TopView #topshoptakeover
TOPMAN
x TOPSHOP
MANON AUDIBERT JONATHAN MATOS DANIELA MCINTIRE JESSICA SMITH HARMONY TREVENA
11.18.2014
WHAT IS
topview?
TopView is THE event of the year. Intertwining both the launch of Beyonce’s new line for Topshop and the opening of the first Atlanta Topshop store, this event will create a portal between both parts of the world: the United Kingdom and the United States. Both locations share a common and unique feature, a Ferris wheel. Combining fashion, entertainment and iconic landmarks, TopView is not to be missed.
topview OBJECTIVES EVENTS - Raise excitement about store opening in Atlanta. - Raise sales through different social media platforms. - Reach U.S. market and increase brand recognition. - Create buzz around Beyonce’s collaboration. - Surprise guest, One Direction at Atlanta event. - Food Trucks bringing tastes of two worlds. - Successfully intertwine the the UK and the US through the TopShop brands.
PROMOTIONS - 25% in-store discount when participants take photo at events, share through social media, and use designated hashtags. - Atlanta participants are able to enter to win backstage passes if they guess who the surpise guest will be, through the email blast linked to webpage. - London participants are able to enter to win back-stage passes for the Beyonce concert, through the email blast linked to webpage.
HASHTAGS #topshoptakeover #britishinvasion #americantakeover #topview
BRITISH INVASION
AMERICAN TAKEOVER
LOCATIONS
ATLANTA, GA
168 LUCKIE STREET NW ATLANTA, GA 30303 678.949.9023 #skyviewatlanta
LONDON, UK LONDON SE1 7PB, UNITED KINGDOM +448717813000 #londoneye
EVENT LOGISTICS #britishinvasion
#americantakeover
EVENT START TIME: 10 p.m. UTC
EVENT START TIME: 5 p.m. EST
10:30 - Section off 20,00 square feet designated for fashion show and concert. Barriers will be put up, to allow space for both runway and stage. Sound checks.
10:30 a.m. - Event space opens to public. Centennial Olympic Park Drive closed, between Nassau Street and Andrew Young International Boulevard. Fashion show will start from SkyView and lead its way to Centennial Olympic Park, crossing Centennial Olympic Park Drive. The concert space will be adjacent to SkyView. Barriers wil be put up, parallel to runway.
19:30 - Event space opens to public. Food Trucks open for service.
5:00 - Fashion show begins Portal “opens”, through use of light show.
22:00 - Fashion show begins. Portal “opens”, through use of light show.
5:30 - Fashion show ends and portal “closes.”
22:30 - Fashion show ends and portal “closes.”
6:00 - Announcement of surprise guest, One Direction.
11:00 - Beyonce concert begins.
6:15 - One Direction Concert begins.
12:00 - Concert ends.
8:00 - Concert ends.
12:30 - Clean up.
8:30 - Clean up.
SOCIAL MEDIA The Topview event will be promoted through the already established Topshop and Topman social media pages. The platforms being used to promote this event include Facebook, Instagram, Twitter and Youtube. Promo images, videos, and hashtags will be sent out to the platforms following a time of action calendar leading up to the event and as well a follow up after the event.
SOCIAL MEDIA
(CONTINUED)
The Topshop and Topman Youtube channels will include teasers leading up to the Topview event. During the event, the Youtube channels will stream both the London and Atlanta event. And after the event a video of the whole event will be uploaded.
Youtube
ADVERTISEMENTS
Topview for Topshop/Topman London online promo
Topview for Topshop/Topman Atlanta online promo
ADVERTISEMENTS
(CONTINUED)
Topview for Topman print, social media & online promo
Topview for Topshop print, social media & online promo
Topview for Topman social media & online promo
Topview for Topshop social media & online promo
EMAIL BLASTS D
on BEY ’t Miss O L I V NCE E!
LONDON
E C N EYO
CALLING
B
TOPVIEW
TOPSHOP/TOPMAN Fashion Event
London Eye
MAY 2ND, 2015
Show Starts at 22:00PM
Enter to Win Back-Stage Pass With
QUEEN BEE at
TopView
Find Out More
TOPSHOP/TOPMAN Chances to WIN!
Show this barcode to win fabulous Topshop/Topman prizes and be entered for your chance at a trip to invade LONDON!
STYLES TO WIN
Take a selfie at TopView and post to your social media pages using the hashtag #topshoptakeover to recieve a 25% in-store discount
STYLES TO WIN
MORE TO COME
Privacy Policy | Unsubscribe | Customer Service To ensure our emails reach your nbox add topshop@mail.topshop.com to your address book. Top Shop/Top Man Limited. Registered in England and Wales, company number: 02317752. Registered adres: Top Shop/ Top Man Limited trading as Topshop, Colegrave House, 70 Berners Street, London, W1T 3NL.
LONDON EMAIL BLAST To engage our audience and create chatter and excitement about the show, we will distribute a direct email, titled Topshop-Backstage with Beyonce. This email will not be sent until the announcement of her performance. The first initial emails will correspond with press releases about the store opening in Atlanta, the Beyonce and Topshop collaboration and the event announcement. The main direct email blasts will coordinate with the announcement of Beyoncé’s live performance at the event. The direct email we have created is stylish and catchy, and will surely grab the attention of our target consumers. The email talks up the show but also has a link, where they can enter to win: Backstage at the Topshop Fashion Show with Beyonce. The link will take them to a Topshop web page where they can enter daily. Each participant will only be allowed to enter once a day, and must return to the Topshop web page daily if they want to win this back-stage experience. This promotion will help keep our audience excited and engaged throughout the process of our promotional event and increase our webpage traffic generating more brand recognition and potential online sales.
Sup
rise
Per Gues t for ma nce
TOPVIEW
TOPSHOP/TOPMAN Fashion Event
LONDON
S E D A INV
ATLANTA
Centennial Park MAY 2ND, 2015 Show Starts at 7PM
Guess which Celebrity Artists will have the
Topview? Enter to Win Back-Stage Pass Find Out More
TOPSHOP/TOPMAN Chances to
Show this barcode to win fabulous Topshop/Topman prizes and be entered for your chance at a trip to invade LONDON!
STYLES TO WIN
WIN!
Take a selfie at TopView and post to your social media pages using the hashtag #topshoptakeover to recieve a 25% in-store discount
STYLES TO WIN
MORE TO COME
Privacy Policy | Unsubscribe | Customer Service To ensure our emails reach your nbox add topshop@mail.topshop.com to your address book. Top Shop/Top Man Limited. Registered in England and Wales, company number: 02317752. Registered adres: Top Shop/ Top Man Limited trading as Topshop, Colegrave House, 70 Berners Street, London, W1T 3NL.
ATLANTA EMAIL BLAST Similar to the direct emails for London, we will send out a direct email for Atlanta titled: London Invades Atlanta: Surprise Celebrity Artists. (Don’t Miss out). This approach will generate a great deal of buzz about who will be the surprise performer. Rumors will spread and there will be a great deal of speculation and conversation, about who the performer could be? The email has a link where our targets can enter to guess who the performer will be, to enter to win a back-stage pass at the event. The webpage link will have rotating silhouettes of performers, which will help to keep the conversation and guessing going. This will generate a great deal of word-of-mouth advertising and keep the buzz around the event alive. LONDON & ATLANTA The initial email will also have a barcode where they can win other prizes and discounts if they attend the show. It can be brought in on smart-phone, or a printed copy, where the attendee can scan the barcode at the show and they can win gift certificates or on-line discounts. This along with the daily chance at winning a day backstage at the show should generate a great deal of excitement and buzz.
PRESS RELEASES / TOPMAN
topview Topshop/Topman Presents TopView
London, England – April 2, 2015 --
Topshop, presents TopView, a party in the USA with Beyonce! Come celebrate the launch of Beyonce’s new line and the opening of their new state side store in Atlanta, GA! May 2, 2015 10:00pm at the London Eye, in London, England.
The American Takeover entails food trucks, games & entertainment, fireworks, a sneak peak of the new line, special store offers, a portal to Atlanta, and a performance from Beyonce! Open to the public. #topview #topshoptakeover #americantakover EVENT DETAILS WHO: Topshop / Topman WHAT: Topview, American Takeover WHEN: May 2, 2015 10:00pm WHERE: London Eye, London England EVENT ORGANIZER CONTACT Jessica Smith 404.431.1941 jsmith87@student.scad.edu *For more information visit topshop.com
###
London Release
/ TOPMAN
topview Topshop/Topman Presents TopView
Atlanta, GA – April 2, 2015 --
Topshop, one of the largest British fashion retailers, is opening their second US location in Atlanta next month and will be hosting TopView, the ultimate welcome party! May 2, 2015 5pm at Centennial Park in Atlanta, Georgia.
The British Invasion entails food trucks, games & entertainment, fireworks, a sneak peak of the new line, special store offers, a portal to London, and special surprise guests! Open to the public. #topview #topshoptakeover #britshinvasion EVENT DETAILS WHO: Topshop / Topman WHAT: Topview, British Invasion WHEN: May 2, 2015 5:00pm WHERE: Centennial Park, Atlanta, GA EVENT ORGANIZER CONTACT Jessica Smith 404.431.1941 jsmith87@student.scad.edu *For more information visit topshop.com
###
Atlanta Release
TEAM INVOLVEMENT EMPLOYEE ENGAGEMENT & BONUS An incentive and rewards program will be established to engage our staff and freelancers and to help keep them excited about our Topview social media event. We will utilize an incentives program during the months of preparation and work leading up to the event, along with a bonus program linked to targeted goals tied to the first two months sales, following the promotional event, at the Atlanta and London Topshop/Topman stores.
INCENTIVES We will utilize a team approach to engage our sales team but we will also develop a program of individual ownership and empowerment. After developing our plan we have divided the event preparations into components that will be assigned to different members of the team. We have identified each of our team member’s strengths and delegated the division of the project to capitalize on these individual strengths and talents. This empowerment of each individual team member creates a sense of ownership. In order to ensure cohesiveness and excitement for the event we will establish a schedule of team meetings to come together to review the progress of each team member’s responsibilities and also collectively explore creative possibilities and discuss what is working and what is not. Coming together as a team is an important way to explore and support new ideas. During these team meetings we will also acknowledge individual achievements, recognizing those individuals who have done a good job, creating a sense of investment and friendly competition. For our team meetings we have scheduled certain days to celebrate our accomplishments with bonuses, activities and special parties. These events will help to keep our team motivated and recharge the team’s energy.
REWARDS The rewards program will create monetary incentives for our team members. Offering incentives & reward for accomplishments can be a great motivator. The rewards program will provide team members with bonuses for the below targeted sales goals. Our London and Atlanta event Time and Action Calendars outline our planned special team meetings. In the first months when the excitement remains high, we will have weekly coffee and donuts and breakfast meetings. After the first two months the whole team will not meet as frequently, so we have scheduled holiday parties for Thanksgiving and Christmas, celebrating milestones. After the New Year we will come together to renew and recharge and will begin to meet more frequently as the event date approaches. The day before Valentines we have prepared a full day spa retreat, for the entire team, to help keep up enthusiasm and replenish us for the demanding last two months before the event. The last two months we will be have more frequent team meetings. We will meet twice a week and then every day, the last two weeks leading up to the big show. With these effort we will not only provide incentive to each member, by allowing them to take ownership of their part, but we will also keep the team excited, as we come together to work collaboratively and keep the creativity alive. We believe all of these efforts are important, as an event of this complexity requires a cohesive and collective team effort.
TIME OF ACTION London Time and Action Calender Month Oct-14 Omni-Channel Approuch 10/15 - Offical Event Announcement #topshoptakeover Topshop Website
Email Blasts
Communications
Nov-14
10/1- Review direct email design, message. 10/15- Email Announcement of Beyonce's collaboration and first Atlanta store
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
2/15 - Post Video teaser #topshoptakeover
3/3 - Meet the Team: Article 4/3 - Topshop website will 5/3 - Topshop posts begin 30 day countdown to pictures from the London and Photoshread event event 5/3 - Article: What a performance by Beyonce
12/1-Email announcement 1/30- Email announcement of Spring 2015 Topshop Beyonce will perform live at London event event for Beyonce collaboration
2/1- Begin direct Email blasts, daily updates/submission for prices throughout the month, until day of show
4/1-Begin direct Email blasts, daily updates/submission for prices throughout the month, until day of show
5/1- Send out last chance reminder about show/prices and details of event
10/1 - Send press releases to WWD, WSJ and WGSN/StyleSight about Topshop Takeover 10/1 - Topshop website: Announce launch party for Beyonce's collaboration and first Atlanta store
11/1 - Send press releases to London magazine and Where London about Topshop Takeover 11/1 -Contact Timeout.com/london with information about Topshop Takeover for their website
12/1 - Topshop branded stores announch Spring 2015 Topshop event for Beyonce collaboration
1/1 - Create Wiki page for The London Event
2/1 - Send event reminder to London magazine and Where London about Topshop Takeover 2/1 - Contact imeout.com/london with updated information about Topshop Takeover for their website
3/3 - Meet the Team: Article 4/3 - Start event and Photoshread featured countdown on Topshop on Topshop's website and London Wiki page social media accounts 3/6 - Press conference with Topshop Social Marketing Team on inspiration and event coorodination
5/3 - Send WWD, WSJ and WGSN/StyleSight update on the success of event include pictures and reviews on guest performers (Beyonce and One Direction)
Topshop, Topman, American Invasion, Beyonce, Londoneye, London, Coming Fall 2015 Local Communications 10/20 - Topshop announces Holiday wishlist competition opening December 10, 2014
Topshop, Topman, American Invasion, Beyonce, Londoneye, London, Coming Fall 2015
Topshop, Topman, American Invasion, Beyonce, Londoneye, London, Coming Fall 2015
Topshop, Topman, American Invasion, Beyonce, Londoneye, London, Coming Fall 2015
Topshop, Topman, American Invasion, Beyonce, Londoneye, London, Coming Fall 2015
Topshop, Topman, American Invasion, Beyonce, Londoneye, London, Coming Fall 2015
Topshop, Topman, American Invasion, Beyonce, Londoneye, London, Coming Fall 2015
Topshop, Topman, American Invasion, Beyonce, Londoneye, London, Coming Fall 2015
1/30 - Topshop announches Beyonce will perform live at London event
2/1 - Topshop announches that event guests can take a picture and post it social media using the hashtag #topshoptakeover for a 25% in-store discount
4/1 - Reminder: Guests who take picture of themself at the event and post it social media using the hashtag #topshoptakeover will recieve a 25% in-store discount 4/3 - Topshop facebook page will begin 30 day countdown to event
5/3 - Show a posted picture of youself at the London Topshop event with the hashtag #topshoptakeover for an in-store discount of 25% 5/6 - Preordering date for Beyonce's line is announched
2/1 - Topshop announches that event guests can take a picture and post it social media using the hashtag #topshoptakeover for a 25% in-store discount 2/15 - Post Video teaser #topshoptakeover
Advertising / PR
Key Word Search
In-store Promotions / Announcements
Social Media
10/5 - Link to press releases for WWD, WSJ and WGSN/StyleSight about the Topshop takeover event #topshoptakeover
11/1 - Topshop's Facebook page: Update status announcing Launch party (time and date)
12/14 - Topshop asks its facebook friends "what things remind you of America"? #topshoptakeover
1/20 - Topshop asks its facebook friends "What is your favoriate American food"? #topshoptakeover 1/30 - Topshop announches Beyonce will perform live at London event
10/1 - WWD, WSJ and WGSN/StyleSight press release teasers (stay posted for article later this week) #topshoptakeover 10/20 - Topshop announces Holiday wishlist competition opening December 10, 2014
11/1 - Topshop's Twitter page: Update status announcing Launch party 11/15 - "What does it mean to be British?" (linked to Instagram) #topshoptakeover #BritishInvasion
12/1 - "What do you think it means to be American?" (linked to Instagram) #topshoptakeover #AmericanInvasion 12/10 - "What Topshop items are on you Holiday wishlist?" (competition) #topshoptakeover #topshopholiday #topshopwishlist
1/10 - Topshop announces 2/15 - Post Video teaser winners of the Holiday #topshoptakeover wishlist competition (winner must be present at the Topshop Takeover event) #topshoptakeover #topshopholiday #topshopwishlist
10/16 - Picture of the London Eye #topshoptakeover
11/1 - Online ad campaign announching event #topshoptakeover 11/16 - Images of "What does it mean to be British?" (linked to Twitter) #topshoptakeover #BritishInvasion
12/1 - Images of "What do you think it means to be American?" (linked to Twitter) #topshoptakeover #AmericanInvasion 12/10 - Topshop's holiday wishlist #topshoptakeover #topshopholiday #topshopwishlist
1/20 - Favorite Beyoncé Holiday Moments #topshoptakeover #topshop #beyonce
YouTube
Staff Involvement
10/16 - Footage of the London Eye #topshoptakeover #comingspring2015
10/1- Team Breakfast:Review calender, team assignments and creative ideas! 10/8- Coffee & Donuts!: Events and Rewards Team meet, review release response, progress & new ideas
11/1- Team Breakfast: Review advertising/PR, social media and plan progress 11/15-Thanksgiving Bonus- team meet, gives thanks for efforts, progress and talent!
12/1- Team Breakfast:Review calender, team assignments and creative ideas! 12/15- Christmas Party! Connect & Celebrate progress
4/1 - Reminder: Guests who take picture of themself at the event and post it social media using the hashtag #topshoptakeover will recieve a 25% in-store discount 4/3 - Topshop facebook page will begin 30 day countdown to event 3/1 - "Who is the Surprise 4/1 - Perfect outfit for the Guest"? #topshoptakeover Topshop Takeover event #BritishInvasion #topshoptakeover #AmericanTakeover #Spring2015 #London
5/3 - Topshop posts pictures from the London event 5/3 - Article: What a performance by Beyonce
2/15 - Sneak peak of the event #topshoptakeover
3/3 - Meet the Team: Social Media personnel Portraits 3/6 - Social Marketing Team's inspiration sneak peak (London Mood Board)
4/1 - Perfect outfit for the Topshop Takeover event #topshoptakeover #AmericanTakeover #Spring2015 #London
5/3 - Topshop posts pictures from the Atlanta event #topshoptakeover #topview #onedirection #London #AmericanTakeover #TheLondonEye
2/15 - Post Video teaser #topshoptakeover
3/6 - Live Stream: Press conference with Topshop Social Marketing Team on inspiration and event coorodination
4/1 - Styling Tips: Perfect outfit for the Topshop Takeover event #topshoptakeover #AmericanTakeover #Spring2015 #London
5/2 - Live Stream: Atlanta and London Event
3/1- March Madness!count down:details, review, inspiration, challenges & success 3/16- Luck of the Irish: We don’t need luck, We have TALENT!
4/1- SHOWDOWN!5/2-SHOW TIME! details, details, and details…we are almost there, bi-weekly meet for 2 weeks and last 2 weeks daily!
1/14- Renewal & 2/13- Valentines Meet: Recharge: Review status, chocolates! details, progress, response & new progress, issues? ideas
3/20 - Topshop announches the top 10 favoriate American foods #topshoptakeover
5/3 - Topshop posts pictures from the London event 5/3 - Article: What a performance by Beyonce
Atlanta Time and Action Calender Month Oct-14 Omni-Channel Approuch 10/15 - Offical Event Announcement #topshoptakeover Topshop Website
Email Blasts
Communications
Advertising / PR
Nov-14
Topshop, Topman, British Invasion,Topview, Beyonce, Lenox Mall, Skyview, Atlanta, Coming Fall 2015 Local Communications Key Word Search
Jan-15
Feb-15
Mar-15
2/15 - Post Video teaser #topshoptakeover
10/1- Review direct email design, message. 10/15- Email Announcement of Beyonce's collaboration and first
10/1 - Send press releases to WWD, WSJ and WGSN/StyleSight about Topshop Takeover 10/1 -Topshop website: Announce launch party for Beyonce's collaboration and first Atlanta store
Dec-14
Apr-15
4/3 - Topshop website will 5/3 - Topshop posts begin 30 day countdown to pictures from the Atlanta event event 5/3 - Article: What a performance by One Direction (Surprise Guest) 4/1-Begin direct Email 5/1- Send out last chance blasts, daily reminder about updates/submission for show/prices and details of prices throughout the event month, until day of show
12/1-Email announcement 1/30- Email announcement of Lenox mall Topshop Surprice Artist will opening Spring 2015 perform live at Atlanta event
2/1- Begin direct Email blasts, daily updates/submission for prices throughout the month, until day of show
11/1 - Send press releases to Atlanta magazine about Topshop Takeover 11/1 -Contact Atlanta.net with information about Topshop Takeover for their website
12/1 - Lenox Mall announches Spring 2015 Topshop event for store opening
1/1 - Create a Topshop Wiki Page for the Atlanta event
2/1 - Send event reminder to Atlanta magazine about Topshop Takeover 2/1 - Contact Atlanta.net with updated information about Topshop Takeover for their website
3/3 - Meet the Team: Article and Photoshread featured on Topshop's website and social media accounts 3/6 - Press conference with Topshop Social Marketing Team on inspiration and event coorodination
4/3 - Start event countdown on Topshop Atlanta Wiki page and Yelp Atlanta 4/5 - Topshop advertises Launch event on Lenox Mall Facebook page
5/3 - Send WWD, WSJ and WGSN/StyleSight update on the success of event include pictures and reviews on guest performers (Beyonce and One Direction)
Topshop, Topman, British Invasion,Topview, Beyonce, Lenox Mall, Skyview, Atlanta, Coming Fall 2015
Topshop, Topman, British Invasion,Topview, Beyonce, Lenox Mall, Skyview, Atlanta, Coming Fall 2015
Topshop, Topman, British Invasion,Topview, Beyonce, Lenox Mall, Skyview, Atlanta, Coming Fall 2015
Topshop, Topman, British Invasion,Topview, Beyonce, Lenox Mall, Skyview, Atlanta, Coming Fall 2015
Topshop, Topman, British Invasion,Topview, Beyonce, Lenox Mall, Skyview, Atlanta, Coming Fall 2015
Topshop, Topman, British Invasion,Topview, Beyonce, Lenox Mall, Skyview, Atlanta, Coming Fall 2015
Topshop, Topman, British Invasion,Topview, Beyonce, Lenox Mall, Skyview, Atlanta, Coming Fall 2015 5/3 - Show a posted picture of youself at the Atlanta Topshop event with the hashtag #topshoptakeover for an in-store discount of 25%
In-store Promotions
Social Media
10/5 - Link to press releases for WWD, WSJ and WGSN/StyleSight about the Topshop takeover event #topshoptakeover
11/1 - Topshop's Facebook page: Update status announcing Launch party (time and date)
12/14 - Topshop asks its facebook friends "what things remind you of Britian"? #topshoptakeover
1/20 - Topshop asks its facebook friends "What is your favoriate British food"? #topshoptakeover 1/30 - Topshop announches Beyonce will perform live at London event
10/1 - WWD, WSJ and WGSN/StyleSight press release teasers (stay posted for article later this week) #topshoptakeover 10/20 - Topshop announces Holiday wishlist competition opening December 10, 2014
11/1 - Topshop's Twitter page: Update status announcing Launch party 11/15 - "What does it mean to be American?" (linked to Instagram) #topshoptakeover #AmericanTakeover
12/1 - "What do you think it means to be British?" (linked to Instagram) #topshoptakeover #BritishInvasion 12/10 - "What Topshop items are on you Holiday wishlist?" (competition) #topshoptakeover #topshopholiday #topshopwishlist
1/10 - Topshop announces 2/15 - Post Video teaser winners of the Holiday #topshoptakeover wishlist competition (winner must be present at the Topshop Takeover event) #topshoptakeover #topshopholiday #topshopwishlist
10/16 - Picture of the Atlanta Skyview #topshoptakeover
11/1 - Online ad campaign announching event #topshoptakeover 11/16 - Images of "What does it mean to be American?" (linked to Twitter) #topshoptakeover #AmericanTakeover
12/1 - Images of "What do you think it means to be British?" (linked to Twitter) #topshoptakeover #BritishInvasion 12/10 - Topshop's holiday wishlist #topshoptakeover #topshopholiday #topshopwishlist
1/20 - Favorite Beyoncé Holiday Moments #topshoptakeover #topshop #beyonce
YouTube
Staff Involvement
10/16 - Footage of the Atlanta Skyview #topshoptakeover #comingspring2015
10/1- Team Breakfast:Review calender, team assignments and creative ideas! 10/8- Coffee & Donuts!: Events and Rewards Team meet, review release response, progress & new ideas
May-15
11/1- Team Breakfast: Review advertising/PR, social media and plan progress 11/15-Thanksgiving Bonus- team meet, gives thanks for efforts, progress and talent!
12/1- Team Breakfast:Review calender, team assignments and creative ideas! 12/15- Christmas Party! Connect & Celebrate progress
2/1 - Topshop announches that event guests can take a picture and post it social media using the hashtag #topshoptakeover for a 25% in-store discount 2/15 - Post Video teaser #topshoptakeover
4/1 - Reminder: Guests who take picture of themself at the event and post it social media using the hashtag #topshoptakeover will recieve a 25% in-store discount 4/3 - Topshop facebook page will begin 30 day countdown to event 3/1 - "Who is the Surprise 4/1 - Perfect outfit for the Guest"? #topshoptakeover Topshop Takeover event #BritishInvasion #topshoptakeover #BritishInvasion #Spring2015 #Atlanta
5/3 - Topshop posts pictures from the Atlanta event 5/3 - Article: What a performance by One Direction (Surprise Guest)
2/15 - Sneak peak of the event #topshoptakeover
3/3 - Meet the Team: Social Media personnel Portraits 3/6 - Social Marketing Team's inspiration sneak peak (Atlanta Mood Board)
4/1 - Perfect outfit for the Topshop Takeover event #topshoptakeover #BritishInvasion #Spring2015 #Atlanta
5/3 - Topshop posts pictures from the Atlanta event #topshoptakeover #topview #onedirection #Atlanta #British Invasion #skyview
2/15 - Post Video teaser #topshoptakeover
3/6 - Live Stream: Press conference with Topshop Social Marketing Team on inspiration and event coorodination
4/1 - Styling Tips: Perfect outfit for the Topshop Takeover event #topshoptakeover #BritishInvasion #Spring2015 #Atlanta
5/2 - Live Stream: Atlanta and London Event
3/1- March Madness!count down:details, review, inspiration, challenges & success 3/16- Luck of the Irish: We don’t need luck, We have TALENT!
4/1- SHOWDOWN!5/2 - SHOW TIME! details, details, and details…we are almost there, bi-weekly meet for 2 weeks and last 2 weeks daily!
1/14- Renewal & 2/13 - Valentines Meet: Recharge: Review status, chocolates! details, progress, response & new progress, issues? ideas
3/1 - Topshop annouches that there will be a surprise guest at the Atlanta event 3/1 "Who is the Surprise Guest"? #topshoptakeover #BritishInvasion 3/20 - Topshop announches the top 10 favoriate British foods #topshoptakeover
5/3 - Topshop posts pictures from the Atlanta event 5/3 - Article: What a performance by One Direction (Surprise Guest)
TopVIEW