Jeans Outwear 25% Coats, jackets Accessories 5% Shoes

*Please see Appendix for merchandise assortment and plan.

Markup/Markdown policies River Island will not take any markdowns at the end of the period, since the store will only be located here for 4 weeks the merchandise will be sent back to original River Island stores to be sold and marked down. For markups, River Island will do a 65% as the keystone markup on all merchandise, to cover shipping and handling, fabric and material cost. We will only discount or mark down if an item has clear damage. A customer therefore can either exchange the item or we will mark it down if there isnâ&#x20AC;&#x2122;t any of the customer size left in stock. Retail Operations Reporting Policies

Shops Around Lenox

Brick-and-Mortar Location Physical Location: Ona Boutique 3400 Around Lenox Road Suite 206A Atlanta, GA 30326 Hours: Monday-Saturday 10:00 -6:00 Closed Sundays

For our pop up venture River Island will be sub-letting the up-scale boutique Ona. Ona carries wonderfully luxurious spa products and gifts. It is located in the new Shops Around Lenox retail destination in Atlanta. Situated in the heart of Buckhead’s shopping district, Shops Around Lenox is an open-air collection of leading contemporary brands, independent boutiques and artisan restaurants. The tree-lined walks, carefully selected mix of retailers, and dedication to integrating fashion with art, design and food has earned Shops Around Lenox praise from the likes of Southern Living, Garden & Gun and Town & Country. The newly renovated Shops Around Lenox is the ultimate destination for shopping, dining and nightlife. The center has a vibrant pedestrian life and its open-air boutique center provides River Island the right location to reach their target and convey the brands urban image. River Island’s Ona location in Shops Around Lenox close proximity to the southeastern financial district and luxury retailers provides a high-traffic premier retail location. The property is adjacent to the Westin, Oriental Mandarin and Grand Hyatt, and directly across from major retailers Neiman Marcus and Bloomingdales. Situated in the heart of Buckhead Atlanta’s upscale high-density urban neighborhood, it is close to thousands of upscale condo and apartments. Shop Around Lenox’s shaded outdoor complex draws walking traffic from all these locations, making it the hub of this mixed-use neighborhood. The new restaurants in Shops Around Lenox also draw lunchtime and after-work traffic, from those seeking to relax in the ambience, created by the beautiful gardens and architecture. Shops Around Lenox location will provide the River Island pop up the atmosphere, traffic and perfect environment for our venture. Shops around Lenox merges design, fashion and boutique restaurants unlike anywhere else in the Southeast. (Appendix ?)

Shops Around Lenox

Brick-and-Mortar Location Location Features Ona’s 1200 retail space square footage provides the perfect backdrop for our pop-up endeavor. We will utilize metal black display features and white cut metal sculpted section dividers, which will compliment Ona’s existing interior décor. There is office and storage space in the back of the location, with a receiving area at the back of the building, off of an overflow parking lot. The locations main parking is directly in-front of the store entrance and provides easy access for our customers.

Ona has spacious interiors with rich dark wood flooring contrasted against beautiful white stone walls. The space is bright and well-lit and has a warm and inviting ambience. Shops Around Lenox’s open-air center’s anchor store is Crate & Barrel, and the center also includes a tenant mix of small retail specialty spaces occupied by national retailers such as Paper Source and Cosabella, and independent fashion retailers such as Bill Hallman, Deka and Swank. The mix also contains several new restaurants: from Indian food at Bhojanic to Seven Lamps the new craft-style restaurant conceived by Drew Van Leuvan. Our venture will meld well with this retail mix and benefit from the traffic these retailers bring.

Shops Around Lenox

Brick and Mortar Location River Island floor plan:

Target Market Considerations Millennials are River Island’s target consumers. They are young 20 to 40 year old working professionals. They are urban creative’s for whom work and play often seem like the same activity. They may talk business on their lunch or shop and work later into the evening. They enjoy an inspiring environment and Shops Around Lenox open-air shopping venue is where you will find them spending their time. Ona’s location at Shops Around Lenox is walking distance from seven premier hotels and “10 million square feet of office space” providing easy access for our target market. It is also just off Hwy 400 and Peach Tree Rd, making it convenient for those driving in to make a visit to the pop up shop. The current retailer mix at Shops Around Lenox affords River Island a great opportunity to capitalize on the absence of very limited competitors within their target market. The center has several high-end fashion retailers such as Tootsies and Bevello, and several lower priced fashion retailers such as The Impeccable Pig and Swank, but no real competitors in the mid price range. 12

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Brick-and-Mortar Location This affords River Island the benefit of the traffic these fashion retailers draw but little competition with their target consumer. The central street-front location and visibility of Ona also provide the pop up visibility to those driving by or stopping in to dine at one of the centers new eateries. These location features provide our pop-up a significant opportunity to reach our target consumers.

Leasehold Improvements Included in the opening costs for the pop up store are renovations needed to the back store area to create two dressing room spaces. The cost for simple delineations for the two spaces, with curtain partitions will cost an estimated $750. There is also the cost for the metal partitions, which will be used to delineate River Island retail space in the interior of Ona. The two metal partitions will cost approximately $900 each, totaling $1800, plus $500 installation. The estimated leasehold improvements total $3050 dollars and we have budgeted $5000 dollars, to include any additional improvements that might benefit the appearance or functionality of the pop up store. Other Location Costs This is a short-term lease. The lessee is responsible for taxes, and maintenance of the leased space of the building. The financial plan reflects the cost of the insurance and includes $1950 dollars slush fund for any possible additional expenses encountered.

Shops Around Lenox

Brick-and- Mortar Signage The signage for the River Island pop up will stay true to the store signage used at all their retail locations. The black with white lettering will stand out against the stucco of the stores exterior. It will be 8 feet wide by 2 feet tall, and placed directly 8 feet above the entry doors on the stores stucco exterior facade. The estimated cost for the sign is $1600 and $500 to install and remove, totally $2100. The contrast between the white façade and the black River Island sign draw the consumer’s eye to the store-front which is visible from the main parking area of the center.

Location Summary Shops Around Lenox location provides our venture the key location characteristics it will need for success: Warm and inviting beautiful interior décor, visibility, high-traffic location within easy access for our target market, limited direct target market competition and accessibility to our target.

Shops Around Lenox

Brick-and-Mortar

Shops Around Lenox

Web Plan Summary Overview River Island will begin itâ&#x20AC;&#x2122;s web presence through a simple website, one month prior to opening the store. The Web site will consist of one landing page and be used for informational purposes only, such as announcing the opening, location, hours, and contact information. Shops Around Lenox will also have a tab and link to our landing page through their website. In the future, management will determine if/when to have a fully operating website for the purpose of selling inventory online to increase profits of River Island. Internet Strategies The Internet strategies of River Island will be focused on providing information and enticing customers to come to the store. The website landing page will pop on search engines if customers search for River Island, which will direct them to our landing page with any information they may need. Also, participating in social media will be an important part of our Internet strategies and promotions. We will be utilizing platforms such as Facebook, Twitter, and Instagram to communicate daily to our potential customers in the Atlanta market. Photographs of merchandise will be presented on all platforms to create a buzz and interest to drive store traffic. Landing page mock up:

Shops Around Lenox

Marketing Plan Industry Profile At River Island we have a design at heart and offer stylish, affordable fashion in all categories to complete any look from head to toe. Offering our customers on the spot trend research and information for shopping ease. River Island offers a wide variety of clothing options with a unique mix of basic and fashion styles that can be worn through out the day and into the night. Women of the age 20-30 are looking for affordable fashion forward clothing. River Island provides garments that can be worn in our customer’s professional and everyday life. There is a demand for affordable fashion forward clothing in Buckhead for the young professional. Market Economic Factors River Island has decided that next year is the perfect time to invest in a pop up shop because of the rising economy after the recent recession. Young professionals are able to obtain jobs and have a bigger purchasing power than before. Millennial’s are River Islands biggest purchasers and that is who will be entering the professional field within the next 5 years. Market Analysis Summary River Island focuses on the young professional who is just starting out in their career and lives as independent, confident adult. Offering a wide variety of styles and sizes River Island really caters to a broad spectrum of customers from women to men to children. With River Island’s budget friendly price range it makes it easy to shop and stay up to date with trends. River Island offers both fashion forward merchandise and basic merchandise that is able to withstand multiple trends and seasons and be worn over again without going out of style. Market Needs Through analyzing the current market River Island noticed that in Buckhead Atlanta there were not very many budget friendly fashion retailers who offered affordable clothing for the young professional that were still constructed well and well fabricated with modern, trend correct design. The only close options customers have no is BEBE, Armani Exchange, and Express. Customer Profile Demographics: - Age: 20-30 - Trend sensitive - Early Adaptor - Bold fashion sense - Entry level career - Living on a budget - Single or potentially just started a small family - Income: $45,000+ - Working young professional but still goes out on the weekend

Shops Around Lenox

Marketing Plan Future Markets With the inclusion of the men’s and children’s lines River Island would be broadening their customer base even further for future customers. With Millennial’s working all over the nation River Island demands would grow into other cities such as, Chicago, Los Angeles, New York, Miami, ect. Cities that are full of 20-30 year old young professionals. Competitive Analysis Direct Competitors: - BEBE - H&M - Armani Exchange - Express - Top Shop Indirection Competitors: - American Apparel - ZARA - ASOS Competition analyzed based on styles, price, and the merchandise mix carried in the retailer. River Island’s biggest competition would be BEBE, Armani Exchange, and Express run in the same price point, have very similar aesthetic, and also hit the same target customer. Armani Exchange being the higher price margin, with BEBE as a middle price point, and Express being the lowest of the three in affordability. Gross sales annually between all of three of the retailers add up to be approximately 5 million dollars. BEBE, Armani Exchange, and Express offer more fashion styles instead of basics where as American Apparel, ZARA, H&M, and ASOS offer more of a basic style with few fashion styles available. River Island has a mix of both styles to reach a broader spectrum of customers seeking both basics and fashion forward garments. Competitive Advantage River Island offers customers a different experience by not just offering fashion goods or basic goods but a unique mixture of both. The River Island customer comes to River Island looking for unique pieces that everyone will not carry and that are at a reasonable price point. The basic styles can even be statement pieces of your outfit; perfect for the River Island trend sensitive customer.

Shops Around Lenox

Marketing Plan Pricing Price Range - Tops: $36.00-$76.00 - Bottoms: $20.00-$90.00 - Outerwear: $8.00-$70.00 - Accessories: $70.00-230.00 Markdowns will be taken down at the end of the season with our left over goods. Additional reorders will be taken on best sellers. We will have a 50% markup on all of our goods on the wholesale price. Market Penetration - Brand Strategy With the use of strong visual advertisements on multiple platforms (social media, print, television) River Island plans on creating an impression of the brand on its customers before it hits the US and continuously as it opens its doors here; leaving a strong brand image behind for the customer to remember River Island by and continuously be reminded of. Our advertisements will always have some key of consistency – the River Island lifestyle, images of the River Island girl, our target customer; customers will have an image or vision of what our brand is. - Advertising and Promotion Advertising will be digital and on print, flooding the gates with advertising the month before the launch of our store. Featuring advertisements on fashion publication giants such as Nylon, Z!NK, Porter, and FOAM; only focusing on publications that our target customer would read. As well as targeting advertisements on social media platforms and creating a landing page on our website and an entire new page regarding information about River Island at the Shoppes Around Lenox. - Sales Strategy At our store we will clientele our customers to make them feel as if they are being catered by the store. This will also be a way of tracking past purchases in order to be able to recommend future merchandise more precisely to each individual customer. Making a customer feel like they are getting individualized attention increases the chances of them coming back to shop at River Island. Also teaching our sales staff the best customer service skills and how to develop a relationship with our customer instead of just and “in and out” fast fashion type environment. At River Island, customer service will be the biggest focus. - Publicity River Island will generate publicity by hosting an opening party the night before for exclusive VIP guests, media, and press. Then an exclusive first exclusive shopping event. It will be the first time any customers will be able to shop the store and explore the River Island lifestyle. - Trade Shows We will attend trade shows to watch for important trends in the market place – such as fashion trends, and trends in buying. As well as going to markets, we will attend conferences that go over customer trends and how customers will be shopping in the future as well as conferences that cover industry trends. This will also be used as a source to watch River Island competition through who attends and watch what our competitors will buy at market events. 19

Shops Around Lenox

Marketing Plan Evaluating Marketing Efforts River Islandsâ&#x20AC;&#x2122; most effective event would be with publicity. The store launch VIP party will be promoted not only through River Island social media and efforts but will be promoted by VIP guest accounts. With the media and press presence River Island will be mentioned in print and on online articles and blogs exposing us to the third and forth audience that isnâ&#x20AC;&#x2122;t directly associated with us, branching out brand out even further and to potential new customers. - The promotional first time shop will give the customers a chance to experience River Island for the first time, being open to the public it will give every type of customer the chance to come in and shop. With the additional advertising and media exposure from the VIP party from the previous night customers will be intrigued to know what is going on, there for bringing them to the store. - The launch party begins the night before our opening date and ends that night, the promotional first time shop will be an all day event from open to close. - The way River Island will be tracking the success of these events is by customer detection on the front door, it will be able to count how many potential customers walked into the store, then correlating that to the amount of sales and POS transactions River Island made. If the correlation is near then our event was successful, the plan is to use the VIP event to increase sales.

Shops Around Lenox

Financial Plan Sales Forecast The projected sales for the River Island pop up store were developed after analyzing River Island’s per square foot sales. River Island’s Sydney store reported a $3400 psf the first seven weeks of its opening and the average for fashion boutique retailers is $1000. River Island’s presence and name are new to the region, so we used $500 psf for the sales forecast, which gives the project a projected sales forecast of $150,000. This forecast is moderate compared with their other psf sales, as the main goal of the store is to introduce the brand, trial test and publicity. We used this forecast to develop our 4 week merchandise plan, and our adjusted total came to $148,302.

If we reach our sales forecast of $148,302.00 after expenses, we should make a profit of $47,602.00. 21

Shops Around Lenox

Retail Operations Reporting Policies All sales associates will report to either one of the team management members (Azra, Kiara, Jessica, Daniela.) whoever is there with them at the time. Any questions, incidents or problems will be handled by management team, but sales associates will be trained to learn if any problems do occur. Sales associates will be able to handle customer complaints, returns, and sale needs. Employee Development River Island LLC. will complete sales training in the last two weeks of September before the store is opened in October. All sales associates must be present and complete all assigned task before the Grand opening in October. Sales associates will be trained in customer service, unpacking and marking merchandise, how to properly fold and hang merchandise, how to steam merchandise before putting them out on the floor and etc. Sales associates will learn how to handle and be able to spot out thievery and any such actions. Upon hiring our staff they must have 3+ years in retail experience. Staffing Levels One or two of the management team members will be at the store at all times. Upon operation of the store, 6 seasonal employees will be hired to work in two shifts. First three employees will work from 9:00AM-2:00PM. (shift 1) and the other 3 workers will be shift 2 and they will be working from 2:00PM-9:00PM, times will be allotted for cleaning up the store before closing. Hours of Operation The River Island LLC. Grand Opening will take place the 1st weekend in October (Friday, October 2, 2015) through the 1st weekend in November (Friday, November 6, 2015), operating approximately for four weeks. The store will be open Monday through Saturday from 10:00AM- 8:00PM and Sunday from 12:00PM-6:00PM. These hours will be the same as other operating stores in the area such as the Shops around Lenox, Lenox Square and other nearby stores. Inventory Control Count of inventory will be taken upon opening of the store and everyday upon operation of the store, in order to keep count of what is selling the most. The management team will establish invoices, shipping, and dates that the merchandise is received. Security Systems For security, River Island will mark all merchandise with electronic tags, which will go off upon exiting the store if not removed. The beginning shipments of the merchandise will be handled and checked by team management to ensure all inventory is correct and on time.

Shops Around Lenox

Appendix Assortment- Dresses

1. 2. 3. 4. 5. 6.

Black Lace Midi bodycon dress Black leather zip back skater dress Beige graphic print deep plunge V neck dress Black turtle neck midi dress Black graphic print twist front bodycon dress Dark red cut out fit and flare dress

$100.00 $260.00 $120.00 $56.00 $80.00 $90.00

Shops Around Lenox

Appendix Assortment- Tops

1. 2. 3. 4. 5. 6.

Beige Utility Blouse Green Garden Print Collard Top White embellished print long Sleeve Black Sheer Panel Longline Shirt Brown Snake Print Shirt Black abstract print curved hem top

$80.00 $70.00 $72.00 $76.00 $72.00 $60.00

Shops Around Lenox

Appendix Assortment- Coats & Jackets

1. 2. 3. 4.

Khaki leather-look panel parka jacket Camel faux fur trim woollen parka jacket Black faux fur collar leather-look jacket White pebble print V neck peplum jacket

$230.00 $220.00 $170.00 $80.00

Shops Around Lenox

Appendix Assortment- Pants

1. 2. 3. 4. 5.

Pink abstract print cigarette pants Black satin cropped cigarette pants Camel slim cigarette pants Black palazzo wrap pants Black Floral Print high Waisted Pant

$80.00 $76.00 $70.00 $70.00 $60.00

Shops Around Lenox

Appendix Assortment- Jeans

1. 2. 3. 4.

Acid wash denim tube pant Vintage wash slim Mom jeans Black ripped knee Lana superskinny jeans Dark wash Amelie superskinny jeans

$70.00 $80.00 $70.00 $70.00

Shops Around Lenox

Appendix Assortment- Skirts

1. 2. 3. 4.

Dark red leather-look pencil skirt Pink floral print zip wrap mini skirt Black two-tone split front leather skirt Black high waisted leather-look pencil skirt

$60.00 $50.00 $190.00 $60.00

Shops Around Lenox

Appendix Assortment- Shoes

1. 2. 3. 4.

Black stretch riding boots Black suede block heel Chelsea boots Dark red chunky platform Chelsea boots Black print tassel loafers

$120.00 $100.00 $80.00 $50.00

Shops Around Lenox

Appendix Assortment Plan

Shops Around Lenox

1600 Peachtree St NE Atlanta, GA 30309

Education:

Savannah College of Art and Design Atlanta Major: Fashion Marketing and Management Minor: Fashion Design Expected Graduating Year: Spring 2015 Work Experience:

U-‐Salon – Atlanta, GA Office Manager Responsible for social media content across several platforms. Inventory control. Vendor Relations, and client customer service January 2014 – Present SCAD Atlanta – Atlanta, GA Fit Model Participate in weekly fittings giving feedback to fit and function of garments, runway model for jury show and annual fashion show February 2012 – Present Silvina Boutique – Lawrenceville, GA Sales Associate Sales, Cash and wrap, inventory control, visual merchandising July 2013 – January 2014

Computer Skills: Proficient in Microsoft word, Microsoft excel, Microsoft power point, adobe photoshop, Adobe Illustrator, Adobe indesign.

Languages:

English: Fluent in writing, reading, and speaking Bosnian: Fluent in writing, reading, and speaking French: Semi-‐Fluent in speaking and reading

INDUSTRY SKILLS: Inventory control, visual merchandising, trend boards, pattern making, and CAD design

Shops Around Lenox

Daniela McIntire danielamcintire@gmail.com 831.246.4580 DANIELA MCINTIRE

Education

Awards & Honors

Savannah College of Art & Design (SCAD) B.F.A., Fashion Marketing and Management Major Atlanta, GA G.P.A. 3.92/4.0

•Elite Student (2013)

Santa Barbara City College A.A. Degree Santa Barbara, CA

•Dean’s List (2012- Present) •Academic & Artistic Honors Scholarship Recipient (2012- Present) •Santa Barbara City College, Honors (Fall 2009- June 2011)

Professional Skills • Windows XP, Mac OS X, Microsoft Office Suite, Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Fashion Marketing, Merchandising Planning & Control, Ecommerce, Social Media Marketing Strategies, Trend Research, Product Styling • Basic Sewing; Fashion Sketching; Computer Aided Design DANIELA MCINTIRE

DANIELA MCINTIRE

Work Experience Fiore Boutique (March 2014- Present)

Elle Jay (April 2014- Present)

• Product research & trend analysis • Liaison between vendor and buyer • Analysis and management of inventory data & determine merchandise pricing • Assist in photo shoots and print layouts • Assist in boutique marketing & merchandising

• Assist in the design and creation of signage, collateral, mock ups, e-mail campaigns & online promotion • Partner in developing social media strategy • Perform analysis of marketing and sales data • Prepare presentations and interoffice catalogs • Provide administrative support

Assistant Buyer

Marketing Intern

Goodrowe&Hobby (Sept. 2013- Present)

Shopience (June 2013- March 2014)

• Assist in designer selection, sequence, styling and accessorizing for the runway shows. • Dress models in selected various runway looks.

• Responsible for the e-commerce promotion of apparel and bridal merchandise. • Manage the company blog, Facebook page and inspiration posts and product. • Research trends and industry developments for all advertising campaigns.

Fashion Show and Event Assistant

Social Media Marketing Associate

Shops Around Lenox

Jessica Smith

1217 Oglethorpe Ave NE, Atlanta, GA 404.431.1941 Jessicarosesmith1@gmail.com

Objective

I am seeking to obtain a position in marketing that will enable me to utilize my knowledge of Fashion Marketing and Management.

Education

• 2012-‐Present, Savannah College of Art and Design, Atlanta, Georgia BFA in Fashion Marketing & Management, projected graduation 2015 • 2007-‐2009, Cape Fear Community College, Wilmington, North Carolina General Ed. Classes • 2004-‐2007, Oak Park High School, Kansas City, Missouri Graduated with honors

Experience

• 2012-‐Present, People Store Talent Agency, Atlanta, Georgia Actress & model in film, television, and commercials. • 2009-‐2012, STW Talent Agency, Wilmington, North Carolina • 2011, Hilton Hotel, Wilmington, North Carolina Banquet server • 2010-‐2011, Expansion Funding Partners, Chicago, Illinois Executive Assistant and Office Manager • 2009-‐2010, Front Street Brewery, Wilmington, North Carolina Promotional Team • 2008, Eddie Romanelli’s, Wilmington, North Carolina Hostess • 2005-‐2007, YMCA, Kansas City, Missouri Lifeguard

Skills

Microsoft Word, Photoshop, Illustrator, InDesign, Dreamweaver, Excel Positive attitude, dependable, quick learner

Shops Around Lenox

Kiara Simone Wright Kiara

Simone’

824 Lost Creek Circle Stone Mountain, Ga 30088 kiaraswright17@gmail.com 404-429-2784

Kiara

Simone’

Summary A young, creative student looking to expand my knowledge in the fashion Marketing and Merchandising field. Education Savannah College of Art and Design (SCAD) , Atlanta, Ga 2011- present B.F.A, Fashion Marketing and Mgmt., Anticipated May 2015 Courses taken o Fashion Sketching o Marketing o Fashion Merchandising Planning and Control

o Fashion Technology o Private Label Product Development

Work Experience o Super Hair Factory April 2014- May 2014 Lawrenceville, GA -Marketing Internship -Promoted company by going out talking to salons and hair schools

o LeGairBrand Luxury Boutique June 2014- Aug 2014 Tucker ,GA -Fashion and Marketing Internship - Shot merchandise for website -Created flyers for advertisements and events -Helped dress models for fashion events I offer the following strengths and attributes:

o Knowledgeable in Microsoft Office, Adobe Photo Shop, Illustrator, and In Design o Fast Learner o Basic Knowledge in sewing o Organized and responsible o Sociable and people person o Strong writing skills Volunteer Service

Organization Group Member o Fashion Haus SCAD Atlanta o Fashion Co-Op SCAD Atlanta o Future Business Leader Of America (FBLA) o Distributive Education Clubs of America (DECA)

Awards and Honors o Dean’s List SCAD o 3.2 GPA in major studies

2011 2011 09-11 10-11 09-11

o SCAD Savannah Serve volunteer - Habitats for Humanity o Power shoot/ Power- Shoot SCAD ATL o Atlanta Aids Walk o March of Dimes o Christmas Angel Donations

2013 2011 10-11 10-11 08-11

Shops Around Lenox